The Benefits of Protein

Why do we need Protein?

How much Protein do I need*?

Our bodies are dependant on protein for tissue development, maintenance and repair

Our body uses protein to make blood, skin, hair, bone, and muscle

We need protein to stay active and mobile

Dietary Protein is a source of essential amino acids. Essential amino acids cannot be made by our metabolism, so it is essential they are consumed in our diet

For most people to achieve optimum health it is usually preferable to consume more protein than the recommended daily intake (RDI) this is because:

Protein RDI:

• Is a recommended minimum

• Avoids protein losses – maintains lean body mass

• ~37-64g protein/day1

Acceptable Macronutrient Distribution Range (AMDR):

• Is a recommended range

• Help prevent chronic diseases, meet micronutrient needs, support optimal lean body mass

• 75-125g protein/day2

* Based on ANZ recommendations for adults1 For most adults (based on body weight)2 For someone consuming 2000 calories/day

Our body is approximately 16% pure protein

Protein is integral to a healthy diet and can provide energy, supports muscle growth and a healthy body composition, and provides a feeling of fullness

Protein is continually being made and broken down in the body – the body needs dietary protein every day to fuel this

Protein Turnover

320g

Dietary Protein Intake From the food we eat

Protein Breakdown Losses

Urine, faeces, sweat

In the adult, recommended intakes are set to achieve a balance between intake and losses

Daily building and breakdown of protein in the body

2

Protein is a key macronutrient which plays an important role in our bodies

Are all proteins created equal?

Do consumers value protein?Consumers link protein with a number of different benefits

Complete protein:

• High quality proteins

• Provides an adequate concentration of all the essential amino acids to meet human requirements

• Includes dairy protein – the protein in milk is a rich source of all the EAA, and has the added benefit of both rapid, and slow digesting protein, for quick recovery and sustained release of EAA

Source: Lightspeed GMI/Mintel. Base: 2,000 internet users 16+, UK, 2016

Source: Mintel GNPD, 2018

Incomplete protein:

• Does not provide adequate concentrations of all the essential amino acids to meet human requirements

• Does not provide all essential amino acids to meet human requirements

• Typically plant derived but includes collagen

24%To generally support a healthy lifestyle

23%To keep fuller for longer

23%To gain muscle mass/definition

0 500 1,000 1,500 2,000 2,500 3,000

Snacks

Other Beverages

Dairy

Fish, Meat & Egg Products

Side Dishes

Bakery

Breakfast Cereals

Fruit & Vegetables

Meals & Meal Centers

Baby Food

What protein are consumers looking for?Global new food and drink launches with high protein claims

Number of variants by category 2013-2018

| 3

Are consumers interested in protein?

81% of consumers in MEA are looking to increase their protein intake

91% of Indonesian consumers consider protein amongst the top ingredients for maintaining overall health and wellness

70% of consumers in SEA believe Milk Protein has a positive impact on their bones

63% of consumers in MEA believe Milk Protein has a positive impact on their health

91%

70%

Source: Global Data Source: Global Data

Source: Global Data Source: Global Data

Source: Global Data | Global Consumer Survey Q1, 2017

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Protein has become a food and beverage megatrend.

The high protein food and beverage market was worth US$12,890m in 2018 and is growing at 12.8% CAGR (2013-23).

Globally, food and drink product launches using high/added protein claims have grown consistently year-on-year.

Source: Mintel GNPD

3,354

2014

4,036

2015

4,747

2016

5,897 8,641

2017 2018