The best in innovation in all areas of perfumery and ...€¦ · all areas of perfumery and cosmetics: ingredients, formulation, packaging, testing and finished products

• www.cosmetic-360.com

PRESS OFFICE CAROLINE CRABBE • 33 (0)6 10 19 36 31 • [email protected]

Trade FairThe best in innovation in all areas of perfumery and cosmetics.

Thursday 15 and Friday 16 October 2015, 9am-6pmCarrousel du Louvre, Paris

• A WORLD FIRST IN PARISAn innovative international trade fair to build the beauty of tomorrow.

• HIGHLIGHTS

• WINDOW FOR 360° INNOVATIONSCosmetic 360 is the heartbeat of innovation and covers all areas of the perfumery and cosmetics sector: ingredients, formulation, packaging, testing and finished products.

• OPEN INNOVATION: Seven industry leaders listening to innovative project lea-ders: BOOTS, CHANEL, JOHNSON & JOHNSON, L’ORÉAL, LVMH RESEARCH, PUIG, SHISEIDO.

• 13 CONFERENCE SESSIONS ON FIVE TOPICS Consumer Insights, Regulations and Technology Transfer, Green Cosmetics, Innovation and Design, Digital.

• INTERNATIONALFirst China Good Product Summit in Paris Signature of two international partnerships.

• COSMETIC AWARDS & VICTORIESTo recognise innovators in the cosmetics industry and encourage tomorrow’s talents. Awards presented at the fair on Thursday 15 October at 6pm.

• EXHIBITORS150 innovators in the global perfumery and cosmetics sector gathered in Paris.

• COSMETIC VALLEY As the first French body to invest in organizing an interna-tional trade fair, Cosmetic Valley has been given the task by the Government of coordinating the ecosystem of the perfumery and cosmetics sector in France.

• PARTNERS

• PRACTICAL INFORMATION



a world FirsT in Paris

150 exhibitors

7 prestigious names for the Open Innovation meetings: BOOTS, CHANEL, JOHNSON & JOHNSON, L’ORÉAL, LVMH RESEARCH, PUIG, SHISEIDO.

200 meetings scheduled for leaders of innovation projects in all areas: products, technologies, marketing, usage, services, processes, etc.

13 forward-looking conferences on five topics: Consumer insights, Regulations and Technology Transfer, Green Cosmetics, Innovation and Design, and Digital.

10 foreign delegations expected to attend the fair, including China, Spain, Japan, Malaysia, Quebec and Thailand.

8 Cosmetic Awards and Victories

COSMETIC 360 in figures

More than 150 exhibitors, a third of them from overseas, are ex-pected to attend the first edition of the international Cosmetic 360 trade fair, organized by the Cosmetic Valley competitiveness cluster.

Dedicated exclusively to innovation, Cosmetic 360 is a novel international trade fair offering turnkey solu-

tions to professionals to build the beauty of tomorrow. As the heartbeat of innovation in the sector, it touches

all areas of perfumery and cosmetics: ingredients, formulation, packaging, testing and finished products.

Major international trade fairs are unmissable meeting-places for manufacturers in the perfumery and cos-

metics sector, providing spaces for meetings, exchanges and business, and are a preferred promotional tool

for companies in the sector. Cosmetic Valley is the first French body to invest in this area and aims to make

Cosmetic 360 the shop window for 360° innovation for SMEs, microenterprises and start-ups with innovative

projects.

Taking place in an emblematic location in the heart of Paris, Cosmetic 360 will confirm France’s position as

a world leader in the perfumery and cosmetics market and will help to extend its influence into Beauty by

welcoming the best of international innovation.



HiGHliGHTs 15 ocTober 2015

9am Official opening by Marc-Antoine Jamet, President of Cosmetic Valley.

10.30am VIP room: Press conference with Messrs Marc-Antoine Jamet, Prési-dent of the Cosmetic Valley and Jean-Luc Ansel, Founding Director.

11.45am Summit room: Press conference with China Cosmetic Industry, Huzhou Base (the largest cosmetic business park in China), attended by Mr Mao LIRONG, member of the Government Standing Committee of the District of Wuxing, and Mr Hou Juncheng, President of the Huzhou Cos-metic Industry Investment and Development Company.

2-5.30pm China Good Product Summit (a first for Paris).

3pm Signature of the partnership agreement between Cosmetic Valley and the Barcelona Beauty Cluster.

6pm Cosmetic Victories and Cosmetic Awards prize-giving ceremony.

9pm Soirée at the Paris Opera, sponsored by LVMH Research (registration required).

16 ocTober 2015

10am Signature of the partnership agreement between Cosmetic Valley and the Japan Cosmetic Cluster (Japan), attended by the Mayor of Karatsu and Marc Antoine Jamet, President of Cosmetic Valley.



a window For 360° innoVaTions

Innovation is at the heart of changes in the cosmetics market. With 150 exhibitors, the fair is a nursery for creativity and innovation, which are key ingredients in a market constantly on the lookout for new ideas. Here is a summary of some of the flagship projects to be found at the fair.

WIRED BEAUTY

MAPO™, the first smart mask fitted with sensors to diagnose the level of hydration of the faceThe first “Sense&Treat™” product to be unveiled as a world premiere at Cosmetic 360, MAPO™ is the first “shape-memory” cosmetic mask fitted with sensors to diagnose the level of hydration of the face. Designed by WB Technologies, creator of the “Clinique Digitale™” [Digital Clinic], it is also the first multi-function wired product which is not limited to measuring the physiological state of the skin and environmental data (temperature, humidity, UV, GPS), but also triggers a booster effect on demand, reinforcing the action of the hydrating formula applied under the mask. MAPO™ is based on the first «peer-to-peer Beauty» mobile app, allowing the user to connect to a community sharing the same needs

WB Technologies - www.wired-beauty.com

i-feel BEAUTY: a skincare routine controlled by a smartphone appCreated by Feeligreen, i-feel BEAUTY is an all-round cosmetic solution that combines technological innova-tion and natural cosmetic formulas. The i-feel BEAUTY case contains:

• 4 cosmetic treatments formulated with high ingredient concentrations (minimum 82% of natural origin)

• The Activ’feel device, acting in synergy with the treatments to multiply their effectiveness on the skin. It combines two techniques: diffusion of bipolar microcurrents and photodynamic LED (light-emitting diode) therapy. Activ’feel is also fitted with a vibrating device which micro-massages the skin and helps to activate micro-circulation. This mode can be deactivated on the Feeligold mobile app during treatment. Activ’feel is controlled directly via a smartphone, using a Feeligold mobile app for iOS and Android.

