The business culture in

Tasnadi MelindaExCA, 1st year

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Overview of Italy; Italian culture- key concept and

values; Italian Society& Culture; Gift Giving Etiquette; Business Etiquette and protocol in

Italy; Italian Communication Styles; Top Tips in Italian Business Culture Conclusions.

CONTENT

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A brief overview of Italy

Greetings from the land of contradictions;

Italians do not live to work, but work to live;

They appreciate the inventiveness, imagination, intelligence and education.

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Italian Culture- key concept and

values Individualism;Bella Figura;Affective Communication.

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Italian Society & Culture

Italian Family Values:The family is the centre ofthe social structure andprovides a stabilizinginfluence for its members;

Italian Style:-Appearance matter in Italy,-First impression are lasting

impressions in Italy.

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Gift Giving etiquette

Do not give chrysanthemums as they are used at funerals;

Do not wrap gifts in purple, as it is a symbol of bad luck;

Gifts are usually opened when received.

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Business Etiquette and

protocol in Italy Relationships &

Communication :- Italians prefer to do

business with people they know and trust,

- Italians are intuitive,- Italians are extremely

expressive communicators.

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Italian Communication Styles

Italians speak a lot, Avoid talking about religion, politics and World War II, Good conversational topics include:italian culture,

art, food, wine, family and films.

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Top tips on Italian Business Culture & conclusions

Italians are uneasy with the search for an absolute truth.

In depth, long-term planning is not really expected or respected.

Decisions are rarely reached by voting.

Punctuality is important, but human relations are more important.

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Thank you for your attention!