The Business

The BusinessFrench camping websiteEarning revenue from:

Campsite ListingsAdsense or othersAffiliatesDisplay AdvertisingProduct Sales

Campsite ListingsThink of variations

Gold Pictures Videos Plan of site

Silver Extras

Bronze (Free) Basic listing

Definitely a database item

Adsense or “personalised” adsAdvertisements are related to page context.Paid per clickKeyword vitally important

Others use cookies embedded by sites already visited to reinforce advertising to the visitor

Can be switched off

Database to feed content includes keywords in text and keywords into metatags

AffiliatesPaid on visitor purchasing from affiliate.Types:

Independent Affiliate manages business interface with publisher

Agency Agency manages business interface with publisher

Database holds ad data and you control on which pages to display.

You are controlling the contextual advertising from the database

Display AdvertisingBanner AdsPaid by number of page impressionsNeed independent proof

Again database used in similar way to affiliate programme

Product SalesAdvertise own product contextuallySet up shopping system

Database tracks pages and displays ads

General PointsTo display adverts it will become necessary

to:

Display contextual advertsRandomly display this set over same page

and similar pages

For AssignmentIntroduce the Advertising Plan in the

Business Proposition Section

Put details in an Appendix

MarketingLarge chunk of cash can come from campsite

listings10,000+ in France alone

Editorial ScheduleAdvertise to owners a schedule of articlesSell space on the back of this

SEOWhat are you going to suggest

This section should not be too long