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q wertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwTHE BEAN HOUSE
[BUSINESS PLAN]
[10.07.2012]
ADVENTURE
2
THE BEAN
HOUSE
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Business Plan
On
The Bean House
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4
Presenting For:
NIGAR SULTANA
Asst. Professor
Department of Marketing
Sub: Business Plan
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Presenting By:
Department Of Business Administration
EAST WEST UNIVERSITY
ADVENTURE
NAME ID NO.
1. NAHRIN AHMED POUSHI 2012-2-10-229
2. MD. SHAKIL HOSSAIN 2012-2-10-218
3. M. M. TAUFIQUR RAHMAN 2012-2-10-217
4. MD. ABDUR RASHID 2012-2-10-231
5. FATEMA TUJ ZUHORA 2012-2-10-242[Type text]
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July 10, 2012
To
Nigar Sultana
Asst. Professor
Department Of Marketing
Jahangirnagar University
Madam,
Please accept the accompanying Work on a business plan named “THE BEAN HOUSE”.
This plan is the result of work completed at the ground of management concern, marketing
concern, service concern and financial concern of business. This plan is on this how we can get
proper success and I would like to thank you and all of them who help us to do this task.
Sincerely,
Group leader On behalf of our group “ADVENTURE”
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Executive Summary
Our mission is to will provide a friendly , comfortable atmosphere where the customers
can received quality food , drinks & service at reasonable price which we hope .
Our café will offer a variety of choices to the customers . Cappuccinos , lattes ,
espressos smoothies , regular coffee , soft drink , variety cakes & some delicious foods
are available here
The café will also serve deli-style breakfast sandwiches with the freshest ingredients ,
muffins , croissants , cinnamon rolls , coffee cake & other tasty treats.
Coffee spot café will be open from 10.00 am to 10.00 pm wednesday to
Monday
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Coffee spot café will be open from 10.00 am to 10.00 pm wednesday to
Monday
Our café situated at 8 no road , Dhanmondi , Dhaka . It’s a suitable place for our café.
Because we have no hard competitor nearest to us. So we done our duty freely and
peacefully . we have no enough tensed about our business loss.
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INTRODUCION
Why we are going to do it? Obviously there is some target thing and we will work for this target. It is our goal and we will do our best to fulfill those goal. There is saying that dream does not happen in real but we want to prove it false because “The Bean House” is our dream.
OBJECTIVES
To establish a presence as a successful local fast food outlets and gain a market share.
To make “The bean house” a destination spot for mall-goers.
To expand into a number of outlets by year four, and sell the franchise to neighboring
metropolitan cities.
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Limitations
We tried our best to analyze the market but it is very tough to analyze it properly. Our financial
analysis may have some little mistake but it is for the inflation of money and those calculations
may differ sometime.
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Business Description and Management Segment
General description of business
This business will be held under the banner of Quality Food Ltd. (Pvt.) and “THE BEAN HOUSE” is
its brand. It will be a Private Limited Company with three partners. The reason behind it is easy
formation, simple management, and efficient management more over for flexibility.
Industry Background
This business will be treating as coffee house & fast food & Small Industry.
Company History or Background
COMPANY’S VISION
Our vision is to be one of the most successful coffee house & fast food outlets in Bangladesh,
starting with one retail outlet located inside a suitable place as a "market tester."
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COMPANY’S MISSION
The Bean House will strive to be a premier local fast food brand in the local marketplace. We
want our customers to have the total experience when visiting our outlet(s) and website as they
will learn about this fascinating new “taste" We will sell merchandise from pre-packaged sauces
and t-shirts, all with our official brand attached to them.
Our main focus will be serving high-quality coffee bean at a great value.
COMPANIES HISTORY
WHAT IS BEAN HOUSE ?
The bean house sells most tasty coffee , which is made by original aroma and also other popular
food item of western and European and different types of juice and drinks. Our outlet also
provides excellent and friendly customer service to support the ambience of fun, energetic and
youthful lifestyle.
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YOUTHFULL & FRESH SURROUNDING
We will imitate successful establishments, which represent the majority of our core target
market, between 18 to 40 years of age. Our store will be decorated with fast food setting, such
as a bright counter and display menu on the wall. GOALS & STRATEGIES
GOALS & STRTEGIESSHORT - TERM GOAL : Use the quality of our service & advertising to soon become well-known throughout Dhaka .
LONG - TERM GOAL : Expand the business to other locations & include catering .
STREATEGY : Work hard to have the best – testing coffee , treats & service
in town & surrounding areas .
Provide 100% satisfaction to our customers and maintaining the level of excellent services
among other competitors. And reaching on a successful point in its few years.
