The Berkeley MBA

Full-time MBA Program 2013

Leading Through Innovation

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The Berkeley MBA Full-time MBA Program 2013

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Question the Status QuoConfidence Without Attitude

Beyond YourselfStudents Always

THE BERKELEY-HAAS DEFINING PRINCIPLES

D   Haas School of Business    Leading Through Innovation Full-time Program 2013    Haas School of Business   1

The Berkeley MBA Program is about innovative leadership, fresh thinking, positive impact, and an incredibly talented, diverse, collaborative community—one that forms an invaluable, lifelong network. As the faculty and staff work with you to achieve your professional goals, you will experience the highly personal nature of an MBA program like no other.

Developing Innovative Leaderswho know how to put new ideas to work, and to do so responsibly

”Innovative leaders know how to create business opportunities from the major challenges facing the world. Berkeley-Haas has the proven ability to produce such leaders.”Rich LyonsDean, Haas School of Business

A rigorous general management curriculum gives you the breadth and depth of knowledge to be a leader in any type of organization.

Top-ranked career services give you access to the best jobs at the world’s most selective firms, and the tools and support you need to further your career or launch a new one.

Expertise of renowned faculty members who have been recognized worldwide for their innovative research and thought leadership.

A distinct culture of fresh thinking, embodying the core values of the Haas School: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself.

An unparalleled location that leverages the innovative, energetic business ecosystem of the San Francisco Bay Area.

A worldwide alumni network of almost 40,000 Haas School graduates— and over 458,000 UC Berkeley graduates— that you can access from your first day as a Berkeley MBA student.

Table of Contents:2 Curriculum6 Careers8 Faculty10 Community14 Location18 Alumni20 Apply

As the second-oldest business school in the United States, the Haas School of Business at the University of California, Berkeley is one of the world’s leading producers of new ideas and knowledge in all areas of business. The school offers outstanding management education to about 2,200 undergraduate and graduate students each year.

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The Path to Innovative Leadership built on timely and relevant capabilities

The goal of the Berkeley MBA Program is to develop you as an innovative leader and teach you fundamental business concepts. We define innovative leadership as the ability to put new ideas into action in every corner and every function of an organization, and to do so responsibly. This concept is based on a set of specific capabilities that are valued in today’s marketplace by employers. You gain the knowledge to become a leader who defines what’s next—for our markets and for our societies. Berkeley-Haas is uniquely positioned to deliver such leaders.

A General Management FoundationYour Haas education is anchored in the fundamentals of general management, including the latest theories of and best practices in business—from accounting and finance to marketing and strategy. You learn to lead and manage an enterprise as a whole. The rigorous curriculum provides you with a basic framework of qualitative, quantitative, analytical, strategic, and problem solving skills. You not only gain knowledge about best business practices, but also learn about the fundamental principles behind them—the “how” and the “why.”

A Connected Leadership CurriculumInnovative leadership is a connecting theme that runs through the entire Berkeley MBA Program—in both the required (core) and elective portions of the curriculum. The process starts with the careful selection of Berkeley MBA students, who have demonstrated leadership and exemplify the school’s defining principles. In the core, you begin to learn the capabilities of the innovative leader, such as the skills to define opportunities. For example, the Problem Finding, Problem Solving course teaches you several modes of thinking—such as framing problems—in order to find and solve difficult problems. The courses Leading People and Leadership Communications teach specific motivational skills, such as influencing others without having direct authority over them. A required experiential learning course gives you practice in solving real-world business problems and emphasizes innovative leader capabilities. The list of experiential options ranges from applied innovation projects with major firms to global consulting opportunities.

A Supportive Culture and EnvironmentA unique aspect of the Berkeley MBA leadership approach is the conscious use of the Haas School culture to shape how and what you learn. The school recently codified its culture into four defining principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. The defining principles are heavily influenced by the school’s location in the San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship. And they are shaped by the culture of UC Berkeley, a world-class research generator with a legendary atmosphere of fresh thinking.

“Problem Finding, Problem Solving aims to provide some basic tools for innovative thinking, enhancing students’ ability to identify assumptions, learn through direct observation, synthesize meaningful insights from complex data, generate a wide range  of ideas, and tell inspiring stories to engage others and get feedback.” 

Sara L. BeckmanSr. Lecturer and Winner, University of California Distinguished Teaching Award, 2001

Learning by DoingStudents can choose from among the following core experiential learning options, many of them unique to the Berkeley MBA Program and first of their kind. 

Haas@WorkTeams of Berkeley MBA students work with top executives at major firms such as Virgin America (pictured here) to research and develop solutions for real-world business challenges. The best ideas are then selected by each firm’s executives for implementation.

International Business DevelopmentIn the first global program of its kind, student teams tackle business projects across the globe, ranging from creating business plans for nonprofit or government programs to providing market research or financial analysis for bur-geoning corporations. After working on each project throughout the spring semester, the student teams then travel for three weeks for hands-on experi-ence with their client orga-nizations.

Social Sector SolutionsStudents partner with McKinsey & Co. to engage in innovative consulting projects, providing plans, creative ideas, and solutions for challenges unique to nonprofit organizations.

Clean Tech to MarketStudents work with scientists at Lawrence Berkeley National Laboratory to evaluate the commercial viability of next-generation technologies aimed at addressing critical energy and climate change issues.

Corporate Social ResponsibilityStudents engage with companies such as Wal-Mart to develop business strategies that are both socially responsible and aligned with business objectives and core competencies.

