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For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266 The BONUS GOLD (INDEX-1-07)* *Varies by state

The BONUS GOLD (INDEX-1-07)*

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The BONUS GOLD (INDEX-1-07)*. *Varies by state. BONUS GOLD (INDEX-1-07)*. 10% PREMIUM BONUS On all 1 st year Premiums (5% Premium Bonus ages 81-85). *Varies by state. BONUS GOLD (INDEX-1-07)*. 13.58% 1 ST YEAR EFFECTIVE YIELD**. *Varies by state. - PowerPoint PPT Presentation

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Page 1: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

The BONUS GOLD (INDEX-1-07)*

*Varies by state

Page 2: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

BONUS GOLD (INDEX-1-07)*

10% PREMIUM BONUS

On all 1st year Premiums (5% Premium Bonus ages 81-85)

*Varies by state

Page 3: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

BONUS GOLD (INDEX-1-07)*

13.58% 1ST YEAR EFFECTIVE

YIELD****Assuming 10% Initial Premium Bonus issue ages 0-80 5%

Premium Bonus issue ages 81-85 (8.41% 1st year yield) with 100% of premiums allocated into fixed value currently at 3.25%. Assumes no withdrawals.

*Varies by state

Page 4: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

BONUS GOLD (INDEX-1-07)1

Interest Crediting Options

Current Asset Fee3

CurrentCap2

Current Participation Rate2

S&P Annual Monthly Averaged Value

0% 7.5% N/A

S&P Annual Monthly Averaged Value

N/A N/A 60%

S&P Annual Point to Point Value

S&P Annual Point to Point Value

S&P 500 Monthly Point to Point Value

0%

N/A

0%

6.5%

N/A

2.2%+

N/A

40%

N/A

1Varies by state 2Current Caps and Participation Rates are reset annually 3Current Asset Fees are set at issue and guaranteed for the life of the Contract. + Monthly Cap

Page 5: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

BONUS GOLD (INDEX-1-07)1

Interest Crediting Options

Current Asset Fee3

CurrentCap2

Current Participation Rate2

Dow Monthly Average

0% 7.5% N/A

Dow Annual Point to Point

Lehman Brothers U.S. Aggregate Index Annual Point to Point Value

0%

0%

6.5%

4.5%

N/A

N/A

Fixed Value 3.25%

1Varies by state 2Current Caps and Participation Rates are reset annually 3Current Asset Fees are set at issue and guaranteed for the life of the Contract. + Monthly Cap

Page 6: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

BONUS GOLD (INDEX-1-07)1

Minimum Guaranteed Surrender Value ■MGSV based on 80% of 1st year

Premiums and Premium Bonus for issue ages 0-80 (84% for issue ages 81-85), plus 87.5% additional premiums received after 1st contract year, less withdrawal proceeds, at MGIR, compounded annually.

Page 7: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

Minimum Guaranteed Surrender Value (MGSV)

■MGSV equals 88% of premium day 1(issue ages 0-80)

Page 8: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

Page 9: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

BONUS GOLD (INDEX-1-07)*

Issue Ages: 0 – 85 Non-Qualified0 – 80 Qualified

Minimum Initial $5,000Premium:

Maximum Premium: 0-69 $1,000,00070-79 500,00080-85 250,000Prior Home Office Approval Must Be Received To Exceed These Limits.

*Surrender Charges:

Contract Year 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17+Percent 20 19.5 19 18.5 18 17.5 17 16 15 14 12 10 8 6 4 2 0%

*May vary By State and by issue age.

Page 10: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

BONUS GOLD (INDEX-1-07)

■High guaranteed first year yield■Wealth transfer product■Our Best Value, highest potential

long term yield■Long term duration for “dusty”

money (16 year surrender charge period)

Page 11: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

The INTEGRITY GOLD (INDEX-5-07)*

*Varies by state

Page 12: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

INTEGRITY GOLD (INDEX-5-07)1

Interest Crediting Options

CurrentAsset Fee3

Current Cap2

Current Participation Rate2

S&P Annual Monthly Averaged Value

0% 7.5% N/A

S&P Annual Monthly Averaged Value

N/A N/A 60%

S&P Annual Point to Point Value

0% 6.5% N/A

S&P Annual Point to Point Value

N/A N/A 40%

S&P Monthly Point to Point Value

0% 2.2% N/A

Lehman Brothers U.S. Aggregate Index Annual Pt to Pt Value

0% 4.5% N/A

Fixed Value 3.25%1Varies by state 2Current Caps and Participation Rates are reset annually 3Current Asset Fees are set at issue and guaranteed for the life of the Contract

Page 13: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

Page 14: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

INTEGRITY GOLD (INDEX-5-07)*

Issue Ages: 0 – 85 Non-Qualified0 – 80 Qualified

Minimum Initial $5,000Premium:

Maximum Premium: 0-69 $1,000,00070-79 500,00080-85 250,000Prior Home Office Approval Must Be Received To Exceed These Limits.

*Surrender Charges:Contract Year 1 2 3 4 5 6 7 Percent 8 7 6 4.5 3 1.5 0% *May vary By State and by issue age.

Page 15: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

INTEGRITY GOLD (INDEX-5-07)

■Short term duration –6 year surrender charge period

■Multi-Year Guarantee Annuity Alternative–More potential yield for client

■Potential for higher yield than a CD over the life of the contract

Page 16: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

Lifetime Income Benefit Rider (LIBR-2008)

Planning Today to Supplement the Future

American Equity Investment Life Insurance CompanyWest Des Moines, Iowa

Page 17: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

How Does the Lifetime Income Benefit

Rider Work?

