The Australian retail petrol market

Chia Lai

Market Share

Supermarket Retailers• Woolworths 42.00%

• Coles 31.00%

• Foodland 2.50%• Aldi• Independent IGA

Petrol Retailers

• Woolworths 15.00%• Caltex

22.00%• Coles 20.00%• Shell 17.00%• BP

17.00%• ExxonMobil 16.00%• Independent

IBIS 2004

Strategic games

• Woolworth: 1st mover advantage• Coles/Shell: 2nd mover response (advantage?)• Mobil / BP: what should I do? Who’s left in the

supermarket industry? Any counter-moves?• ACCC: competition is good for consumers!!! • Independents (non-strategic player): I am

leaving the industry