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Who’s The Beach Palm Co.?
The Beach Palm Co. is a Brand founded by 3 Venezuelans who got inspired by the philosophy, harmony and lifestyle of Panama, Miami and the coast of California.
The brand absorbed the sensations and feelings of the people living in these places and became a brand with a beach-like style whose products are cleverly designed so that people can relish every action and moment they use them.
What’s The Beach Palm Co. purpose?
Inspire people to live their lives worry-free, doing what they really love.
Passion
Truth
Mindfulness
Boldness
Empathy
Our Values
What are we bringing?
A complete portfolio of Beach Essentials that nurture your senses and lifestyle behind clever design, simplicity and attractiveness.
All our products follow a rigorous selection to guarantee environmental preservation and/or support in the communities where we’re present (either producing or selling).
2016 – 2017 Portfolio May 2016 Oct 2016 Feb 2017 Aug 2017
Under negotiation. Local Artigian.
Under negotiation. Pitching Suppliers and evaluating samples.
Requesting samples to local artigians.
Microfiber Towel Main Characteristics
• 100% hypoallergenic.
• Absorbs up to 5x its weight.
• Dries up to 5x faster than regular towels.
• Soft and gentle fabric, best for face and delicate parts.
• Fade free when washing.
• Easy to carry.
Our Product Vs. Regular Towels
• Absorbs up to 5x more vs. Cotton towels and 2x more than competition
• Dries up to 5x faster than regular towels
• Bad Odor resistant
• Easier to carry
• Extra smooth fabric, perfect for face and delicates
Our first Product Microfiber Towel
Benefit Absorbs and dries up 5 times faster, resisting bad odors.
RTB Due to the Microfiber Technology that provides more quantity of fibers per towel, while masking odors inside.
In Store Claim The practical towel, absorbing and drying 5 times faster.
Our Product
(Green, Grey, Dark Blue, Orange, Yellow, Pink, Red, Black, Purple)
Why our Product? Benefits For the Customer
Deliver consistent superior products that target customer value, giving them what they intent to buy, and reinforcing your status as a destination store for beach lifestyle consumers.
Increase profit by: • Growing the average purchase ticket size, behind
portfolio completion and collection behavior. • High Margins due to our Brand scale operation,
competing with Amazon’s prices.
Brand support in Social Media getting consumers to the POS.
Summary The Beach Palm Co. Is launching its first product of a complete beach essentials collection: the microfiber towel.
The Microfiber towel is produced with the best quality components so it can deliver superior and consistent performance vs. regular towels (Absorbs more, dries faster, and resist odors).
Comes in 3 sizes and 9 different colors with a competitive price, guaranteeing great margins for stores.
The Beach Palm Co. will drive grow the size of you average purchase ticket behind collection and boutique portfolio completion, translating initiatives into value for customers.
Thanks!