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MANAGEMENT OF THE BUSINESS
Management Team and Key Personnel
Serial Position Name
01 Managing Director NAHRIN AHMED POUSHI
02. Director M. M. TAUFIQUR RAHMAN
03. Manager MD. SHAKIL HOSSAIN
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Legal structure and Ownership
“The Bean House” is a privately held company. It will be registered as a Limited company, with
ownership 40% - Nahrin Ahmed Poushi , 35% - M. M. Taufiqur Rahman, 25% - MD. Shakil
Hossain .
Nahrin Ahmed Poushi , M. M. Taufiqur Rahman , MD. Shakil Hossain have more than 3 years of
experience in the food industry.
MD. Shakil Hossain Have a good sense in management .
2.6.4 Board of Directors and Advisors:
Board of directors and management team are same here. And as advisors some reputed people
will help us here___
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Mr. Alam is retired Govt. administrator and he will, help us in administration.
Mr. Toru has 15 years experience in food industry and a reputed owner of
Toru’s Kitchen, will help us in food and service sector.
LOCATION
The bean house locations will range in size from 3000 square feet and will seat from 120 – 150
guests. Our first location will be on the larger end of this range. The location will feature its own
originality in merchandise display and other brand building attributes. We are currently looking
at several possible sites in shopping malls.
The space selection will be chosen based upon the following criteria:
Community size: minimum of 1000,000 people within a radius of 10 kilometers.
Tourist destination.
Easy access.
Large percentage of teenagers in the community.
All of these qualities are consistent with The bean house’s goal of providing a top quality
coffee maker & fast food experience. We want "word-of-mouth" to be our best form of
marketing, where our customers value our brand as something exciting and cannot wait
to tell their friends and neighbors
SERVICE FACILITIES , EQUIPMENT
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We will equip the outlet with modern furniture and aim for cleanliness and an open feeling. We
also serve Visa , Master Card , American Express & Nexus.
SERVICE DELIVERY PLAN : Initially we will not provide any home delivery service but in future
we will. Initially regular service will provided.
MARKETING SEGMENT
CURRENT SCENARIO IN BANGLADESH
Bangladesh now facing fastest growing coffee & fast food industry and in market there is many
big competitors along with foreign company and local.
SITUATION ANALYSIS
MARKET SUMMMERY
We are targeting young people as our primary market. Dhaka is the place to meet. And shopping
mall is now a days getting very popularity.
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SWOT ANALYSIS
STRENGTHS : Reasonable prices , wide variety of coffee & drinks , a lot of home-made
treats .
WEAKNESS
Defendability of concept as the meal products cannot be patented; this needs to
be addressed by building strong brand awareness and establishing copyright on
total quality system. Focus also on rapid growth and securing prime sites in
target markets.
NVU restocking logistics is being addressed through NVU design, which ensures
breakeven results for a day’s trade without restocking. Central production
facilities also being established to support restocking.
Site permits for street vending need to be established before implementation of
NVU’s, but also private sites will be secured to reduce exposure to local
government issues .
Product may be vulnerable to weaken over time, which can be minimized
through product innovation and diversification
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OPPURTUNITIES
Niche-specific opportunities through monopolizing niche market by
building strong brand awareness and leading the street food vending
culture through being vigilant with other vending business opportunities.
Low restriction to NVU operating hours means there can be diversity of
venues and access to a very diverse target customer group
Capitalize on diversity of venues and consumer groups to promote and
market expansion through event catering and franchise ownership
International expansion to Europe, which has a strong culture for street
food vending and pre-prepared meals. Target strategic partner for joint
venture, master franchise or sale of Nudlez
THREATS
Local government regulations in relation to street vendors means permits secured have
minimum life period, however change in this area is slow
Vulnerability to imitation products from competitors will be reduced through rapid
development of Nudlez products and brand.
Short-term site permits means the Nudlez brand needs to be diversified through
catering, franchise and supermarket placement
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Seasonal demand for NVU’s meaning inconsistent returns. This can be minimized
through diversifying brand through catering, franchising and a supermarket product
line.
COMPETITOR ANALYSIS
We expect a high degree of enthusiasm and offer a fun store with friendly staff that
reflects the company's youthful and energetic culture.
Supporting merchandise items that support the company's brand building.
Our fried potato is made 100% fresh, compared to most fast food outlets that use frozen
fries. We served hand-made sauces , which is containing no preservative.
We import best kind of coffee bean like Nescafe , Biva which are came from Ghana ,
Brazil etc.
We made our food instant , so its looks very fresh & delicious.