EntrepreneurshipStudents select from a variety of opportunities that challenge them to come up with real business solutions and business plans for high-potential enterprises.

Managing New Product DevelopmentCross-disciplinary student teams develop innovative products or services from original ideas through first-pass prototypes.

Real Estate  Investment AnalysisStudents work with stakeholders to conduct comprehensive analyses that include concept development, full market analysis, funding strategy, and entitlement and stakeholder consultation and approval strategies.

The Haas  Investment FundGroups of students apply the skills acquired in finance and other courses to develop and implement a real trading strategy.

Team-initiated ProjectStudents may choose to work with faculty members to create their own team-based experiential project.

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As part of the school’s acclaimed Haas@Work course in applied innovation, students work with top executives at major firms such as Visa, Cisco, Disney, Schwab, Panasonic, Clorox, Wells Fargo, and Virgin America (pictured here). Haas@Work is just one of many options students may choose from to complete their experiential course requirement.

For more information, visit mba.haas.berkeley.edu/ academics/experiential.html.

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A Rigorous, Flexible Curriculumprepares you for every kind of leadership challenge

The CoreThe Berkeley MBA curriculum consists of 12 required core courses that provide the analytical tools and essential knowledge to lead effectively. For example, you will learn how to set direction in your strategy course, and how to manage complex projects and enterprises in your operations course. Throughout the core, you are taught the lessons of leading responsibly. Core courses, which make up about 40 percent of a typical student’s course of study, are usually all taken in the first year.

ElectivesA central feature of the Berkeley MBA program is its level of flexibility that enables you to customize your studies according to your own goals. An impressive menu of original elective courses comprises 60 percent of the curriculum, meaning you begin to design your own course of study in the first year of the program. You may choose from a wide variety of constantly evolving electives and dual degree offerings—from within the Haas School and from the wider university—as well as design courses of your own in conjunction with a faculty member.

Global PerspectiveGlobal experience is an integral aspect of the Berkeley MBA experience. Global business is part of many courses, including courses with a specific focus on international topics, such as Global Strategy and Multinational Enterprises, and Doing Business in China. You are encouraged to take advantage of international opportunities, such as spending a semester abroad, attending international seminars, planning study trips to other countries during breaks, or serving as a consultant through the International Business Development program.

Learning Beyond the ClassroomProviding students with hands-on exposure to real-world business situations is a key strength of the Berkeley MBA Program. You are required to take an experiential course that emphasizes innovative leadership. Additional experiential learning activities are required in many courses. You can also participate in numerous out-of-classroom opportunities that build upon your leadership skill set. Teamwork is emphasized throughout, including skill development and group coaching on how to be optimally effective in teams.

Students in Sara Beckman’s Problem Finding, Problem Solving core course.

You will experience the Berkeley MBA’s rigorous, comprehensive curriculum in which you master the essential skills of management and leadership. After fulfilling the requirements of the core curriculum, you will find a high degree of flexibility to tailor your education to meet your own goals and interests through a wide variety of cutting-edge elective offerings and global opportunities.

The school’s acclaimed International Business Development (IBD) course, which is one of the options for fulfilling the experiential learning requirement, sends an average of 120 students around the world each year to consult for a variety of firms and organizations. One group, pictured left, was dispatched to Tanzania to assist a non-profit organization committed to improving women’s health in developing countries by creating access to key technologies. Visit: haas.berkeley.edu/groups/IBD

For a comprehensive curriculum overview including full course descriptions, visit mba.haas.berkeley.edu/academics/curriculum.html

Concurrent Degree OptionsThe Haas School offers concurrent degree programs in areas of special interest to business professionals, including the following:•  JD/MBA Program•  MBA/MPH Program in Health Management•  MBA/MA Program in International and    Area StudiesFor more information, visit mba.haas.berkeley.edu/ academics/concurrentdegrees.html.

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Opening Doors to Future Successwith the tools and connections that will set you apart

When the world’s most selective organizations seek new, innovative talent, they turn to Berkeley-Haas. Top financial institutions, consulting firms, consumer products manufacturers, and technology companies are among those firms that hire Haas graduates as interns and full-time employees. Employers seek out Berkeley MBA students because they demonstrate not only a mastery of powerful quantitative and management tools, but also a solid understanding of best practices for the changing technological, global, and human dimensions of business.

An Impressive Array of ServicesThe school’s key location and deep ties to global firms provides you the tools and connections you need to launch the next stage of your career. The Haas School offers access to employers through multiple channels. On-campus interviews and corporate presentations are popular forums for presenting oneself to a prospective employer. The Haas School’s Career Management Group facilitates hundreds of on-campus interview opportunities for positions spanning the globe and over a thousand electronic job postings specifically targeting Berkeley MBA students each year. In addition, you are given the opportunity to interact with hiring managers and recruiters in more informal ways, including industry firm nights, career panels, corporate visits, alumni mixers, and job fairs.

A Personal Approach The school’s small MBA class size allows career advisors to offer a personalized, hands-on approach to your career search. The goal of the Career Management Group is to provide you with resources and opportunities to successfully match your skills and interests with an employer. The Career Management Group also offers a broad range of seminars, programs, and services from experienced advisors, coaches, managers, and practitioners at all stages of the career planning process. Berkeley-Haas alumni hold top

jobs at leading firms across the globe. Recent alumni working in New York include McKinsey & Co. Associate Will Wright, MBA 09; Deloitte Sr. Consultant Amy Bai, MBA 09; American Express Sr. Marketing Manager Nick Jablonski, MBA 10; Unilever Associate Brand Manager Silvia Lacayo, MBA 09; and Etsy Business Operations Manager Jeff Shah, MBA 09.