FEELIGREEN - http://feeligold.com/

Stand D01

Stand A30



GREEN CHEMISTRY

Claude Grison, CNRS Innovation Medalist, has used the experience gained in the mines of New Caledonia to design ecocatalysts for the cosmetic industry, a genuine breakthrough innovation in the field of green chemistry. In order to reinstate natural environments degraded by mining activity, large-scale phytoremediation programmes based on phytoextraction have been developed. This phytotechnology is based on the use of plants capable of extracting metallic elements from the soil and concentrating them in their above-ground parts, which helps to create a protective canopy capable of limiting the wind and/or water erosion of rehabilitated sites.

When there was a need to find a sustainable solution to make use of the biomass resulting from these programmes, the ChimEco laboratory designed a process based on the direct use of metal species of plant origin as reactants or catalysts of organic chemical reactions. This new concept of ecocatalysis has allowed a wide variety of ecological catalysts to be created which are particularly effective in the cosmetics indus-try. These have enabled all the major mechanisms of organic synthesis to be revisited and green reactants to be developed to replace the oxidants banned by REACH. Unimaginable a few years ago, ecocatalysis is becoming a real revolution in the field of catalysis and associated phytotechnologies.

Claude Grison, Director of the ChimEco laboratory (founded by CNRS and the University of Montpellier), will be speaking at the conference on Thursday 15 October at 15:00. http://www.labochimeco.com/

PACKAGING

“My Pack online” makes it possible for anyone to personalize the packaging of a gift.Digital Packaging’s “My Pack online” concept offers the chance to create a bespoke pack online, with choice of colours, wording, photos and even a video message linked to a QR code on the packaging. This personalization is done via white-label websites with software linked directly to Digital Packaging’s production equipment and a set of automated steps (file checking, moderation, automatic imposition, etc.). Once the user has confirmed the packaging on the web, everything is sent to a digital printer without human intervention, with the necessary high level of information security. The sites can be fully customized to meet the specifications of each brand.

Digital Packaging - www.digital-packaging.fr (Imprim’luxe)

CIRCULAR ECONOMY

IMPACT+, the first digital platform in France for pooling cosmetic raw materials and packaging items, will be launched by Cosmetic Valley at the trade fair.I : Innovation, indispensable, initiative, inter - MP : Matière première - AC : Article de conditionnement - T : Transaction

Set up for over a year by a hard core of around fifteen Cosmetic Valley companies, the IMPACT+ digital platform provides a solution for manufacturers who are facing new issues relating to sourcing growing de-mand for fresh products, storage (faster stock rotation) and waste (destruction of unused raw materials), and who want to source sustainably and limit their ecological impact. This national platform is designed for brands, laboratories, cosmetics manufacturers and suppliers of raw materials and packaging items throughout the sector. This project has received an award from ADEME and the Central Region under their “Circular Economy” call for projects.

Cosmetic Valley – www.cosmetic-valley.com Cometopée

Stand J14

Stand E02



MARKETING

When cognitive neurosciences cause traditional marketing approaches to be revisited “The cosmetics industry must recognize the huge scientific advances that we are seeing. Our work demons-trates the extent to which consumer perceptions can be influenced by a multitude of factors, the importance and even the existence of which is often unsuspected”, says Gordy Pleyers, Professor at the University of Louvain and the University of Brussels, and founder of “Mind Insights”, which uses cognitive neurosciences to develop the concept of “scientific marketing”.

In a break from the rationale of traditional marketing models, Mind Insights considers that the way in which a consumer perceives a brand or product (effectiveness, novelty, etc.) can be different according to subtle variations in factors such as colour, shape, typeface, images, sounds, textures, materials, lighting, pricing and promotion. Whether on the packaging, in the advertising, at the point of sale or on the website, these fac-tors can have a powerful effect on the emotions, beliefs and behaviours of consumers in relation to a brand or product, and this can happen in a very irrational way which has nothing to do with objective information. In order to analyse these influencing factors, the latest Mind Insights cosmetics laboratory looks like a real bathroom, except that it is full of cameras and the latest scientific tools which make it possible to observe and analyse all the reactions of consumers when faced with cosmetic products and fragrances.

Gordy Pleyers, founder of MIND INSIGHTS, will be speaking at the conference on Thursday 15 October at 11:00.

www.mind-insights.org

HIGH-TECH COSMETICS

Iontophoresis, an innovative technology to soften expression linesThe eye contour is one of the most sensitive areas of the face and requires very specific care. The Ionto Team has used iontophoresis to create a new active patch which softens expression lines and gives immediate, long-term results.

Innovative and non-invasive, this technique is based on the use of electrical micro-currents on a specific area of the skin using iontophoretic patches which contain a micro-current and an ionizing gel, in order to increase skin permeability and the intensity and speed of absorption of the active ingredients.

This technology is also effective for other applications, including acne, cellulite and various skin treatments.

TheIontoTeam (Group Martiderm) - www.theiontoteam.com

BIODIVERSITY

Plant ingredients obtained by the new environmentally-friendly PAT plantes à traire® process Of the 450,000 known plant species in the world, only a few thousand are exploited, but many still hold a number of secrets, including a lot of rare and exotic plants which PAT carefully cultivates, rather than tracking them down and destroying them.

