The business mastery insitute course guide(1 july)

I appreciate that your day is very busy so I thank you for giving yourself the time to read through this package.

By doing so, what you will quickly notice is that

The Business Mastery Institute is committed to giving you the solutions in your small business that will set your business up for sustainable results and be an inspirational success. Further more in doing so you will gain back your time because of the simplicity and step by step process our programs provide.

Our Business Development Courses provide the necessary components in building a business and will step your business owners through the skills necessary to be an Innovative and Successful leader rather than taking an adhoc approach.

As a sensible business leader you may have further questions, queries or concerns after going through this resourse guide and we welcome you to speak with us about it in the next day or so.

So, in doing your due diligence you can one of our Course Consultants at [email protected] or 08 9467 7370.

I look forward to connecting with you soon.

Founder & CEO of The Business Mastery Institute

2M A S T E R Y I N S T I T U T E

The Business Mastery Institute at a glanceThe Business Mastery Institute is a Training Organization that combines the highest quality methodologies in equipping successful leaders with the skills required in Business Management and Executive Development.

The primary focus with our students is to be immersed in a Training & Learning environment where they can receive all the pieces of the puzzle.

Our strategy is two pronged:

1. To offer Training & Education to provide a learning environment for the development of critical skills in Business Management & Executive Development; with

2. Coaching & Mentoring as a strategy for improving your implementation of strategies and assessing your skills throughout the course.

This combination is proven to provide over 400% increase in results in not only the effective implementation but delivers a significant ROI for revenue and pro�t conscious leaders

Every business leader requires speci�c skills to transition them into the next phase of business development.

The Business Mastery Institute addresses the growing issue of the ‘skills gap’ in businesses and organisations by providing 3 courses all with required skills and generates speci�c outcome. They are as follows:


be daring enough to daydream and bold enough to make it happen

COURSE 3: Private Consulting

What does this Mean for You?Leverage your business results through the Private sharing of insights and experiences

by working with your consultant

COURSE 2: Advanced Business Academy

What does this Mean for You?You will have the skills to Implement the Advanced

Strategies in growing the Ultimate Business Model through

COURSE 1: Advanced Business Academy

What does this Mean for You?

You'll Discover How to Market & Promote a Successful Business

M A S T E R Y I N S T I T U T E

Course Options


- Think Tank

leveraging Marketing, Systems and Sales strategies

- Inner Circle


Frameworks of Learning

Learning & Development Our approach is the �irst and the only based here in Perth that offers the multitude of learning environments to cater best for any and all preferred styles of learning.

And you will receive this through a blended approach of:

Live Webinars

24/7 Online Portal

Reference Manuals

Diagnostic Tools

Skills Assessors

E-mail Q&A

5 days a week Student Support

Regular Face to Face Business Reviews

Weekly Accountability Coaches

PLUS so much More

Advanced Business Academy - Inner Circle

Advanced BusinessAcademy - Think Tank

Private Consulting (Application Only)


I remember standing in a conference room �lled with over 1030 small business owners a few years ago when I owned a Franchise, and the speaker on the stage asked everyone to stand up and answer a series of questions:

Number 1: Could you stroll into your business at 10am the next morning and �nd that it was business as usual?

Number 2: Could you call your business number and have someone answer the phone and give you the daily report on the goings on of the business?

Number 3: Could you go on holiday and still have money �owing into your account on a daily basis?

Of the 1031 plus small business owners who answered no, and sat down, I turned and looked around the room and found that I was 1 of only 4 people who said YES and nearly the entire 1031 plus small business owners responded ‘NO’

And as I discovered, the reasons why many of them said ‘no’ and only a few could con�dently say ‘yes’ was because of the critical principles that were lacking in their businesses – of which I’ll alert you to within this guide

3 Dynamic Business Changing Questions

6 M A S T E R Y I N S T I T U T E

MARKETING

To show you how to pull your target market to you through Value Adding and creating an Automated system...