Top Hiring Firms 2012

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2012 full-time Berkeley MBA graduates went to work at 113 organizations in 23 countries around the world.*as of July 1, 2012

Students in the full-time Berkeley MBA class of 2013 interned for 151 organizations in 14 countries and 13 US states, with 15% working outside the US.*as of July 31, 2012

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Passionate Scholars and Teachers at the forefront of new ideas

Haas School faculty members are explorers and discoverers, seeking new ideas and insights at the frontiers of knowledge. They are internationally recognized leaders in the study of the economic, social, political, and technological forces shaping global markets today. Berkeley-Haas faculty members play an active role in national and international business communities, serving as consultants, board members, and speakers at major business conferences and seminars.

A Roster of Experienced Thinkers and LeadersSeveral faculty members are authors of widely used textbooks in marketing, economics, and management. Severin Borenstein is a nearly constant presence in the national media explaining the ups and downs of the nation’s energy markets. Michael Katz is a leading thinker and strategist in telecommunications policy. John Morgan and Teck Ho are actively utilizing behavioral and experimental economics to make advances in understanding strategic decision making. Jennifer Chatman is a top authority on organizational culture and post-merger integration. And David Teece is a widely sought expert in the field of innovation and knowledge management.

Real-World Insights from Industry PractitionersThe MBA program also makes creative use of experienced practitioners from industry in its classes as adjunct professors and lecturers. For example, Wall Street veteran Peter Goodson, former partner of private equity firm Clayton, Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course. In his Innovation and Entrepreneurship in Telecommunications and Media course, Dr. Reza Moazzami draws from his more than fifteen years of experience as an engineer, entrepreneur/CEO, investor, patent holder, and educator in the IT and communications industries. Twitter Co-founder and serial entrepreneur Biz Stone shares his experiences and insights with Berkeley MBA students as an executive fellow at the Haas School.

A Tradition of Teaching ExcellenceThe cornerstone of the entire Berkeley MBA program is its distinguished faculty members and the high quality of their courses. At Haas, teaching excellence is a high priority. In the Berkeley MBA classroom, faculty members emphasize both theory and practice by using a variety of teaching methods. Case studies, seminars, simulations, guest speakers, and group projects all facilitate the learning process. Classroom learning is enhanced by numerous opportunities to apply the lessons to real-world situations.

Berkeley-Haas Professor Carl Shapiro was appointed a member of the Council of Economic Advisers in 2011 by President Obama. Shapiro formerly served as deputy assistant attorney general for economics in the U.S. Department of Justice’s Antitrust Division. He joins a growing list of Haas School and UC Berkeley faculty members who have served on the council, including Haas Professor and former Dean Laura Tyson and Haas Professor Emerita Janet Yellen. Haas professors Jonathan Leonard, David Levine, and Jim Wilcox have served on the staff of the council as senior economists.

Berkeley-Haas Professor Emeritus Oliver E. Williamson was awarded the 2009 Nobel Prize in Economic Sciences—the second time a Haas professor has won the honor since 1994—for his work in the area of economic governance.

Laura TysonS. K. and Angela Chan Chair in Global ManagementStudents in Professor Laura Tyson’s International Business course have the opportunity to learn from an expert who has had a hand in shaping global economic policy. Tyson chaired President Clinton’s Council of Economic Advisors. She is currently a member of President Barack Obama’s Economic Advisory Panel. In addition, she is a member of the board of directors for several U.S. companies and a senior adviser to the Center for American Progress and McKinsey Global Institute.

Teck HoWilliam Halford, Jr. Family Professor of MarketingLearning, according to Professor Teck Ho, is more “concrete when it is hands-on.” That’s why at least one in four of each of his marketing course sessions is interactive. Using computer simulations and role-playing, his students engage in price wars and auctions, negotiate B2B contracts, and put themselves in the shoes of CEOs, marketing directors, suppliers, and retail partners. In 2010, Ho was recognized with the Berkeley Distinguished Teaching Award, the university’s highest teaching honor.

Kristiana RaubeAdjunct Professor and Executive DirectorHaas professional faculty members such as Dr. Kristiana Raube share expert business and leadership knowledge with Berkeley MBA students. In addition to serving as executive director of Haas’ International Business Development program, Raube is a renowned researcher and teacher in the area of health management who has worked to increase health management capacity through executive education and program development in the US and around the world.

John MorganGary & Sherron Kalbach Chair in EntrepreneurshipHaas School Professor John Morgan’s popular course on game theory challenges students to formulate strategy by learning to forecast the reactions of rivals. Morgan’s cutting-edge behavioral economics research often has far-reaching implications. He recently worked with Yahoo! Labs to design and launch a zombie-based social video game to study the differences between successful and unsuccessful economic game strategies.

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Guided by four defining principles, the distinctive Berkeley-Haas culture is integral to shaping its MBA students as they learn how to be innovative leaders. Berkeley-Haas students question the status quo, project confidence without attitude, think beyond themselves, and act as students always. These attributes combine to create an environment conducive to teamwork, collaboration, and involvement. Students are members of a close-knit, supportive peer network that draws on both shared experiences and a diversity of ideas and backgrounds to build bonds that last a lifetime.

