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The Brand IdentityMedia Pack
2021
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The Brand Identity empowers and supports the graphic design
industry
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We write articles, deliver news, create content, design products
and collaborate with designers and brands to inspire and inform
creativity through graphic design
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Since launching in 2014, our audience on Instagram has grown to
over 500k, establishing The Brand Identity as a leading platform
and resource for the graphic design industry.
We have become known for our signature style of sharing three
images of each feature, increasing the visibility and clarity of
the content.
@thebrandidentity
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Launched in 2015 shortly after our Instagram account, our
website has grown to attract over 310k page views per month, and
continues to grow rapidly in-line with our social media
following.
Our website consists of graphic design-related projects,
interviews, news and products that inspire and inform the graphic
design industry on a day-to-day basis.
the-brandidentity.com
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We publish a series of books that showcase the unused and unseen
ideas, concepts, mockups and sketches that are created during the
branding process. The books include work from Collins, DIA, Nike,
Folch and more.
Both The Process, The Process Two and The Process Three are sold
directly on the-brandidentity.com as well as a several design
stores around the world such as Counter-Print, Basheer Graphic and
do you read me?!.
The Process books
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THE TEMPLATES is a globally-operating creative resource agency
producing a diverse range of customisable imagery for the design
industry.
With offices in Germany, Canada and the United Kingdom and a
carefully-curated global network of contributing partners, THE
TEMPLATES offers an ever-evolving, easy-to-use library of templates
made to showcase design work in a photo-realistic environment.
THE TEMPLATES have so far been used by over 2,000 designers and
studios including Pentagram, Mother London and Google Creative
Lab.
Initially launched via The Brand Identity online store, the
growth of THE TEMPLATES led us to launch it on a standalone website
in January 2021.
THE TEMPLATES
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What is our reach?
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Instagram
Followers Impressions per week
Reach per week
New followers per month
What is our reach?
517k 1.1m+
200k+
10k+SOURCEInstagram Insights & Social Blade, December
2020
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Website
Page views per month Average visit duration (mins)
Device
3.5
Desktop
Mobile
81%
19%
What is our reach?
SOURCEGoogle Analytics, December 2020
310k+
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Age range
Gender
Who are our audience?
SOURCEInstagram Insights, December 2020
18-34
Male
35+
Female
69%
31%
53%
47%
What is our reach?
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A diverse global reach
North America22.5%
Europe53%
Oceania7.5%
Africa1.5%
Asia12.5%
South America3%
Global audience by continent
SOURCEGoogle Analytics, December 2020
What is our reach?
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Impact of an Instagram feature
HelloMe 25
11
2
18
1154
382
516
532
SDG Oslo
Only
M35
Company Followers gained before (7 days) Followers gained after
(3 days)
SOURCESocial Blade, March-September 2020
Berlin-based creative studio
Oslo-based design agency
Manchester-based branding agency
Sydney-based design consultancy
What is our reach?
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“It’s gone very well. Total submissions last year were about
400. This year we are on 650 and counting, approximately
150 in the last 48 hours. It worked!”
Danny McNeil, founder of TM Studio, on submissions for Fedrigoni
366, 48 hours after a feature on The Brand Identity
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“You weren’t wrong with the couple hundred extra followers. As
well
as three enquiries and a job offer!”
Kurt Green, founder of Human Resources, speaking via Instagram
direct message 24 hours after an article and Instagram feature on
The Brand Identity
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How can we work together?
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Sponsored content
Commission us to create content about your product in the form
of articles, interviews and social media posts. Bespoke packages
can be developed to suit your needs and can include newsletter
implementation and display advertising on social media.
How can we work together?
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How can we work together?
Partnership Partner with us to bring your message to life
through bespoke branded content created by The Brand Identity’s
editorial team. This could be anything from a article series to an
event or printed publication. We will work with you to create
content that fulfils your requirements and appeals to our global
audience.
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Sponsorship Across our platforms, we generate our own regular
content such as article series interviews, books, collaborative
projects and more. You can support the creation of content like
this through a prominent credit across all deliverables, making
sure your brand is visible to our global audience.
How can we work together?
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Our partners and collaborators include:
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For more information regarding our advertising opportunities and
rates, please contact:
Elliott Moody [email protected]