It is now possible to stimulate production and harvest natural substances without damaging the plant, thanks to the environmentally-friendly PAT plantes à traire® process. The goal is to explore and raise the phytochemical profile of rare species, discover new facets of popular plants and exploit plant biodiversity, while at the same time preserving it.

Roots hang in the air above huge trays, fed by water and minerals sprayed from an atomizer. To harvest the molecules, the plants just have to be stressed by simulating a fungal or insect attack. The plants then develop astonishing defence mechanisms and produce molecules which have properties that are of great interest in the production of cosmetic ingredients. The roots are then plunged into a patented solution which makes it possible to recover and purify the molecules.

PLANT ADVANCED TECHNOLOGIES PAT – www.plantadvanced.com

Stand K13

Stand B17

Stand A24



And also:

FINISHED PRODUCTSThe new range of products for Afro-Mestizo children with sensitive skins who have to adapt to temperate climates.

Lam&Lam Partners

A mask/wipe to be applied to the face like a veil. Impregnated with Jingrun pearl extract obtained by the latest processes, it improves the complexion, nourishes and repairs the skin.

Shenzhen Pearl Mask

Skin and hair diagnostic tools designed for the point of sale, enabling professionals to suggest new products and care routines.

Skinlabs

INGRÉDIENTSAn alternative to shark liver oil, a new organically-sourced raw material which combines olive squalane and coconut alkanes.

Biosynthis – www.biosynthis.com

A new generation of ecologically-designed plant cosmetics with extraction of active ingredients by a natural fat, either oil, butter or vegetable wax.

OLEOS – www.oleos.fr

PACKAGINGA new laser-marking technique which allows patterns to be created on multiple media.

GD Laser - www.gd-laser.fr

Stand G24b

Stand D12

Stand C25

Stand L16

Stand D11

Stand F21



oPen innoVaTion

Seven international industry leaders listening to innovative project leaders: BOOTS, CHANEL, JOHNSON & JOHNSON, L’ORÉAL, LVMH RE-SEARCH, PUIG, SHISEIDO.Open Innovation is a key to business competitiveness today that has no rival. Seeking competences outside of the business stimulates innovation, saves time and limits the risks associated with financing of R&D. However, while we talk a lot these days about open innovation, you still need to know how to open up access for start-ups and project leaders to these major groups with whom they can develop innovative products and services, and whom the ‘seedlings’ often have difficulty in contacting.

200 OPEN INNOVATION SESSIONS AT THE FAIRThanks to the strength of its network, which numbers around fifteen prestigious names in the cosme-tics industry, Cosmetic Valley has made a conscious decision to back Open Innovation and put in place an innovative system at the COSMETIC 360 trade fair for bringing together innovative project leaders (start-ups, laboratories, SMEs, microenterprises, etc.) and the Research and Innovation teams of the major names in the competitiveness cluster.

This system for making contacts (via the site www.cosmetic-360.com, under the “Open Innovation Application” ) has enabled project leaders (start-ups, laboratories, SMEs, microenterprises, groups, etc.) to present their innovations at an early stage to the Research and Innovation teams of the major names in the perfumery and cosmetics industry. 250 applications have been submitted and 200 meetings have been scheduled over the two days of the fair.



15TH OCTOBER10:00 > 11:00TECHNO & SCIENCE IMMERSION: 1 MACRO TREND TO WELCOME 2020Speakers: Virginie CORBASSON & Anne Sophie GOBLET (Groupe Carlin)

11:00 > 12:00INNOVATIVE SCIENTIFIC METHODS AND KNOWLEDGE TO ANALYZE AND SHAPE CONSU-MERS’ PERCEPTIONS IN THE FIELD OF COSME-TICS.Speakers: Gordy PLEYERS (Mind Insights) & Nicolas VERMEULEN (University of Louvain)

12:00 > 13:00SKIN ANALYSIS AND PERSONALISED/ CUSTOMISED COSMETICS ; AN OVERVIEW OF PAST AND FUTURE DEVELOPMENTSSpeaker: Walter ARKESTEIJN (InnoFaith beauty sciences B.V.)

13:00 > 14:00PATENT MAPPING OF VECTORIZATION TECHNO-LOGIES IN COSMETICSSpeakers: Jeanne GAUBERT & Julie BERNARD (FIST SA)

14:00 > 15:00ADVERTISING AND PACKAGING: WHICH CLAIMS?Speakers: Raffaella BERIOLI & Margaux de BODARD & Anne-Marie BRETON (FEBEA)

15:00 > 16:00BIO-INSPIRED CHEMISTRY APPLIED TO PER-FUMERY AND COSMETICS: FROM CONCEPT TO USEFULNESSSpeaker: Claude GRISON (CNRS Medal of innovation 2014)

16:00 > 17:00OPPORTUNITIES FROM COLOMBIAN BIODIVER-SITY FOR A WORLD OF BEAUTYSpeakers: Juan Carlos CASTRO (ANDI) & Vivianne AR-MITAGE (PROCOLOMBIA) Claudia Marcela BETANCUR GIRALDO (BIOINTROPIC)

17:00 > 18:00CHINA COSMETICS MARKET: SEIZING THE DIS-TRIBUTION OPPORTUNITIES IN THE INTERNET ERASpeaker: DENG Min (Chairman of Pin Guan Media - Chief Editor of Cosmetic observer)

16TH OCTOBER9:00 > 10:00HELPING THE MOVE OF THE FRAGRANCE INDUSTRYSpeakers: Elie PAPIERNIK (Centdegrés) Astrid RUTKOWSKI (Groupe Pochet)

10:00 > 12:00CREATIVE GENIUS TO INNOVATE AND INNOVATION IN COSMETIC PRODUCTSChairpersons : Patrice BELLON (President SFC) & Claudie WILLEMIN (President IFSCC)