A Collaborative Culturecultivates a unique, dynamic community

A Diversity of ExperiencesAmong the school’s greatest assets is the community of fellow students, who form a lifetime network of friends and professional contacts. The relatively small size of the MBA program (only 240 students enroll in each entering class) encourages students to get to know all members of their class. Students represent a wide range of ethnic backgrounds, religious affiliations, and sexual orientations. About a third of the students are from outside the United States, representing almost 40 countries.

Involvement in a Dynamic CommunityThe diverse and outgoing nature of the Berkeley-Haas culture translates to a vibrant, thriving community of fellow students, alumni, faculty, and staff. From networking mixers to annual conferences, guest speakers to intramural sports competitions, there’s always something happening here. At Haas, virtually everyone gets involved in clubs and community service, managing major conferences, participating in international case competitions, and organizing ski trips to nearby Sierra Nevada resorts.

Going Above and BeyondUC Berkeley has a long tradition of social responsibility and a commitment to creating a better world. In keeping with that spirit, Berkeley MBA students get involved to make a difference. Almost the entire MBA class participates during the year in one of the many fun events that are a part of the Challenge for Charity—talent shows, charity auctions, and sports competitions that help raise money for the Special Olympics and other organizations. Many Berkeley MBA students also volunteer as mentors for disadvantaged high school students through the Young Entrepreneurs at Haas (YEAH) program.

Confidence Without Attitude“The interview process for consulting internships is arduous, and the competition is fierce. But even here, the defining principle Confidence Without Attitude won out. We had informal Friday prep sessions where we reviewed case studies, shared resources and coached each other. We helped every one of us be as prepared as possible.”

David Felts, MBA 13Internship: Boston Consulting Group, San Francisco, CaliforniaPrevious degree: B.S., Finance, Grove City College, Brove City, Pennsylvania Job prior to Haas: Manager, Novant Health, Charlotte, North Carolina

Students Always“Being Students Always means being open to new information and being willing to admit you don’t know everything. Sometimes having a good question is better than having a good answer.”

Alison Brock, MBA 13Internship: American Express, New York, New YorkPrevious degree: B.A., Journalism, Howard University, Washington, D.C. Job prior to Haas: Consumer Products Specialist, Turner Broadcasting System, Inc., Atlanta, Georgia

Beyond Yourself“There is a real generosity among my classmates. We all understand that success is not just for the individual, but for the impact we can have on others. In my Business Strategies for Emerging Markets class, we put together business plans that would also have social impact in developing countries. This is an example of Beyond Yourself.”

Luis López, MBA 12Associate Consultant, McKinsey and Company, Bogotá, Colombia Internship: McKinsey and Company, Bogotá, Colombia Previous degree: B.S., Industrial Engineering, Universidade de los Andes, Colombia Job prior to Haas: Project Manager, Florela, Tocancipá, Colombia

Question the Status Quo“Professor Don Moore’s Leading People course shed so much light on the biases we all have—how to recognize and deal with them. I now question my assumptions and decision-making behavior in new ways. That is one way that I am Questioning the Status Quo.”

Vannie Shu, MBA 12Associate Marketing Manager, The Clorox Company, Oakland, CaliforniaInternship: Procter & Gamble, Cincinnati, Ohio Previous degree: B.A., Communication Studies and Economics, University of California, Los AngelesJob prior to Haas: Associate Account Planner, Google, Inc., Mountain View, California

Berkeley-Haas students have the opportunity to get involved in a wide range of formal and informal clubs and activities. For example, members of the Haas MBA rugby team, including co-captains Hans Lintermans and Blake Holland, both MBA 12 (pictured left), participated in the Rugby World Championship held at Duke University last spring. The rugby team is just one of more than 45 current student clubs and organizations led by Berkeley-Haas graduate students.

• Warren Buffett welcomed 20 Haas Finance Club members to Omaha where he took them to lunch at his favorite steakhouse.

• Stephanie DiMarco, CEO & Founder of Advent Software and a Haas alum stressed the importance of believing in your gut instincts in a talk as part of the Dean’s Speaker Series.

• The Economist’s Annual Innovation Conference featuring Elon Musk, CEO of

Tesla and other thought leaders was held at Haas for the 2nd year in a row.

• The student-run Women in Leadership Conference helped attendees understand how to redefine their leadership styles with panels including “A Woman’s Guide to Negotiating Effectively” and “Finding Your Passion.”

March

12   Haas School of Business    Leading Through Innovation Full-time Program 2013    Haas School of Business   13

• Berkeley MBA students presented summaries of their summer International Business Development (IBD) projects undertaken in China, South Africa, Saudi Arabia and many other locations. PHOTO #1 BELOW

• Former Apple Chief Evangelist Guy Kawasaki spoke about his new book Enchantment: The Art of Changing Hearts, Minds, and Actions. PHOTO #2 BELOW

• Human Rights Watch Executive Director Kenneth Roth spoke to Berkeley-Haas students about how events in the Middle East have impacted global human rights during the past decade.

A team of four Berkeley MBA students won first place in the Developing World category of the IBM/Novartis NCD University Challenge by proposing a pharmacy membership program in Mexico for low to-middle income pregnant women with diabetes.

