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The Budget Process - DRAFT
August 2012
Doug Neeper (925) 451-4541 www.dougneeper.com
Overview
This document outlines a process to follow in producing an annual
budget. It lists questions which should be asked and answered
during the budget process. It outlines a typical budget calendar.
The calendar could appear to be daunting; I've beat these timelines
at Calpine, NextG and Solar Millennium; we started mid September
and finished mid December (90 days).
At AT&T Broadband we started in September and
finished mid January (120 days) tying this calendar.
Doug Neeper (925) 451-4541 www.dougneeper.com 1
Budget Truisms
There are certain 'universal' truths inherent in a budget process:
Whoever submits a budget needs to 'do' the budget
The budget process drives consensus regarding the future
Budgets will not be achieved; they're a target, a direction
Forecast is a budget at more frequent intervals, includes actuals
Gradual change will succeed, cataclysmic change will fail
Excel can and should be replaced by mechanized planning tools
FYI - ideas in this whitepaper are a starting point not an end point
Doug Neeper (925) 451-4541 www.dougneeper.com 2
Methodology
Doug Neeper (925) 451-4541 www.dougneeper.com 3
I've tried to group questions in a logical fashion.
As you're going through the budget process remember to keep the
budget truisms in mind as you incorporate answers to questions into
your budget process.
Procedural questions
Is there an existing budget process?
What purpose(s) does the budget process serve?
Is management happy with the current process?
Who is the audience for the budget (management, directors, creditors, etc.)?
What type of budget presentations will have to be made?
What's the level of tolerance for variances to budget?
What will be done with actual / budget variance information?
Who are the key players in the budget process?
What are the deliverables inherent in the budget?
How will headcount be address in the budgeting process?
What objectives / strategies need to be worked into the budget?
What's the executive calendar over the next year?
What's the board of directors calendar over the next year?
Doug Neeper (925) 451-4541 www.dougneeper.com 4
System questions
What accounting system is being used?
Will the accounting system need to be changed to accommodate the budget?
What budget tool is being used to manipulate budget?
What reporting system is being used?
What interfaces exist between accounting, budget & reporting systems?
Do the interfaces between accounting, budget and reporting work?
Will there be a need for a high level corporate planning model?
Does the corporate planning model already exist?
Does the company have an investment valuation process?
Is the investment valuation process tied in with the budget process? How?
Is there a 'tracking system' to gauge relative success of investments?
Doug Neeper (925) 451-4541 www.dougneeper.com 5
Structural questions
Will the company budget, or budget & forecast?
At what intervals will the company forecast?
Which financial statements / statistics / KPIs will be budgeted / forecasted?
What reports will need to be produced? What frequency?
What period does the budget cover (1 year, 2 years, 5 years, etc?)
What time periods are budgeted (i.e., weekly, monthly, quarterly, annual)?
What is the company's structure (subsidiary, division, departments, etc.)?
What is the company's chart of accounts?
What are examples of the company's current financial statements?
Will the budget be at the chart of accounts level or higher?
Does the chart of accounts need to be altered to facilitate budget?
Will the budget process involve allocations?
How will allocations be determined?
Doug Neeper (925) 451-4541 www.dougneeper.com 6
Process questions
Does the company have / need budget guidelines?
Will there be a need for multiple versions of the budget?
Will actuals be compared to budget? In what level of detail? What reports?
What is the overall deadline for getting the annual budget done?
How will the budget submissions be collected?
How will the budget submissions be fed back to budget entities?
