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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Burberry business model: creating an international luxury fashion brand Christopher M Moore; Grete Birtwistle International Journal of Retail & Distribution Management; 2004; 32, 8/9; ABI/INFORM Global pg. 412

The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

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Page 1: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The Burberry business model: creating an international luxury fashion brandChristopher M Moore; Grete BirtwistleInternational Journal of Retail & Distribution Management; 2004; 32, 8/9; ABI/INFORM Globalpg. 412

Page 2: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 11: The Burberry business model: creating an international ...docshare02.docshare.tips/files/3658/36580931.pdf · Source: Burberry (2003) 2002 (fm) 165.2 149.4 125.8 5.3 53.5 499.2 Turnover

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.