• A Berkeley team, including two MBA 12’s, took 2nd place in the Hult Global Case Challenge judged by Bill Clinton. PHOTO #7 ABOVE

• Maria Nondorf, executive director of Haas’ Center for Financial Reporting and Management (CFRM), was named among the “2012 Most Influential Women in Bay Area Business” by the San Francisco Business Times. PHOTO #8 ABOVE

• The Global Social Venture Competition, which was started by Berkeley-Haas students, drew 600 entries from a record 50 countries.

• The Haaski Golf Open celebrated its 10th year with a tournament, dinner, and live auction with Dean Lyons, Cal coaches, former athletes, and Bay Area business leaders.

• Five Berkeley-Haas faculty members, Julie Suh, Nicolae Garleanu, Gustavo Manso, Panos Patatoukas, and Shachar Kariv were recognized with Cheit Awards, Berkeley-Haas’ highest teaching honor.

• The >play Digital Media Conference focused on the user revolution as it relates to everything from the Arab Spring to Groupon.

• World renowned chef Ferran Adria lunched with students to launch his “Ideas for Transformation” competition where a dozen Berkeley-Haas teams competed against teams from four other business schools to develop strategies and models to guide the upcoming launch of his elBullifoundation. PHOTO #5 BELOW

• Two Haas teams took 1st and 2nd place in Babson College’s inaugural San Francisco Rocket Pitch Competition over rivals from other Bay Area business schools. PHOTO #6 BELOW

• Berkeley-Haas students and professors dressed to the nines for a night of scotch tasting to benefit a funding program for MBA students seeking nonprofit or public sector internships.

• A Berkeley MBA team employed expert negotiating skills learned in their Leading People and Negotiations courses in their victory in the Columbia Business School Odyssey Global MBA Competition.

• 500 Bay Area professionals and graduate students explored new regional businesses and innovations as a part of the annual student-run Asia Business Conference.

• Richelle Parham, CMO of eBay kicked off the Berkeley-Haas CMO Insight Series with a lecture and dinner with Berkeley MBAs. Executives from Wells Fargo, Salesforce.com and the San Jose Earthquakes professional soccer team also visited over the course of the semester.

• David Anderson, MBA 95 and Director at Fisker Automotive brought to Haas the new plug-in hybrid luxury sports sedan Fisker Karma to show students. PHOTO #3 ABOVE

• The 2012 Berkeley Latin American Business Conference featured highly respected business and political leaders including Eduardo Leon, partner and managing director of BCG Mexico. PHOTO #4 ABOVE

August-September October January

MarchFebruary April May

A Dynamic CommunityComing to Berkeley-Haas means joining a vibrant, thriving community of fellow students, alumni, faculty, and staff. From networking mixers to annual conferences, guest speakers to schoolwide events, there’s always something happening here. And as a member of the Berkeley MBA student community, you have the opportunity to not only attend these activities, but also to participate in creating and planning them. Here is a sample of the many events and activities MBA students were a part of last year.

November-December

Orientation Week featured prominent business leaders, including Twitter Co-Founder and Berkeley-Haas Executive Fellow Biz Stone. 

Competitors from eight top business schools put their heads in the clouds for the first annual Haas Tech Challenge at the Haas School.

Four Berkeley MBA students won the MIT EdTech Case Competition with their plan to promote an online tool to help parents assist their children with schoolwork.

• Bob Lutz, BS 61, MBA 62, retired vice chairman of General Motors, spoke to the Berkeley-Haas community about innovation and the electric car as part of the Dean’s Speaker Series. PHOTO #9 BELOW

• After preparing their case analysis for more than 30 hours straight, five Berkeley MBA students claimed third prize in the Carlson School’s Elite Eight Brand Management Case Competition.

• Designs for making a more energy-efficient refrigerator and providing privacy for sleeping passengers on international flights were among the projects displayed at the annual tradeshow for the Managing New Product Development course. PHOTO #10 BELOW

The UCSD’s Rady School of Business’ Sony Marketing Strategy Case Competition mixed things up by pairing up students from different schools. Berkeley-Haas students were on the 1st, 2nd, and 3rd place winning teams.

The student-run Women in Leadership Conference helped attendees go beyond mentorship with Pandora Executive Vice President Jessica Steel.

Berkeley MBAs won the coveted Golden Shovel for a 5th straight year after defeating Stanford in the NAIOP  Real Estate Challenge.

Adobe Systems President and CEO Shantanu Narayen spoke as 500 students from the full-time and evening & weekend MBA programs graduated at this year’s commencement ceremony.

1 2 3 5 7 8 109 11

• A panel of business leaders discussed the role of social media in enabling businesses to do good at the 9th annual Haas Celebration at Gap Headquarters in San Francisco. PHOTO #11  BELOW

• Debby Hopkins, chief innovation officer of Citi, explained how she sees her role as “being a catalyst, to challenge people to think differently but also pursue new ideas with a lot of rigor.”

• A panel of five investment industry executives revealed “A Roadmap for Social Impact Investing” and what it means for investors, wealth managers, social enterprises, and corporations as part of the Schwab Charitable Speaker Series.

4 6

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The Perfect Locationwhere natural beauty meets endless opportunity

The Haas School’s location in the San Francisco Bay Area is a profound asset, a business ecosystem of innovation and entrepreneurship that is unrivaled anywhere. And it defines the people we attract, the education we deliver, and the leaders we produce. Once you arrive, you will quickly understand how the University of California, Berkeley—one of the world’s top universities—both shapes and is shaped by the forces of innovation in the Bay Area. This is a place that continues to move knowledge forward, looking for and embracing what comes next.