Doug Neeper (925) 451-4541 www.dougneeper.com 7
Sample budget calendar– Key Dates
Week# Day Date Primary Goal
8 Monday 10/22 Start budget submissions process
12 Wednesday 11/21 Second draft presented to CEO/CFO
16 Friday 12/21 Initial Board budget presentation
20 Tuesday 01/15 Final Budget presented to CEO/CFO
20 Friday 01/18 Final Board budget presentation
Doug Neeper (925) 451-4541 www.dougneeper.com 8
Sample budget calendar– Weeks 1 & 2
Week# Day Date Primary Goal
1 Monday 09/03 Labor Day (Holiday)
Tuesday 09/04 FP&A group review calendar
Wednesday 09/05 Begin budget meetings (details to follow)
Thursday 09/06 Calendar key dates with Executives
Friday 09/07 Calendar key dates with Board
2 Monday 09/10 Begin work on budget guidelines
Tuesday 09/11 Begin draft budget presentation
Wednesday 09/12 Begin accounting system work
Thursday 09/13 Begin budget system work
Friday 09/14 Begin corporate planning model work
Friday 09/14 Begin financial reporting system work
Doug Neeper (925) 451-4541 www.dougneeper.com 8
Sample budget calendar– Weeks 3 & 4
Week# Day Date Primary Goal
3 Monday 09/17 FP&A group review guidelines
Friday 09/21 End budget meetings
Friday 09/21 Begin work on budget 'templates'
Friday 09/21 Begin work with HR regarding headcount
4 Monday 09/24 Finalize budget guidelines & calendar
Monday 09/24 FP&A group review budget presentation
Tuesday 09/25 Prepare budget package for CFO
Wednesday 09/26 Review budget package with CFO
Thursday 09/27 Share budget package with key persons
Friday 09/28 FP&A group stress test budget system
Friday 09/28 FP&A group stress test budget templates
Doug Neeper (925) 451-4541 www.dougneeper.com 9
Sample budget calendar– Weeks 5 & 6
Week# Day Date Primary Goal
5 Monday 10/01 Distribute budget guidelines & calendar
Tuesday 10/02 Test accounting system upload/download
Wednesday 10/03 Test budget system upload/download
Thursday 10/04 Test reporting system upload/download
Friday 10/05 Socialize budget 'templates'
6 Monday 10/08 Design key financial statement reports
Tuesday 10/09 Design key performance indicator report
Thursday 10/11 FP&A group stress test budget process
Friday 10/12 Incorporate feedback re 'templates'
Doug Neeper (925) 451-4541 www.dougneeper.com 10
Sample budget calendar– Week 7
Week# Day Date Primary Goal
7 Monday 10/15 Begin budget training
Tuesday 10/16 End accounting system work
Wednesday 10/17 Finish work with HR regarding headcount
Friday 10/19 End budget training
Friday 10/19 Incorporate HR changes into 'template'
Friday 10/19 Finalize budget 'template'
Friday 10/19 Distribute final budget 'template'
Friday 10/19 End work on budget programs
Friday 10/19 End work on reporting system
Doug Neeper (925) 451-4541 www.dougneeper.com 11
Sample budget calendar– Weeks 8 & 9
Week# Day Date Primary Goal
8 Monday 10/22 Start budget submissions process
Tuesday 10/23 Provide support re budget template
Wednesday 10/24 Start modeling 2013 in CPM
9 Monday 10/29 FP&A group offsite
Tuesday 10/30 Provide support re budget template
Doug Neeper (925) 451-4541 www.dougneeper.com 12
Sample budget calendar–Weeks 10 & 11
Week# Day Date Primary Goal
10 Monday 11/05 Follow-up work on budget system
Tuesday 11/06 Provide support re budget template
Friday 11/09 Finish modeling 2013 in CPM
11 Monday 11/12 Initial budget submissions due
Wednesday 11/14 First budget rollup
Thursday 11/15 First draft budget package
Thursday 11/15 FP&A group review first draft
Friday 11/16 Review first draft budget with CFO
Doug Neeper (925) 451-4541 www.dougneeper.com 13
Sample budget calendar- Weeks 12 & 13
Week# Day Date Primary Goal
12 Monday 11/19 Revisions to first draft budget package
Tuesday 11/20 Finalize second draft budget package
Wednesday 11/21 Second draft presented to CEO/CFO
Thursday 11/22 Thanksgiving (Holiday)
Friday 11/23 Day after Thanksgiving (Holiday)
13 Monday 11/26 Feedback to organizations re budgets
Tuesday 11/27 Redistribute budget templates
Wednesday 11/28 Begin second round budget templates
Doug Neeper (925) 451-4541 www.dougneeper.com 14
Sample budget calendar- Weeks 14 & 15
Week# Day Date Primary Goal
14 Monday 12/03 Provide support for budget resubmissions
Friday 12/07 Revised budget submission due
15 Monday 12/10 Consolidate budget resubmissions
Tuesday 12/11 Revise budget package
Tuesday 12/11 FP&A group review budget package
Wednesday 12/12 Review revised budget with CFO
Thursday 12/13 Review revised budget with CEO/CFO
Thursday 12/13 Send budget to entire management team
Friday 12/14 Budget presentation to mgmt. team
Doug Neeper (925) 451-4541 www.dougneeper.com 15
Sample budget calendar- Weeks 16 & 17
Week# Day Date Primary Goal
16 Monday 12/17 Revise budget presentation
Tuesday 12/18 Review budget with CEO/CFO