SALES To help you understand how to pro�le customers and systemise your sales process

LEADERSHIP

To show you how to manage your business with advanced human behaviour strategies to set up a prototype business model.

Business isn’t what it used to be and there is no such thing as the magic bullet or ‘magic seminar’ that will improve your business.

Rather, what you commit to doing consistently will instead become the attribute that will help you create business on your terms.

Everyday, we are �ooded with over a million bits of information and your customers have no idea how to process and sort through that tonne of ‘stuff’.

The human mind can only retain up to 7 bits of information at any one time, therefore you as a business leader need to become more effective in knowing how to go to market and what to do when you go there.

Key Program Objectivesin our Programs

What Do You Need to Know in Business?

success 7 M A S T E R Y I N S T I T U T E


• Copyrighting to write persuasive content…

• Product Launch so you can effectively launch a product…

• Web Presence so you can attract new enquiries…

• Branding to communicate the message your ‘market’ wants to hear…

• Marketing Psychology so you and your team knows precisely how the mind ticks…

• Recurring Income so you can establish life-long customers…

• Products/Services to provide the right products/services for your market…

• Results In Advance recognising what makes your market trust you more…

• Customer Profiling Sales Pro�ling knowing how to instantly ‘pro�le’ buying habits and improve sales

• ‘Chaining Anchors’ in Selling so you can combat ‘information’ gatherers

• Fluid Sales Processes to make your sales process effortless

• Business Planning in simple steps with relevance

• Business Mindset Principles & Execution strategically lead your business

• Values Based Decision Making make decisions faster and more effectively

• Technician-Entreprenuer- Leader precisely knowing how to move through the growth of your business

The type of information you need to have access to but not limited to are as follows in this list:


Money Back Guarantee

Easy Payment Plans

Continued Support as a LIFE Long Learner

Access to a Panel of Experts

Facilitation by Mentors who have ran Million dollar businesses

Flexible methods of being mentored – online, group, one-on-one

Over 70 hours of Online Coaching Tools

Access to tools and strategies prior to your first group meeting

Access to up to 7 days face to face group trainings

Cutting edge Peak Performance training

Accountability calls to keep you on target and focused

90 Day Business Planning

In-House team workshops

Executive Diagnostics

Advanced E-commerce Training

Unique Step By Step Business Development Model

Management of Small Business Operations Development

Open Membership for Business Partner

More Tele-classes than any other Business Development School

Business Planning Tools, Checklists, Templates, Planners, How to Guides, References, Updates

Access to over 130 hours of support delivered through webinars, online, face to face trainings, DVD’s, CD’s and other Bonus trainings.

OTHER SCHOOL OTHER SCHOOLM A S T E R Y I N S T I T U T E


1. I have a desire to be exposed to new challenges, new opportunities but just don’t know how to do it;

2. I am passionate about serving my clients with my skills and continue to look for new ways to improve myself and my business;

3. I will be able to live a life on my own terms without my business being a constraint;

4. I am looking for like minded people who are all focussed on building successful businesses; 5. I will have a business that is focussed on never-ending improvement and constant development;

6. I am looking for fresh ways of being able to serve my clients and give them a memorable experience;

7. I will have a lifestyle that I started out dreaming about, actually becoming a reality;

8. I will have a go to authority that is able to give me guidance, direction and support whenever I need clarity;

9. I will have the freedom to concentrate on the things that matter most;

10. I enjoy the daily operations of my business and I should be rewarded for the difference I make;

Many small business owners have a job quite simply, they get paid and make a pro�t because of the labour they engage in.

If you don’t work you don’t get paid which is tantamount to being an employee for someone else, but instead, the rat race has been created in your own small business;

15 Reasons to Become a Sustainable Business


I remember standing in a conference room �lled with over 1030 small business owners a few years ago when I owned a Franchise, and the speaker on the stage asked everyone to stand up and answer a series of questions:

Number 1: Could you stroll into your business at 10am the next morning and �nd that it was business as usual?