The Bay Area is one of the few places on earth where countless corporate powerhouses such as Oracle (pictured above) are nestled among some of the world’s most famous landscapes and outdoor playgrounds. Only an hour from Berkeley, you can cruise through the alluring wine country of Napa and Sonoma counties. Or visit one of the many open beaches or picturesque seaside towns dotting the Pacific coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. Only three hours from campus, explore Yosemite National Park, with its exquisite glacier-carved valley of towering waterfalls and granite mountains, or ski the world-famous Olympic runs at Lake Tahoe.

Home to Tomorrow’s IndustriesWidely recognized as the heart of the global technology industry, a hotbed for venture capital, and the center of the US wine market, the Bay Area is also the new hub for the up-and-coming clean energy and biotechnology industries. In addition to serving as a launch pad for some of the most successful recent startups—Google, LinkedIn, Facebook and Twitter among them—the Bay Area is also headquarters to a wide range of established Fortune 500 companies, as well as a long roster of firms—such as Intel, Charles Schwab, Gap, Adobe, Clorox, Pixar, Genentech, and Chevron.

A Legendary Campus SettingThe Berkeley campus is perched on a hillside; its upper reaches are devoted to a vast nature preserve—excellent for a run or a contemplative walk with postcard views of San Francisco, the Golden Gate Bridge, and the Pacific Ocean beyond. Surrounding the campus is the legendary city of Berkeley, the quintessential university town, complete with a multitude of coffee houses, shops, churches, theaters, world-famous gourmet restaurants, charming neighborhoods, beautiful gardens, and some of the best bookstores anywhere.

A Great Place to Learn and PlayThe San Francisco Bay Area is perennially designated the world’s most popular tourist destination—and for good reason. The area’s stunning natural beauty and seductively benign weather complement an atmosphere charged with a worldly sophistication and a distinctive openness to new ways of thinking.

The San Francisco Bay Area features a wealth of diversity among its breathtaking landscapes and energetic people. Berkeley-Haas students reflect the global nature of the region, coming from all corners of the world. Pictured above are Inaki Ruiz of Spain, Claudia Dias of Brazil, and Nit Agrawal, of Nepal, all MBA 12.

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An important part of choosing a business school is the strength of the larger university to which you will be forever linked. In addition to attending one of the premier business schools in the world, Berkeley MBA students earn a degree from a university whose name and reputation open doors around the globe. The mission of the University of California is to excel in research, teaching, and public service. Over the decades, this mission has developed a culture at UC Berkeley that stimulates greatness.

The Berkeley Experiencea university second to none

UC Berkeley’s University Library was ranked the No. 1 public research university library in North America by the Association of Research Libraries.

A Distinguished RecordThe Berkeley MBA Program draws on the incredible breadth and depth of the University of California at Berkeley, whose graduate programs are consistently ranked among the best in the world, and whose undergraduate programs are among the most selective. The proof is in the university’s distinguished record of Nobel-level scholarship, constant innovation, a concern for the betterment of our world, and consistently high rankings of its schools and departments—the Haas School among them.

A History of Path-Bending InnovationSince its founding in 1868, UC Berkeley has grown with the rapidly expanding population of California and has responded to the educational needs of the developing state. By the 1930s, research at UC Berkeley burgeoned in nuclear physics, chemistry, and biology, leading to the development of the first cyclotron, the isolation of the human polio virus, and the discovery of all the artificial elements heavier than uranium, including Berkelium and Californium. Twenty-one members of the UC Berkeley faculty have been awarded Nobel prizes for these and subsequent achievements in science, literature, and economics. In 2011, the Times of London ranked UC Berkeley the 4th best university in the world. The National Research Council in 2010 awarded UC Berkeley the largest number of high-ranked graduate programs in the US for the third decade in a row—of the 52 programs assessed, 48 were in the top 10 in their categories.

Explore the OpportunitiesYou are encouraged to supplement business courses with graduate classes outside the business school in areas ranging from engineering, law, and urban planning to foreign languages, international area studies, and public policy. In addition, special interdisciplinary opportunities within the Berkeley community enable you to learn from top experts in almost every field. Joint courses with students in law, engineering, information systems, and public health enhance the educational experience of many MBA students.

Multi-disciplinary OpportunitiesBerkeley MBA students involved in the Berkeley Energy and Resources Collaborative (BERC) work with scientists at Lawrence Berkeley National Laboratory to evaluate the commercial viability of new technologies, such as a novel solar-chemical storage device, and the use of ionic liquids to pre-treat biomass for conversion to biofuel. This Berkeley Innovative Leader Development experiential requirement option, called CleanTech to Market, is just one of the many opportunities Haas students have to work with top thinkers across diverse disciplines at UC Berkeley.