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Marketing Strategy:
We have chosen this group for several important reasons. It is our goal to be "the extraordinary
Coffee shop " and we believe that the age group from 15 to 25 is the primary age where brand
building efforts could take place. They are on limited or fixed incomes and seek a value/price
relationship that will not stretch their budgets.
Our secondary target is between the ages of 25 and 37, which are a heavy lounge/restaurant
user group. They are more flexible in budgets and seek more than a value/price relationship.
Our lunch strategy is dual purposed. First, we are featuring different kind of coffee to conviece
people.
Second, we want to keep the price point at lunch as fair as possible to keep us in competition
with other coffee house.
PROMOTION
Advertising, public relations and so on are included in promotion and consequently in the 4Ps.
As promotion is closely linked to the sales, we are mentioning here the most common features
about our strategy.
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Advertisement:
It takes many forms- TV, radio, internet, newspapers, yellow pages, and so on. Initially we will
make leaflets n distribute them in targets market area. The above medias can also be used for
our promotion. But the theme of our promotion will be our quality food product, that will not
only attract our customers temporarily but also make them our permanent customers.
Public relations:
Public relations are more subtle and rely mainly on our own personality. We want to
keep relation with all types of customers –from any section of income, from any
religions.
Sales promotion :
We want to deafer trades, coupons, and discounts and is linked to the sales strategy.
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Physical Training
Smile
Manners
Good posture for long time
Balance
Talking skill
Operating of the coffee machine
Operating of the fried machine
Operating cash counter
FUNDS BORROWED
We take loan 1000000 BDT from Brac bank.
1 years
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7.5 % interest rate
Monthly payment 75000 BDT
PAY FOR THE LOAN Monthly payment = 75000 BDT Monthly profit = 3780000 BDT Monthly remain = 3780000 – 75000 = 3705000 BDT
START UP COST (First Month)
First Month Rent = 100,000 BDT
Modernize Fee = 1000000 BDT (Impression calm , comfortable soft mood light , music system , painting etc. make guest feel at home)[Type text]
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Furniture Fee = 200000 BDT (Sofa , bar counter , tables , chairs)
Equipment Fee = 500000 BDT (Coffee machine , Coffee mil , Air Conditioning stereo, Cash registers , Water treatment etc.)
Supplies fee = 50000 BDT (Coffee cup , Coffee snack , Napkin froks & Knives etc. )
First month Utensils fee = 15000 BDT (water & electricity )
Advertising &promotion fee = 30000 BDT
TOTAL START UP COST TO OPEN = 1895000 BDT
OPERATING COST (Per Month)Utilities per month (Included fuel , water & electricity) = 20000 BDT
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Rent of cost = 150000 BDT
Salary for employer = 162000 BDT
Food supply cost (Included coffee bean , snacks,
Beef , chicken , potato , soft drinks, beef, tissue etc) = 300000 BDT ( per month)
Advertising = 200000 BDT (Per year)
TOTAL COST = 832000 BDT
PRICE & REVENUE
Coffee = 50 – 200 BDT (Depends on flavor)
Cake = 60 - 400 BDT (Depends on flavor)
Cookies = 30 – 400 BDT (Depends on flavor)
Burger = 120 – 400 BDT (Depends on flavor)
Sandwich = 80 – 250 BDT (Depends on flavor)
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Fried chicken = 80 BDT per piece (Depends on flavor)
Bun = 20 BDT (per piece)
Soft drinks = 50 BDT (per formal glass)
Estimated sell per day
Minimum 300 cup coffee = 300*100 = 30000 BDT
Cake = 5000 BDT (Minimum sell)
Cookies = 3000 BDT (Minimum sell)
Minimum 100 piece Burger = 100*200 = 20000 BDT
Minimum 100 piece Sandwich = 100*120 = 12000 BDT
Minimum 400 piece Fried chicken = 400*80 = 32000 BDT
Minimum 200 piece bun = 200*20 = 4000 BDT
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Minimum 400 glass Soft drinks = 400*50 = 20000 BDT
TOTAL (Per day) = 126000 BDT
1. MONTHLY PROFIT = 3780000 BDT
2. MONTHLY OPERATING COST = 832000 BDT
TOTAL PROFIT (PER MONTH) = 2948000 BDT
PAY FOR THE LOAN Monthly payment = 75000 BDT Monthly profit = 2948000 BDT Monthly remain = 2948000 – 75000 = 2873000 BDT
Yearly Profit = 2873000*12 = 34476000 BDT
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COFFEE
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CAKE
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BURGER
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FRIED CHICKEN & FRENCH FRIES
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COOKIES
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SOFT DRINKS & FRUIT JUICE
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