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THE BEST
OF THE
BESTMEDIA KIT
March 2015
AT A GLANCEIn AM740, I’ve created anold-fashioned full-servicethrowback. We offerlisteners an alternative tothe automated, cookiecutter radio stations. Westill originate live musicand present the evermore rare pop classicsfrom the 50s and60s. We celebrate themusic of an age when thetempo was slower, youcould still make out thewords, and people stillbelieved in love.”Moses Znaimer
“TORONTO’S BEST RADIO STATION!”Dave Bidini,National Post
POP. VINTAGE.SENTIMENTAL.
The New AM740 has the largest broadcastfootprint in North America, with its rare50,000 watt clear channel frequency that reaches‑extensive parts of Ontario, Quebec & 28 Americanstates. It is the only AM channel still playingmusic in Canada’s largest market, presenting four decades of pop classics, from the ’50s to the ’90s, plus adult standards performed by today’s top artists.
Libby Znaimer’s Zoomer Reports, with healthand lifestyle tips for living well, air four times daily.Weekends feature more than two dozen specialtyprograms on subjects ranging from gardening andfinances to car care and conspiracy theories.
Unique to the Station are live from theconcert lobby performances, broadcast live-to-airfrom the station’s lobby studio. Featured stars haveincluded Judy Collins, Dan Hill, Murray McLauchlan,Michael Burgess, John McDermott, Sophie Milman, Harry Connick Jr., and Bryan Adams.
MISSION STATEMENT
89% OF LISTENERS ARE
ZOOMERS!
#1 A45+ COMPOSITION OF ALL COMMERICAL RADIO
STATIONS IN TORONTO
Source: **BBM PPM (R1 2015 Dec, 1, 2014 – March 1, 2015), Full Coverage, Mo-Su 5a-1a, A2
In 2008 Moses Znaimer launched and popularized their term Zoomer (Boomers with zip!) to denote the 15.3 million authoritative voice for Canadians formerly known as the “45plus”. Since then he has assembled a full suite of media (including Classical 96.3fm, 103.1fm, and 102.9fm) dedicated to being the authoritative voices for Zoomers – unequivocally the single most powerful consumer group in history of the world!
For Listeners our mission is to be Classic music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA.
For advertisers our mission is to provide the showcase their message deserve, and offer the most effective means of communication with the Zoomer population – a market of 15.3 million people accounting for 55% of all consumer spending and controlling 77% of the wealth.
ARE YOU SPEAKING TO THEM?
Communication means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to just broadcast your message over the airwaves. AM740 will show you why context and content matter – a strategy that places your brand at the forefront with listeners.
Sources:. Stats Canada Population estimates, November 25, 2013. PMB Spring 2014 (% of Combined Spending Totals)
AUDIENCE PROFILE
Sources: BBM PPM (R1 2015) Dec 1, 2014 to March 1, 2015 , Full Coverage, Mo-Su 5A-1A, A2+, Comp% AMA
Call Letters: CFZM Format: Adult Standards Dial Position: 740 Online: ZoomerRadio.ca
Age 45+..........................................................................89% Male/Female........................................................41% /59% Hold Stocks, Mutual Funds or RRSPs.......................... 92% Principal Grocery Shopper.......................................... 78%Vacation Past 12 Months (any location).................... 77% Homeowners................................................................ 74% Mortgage Free Homeowners..................................... 62%Casual Dining Past 30 Days.......................................... 61% Personally Garden...................................................... 60% Home Improvement Spenders..................................... 52%
ONE OF TORONTO’S TOP RADIO STATIONS FOR TIME SPENT LISTENING*
599,000 LISTENERS TUNE INTO AM 740 FOR
ALMOST 2.5 MILLION HOURS
EVERY WEEK!