•  Ranks first nationally in      the number of PhD      programs in the top 10 in      their fields (National      Research Council)•  Ranked the #1 public      university in the US for      the eleventh year in a row by    U.S. News & World Report•  The leading institution in      awarding doctoral degrees to    minorities and women

•  Ranked #1 in the nation in    the 2009 Washington      Monthly College Rankings,    based on three main      criteria: performance as an    engine of social mobility,      research output, and      promotion of a service ethic•  22 Nobel Prize laureates      (including Haas professors    Oliver Williamson and    John Harsanyi)

•  226 American Association    for the Advancement of      Science Fellows•  234 American Academy of    Arts and Sciences Fellows•  74 Fulbright Scholars•  359 Guggenheim Fellows•  45 MacArthur Fellows•  92 National Academy of      Engineering Awards

•  141 National Academy of     Sciences Awards•  26 National Medal of      Science Awards•  117 Sloan Fellows•  4 Wolf Prizes•  4 Pulitzer Prizes•  1 National Poet Laureate

UC Berkeley Academic and Faculty Distinctions  

Connecting You to the Worldthrough a robust, global alumni network

Daniel M. Sousa, MBA 03Investment OfficerIFC/World BankSao Paulo, Brazil

Patrick Awuah, MBA 99FounderAshesi UniversityGhana

Endless Networking OpportunitiesWith alumni chapters in over 46 countries all over the world, including more than 33 chapters in the US, there are Haas alumni events happening an average of five out of seven days a week all over the world.

Whether in Shanghai, Santiago, London, or New York, you will have immediate access to local alumni who get together often to strengthen their personal and professional contacts at chapter and regional gatherings. In addition, a variety of online and in-person alumni groups and clubs formed around special interests—from biotech and real estate to business in greater China—can provide you with insights and contacts. And, as a graduate of the Berkeley MBA Program, you will not only continue to have full access to all networking tools, you will also enjoy a full menu of career services, as well as personal development and educational resources.

From your first day as a Berkeley MBA student, you are able to leverage the power of one of the best professional networks. With almost 40,000 Haas School graduates—and over 458,000 UC Berkeley graduates—are connected by a robust alumni network that includes career resources, online communities, and local alumni chapters in major cities around the globe.

Full-time Program 2013    Haas School of Business   1918   Haas School of Business    Leading Through Innovation

Nicolas Goldstein, MBA 03CEO of Regional BusinessLAN Airlines Santiago, ChileMarcos Kulka Kuperman, MBA 01

Board Member, Santiago Climate Exchange, and Gerente General/CEO at Fundacion ChileSantiago, Chile“To develop new business, beyond having personality, you need a background in finance, marketing, and negotiations. That’s what I strengthened at Haas.”

Ed Defty, MBA 97Director, Studio Entertainment, Strategic Sourcing The Walt Disney CompanyAnaheim, California

Joe Jimenez, MBA 84CEONovartisBasel, Switzerland“The marketing courses that I took at Haas helped me understand how to think about the customer and the consumer in a deep way.”

Ken Brill, MBA 73Fmr. Ambassador to Cypress and India, current President & CEOThe Fund for PeaceWashington, D.C.

Andrew (Chi Fai) Chan, MBA 79Associate Dean, Undergraduate StudiesThe Chinese University of Hong KongHong Kong, China“My Berkeley experience taught me to think outside the box, to think big—that anything is possible, and that we should care about society.”

Rong Lu, MBA 93Head of Financial ProductsBank of China InternationalHong Kong“It was fascinating to see people [at Berkeley-Haas] debating with opposing views because in China, if you had your own opinions, you did not voice them strongly.”

Greg Greeley, MBA 98Vice President of European RetailAmazon EuropeLuxembourg

Marcus Riecke, MBA 96CEOStudiVZGermany

Katie Coughlin, MBA 97FounderOslo Children’s MuseumOslo, Norway

John McMahon, BS 79Managing Director, EuropeSony Pictures Home Entertainment London, U.K.

Eleni Tsakopoulos Kounalakis, MBA 92Ambassador to HungaryBudapest, Hungary

Amir Sharif, MBA 03 VP, Virtualization Infrastructure Parallels Moscow, Russia

Rajesh Shah, MBA 97FounderPeer Water Exchange, Blue Planet Run FoundationBangalore, India

Shaukat Khan, BS 62Director, Mehboob Film StudiosBandra, India“I received a very well-rounded education, which gave me the confidence to talk to professionals in all different disciplines.”

Kwee Liong Tek, BS 68Chairman Pontiac LandSingapore

Jeffrey Hine MBA 84Chief Operating Officer CCB Financial Leasing Corp.Beijing, China

Atsushi Toda, MBA 94Managing DirectorUBS Investment BankTokyo, Japan

Hyuk-Jun Kwon, MBA 98Vice President Samsung C&T CorporationSeoul, KoreaJennifer Cook, MBA 98

Senior VP, Genetech South San Francisco, California“I didn’t have a vocabulary or framework for thinking about certain workplace situations. Business school gives you a way to analyze and explain them; I draw on that all the time.”

Joanna Wallace, MBA 91Hospital Director Spire Manchester Hospital Manchester, U.K.

Paul Otellini, MBA 74CEOIntel CorporationSanta Clara, California

Don Wurster, MBA 80PresidentNational Indemnity CompanyOmaha, Nebraska

Paul Livingston, MBA 83CEO, Marketing & Business Solutions LexisNexisNew York, New York

Yossi Bachar, MBA 85, PhD 87Former Director GeneralIsrael Ministry of FinanceTel Aviv, Israel“During my first ten weeks at Berkeley, I studied more than all of my undergraduate studies put together.”