Page 18: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

LIFETIME INCOME BENEFIT RIDER (LIBR-2008)

MGSV CV IAV IAVDepends

on product

? 5%No Fee

8%0.45%

FeeGreater Of

When you are ready to elect income, the Company will look back and guarantee you earned at least 5% or 8% on your Income Account Value (IAV). If CV is larger, your IAV will step up to the

Contract Value.

CHOOSE ONE

Page 19: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

GUARANTEED INCOME PERCENTAGE OF IAV

Owner or Annuitants

Minimum Age at Election

Single Payee Percentage of

IAVJoint Payee

Percentage of IAV

50-59 4% 3%

60-69 5% 4%70-79 6% 5%80+ 7% 6%

Page 20: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

■Can be stopped and restarted■May start LIB at the later of Age 50

or 1st Contract Anniversary

■Step up feature■Payments may be monthly, quarterly,

bi-annually, and annually

LIFETIME INCOME BENEFIT RIDER (LIBR-2008)

Page 21: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

STEP-UP PROVISIONAfter LIB payments begin:

■Each Contract Anniversary■Compare Contract Value to current

IAV■New IAV based on greater of the

two accounts■Future LIB payments based on new

IAV

Page 22: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

LIFETIME INCOME BENEFIT RIDER (LIBR-2008)

Example #1

+MSGV = 3% on 80% of 1st year premium plus bonus*IAV only used to calculate lifetime payments

MGSV+

YEARS (w/10% bonus) Hypothetical Credit Contract Value IAV* IAV*1 $90,640 4% $114,400 5% $115,5002 $93,359 3% $117,832 5% $121,2753 $96,160 0% $117,832 5% $127,3394 $99,045 10% $129,615 5% $133,7065 $102,016 6% $137,392 5% $140,391

6.56% 7.02%

Lifetime Income is based off $140,391. At age 65 this means $7,020 every year for life!

Annualized Return

$100,000 Initial PremiumBonus Gold

Premium Bonus: 10%Issue Age: 60

Years of Deferral:5

Page 23: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

LIFETIME INCOME BENEFIT RIDER (LIBR-2008)

Example #2

+MSGV = 3% on 80% of 1st year premium plus bonus*IAV only used to calculate lifetime payments

MGSV+

YEARS (w/10% bonus) Hypothetical Credit Contract Value IAV* IAV*1 $90,640 6% $116,600 5% $115,5002 $93,359 7% $124,762 5% $121,2753 $96,160 0% $124,762 5% $127,3394 $99,045 12% $139,733 5% $133,7065 $102,016 4% $145,323 5% $140,391

7.76% 7.02%

Lifetime Income is based off $145,323. At age 65 this means $7,266 every year for life!

Annualized Return

$100,000 Initial PremiumBonus Gold

Premium Bonus: 10%Issue Age: 60

Years of Deferral:5

Page 24: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

LIFETIME INCOME BENEFIT RIDER (LIBR-2008)

Example #3

+MSGV = 3% on 80% of 1st year premium plus bonus*IAV only used to calculate lifetime payments

$100,000 Initial PremiumBonus Gold

Premium Bonus: 10%Issue Age: 60

Years of Deferral:5

MGSV+

YEARS (w/10% bonus) Hypothetical Credit Contract Value IAV* IAV*1 $90,640 4% $113,942 8% $118,8002 $93,359 3% $116,891 8% $128,3043 $96,160 0% $116,424 8% $138,5684 $99,045 10% $127,554 8% $149,6545 $102,016 6% $134,666 8% $161,626

6.13% 10.08%

Lifetime Income is based off $161,626. At age 65 this means $8,081 every year for life!

Annualized Return

*A Rider Fee of 0.45% will be deducted fro the Contract Value annually if the 8% IAV Growth Rate is selected

Page 25: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

MGSV+

YEARS (w/10% bonus) Hypothetical Credit Contract Value IAV* IAV*1 $90,640 9% $119,900 8% $118,8002 $93,359 8% $129,492 8% $128,3043 $96,160 6% $137,262 8% $138,5684 $99,045 12% $153,733 8% $149,6545 $102,016 6% $162,957 8% $161,626

10.26% 10.08%

Lifetime Income is based off $162,957. At age 65 this means $8,148 every year for life!

Annualized Return

LIFETIME INCOME BENEFIT RIDER (LIBR-2008)

Example #4

+MSGV = 3% on 80% of 1st year premium plus bonus*IAV only used to calculate lifetime payments

$100,000 Initial PremiumBonus Gold

Premium Bonus: 10%Issue Age: 60

Years of Deferral:5

*A Rider Fee of 0.45% will be deducted fro the Contract Value annually if the 8% IAV Growth Rate is selected

Page 26: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

DEFERRAL EXAMPLEWhat does 20 years of Deferral Look like with American Equity’s LIBR-2008*?

■$100,000 Initial Deposit into the Bonus Gold Grows to■$237,482 After 10 Years■$512,705 After 20 Years

– Age 60 is $25,635 per year for Life– Age 70 is $30,762 per year for Life– Age 80 is $35,889 per year for Life

*8% Growth on IAV. This option has a 0.45% annual fee taken from Contract Value

Page 27: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266

SALES IDEASPit Integrity Gold vs Bonus Gold2 Dollars 3 Quarters & 2 DimesUse our Sales CD-ROM

Page 28: The  BONUS GOLD (INDEX-1-07)*

For Agent Information Only. Not For Use For Solicitation Or Advertising To The Public West Des Moines, IA 50266