Number 2: Could you call your business number and have someone answer the phone and give you the daily report on the goings on of the business?

Number 3: Could you go on holiday and still have money �owing into your account on a daily basis?

Of the 1031 plus small business owners who answered no, and sat down, I turned and looked around the room and found that I was 1 of only 4 people who said YES and nearly the entire 1031 plus small business owners responded ‘NO’

And as I discovered, the reasons why many of them said ‘no’ and only a few could con�dently say ‘yes’ was because of the critical principles that were lacking in their businesses – of which I’ll alert you to within this guide

influential leadership

11. I can contribute to my family and friends because of the new growth levels in my business;

12. I am passionate about the adventure of my business development and be inspired by the growth that will also take place in myself;

13. I am entrepreneurial minded and am energized by creating new strategies to build my business;

14. I know that business is more than just percentages and statistics and that I need to do everything required to achieve more;

15. I will leave an imprint on the business world because of what I have done.

Before working with Ilse I was con�dent in my business ability but needed direction regarding building a sustainable client base. By working with Ilse I was able to gain the clarity I needed and am able to see where I am going. I would highly recommend The Business Mastery Institute to any business that requires clarity, accountability and direction.

Antoinette GOMEZ – ex General Manager and Business Owner [ACT]

After writing this testimony,

Antoinette earnt an extra $9,000 within just 30 days after leaving her job!

Real Story


12

Customer

BrandCULTURE

The BrandCULTURE methodology is a 360 degree business transformational strategy.

Connect

Code Culture


success







Advanced Business Academy - Inner Circle

- Identify Marketing Opportunities- Research & Pro�ile Markets- Implement Marketing Activities- Selling Techniques

Marketing & Sales

- Goal Setting- Planning Promotions - Campaign Management - Testing & Measuring

Business Operations

- Identify Your Unique Selling Proposition - Understanding Direct Response Marketing - An Overview of Marketing Key Tactics - Campaign Planners

Marketing Planning

- Profitable Websites- Copyrighting - Business Relationships - Social Media - Sales Process

Marketing Tactics

- Business Planning - Successful Mindset- Operational Effectiveness

Business in Focus


How to Market & Promote a Successful BusinessSome of the skills you will discover includes:

Advanced Business Academy - Think TankHow to Establish the Ultimate Business Growth Model

- Lead Generation- E-commerce - Product Launch - Presentations & Workshops - Product Development

360 degree Marketing Formula

- Finance & Profitability - Customer Service - Products & Delivery - Administration Functions- Infrastructure of Operations

Business Operations

- Self-Awareness - Business Success Principles- Psychology in Leadership - Critical Growth Areas

Self-Leadership

- Business Growth Cycle - Organisational Hierarchy- Business Planning - Leadership Values - Strategic Thinking

Strategic Planning

- Recruitment - Promoting Team Effectiveness - Performance Management - Managing a Small Team- Manage Meetings

Managing Teams







Some of the skills you will discover includes:

Private ConsultingHow to Leverage Your Business Results

- Recognising Need for Change - The Change Curve- Monitoring Change - Change Process- Managing Risks & Emerging if�iculties

Change Management

- Creating an Evnironment for Change - Cultural Values Shift - Structural Benchmarks for Change- Level sof Responsibility- Laws of In�luence

InnovationEQ Management Model

- DiSC Pro�ling - Utilising Feedback inc 360 degree- Values Elicitation & Alignment- Leadership Diagnostic- Self-Awareness Assessment

Executive Development

- Using the GROW Model - Plan and Facilitate Learning - Coach Individuals and Teams - Coach through Con�lict - Apply Coaching Models

Coaching in the Workplace

- Alignment of Organisational Goals with Values - Strategic Purpose - Vision - Mission - Establishing Congruency between Executive Directors- Managing Motivational Con�licts - Consistency across Strategic Plans, Business Plans & Operational Plans