Wednesday 12/19 FedEx budget package to Board
Thursday 12/20 Dry-run Board presentation
Friday 12/21 Initial Board budget presentation
17 Monday 12/24 Revise budget templates as appropriate
Tuesday 12/25 Christmas (holiday)
Wednesday 12/26 Day after Christmas (holiday)
Thursday 12/27 Budget feedback to organizations
Friday 12/28 Redistribute budget templates
Friday 12/28 Begin final work on budget templates
Doug Neeper (925) 451-4541 www.dougneeper.com 16
Sample budget calendar- Weeks 18 & 19
Week# Day Date Primary Goal
18 Monday 12/31 Provide budget template support
Tuesday 01/01 New Years Day (holiday)
Wednesday 01/02 Revise budget presentation
Friday 01/04 Provide budget resubmission support
19 Monday 01/07 Finalize budget presentation package
Wednesday 01/09 Budget templates due
Friday 01/11 Consolidate budget resubmissions
Doug Neeper (925) 451-4541 www.dougneeper.com 17
Sample budget calendar- Weeks 20 & 21
Week# Day Date Primary Goal
20 Monday 01/14 Finalize budget presentation
Monday 01/14 FP&A group review budget presentation
Tuesday 01/15 Final Budget presented to CEO/CFO
Wednesday 01/16 FedEx presentation to Board
Thursday 01/17 Dry-run Board presentation
Friday 01/18 Final Board budget presentation
21 Monday 01/21 Upload budget to accounting system
Tuesday 01/22 Upload budget to reporting system
Wednesday 01/23 Test reports in accounting system
Thursday 01/24 Test reports in reporting system
Friday 01/25 FP&A review of 2013 process & BBQ
Doug Neeper (925) 451-4541 www.dougneeper.com 18
Budget outputs
Corporate planning model
Project Tracking system
Financial statements (P&L, BS, CF) budget vs. actuals
Dashboards / KPIs
Investment portfolio
Headcount plan / budget
Budget presentation
Doug Neeper (925) 451-4541 www.dougneeper.com 19
Budget definitions
Budget "template" - vehicle through which budget is collected / submitted
Budget package - guidelines, calendar and draft presentation
Budget program - Excel, Cognos, Essbase, Planning, webKPI, Netsuite
Reporting package - Crystal report, Business Objects, FRx, Netsuite
Accounting system - Oracle, SAP, PeopleSoft, Epicor, MAS, QB, Netsuite
Budget system - templates; budget package; budget, acct. or rept. programs
Doug Neeper (925) 451-4541 www.dougneeper.com 20
Content for budget meetings
FP&A team will meet in the first couple of weeks of the 2013 budget
process with all of the key stakeholders. Discussion items to include:
1. Status 11. How are investments choices made
2. Timing 12. Past valuations
3. Key contacts 13. Organizational structure, changes
4. Expense & capital costs, drivers 14. Funding sources / use of funds
5. Revenue projections, contracts 15. Corporate planning calendar
6. Roll out plans 16. Corporate planning contacts
7. Operating locations and offices 17. Corporate structure
8. Key challenges 18. Current headcount and hiring plans
9. Projects in queue, or on the horizon 19. Key performance measures
10. What's good / bad about processes 20. Feedback regarding budget meeting
Doug Neeper (925) 451-4541 www.dougneeper.com 21
Content budget training meeting
FP&A group will conduct training session on how to use the budget template.
Training will include:
1. Overall timeline
2. Template
3. Budget program
4. Draft Board package
5. I-800-CALL-FP&A
Doug Neeper (925) 451-4541 www.dougneeper.com 22
Personal Goals in the budget process
Better understand systems and processes
Better understand industry / company
Better understanding of funding sources / uses of funds
Doug Neeper (925) 451-4541 www.dougneeper.com 23
Budget program philosophy
I'm on the fence regarding replacing excel with another budget program. Yes I
understand Excel based budgets are difficult to manage and error prone, time
intensive to manage.
The allure of a mechanized budget programs is they do away with all these flaws. To
my way of thinking, Excel is a 'universal language' while programming in Essbase or
Adaptive Planning or Netsuite (just to name a couple of Excel alternatives) is a
specialized language. Everyone knows excel, few know Netsuite. Consequently you
may be trading one set of problems for another.
The choice of budget program, which is best, boils down to who you have
managing the process.
Doug Neeper (925) 451-4541 www.dougneeper.com 24
Bio
Managed budget process at AT&T Broadband (SF Bay Area regional head quarters);
Managed budget process at Calpine, NextG Networks and Solar Millennium.
Managed the business case process at SBC; creator of planning models for AT&T
Broadband, SPL Worldgroup, NextG Networks and Solar Millennium LLC.
MBA from UCLA (Finance) and BA from UCSD (Economics).
Doug Neeper (925) 451-4541 www.dougneeper.com 25
Budget - Ready for another season?
Doug Neeper (925) 451-4541 www.dougneeper.com 26