Speakers: Arnaud AUBERT, Nadine SCHOLZ, Armand HATCHUEL, Jean-Claude le JOLIFF

12:00 > 12:30PRINT EMOTION, OLFACTORY AND PRINTED SOLUTION THAT REVOLUTIONIZES BRANDS COMMUNICATIONSpeakers: Benoit FRASSAINT (PO GROUP) Séverine CALMUS (Fedrigoni)

13:00 > 14:00BIOECONOMY MALAYSIA : WEALTH CREATION THROUGH HALAL COSMETIC BIO-INGREDIENTS FOR THE WORLD MARKETSpeaker: Razwin SULAIREE HASNAN TERMIZI (Malaysian Biotechnology corporation)

14:00 > 15:00THE DIGITAL FACE OF BEAUTYSpeaker: Ildiko SZALAI (Euromonitor International)

13 Forward-lookinG conFerences on FiVe ToPics



inTernaTional FIRST CHINA GOOD PRODUCT SUMMIT IN PARIS Thursday 15 October, 14:00 – 17:30The Chinese cosmetics market is experiencing remarkable growth and offers numerous development opportunities. China will be well represented at the trade fair, particularly with the “China Good Product Summit”, organized by Cosmetic Observer magazine and hosted for the first time in France by Cosmetic 360, where the whole presentation will take place on the afternoon of Thursday 15 October, attended by many Chinese business leaders who will take the opportunity of being in Paris to establish professional contacts at the trade fair.

Programme 14.00: Opening Speech Speaker: Marc-Antoine JAMET, President - Cosmetic Valley

14.10: Integrate global resource and increase product added valueSpeaker: Mr DU Hongjun – Cosmetic Newspaper

14.20: China Good Product Awards - China Good Product Medal and Certificate/China good Product golden Rose Medal/Award Paris Peony Medal.Speakers: Mr DU Hongjun – Cosmetic Newspaper, Mr JAMET Marc Antoine & Mr ANSEL Jean Luc – Cosmetic Valley

15.00: Competition pattern analysis of China Cosmetic marketSpeakers: LV Yixiong, President - Shanghai Kans Cosmetic Co.,Ltd

15.30: How to acquire an international brand and integration of Chinese powerSpeaker: CHEN Danxia, Président - Liby Group Co.,Ltd

16.00: Status and future of China retail marketSpeaker: CAI Ruqing, President - Guangzhou GIALEN Cosme-tics Co.,Ltd

16.30: The newest technology and development tendancy study of Europe cosmeticSpeaker: Francis VIAL, R&D Director - SPINCONTROL

16.50: Round table France - ChinaSpeakers : Patrick BEAU, President – Spincontrol, ZHOU Yunjin, CEO - Guangzhou Lena Ji Cosmetics Co, MA Lu, Vice CEO - Shenzen Jing Run Pearl Holdings, TAN Jiaxian, CEO - Foshan Shengfang ; NIE Fenghui, President - Guangxi Yiyatong daze Dept supply chain Co

TWO NEW INTERNATIONAL PARTNERSHIPS SIGNED AT THE FAIRFor more than fifteen years, Cosmetic Valley has attended major trade fairs around the world, including Cosmoprof, China Expo Beauty Shanghai, Beauty World Middle East Dubai and In-Cosmetic. Now it is extending its international network by signing commercial, industrial, scientific and research-based partnerships with various clusters and associations.

Cosmetic 360 will see Cosmetic Valley sign two new international partnerships with the Barcelona Beauty Cluster (Spain) and the Japan Cosmetic Cluster (Japan).

Huzhou City of Beauty

One of the projects to be presented is the Chinese City of Beauty in the cosmetic industrial area of Huzhou, which is to be built in the region of Wuxin on the southern shore of Lake Tai in the north of the province of Zhejiang. Located at the heart of the “Yangtse River Triangle” and served by four ports and four international airports, the “City” aims to become China’s national cosmetic manufacturing base, with warehousing and logistics units, as well as research and certification centres, training establish-ments, a museum of Chinese cosmetics and a fragrant plant garden.



cosMeTic awards and VicTories

Cosmetic 360 will be the opportunity to recognize those involved in innovation in the cosmetics sector and to encourage tomorrow’s talents. The prizes will be presented at the fair on Thursday 15 October at 6pm.

« COSMETIC 360 AWARDS » Five awards will be presented at the fair to recognize the outstanding projects put forward by the exhibitors, which will be selected by a panel of professionals chaired by Sabine de Seze, Managing Editor of Cosmétique Mag, and comprising experts in innovation (Alain Delaby of OPERMIND and Emmanuel Constantin of LA DI-RECCT) and journalists (Doria Maiz of Expression Cosmétique and Françoise Albasini of Emballage Digest).

• COSMETIC 360 Start-up Zone Award: reward for the best innovation by a start-up,

• COSMETIC 360 Collaborative Award: reward for the best innovation resulting from a collaborative project between a research department and the industry,

• COSMETIC 360 Innovation Awards: the three best innovations at the fair.

Prizes for the winners: a free stand for the second edition of the Cosmetic 360 trade fair, planned for October 2016, and free entry to forthcoming Cosmetic Valley conventions.

“THE COSMETIC VICTORIES”

A new international competition launched with the support of Cosmetic Valley-ESSEC endowmentsSponsored by major names in the perfumery and cosmetics sector, the new international competition, “The Cosmetic Victories”, will be launched at the first edition of Cosmetic 360, thanks to endowments put in place jointly by Cosmetic Valley and the ESSEC Business School.

The candidates eligible for this competition – students, researchers, start-ups, SMEs, microenterprises and entrepreneurs – must have a technological, marketing or commercial innovation relating to any area of the perfumery and cosmetics sector, including ingredients, formulation, testing and process, as well as packaging, chemicals, biotechnology, digital, distribution, etc.