Strategic Planning







Some of the skills you will discover includes:

The Ultimate Business Growth Model to Leverage

a Powerful and Sustainable Business

Ilse Strauss presents BrandCULTUREstrategies

Advanced Business

Academy

– Inner Circle

Advanced Business

Academy –

Think Tank

Private

Consulting

Advanced Business Academy – Inner Circle

Closed Door – 2 days covering critical business models to fast-track you through your next 90 days in growing a business that stays on brand. Including:

Defining your Brand – Marketing your Brand Message - Establishing Clear Goals - Action Plans for your Brand Growth

Yes

Yes

Yes

Pre-Learning Pack stepping you through core Marketing & Business Fundamentals including: DVDs, Action Plans and Learning Resources to help you get results right away!

Yes

Yes

Yes

Personal Success Call - includes your Welcome Call, Business Review - giving you step-by-step instructions on how to fast-track your results.

Yes

Yes

Yes

Business Success Manual with weekly modules stepping you through the program. Including your Introduction to BrandCULTURE, Wheel of Business, Marketing Essentials and so much more.

Yes

Yes

Yes

Business Inner Circle - weeklyface to face group training environments as unravel key areas of establishing a successful business.

Yes

Yes

Yes

Advanced Business Academy – Think Tank

VIP Intensives – 3 Days covering the entire BrandCULTURE methodology including: - Marketing Psychology, Niching, Direct Response Marketing – Profiling a Market – Colour Psychology – Establishing a Movement – Creating the 3 Levels of Culture PLUS so much more

No

Yes

Yes

Think Tank – Fortnightly roundtables where your business challenges are resolved with the Facilitation of Ilse Strauss and shared insights of your peers. We’ll provide templates for your Management Review to help you maximise the learnings.

No

Yes

Yes

Smart Systems – a 1 day event covering how to systemise your business as we reveal some of the time saving gadgets and business models available at your finger tips. Walk away with the plans and tools to getting your time back!

No

Yes

Yes

Conversations with Brand Expert’s join your Live Webinars as we introduce you to CEO’s, Personal Brand Mentors and other Successful Business leaders to share with you their insights into establishing Multi-Million Dollar Brands.

No

No

Yes

16

Money Back guarantee if upon following our systems you do not make back your

program fees. Guaranteed.

Plus, 10% of all profits are given towards charities that have meaning to us as part of our mission to pay it forward.

Contact us on 08 9467 7370 or e-mail [email protected]

Ilse Strauss presents BrandCULTUREstrategies

Advanced Business

Academy

– Inner Circle

Advanced Business

Academy –

Think Tank

Private

Consulting

PRIVATE CONSULTING – APPLICATION ONLY

Business Diagnostic At the beginning of your Membership you will

attend a One Day Diagnostic Session. This will include reviewing your

business prior to becoming a Member – P&L, Sales & Marketing and full

Business Diagnostic and Plan. It will set the platform for the next 12

months

No

No

Yes

QTRLY Business Audit Following your Initial Business Auditwith each

QTR you will sit down with your consultant and complete a

comprehensive business audit including a full Business Plan, Staff

Progression Plans, Vision Statement and Sales & Marketing Plan. This

will also be repeated at the end of your Membership, so that you have a

fully-functional Business Strategy for your next 5 years.

No

No

Yes

Consulting Sessions – regular consultations utilizing the

BrandCULTURE methodology and Executive Leadership strategies. You

will go through your business goals, objectives and SWOT Analysis,

focusing on aspects of the business that requires analysis to increase

your company’s financial turnover.

No

No

Yes

$997 12 Weeks

$2,997 24 Weeks

$29,997 52 Weeks

17

mailto:[email protected]

Academy of Small Business & Private Consulting

Your Name (please print): …………………………………………Mobile No: ……..…………………………………………………………

Home No: …………………………………………………………Email Address:………..……………………………………………….……

Business Name: ………………………………………………………… Staff# ………..……………………………………......………….….

