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The Business of MassageSlides to Accompany Instructor Resources

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Lesson One: Welcome Aboard!Get to know classmates.Understand the participation guidelines

for this course.

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Final Projects

Individual Project◦Portfolio◦Presentation

Group Project◦Business Plan◦Presentation

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Overview of Modules#1: Taking Stock of Your Career Options#2: Creating a Therapeutic Relationship#3: Creating a Sense of Place#4: Practicing Self-Care#5: Launching a Successful Practice#6: Managing Your Practice#7: Spreading the Word#8: Connecting with the Professional

Community

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Module #1: Taking Stock of Your Career Options

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Lesson Two: Overview of Profession & Career TrendsClarify personal reasons for choosing the

field of massage therapy.Gain an appreciation for the history of

massage.Describe at least two trends in the

massage therapy business.

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Why Massage Therapy?Why have you decided to become a

massage therapist?What are your expectations?What do you think are some benefits?What are some directions you might take?What are some of your deepest, most

heartfelt dreams – and how do you think a career in massage therapy will help you to achieve these?

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Why are consumers seeking massage therapy?

Percent of people who received massage in last 5 years

30%

22%13%

35%

Health conditionsRelaxationSpecial treatOther

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What Do We Look Like?83% are female; 17% maleMid-40s, on average33% work at home29% work at spa/salon28% have own place of business24% work in health care setting76% are self-employed57% earn $ from another profession

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Lesson Three: Career Settings & Professional CredentialsDescribe the various settings in which

massage therapy is practiced.Identify the pros and cons of working in

specific career settings.Identify the credentials that are required

or available for the practice of massage therapy.

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Clarifying the TermsState (or province) regulationsCertificationLicensureMembershipAccreditation

What are the distinctions?

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Lesson Four: Self-EvaluationIdentify self-assessment strategies for

examining how your needs, behaviors, beliefs, and attitudes are relevant to the practice of massage therapy.

Identify career transitions.

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Lesson Five: Summary & ApplicationSummaryReview questionsChapter quizApplication