Seventy submissions from five countries (France, Canada, Spain, China and Japan) were received. Six of them were pre-selected and will be examined by a Jury of Excellence consisting of representatives of major brands and experts in innovation:

Chairman of the Jury: Marc-Antoine JAMET/LVMH, Members of the Jury: Christian MAHE/Chanel, Nathalie BADER/Clarins, José GINESTAR/Sisley, Laure REINHART/Bpifrance, Marie-Pierre COMETS/CNRS, Luisa MASCHIO/ESSEC, Sylvie JOURDET/SFP, Patrice BELLON/SFC, Claudie WILLEMIN/IFSCC, Alban MARCHÉ/Région Centre Val-de-Loire, Jean-Luc ANSEL/Cosmetic Valley.

Three winners will be announced at 6pm on October 15th and will receive a “Cosmetic Victories” trophy, as well as a monetary prize

• €10,000 first prize, plus project support• €7,000 second prize, plus project support• €5,000 third prize, plus project support



The six nominees for the first edition of Cosmetic Victories Cœur de Couleur: hair colour based on food pigments.

DepilatoCosmetics: first cosmetics range in France providing technical solutions based on plant extracts to address the problem of unwanted hair.

DiamLite: anti-counterfeiting fluorescent nanodiamonds to give permanent, traceable marking.

DNA Gensee: New genetic tools to check the authenticity of plants and the DNA traceability of plant raw materials and products in the perfumery and cosmetics sector.

TF Chem: new glycoproteins to ensure the longevity of skin cells and protection against ageing.

WB technologies: MAPO™, the first wired Sense&Treat™ beauty mask, enabling everyone to benefit from a skin diagnosis tool of the standard used by professionals.

The Cosmetic Victories Trophy has been made by Julien Bernard, Designer at MMB, the leading French maker of top-end models and prototypes, in particular «J’adore» bottle for Dior and «Olympea» for Paco Rabane. “We wanted a trophy which makes the point in an understated and elegant way that innovation involves a touch of impertinence. This is a reinvention of the light bulb, the unmistakable symbol of the emergence of an idea. The materials and finishes combine to give birth to the new idea, as represented by this bright peony, the emblem of Cosmetic Valley”.

Julien Bernard



exHibiTors: 150 innoVaTors in THe Global PerFuMery and cosMeTics secTor cosMeTicCOMPANY STAND NUMBER