Postal Address: ................................................................................................................................................................. …………..

What is your main reason for wanting to be a member of the Business Management & Executive Management Course ................

………………………………………………………………………………………………………….. ..........................................................

How did you find out about us? ....................... …………… ................................................................................................................

………………………………………………………………………………………………………….. ..........................................................

Which Program is right for you?

(Please check one) Advanced Business Academy - Inner Circle

Advanced Business Academy - Think Tank

Private Consulting – Application Only

My Payment Option Single Payment

Monthly Installments – Instalments

Credit Card Details

Card Type (please tick) Visa Mastercard AMEX

Name on Credit Card: ........................................................................................................................................................................

Credit Card Number: ..........................................................................................................................................................................

Expiry Date (month/year): ................................................ CVC:……………

Signature: ..................................................................................................

Yes. I have read and agree to the terms of the following Business Management Participant Agreement.

Name (Please print): .................................................................................

Signature: ..................................................................................................

Date: .........................................................................................................


email [email protected] or call 08 9467 7370 to find out more about the Application Process.

Academy of Small Business & Private Consulting

This Agreement is between you and REDSPHERE Pty Ltd (ABN 49 217 578 783) (us, we or our) and relates to your participation in our courses known as “Business Management & Executive Management”.

1. Business Management Membership – Everything you need delivered to you online each month for easy and instant access with over 70 different resources available for you to access over the duration of your course, anywhere. Includes the following

2. Academy of Small Business & Private Consulting are also referred to as “The Courses” (The Course).

3. As a member of The Courses you understand that all information and techniques, skills and concepts that are shared by speakers and trainers and all on-line video and audio recordings, all audio and video trainings, manuals, information, checklists, documents, websites and other materials(Course Materials) are not to be relied on as legally binding advice.

4. The Courses and the associated Course Materials may only be used for educational purposes and only for non-commercial use.

5. Course Material may not be shared with any other Business Development service provider that you associate with or are engaged with.

6. During the sessions, you may be included in the sharing of confidential information. Please choose to respect the participant/speaker and refrain

7. Recording is not permitted during The Courses and associated events. We will record, edit and upload to the website for you to access at any time during your membership.

8. It is assumed that this application is completed with the understanding that what is taught within the program remains the copyright of The Business Mastery Institute and will not be replicated, modified, licensed, published, transmitted, distributed, uploaded, broadcast, sold or otherwise transferred without our written consent.

9. The Programs and the Program Materials, user names and passwords provided to you are confidential and must not be given to, or shared with anyone outside the Small Business Academy community.

10. Academy of Small Business & Private Consulting Courses are 12-month program. All Payments are made in advance on a prescribed date in each calendar month. There are no cancellations or refunds during this time. Should your credit card expire, you will be required to supply new details that will take you up to the end of the agreed payment period. We reserve the right to suspend your access to Course Material until your payments are up to date.

11. You will secure a place in Academy of Small Business & Private Consulting courses with one single payment OR by paying a deposit and 12 easy monthly payments.

12. Academy of Small Business & Private Consulting courses Should you opt out any time after your successful interview and before your first payment the deposit is non-refundable.

13. Executive Management requires a prescribed payment to secure your interview for your application. In the event that you change your mind, your interview payment will be considered forfeited and is therefore non-refundable. In the event that you are unsuccessful, your interview amount is fully refunded.

14. Should you opt out after you have received Access to Online & Hard Copy Course Material all payments including the current month and deposits are NON-REFUNDABLE. An additional $3,000 will be due for the amount of Intellectual Property you have received, including website access and resources.

15. The Members of The Programs understand that they will conduct themselves professionally and ethically throughout the program. If conduct is deemed unacceptable and not corrected after notice, The Business Mastery Institute reserves the right to cancel your membership.