Christopher Zobrist, BS 02FounderZobrist InternationalVietnam

Robert Nicholson, MBA 95Managing Director, Energy and Power GroupRBC Capital MarketsToronto, Canada

Chuck Frizelle, MBA 98Director, XboxMicrosoft CorporationRedmond, Washington

Julie Earne, MBA/MPH 04Investment OfficerInternational Finance Corp., World Bank GroupNairobi, Kenya

Dawna Stone, BS 90President & FounderWomen’s Running MagazineSt. Petersburg, Florida

Darrin Steele, MBA 08CEOU.S. Bobsled & Skeleton FederationColorado Springs, Colorado

Anne Marie Mehlum, MBA 81CEOSummit BankEugene, Oregon

Ismael Benavides Ferreyros, MBA 67Fmr. CEO Banco Internacional and Fmr. Minister of AgricultureMinistry of AgricultureLima, PeruFederico Amprimo, MBA 03Director, Consulting and Go-to-Market Programs, Latin AmericaInternational Data CorporationLima, Peru

Martin Huffmann, MBA 04Founder & CEOTelediagnosisBuenos Aires, Argentina

Ricardo Guajardo, MBA 72President and Fmr. Chairman & CEOBBVA BancomerMexico City, Mexico

Marcio Faria, MBA 75Chief Investment & Financial OfficerFundacao Atlantico de Seguridade SocialSao Paulo, Brazil

Anders Hansson, BS 94Executive Director, Investment BankingGoldman Sachs Australia, LLCSydney, Australia

Anna Munn, MBA 99General Manager, Leadership and TalentColes LimitedMelbourne, Australia

Takeshi Yamada, PhD 93Associate Professor of FinanceThe University of AdelaideAdelaide, Australia

Juan Navarro, MBA 92FounderHexacta SoftwareBuenos Aires, Argentina

Norbert Doerr, MBA 88Managing Partner Sub-Saharan AfricaMcKinsey & CompanyJohannesburg, South Africa

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Admission CriteriaAdmission to the Berkeley MBA Program is based on a combination of factors, including the following:

• Professional Experience—The quality of an MBA program is immeasurably enhanced by the real-world business experience that students bring to the classroom. Most of our students have two or more years of full-time professional work experience following the completion of their undergraduate degree. We are also interested in the progression and milestones of your career, as well as your supervisor’s assessment of your value as an employee and potential as a leader.

• Academic Aptitude—In reviewing your transcripts, we take into account your choice of coursework, the rigor of your undergraduate major, the competitiveness of your academic institutions, and your grade point average (GPA). Although we do not have a minimum requirement, a GPA of B (3.0) or better is generally the standard for serious consideration. All applicants should have completed, at a minimum, a college-level mathematics or statistics course.

• Exams—The GMAT is required for all applicants. Applicants who received their university degrees in countries other than the US, the UK, Australia, or English-speaking Canada are also required to take the TOEFL or IELTS exams.

• Personal Qualities—We seek applicants who represent the school’s four defining principles: confidence without attitude, question the status quo, beyond yourself, and students always.

Visit mba.haas.berkeley.edu for a complete list of admissions criteria and application requirements, as well as information pertaining to concurrent degree program admissions.

Financial AidApproximately 70 percent of Haas students receive some form of financial assistance, including scholarships and loans. Over $5 million in scholarship funding is awarded each year, providing gift aid to over 40 percent of students. All admitted students can apply for scholarships after admission. Scholarships are based on criteria such as merit, industry, commitment to diversity, and financial need. For complete financial aid and tuition information, visit www.haas.berkeley.edu/mba/finaid.

Learn MoreThe best way to know what it’s really like to be a Berkeley MBA student is to come visit, meet students and faculty, and observe a class. We strongly encourage this investment of your time to help you decide if the program is a good fit for you. For details on how we make it easy for you to explore Haas, visit www.haas.berkeley.edu/admissions/visit.html.

For those who can’t make it to campus, the Full-time MBA Admissions office also sponsors off-campus information sessions and participates in events around the world. You’ll hear from school representatives and, in some sessions, students and recent alumni. To learn about upcoming events in your area, visit mba.haas.berkeley.edu/admissions/offcampus.html. Online, you can also participate in chats hosted by MBA admissions throughout the year.

Apply to the Berkeley MBA Programat mba.haas.berkeley.edu

Each fall, the Full-time MBA Program enrolls 240 bright, diverse, and creative future business leaders. We admit candidates with solid professional experience and leadership potential who come from a wide variety of industries and backgrounds, and who possess the Berkeley-Haas defining principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself.

Consortium for Graduate  Study in ManagementThe Haas School of Business is a proud member of The Consortium for Graduate Study in Management. An alliance of leading American business schools and some of our country’s top corporations, The Consortium seeks to enhance diversity in business education and leadership by helping to reduce the serious underrepresentation of African Americans, Hispanic Americans and Native Americans in both member schools’ enrollments and the ranks of management. Candidates who apply and are accepted to the Berkeley MBA Program through The Consortium are considered for full-tuition, merit-based Fellowships and benefit from ongoing professional development opportunities. Visit www.cgsm.org

Round:   Online application   Decision posted/   submitted and  emailed by:   tests taken by: 

One   Oct 17, 2012 Jan 10, 2013Two   Nov 29, 2012 Feb 21, 2013Three   Jan 16, 2013 Apr 11, 2013Four   Mar 12, 2013 May 16, 2013

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Haas Student AmbassadorsHaas Student Ambassadors (HSA) are the student voice within the Full-time Program Admissions Office. HSAs offer unique, real-life perspectives about being enrolled in the Berkeley MBA Program. To participate in one of the group’s daily information sessions during the school year, or for more information during any stage of the application process, contact an HSA member at hsa@haas.berkeley.edu or 510.642.5610.