ABO-COSMETIQUES / CEGEDIS F27

ADAN CO., LTD. / CHINOSHIOSYA CO., LTD. J15

AZARE PRODUCTS CO.,LTD / BELLE DE SAVON JAPAN CO.,LTD K10

BARCELONA NATURAL BEAUTY INNOVATION K15

BOUGIE ET SENTEUR B11

CENTRE EXPERTISE OF PLANT COMPOUNDS D24

CHINA BEAUTY INDUSTRY CORPORATION D10

CHINA BEAUTY INDUSTRY CORPORATION E11

CNRS F03

FAR EAST TANSAN LABO CO., LTD. / KINDAI KAGAKU CO., LTD. J11

FEELIGREEN A30

GD LASER F21

GROUPE CARLIN J10

HO KARAN / SELKIS G04

LESSONIA B21

LTE F12

OLEOS D11

ONYLIGNE F30

PHARMADEC G05

PHARMALTITUDE F13

POLYMEREXPERT B24

QDSUH INTERNATIONAL GROUP CO., LTD D22

REMEDIALS WOMAN ESSENTIALS E22

SAINT MELIN PERFUME (NANJING) CO., LTD D14

SHANGHAI KANS COSMETICS CO. E13

SHANGHAI KANS COSMETICS CO. E15

SHENZHEN GN PEARL MARK.CO.LTD D12

TFCHEM C13

THE IONTO TEAM K13

WENZHOU CITY QIMEI COSMETICS CO.LTD E21

WENZHOU QIMEI SKIN PRODUCTS CO., LTD. E23

ZHEJIANG OSM GROUP CO., LTD. D20

ODAÏTÈS G02

ForMulaTionCOMPANY STAND NUMBER

ALBAN MULLER INTERNATIONAL E20

BIOTECHCORP B12

EFFERVESCENCE LAB A10

GROUPE ALKOS E12

LABORATOIRE BF INTERNATIONAL D17

LABORATOIRES INELDEA A22

THE INNOVATION COMPANY® F23

TROPICAL BIOESSENCE SDN BHD B10

FraGranceCOMPANY STAND NUMBER

CENTDEGRES & POCHET L10

MPACK H12

SOCIÉTÉ FRANÇAISE D’AROMATIQUES R. ROMANI (SFA ROMANI) B15

loGisTicsCOMPANY STAND NUMBER

BLOOM CO., LTD. / MATSUURA EXPRESS CO., LTD. / SAGAWA GLOBAL LOGISTICS CO., LTD K12

DACHSER France D21

STIO F10

ManuFacTurinGCOMPANY STAND NUMBER

ADB CONDITIONNEMENT REACTIVE PACKING F25

BOUGIES LA FRANÇAISE L14

HNP MIKROSYSTEME A20

INNOFAITH BEAUTY SCIENCES E30

OMNICOS GROUP SRL K01

SCENTIS B13

SOFIA COSMETIQUES D23

SPX C10

STRATASYS A14

TOYO CERAMICS CO., LTD. / ICHIBANKAN K16

PackaGinGCOMPANY STAND NUMBER

ADB CONDITIONNEMENT REACTIVE PACKING F25

DELTA COMPOSANTS C20

DS SMITH C15

HOSHI CORPORATION / SANYO CHEMICAL INDUSTRIAL co.,ltd. J13

LUMSON Spa J01

NEYCO C01

PERFRANCE D25

PO GROUPE E10

PULVOREX C14

QUADPACK GROUP L01

STI GROUP

H16



raw MaTerialsCOMPANY STAND NUMBER

BERKEM C22

BIOSYNTHIS L16

COSMEDIA LABORATORIES J17

COSMETOPEE E02

CRM PARIS E26

ECOMUNDO G03

FLORAL CONCEPT D30

GREENTECH F36

GREENTECH-GREENSEA G35

ID BIO A12

IMPRIM’LUXE J14

INTEGRALL LABORATOIRE DIDIER RASE D15

KEBUN RIMAU SDN BHD B14

LES PARFUMABLES C26

MINASOLVE D13

PERLES DE GASCOGNE / ITERG - INSTITUT DES CORPS GRAS B20

PLANT ADVANCED TECHNOLOGIES PAT B17

PÔLE EUROPÉEN CÉRAMIQUE G33

POLYMEREXPERT B24

QUÉBEC INTERNATIONAL E01

SILAB A26

SOLABIA GROUP A01

SPECIAL CHEMICALS-BIOGRÜNDL / CAMACHO COSMETICS K17

serViceCOMPANY STAND NUMBER

ADESA E25

BEAUTIQUE FUTABA CO. LTD / OPTIM CORPORATION K14

CEREVAA B22

CITÉ DE L’INNOVATION CHARTRES G30

COSMET’UP F01

MIND INSIGHTS A24

SKINLABS C25

THE BEAUTY MAKERS K11

TPC F15

WB TECHNOLOGIES D01

TesTinGCOMPANY STAND NUMBER

ACM PHARMA E24

ALBHADES H14

BIO-EC B25

CONFARMA G31

CYDOLIA G24a

DERMSCAN H11

GAUDIER & KUPPEL GROUP C30

GENEX B23

IDEA TESTS GROUP C23

LABORATOIRES BIO-EC & GENEX B25-B23

LABORATOIRES COSDERMA B30

NORMANDIE SECURITE SANITAIRE C12

R&D VISION C11

RHEONOVA GENEL C24

SPINCONTROL / EMOSPIN F11

STRATICELL SA B01

TEBU-BIO F32

TECHNI’SENS C21

WATERS J12

sTarT uP ZoneINNOVATION CATEGORY COMPANY STAND NUMBER

Cosmetic ABLE GRACE CREATION LTD. F28a

Cosmetic ALLISTERE F24b

Cosmetic CEAD HERBIER DE PROVENCE G22b

Cosmetic COSMETOLAB F20a

Cosmetic LAM & LAM PARTNERS G24b

Cosmetic MA PEAU CHERIE GROUP F22a

Cosmetic ROYER COSMETIQUE F28b

Formulation AMA RESEARCH G20a

Formulation LCA DERMATECH F26a

Fragrance SEVESSENCE F20b

Manufacturing 36 CHAND’L (GROUPE EUROBOUGIE) F26b

Packaging GLASS SURFACE TECHNOLOGY F24a

Packaging RCP-SENSOLAB F22b

Raw materials ALKION BIOCOSMETICS G22a

Raw materials BIOLIE G21b

Raw materials KONCUSTADOR G25b

Raw materials LAURYN & MARION COSMETIC Sarl G23b

Service MA NOUVELLE BEAUTE BIEN ZEN G20b

Service NETWORTH G25a

Service NOVITOM G21a

Testing CYDOLIA G24a

Testing OXIPROTEOMICS F14a

Testing PROVISKIN G23a

Testing ST4 F14b

And also… French and international collectives

Aquitaine Development innovation stands B20-B22-B24-C21-C23-C25-B30

Beauty Cluster Barcelona stands L01-K11-K13-K15-K17

Chambre de Commerce et d’Industrie d’Eure-et-Loirstands G30-G24b-G20b-G04-G02

Centreco stands E10 à E26 – F11 à F27 – F12 – G05

Japan Cosmetic Center stands K10 à K16 – J11 à J17

Malaysia Biotech Corp stands B10 – B12 – B14



cosMeTic Valley

As the first French body to invest in organizing an international trade fair, Cosmetic Valley has been given the task by the Government of coor-dinating the ecosystem of the perfumery and cosmetics sector in France.

“Cosmetic Valley, thanks to its members and teams, is an exceptional instrument for generating growth and employment, with a focus on excellence and innovation. It is a cluster of industrial manufacturing and scientific research, making it a French success story and an international leader”. Marc-Antoine Jamet, President of Cosmetic Valley.

With 20 successful years behind it, the Cosmetic Valley competitiveness cluster has been set a task at natio-nal level by the Government under a performance contract which runs until 2018. Apart from its mission to support SMEs in developing their upskilling strategies (research, access to structural tools and technology platforms) and growth paths (export support, training), Cosmetic Valley is responsible for coordinating the national ecosystem, with a view to driving a real policy for the sector in France and developing its world-leading position. Having organized around 100 French stands over the last 15 years at trade fairs around the world (including Cosmoprof, China Expo Beauty Shanghai, Beauty World Middle East Dubai and In Cosmetic), Cosmetic Valley is now launching the international trade fair Cosmetic 360 in Paris, a new international shop window for 360° innovations. Here is a 13-point overview of a competitiveness cluster which is really working.

An expanding geographical territory.Based in the Centre Vale de Loire region, Haute Normandie and Ile-de-France, Cosmetic Valley has signed three new scientific and industrial partnerships with Aisne (a second production centre), Aquitaine (specia-lizing in lipochemistry) and Limousin (involved in circular green extraction). Closer ties relating to aromas, flavours and scents are being established with the PASS cluster in Grasse. The cluster works closely with the Fédération des Entreprises de la Beauté (FEBEA) [Federation of Beauty Companies], the Société française de cosmétologie [French Cosmetics Society] and the Société française des parfumeurs [Society of French Perfumers].

