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The business case fortrack technology
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For a new generation of consumers...
...a new generation of machinery
Today‘s most influential group of consumers are the digital natives – a generation that has never known life offline.
Growing up immersed in the convenience and customizability of the digital world, they have developed a set of consumer
expectations to match.
Their demand for personalized products represents an enormous opportunity for higher margins & increased customer loyalty.
To profit from this opportunity, companies need a way to make customized products with the efficiency of mass production.
Rising to meet this challenge, we see a new breed of adaptive manufacturing equipment.
At its heart – the source of its extraordinary flexibility – we find track technology. Let your imagination run wild creating your most innovative adaptive manufacturing process – then bring it to life with track technology from B&R.
Reliable. Robust. Precise. SuperTrakFast. Flexible. Productive. ACOPOStrak
Achieving mass customizationEnabling new business models
The adaptive machine
Investment security through scalabilityInherently fault tolerantIndividual product
handling & processing No more changeovers Higher productivity per floor space Process parallelization
How will you market to the new consumer?
The adaptive machineat home in your industry
Fragrance and cosmetics
Food/beverage processing and packaging
Medical devices and surgical kits
Automotive components
Pharmacy automation
Confectionaries
Industrial components
Clothing and activewear
Earbuds, hearing aids & hearing protection
Consumer electronics
Batteries
Meal kits
Integrated automation Global presenceSolid partnership
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Your local contactwww.br-automation.com/contact
t +43 7748 6586-0f +43 7748 6586-26
B&R Strasse 15142 Eggelsberg, Austria
B&RIndustrial Automation GmbH