FACTOIDOUR LISTENERS HAVE THE
MOST MONEY IN THE BANK!AM 740 listeners possess thehighest* average savings &
investments at $203,000 still #1!(RTS Fall 2014)
AM740 DELIVERS …
The largest broadcast footprint in Canada A format specifically designed to serve the Zoomer (45+) demographic Over 2 dozen specialty programs The only remaining music station on AM The only station playing standards/oldies in Toronto Top quality talent Canada’s best known Consumer Advocate (Dale Goldhawk) Toronto Rock ‘n’ Roll Legend (Robbie Lane) Toronto’s longest-serving radio host (Denis Snowdon) Listeners with maturity and money to spend
• Highest average saving & investments ($203,000)*• #3 Net Worth ($703,000)*
A large composition against Zoomer/A45+ (89%)** A high number of daily listening session (avg. of 6.4 per day)** Time spent listening (avg. of 4.2 hours tuned per week)**
Source: Compared against all Toronto commercial radio stations. *BBM RTS Toronto, Fall 2014, Adults 12+ (Net worth calculated as Average Saving and investments + Average Home Value – Average Debt and Liabilities). **BBM PPM (R1 2015) Mo-Su 5a-1a, Full Coverage, Adults 2+.
THE AM740 ADVANTAGE………………………………………………………………………………………………………………………….......
………………………………………………………………………………………………………………………….......A POWERFUL COMBINATIONWHY TWO IS BETTER THAN ONE
+The New Classical FM & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,535,000!
Source: BBM PPM (R1 2015) Dec. 1, 2014 – March 1, 2015, 2014, Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS!AM 740 $203,000 Classical FM $184,000
TOP STATIONS IN TORONTO FOR AVERAGE NET WORTH!Classical FM $744,000AM 740 $703,000
Source: BBM RTS Toronto Fall 2014, A12+ (calculated as average home value + average savings & investments – debts & liabilities)
Buy both AM740 & The New Classical FM and balance your Zoomer targeted buy.
AVERAGE AGEAM 740 60Classical FM 53
A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+AM 740 38%
62%Classical FM 51%
49%
Source: BBM PPM (R1 2015) Dec. 1, 2014 to March 1, 2015, Full Coverage, Mo-Su 5a-1a, Avg Age (2+AMA) & % A45+ % Comp Weekly Cume
COVERAGE AREA
COVERAGE Kingston to Windsor | Parry Sound to Pittsburgh NATIONAL & INTERNATIONAL COVERAGE
www.am740.ca | Rogers Digital 949
AVERAGE MINUTE AUDIENCE17,800 Full Coverage
12,700 Toronto Central
DAILY CUME247,000 Full Coverage
167,000 Toronto Central
WEEKLY CUME599,000 Full Coverage
392,000 Toronto Central
Source: BBM PPM (R1 2015), Dec. 1, 2014 to March 1, 2015, Full Coverage, Mo-Su 5a-1a, Adults 2+
Digital
LEVERAGE THE FULL POWER OF ZOOMERMEDIA
BEYOND THE DIAL OPPORTUNITES
Television Radio Events
ZoomerMedia’s brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population.
CONTACTS………………………………………………………………………………………………………………………….......
GENERAL MANAGER, VICE PRESIDENT OF BROADCAST SALESDAN HAMILTON [email protected]
VICE PRESIDENT OF SALES, RADIO DIVISIONBYRON GARBY [email protected]
SENIOR DIRECTOR OF INTEGRATION AND DIRECTOR OF RADIO MARKETING.LISA RICHLER [email protected]
VICE PRESIDENT, PROMOTIONSCHRSTOPHER RANDALL [email protected]
TARGET BROADCAST SALES INC., PRESIDENT STEPHEN SIENKO [email protected]
GENERAL INQUIRES 416 367 5353
CONTEST PHONE NUMBERSLocal 416 360 0740 Toll Free in Ontario 1 866 740 4740
MAILING ADDRESSThe New AM 740, 70 Jefferson Avenue, Toronto, Ontario, M6K 1Y4
The New AM740 is a part of MZ Media Inc, a division of ZoomerMedia Limited(TSX: ZUM) – all under the leadership of Moses Znaimer. Canadian broadcast icon and ZoomerMedia President & CEO.