16. You understand The Courses host events that may be filmed with footage that may contain the audience. This footage may be used to create products such as on-line video or DVD products. You give permission for this to occur.

17. You agree to be interviewed for marketing and training purposes.

18. We reserve the right to vary this agreement and The Courses, revise the content of The Courses cancel or reschedule part of The Courses or to make other changes to The Courses as reasonably required.

19. No representations or warranties are made with respect to the results to be obtained from participating in The Courses or using the Course Materials – in short, results are not guaranteed as monetary and income results are based on many factors. We do not guarantee or imply that you will get rich, do as well, or make any money at all.

20. By becoming a member of The Programs, you agree to the above points of the Agreement. Should you have any questions, please contact us via phone or email.

M A S T E R Y I N S T I T U T E19

What next? To �nd out how you can Get Started in receiving all of the following bene�ts

Option A – Contact one of our team on 08 9467 7370; OR

Money Back Guarantee

Easy Payment Plans

Continued Support as a LIFE Long Learner

Access to a Panel of Experts

Facilitation by Mentors who have ran Million dollar businesses

Flexible methods of being mentored – online, group, one-on-one

Over 70 hours of Online Coaching Tools

Access to tools and strategies prior to your first group meeting

Access to up to 7 days face to face group trainings

Cutting edge Peak Performance training

Accountability calls to keep you on target and focused

90 Day Business Planning

In-House team workshops

Executive Diagnostics

Advanced E-commerce Training

Unique Step By Step Business Development Model

Management of Small Business Operations Development

Open Membership for Business Partner

More Tele-classes than any other Business Development School

Business Planning Tools, Checklists, Templates, Planners, How to Guides, References, Updates

Access to over 130 hours of support delivered through webinars, online, face to face trainings, DVD’s, CD’s and other Bonus trainings.

OTHER SCHOOL OTHER SCHOOLM A S T E R Y I N S T I T U T E


Optin B – Send an email to [email protected] and one of our team will contact you.

To guarantee success in a business course, there must be speci�c features present. These features are drawn from my own experience in spending 1000s hours working speci�cally with business leaders, training organization members and speaking to large groups of corporate business. Notwithstanding the personal experiences in managing over 8 small businesses over the last 13 years.

Inserted for you is an Evaluation Matrix which is a checklist of everything you’ll need to have in your business development course to succeed. And I would encourage you to do your homework and contact other service providers to con�rm the details of their course so that you can make an educated decision.

Why Choose Us?


success strategy

When I decided to get out of the rat race of one of my own small businesses that was stripping me of everything that was important, I never realised what I would discover that would change the way people would engage in business On a personal note… I also learnt…I also learnt that as I developed me and built my knowledge and applied what I was learning, the results in my business became effortless.

My intention was very simple, get better at what I did well and build a framework that would serve and support my clients and customers’ better and better each day.

In society we hear business leaders say all the time ‘I just wish business was simple’ and the truth is that it can be.

You too can be at the helm of your small business success and go on the adventure that will create not only a sustainable business but will show you what you are truly made of.

Welcome Message from Ilse


success strategy


As the Founder and CEO of The Business Mastery Institute she has her very own practical experience in owning and operating successful businesses in the

past and holds:

Certi�cate in Small Business Franchising Bachelors Degree in Legal Studies & Politics

Training & AssessmentCerti�ed Peak Performance Coach

Trainer & Mentor to Executive Strategists Trainer & Mentor in E-commerce & Internet Marketing,

She has over 13 years experience in small business, and consulting in both the Retail and Service industry to seed businesses and organizations generating up to $2.2M having experienced both the highs and the lows and spending much time training

with the best in Australia she has developed the unique InnovationEQ Management Model system and gives them a best practice pro�t generating system.

Which ever program you start off in, you are assured to be equipped with strategies that will set your business up for success


'Founding Member of The Executive Coaching Academy'Conference Speaker

Documents

The business mastery insitute course guide(1 july)