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The Baby Boomers.....
A picture of their life.
Who are they?
● Born between 1946 – 1964 – massive baby boom● They are a cohort – a group of individuals born in
the same well defined time period (used cautiously to understand the behaviour of individuals of the same age)
● They created the baby echo of the late 1970's – early 1990's. The most common cohorts include:– Matures – before 1945– BB – 1945 – 1964– Gen. X – 1965 – 1979– Millennials – 1979 – on (part of baby echo)
Matures – born before 1945 The Depression and War have impacted their lives
Baby Boom – 1945 – 1964Many of them, have competed and excelled in adapting to change.
Gen. X – 1965 – 1979Defined for their hard to define qualities. Technology Generation,
Millennials – 1979 – (part of baby echo)Reputation for being high maintenance, technology is a way of life, ready to take on the world, global financial crisis.