An increasingly healthy membership. The membership of Cosmetic Valley has risen tenfold in 10 years. From 40 member companies in 2004, it passed the 400 mark in 2015. In the last 12 months alone, 50 new companies have joined. The day-to-day activities of the competitiveness cluster bring together 800 companies in the Beauty sector, in addition to its members, to create an ecosystem, a real German-style industrial fabric.

Areas of Territorial Strategic Excellence (abbreviated to DEST in French) to promote the industrial expertise of each region.The attractiveness of the territories is at the heart of Cosmetic Valley’s strategy. Structured around the DESTs – Formulation in Orleans, Olfaction based at ISIPCA in Versailles, Cosmetic Mechatronics in Argen-teuil, Packaging and Security in the Seine-Eure territory, Logistics and Supply Chain at Evreux, Microbiology, Peptides and Fine Chemicals at Rouen, Safety and Well-being at work at Blois, Sensory at Tours, Lipochemi-cals in Aquitaine, Organic Production in Limousin, etc. – this strategy is embodied in the launch of research

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projects, conventions and dedicated technological platforms which enable the know-how of each region of the cluster to be identified and exploited. Several new technological platforms have been launched in recent months: “Cosmétomique” in Ile-de-France, whose first “open lab” specializing in product characterization and optimization has opened at Cergy Pontoise, “Certesens”, a Study and Research Centre for Sensory Technologies at Tours, and “Cosmétolab”, close to Evreux, the first industrial pilot for preservative-free pro-cessing and packaging of cosmetics.

An efficient economic model. While the Government and local authorities – and this is crucial – are increasingly backing the strategic eco-nomic impact of the cosmetics industry, which is the second-highest contributor to France’s balance of trade and a creator of value and employment, the economic model of Cosmetic Valley is more than 50% privately funded. This share is increasing each year, which is proof of the industry’s dynamism and a sensible use of public funds.

Cosmetics recognized as a scientific discipline in its own right.In order to create a national scientific base for cosmetic sciences, which is one of Cosmetic Valley’s objec-tives and outcomes, major structural projects have commenced in 2015. Launched on 1 January 2015 by CNRS, the research group “Cosm’actifs” brings together 48 research teams from across the country under the University of Orleans, working on the challenges of cosmetics research in four main areas: sourcing, formulation, biological models and safety. CNRS is therefore putting in place research dedicated to cosme-tics for the first time. A second research group, “O3” (Odorat, Odeurs, Olfaction [Scents, Odours, Olfaction]) is being promoted by the University of Nice. Elsewhere, the “Cosmétosciences” programme, funded by the Centre-Val de Loire region, with a budget of €20 million over five years, and led by the University of Orleans, provides support for PhD students. All these initiatives are launch ramps for the development of innovations which have never previously existed.

Further development of the cluster’s capacity for innovation. With the cluster having a real spine in the form of 140 research projects with a combined value of €270 mil-lion, there is no shortage of new initiatives. An eighth university, Paris Sud, on the Plateau de Saclay, has joined the cluster. The IFSCC 2014 Congress awarded the prestigious innovation prize to the FUI “PER-FUGARD” project, certified by Cosmetic Valley. This puts it at the top table of global cosmetics research. A national Innovation platform for SMEs and microenterprises in the sector has been worked on since earlier this year. A Cosmetic Valley initiative, it is led by “LVMH Research” at Saint-Jean-de-Braye, “Spincontrol” and “Langé”, and is certified by the “Future investments” programme. This innovation platform is open to all SMEs and microenterprises in the French perfumery and cosmetics sector, so that they can use it to develop their projects.

More scientific congresses and greater variety. Following on from “Regulatory Issues” and “Cosmetopia” in Chartres (Eure-et-Loir), “Beauty & Packaging” at Vaudreuil (Eure), “Cosm’Innov” and “R&D Connexions” at Orleans (Loiret), and “Cosmetic & Sensory” at Tours (Indre-et-Loire), there have been two new congresses: “Olfaction & Perspectives” in Paris and “CO.ME.T/Testing and Measurement” at Cergy-Pontoise. This is a territorial initiative aimed at making the most of the know-how in each region. It is also a way of preparing for the future.

Establishment of new cosmetics factories in France. “Guerlain” has set up the “La Ruche” cosmetics production plant at Chartres, opened by the Prime Minister in 2015. It employs 400 people and has the latest scientific and environmental technology. At Frépillon in the Val d’Oise, the Japanese company “Daito Kasei Kogyo”, a raw materials supplier, has invested €12 million in its new factory. At Nogent-le-Rotrou, the production site of the “Marie-Laure PLV” group now covers over 20,000 m². These are three examples among others, representing many jobs.

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New services for members and partners.Cosmetic Valley puts together support programmes for SMEs. Through its “Cosm’élite” and “Cosmet’up” programmes, it provides services covering all aspects of the growth path, including industrial performance, legal/intellectual property support, marketing development, approach to innovation and development of export trade. Cosmetic Valley also plays an increasing role in training. A training catalogue covering “spe-cialisms” and “general” has been put in place, with some thirty modules around the topics of Security, Performance, Know-how and Competitiveness. Meetings are held regularly and are much in demand.

New specialized schools for the sector.In coming months, two new schools will strengthen the industry and its specialisms, within and with the support of Cosmetic Valley. Polytech Chartres will open its doors in September 2015, offering training in the area of industrial engineering, as applied to cosmetics. The Régine Ferrere International School of Perfu-mery Aesthetics is also opening a new unit in Chartres.

Major contributions to environmental excellence. As part of the “Cosmetopia” programme, which is now integrated into the international “Sud Expert Plantes” project, Cosmetic Valley has secured around ten partnerships with plant-producing countries, including Togo, Colombia, Niger, China, South Korea, Japan and Vietnam, in order to protect biodiversity and promote research into new plant-based active ingredients. The cluster is also launching “IMPACT+” in October 2015, the first digital platform in France for pooling and exchange of companies’ surplus cosmetic raw mate-rials and packaging items, the first such initiative to combat waste. The environment is a strategic concern. Cosmetic Valley signed an “ecological responsibility” charter in 2009, since when it has enabled 70 member companies to commit to working with the cluster, instituting the famous 4-peony classification to measure its members’ progress in terms of environmental responsibility.

Concrete international partnerships, actively followed up. Whether through commercial and industrial partnerships, such as the one which Cosmetic Valley has secu-red with the Japan Cosmetic Center, with three exchanges having been organized in 2014/2015 between the SMEs of the two countries, or through scientific and exclusively research-focused activities such as the work undertaken jointly following a research project in 2014 between Cosmetic Valley, the DEST of Cergy-Pontoise and the researchers of the Quebec International Cluster on “optical” measurements of cosmetic products, Cosmetic Valley is building its international profile. Substantive work is being undertaken with China, where the two largest gatherings of the profession now take place, in Hong Kong and Shanghai.

“Cosmetic 360”, a world first. Having organized around a hundred French stands over 15 years at trade fairs across the world, Cosmetic Valley is launching the international trade fair “Cosmetic 360” in Paris, as an international shop window for innovation in the sector. The first edition will take place on 15 and 16 October 2015 at the Carrousel du Louvre, with 150 exhibitors signed up. This is the first international trade fair to be launched with French governance.

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COSMETIC VALLEY, TERRITORY OF REFERENCE FOR THE GLOBAL COSMETIC INDUSTRY Created in 1994 and certified as a competitiveness cluster in 2005, Cosmetic Valley is now the territory of reference for the global cosmetic industry and the leading world centre for resources in the perfumery and cosmetics sector. More than one in ten cosmetics sold worldwide has been produced in this cluster, which covers three regions - Centre, Haute-Normandie and Ile-de-France – and brings together almost 800 companies in the Beauty sector, as well as eight major French university partners. As the driving force of a French industry which leads the world, the Cosmetic Valley competitiveness cluster embodies the new values of the “France” brand in perfumery and cosmetics: innovation, performance, product safety and respect for the environment.

GOUVERNANCEPresident since 2011 Marc-Antoine JAMET (LVMH)

Acting Vice-PresidentsPatrick BEAU (Spincontrol),Christian COMBEAU (Puig Group)Daniel GUILLERMIN (Shiseido International France)Christophe DEMAZIERE (François Rabelais University, Tours)Youssoufi TOURÉ (University of Orleans)

Jean-Luc ANSEL, Founding Director

Founding president Jean-Paul GUERLAIN

President from 2005 to 2011Alban MULLER

KEY FIGURESThe perfumery and cosmetics sector worldwide: A global market worth $425 billion in 2011 (source: Euromonitor), of which:

• $70 billion in Europe• $63 billion in the United States• $47.2 billion in Japan

• $43 billion in Brazil• $27.6 billion in China

The world-leading French cosmetics sector

• €25 billion turnover, 150,000 employees• Second highest contributor to France’s trade surplus, with exports five times higher than imports (equiva-

lent to 160 Airbus or 480 TGV)

Cosmetic Valley (October 2015)

• €18 billion turnover, 70,000 employees• More than one in ten cosmetics sold worldwide has been manufactured within the cluster• 800 companies within the territory of the cluster, of which 78% are SMEs and around fifteen are major

brands*. • All areas of the cosmetics sector are represented, including raw materials and ingredients, formulation,

packaging, monitoring and testing, PLV, plastic injection, packaging and logistics• 8 universities: Orleans, Rouen, Tours/François Rabelais, Versailles/Saint Quentin-en-Yvelines, Le Havre,

Cergy-Pontoise, Paris 13, Paris Sud. Renowned research bodies: CNRS, INRA, SOLEIL• Some ten training establishments, including ISIPCA, IMT, EBI, INSA CVL and France Business School • Support from the Government and 25 local authorities in three regions - Centre Val-de-Loire, Haute

Normandie and Ile-de-France. Partnerships with the regions of Aisne, Aquitaine and Limousin• 200 public research laboratories, 8,600 researchers, 136 training courses • 140 certified collaborative research projects (€270 million of investment) • €520 million invested and 7,500 jobs created in the territories since 1994• 4,000 recruits in the last four years, with 1,500 jobs to be created by 2018

*Guerlain and Dior (LVMH Group), Shiseido, Hermès, Nina Ricci and Paco Rabanne (PUIG Group), Lolita Lempicka (Pacific Création), Calvin Klein and Jennifer Lopez (Coty Prestige), Gemey-Maybelline and Yves Saint-Laurent Beauty (L’OREAL), Clarins, Caudalie, Chanel, Pierre Fabre, Yves Rocher; multinationals based in France: Procter & Gamble, Reckitt Benckiser, Johnson & Johnson (Roc, Neutrogena).



cosMeTic 360 Trade Fair ParTners

« GOLD » PARTNERS

Organized by the Cosmetic Valley competitiveness cluster, and the first French-spon-sored international perfumery and cosmetics trade fair, “COSMETIC 360” is supported by major public sector and private sector partners:

Venue: Carrousel du Louvre, 99 rue de Rivoli, 75001 Paris

Dates: Thursday 15th and Friday 16th October 2015

Times: 9:00 a.m. – 6:00 p.m.

How to get thereBy Métro: lines 1 and 7 – Station: “Palais Royal – Musée du Louvre”, “Carrousel du Louvre” exit.By bus: lines 21, 27, 39, 48, 67, 68, 69, 72, 81, 95 - Stops: “Palais Royal – Musée du Louvre” or “Palais Royal – Comédie Française” or “Musée du Louvre”.By car: Carrousel-Louvre Park

Informationwww.cosmetic-360.com

The Cosmetic 360 trade fair is organized by Cosmetic ValleyCommissioning Officer: Franckie Venet

INNOVATION AWARDS PARTNERS

PRACTICAL INFORMATION

Documents

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