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ITU Workshop on “Making Media Accessible to All: The Options and the Economics” (Geneva, Switzerland, 24 (p.m.) – 25 October 2013). The Case for TV Accessibility at DR. Peter Mølsted Danish Broadcasting Corporation, DR . Public service broadcaster. Denmark: - PowerPoint PPT Presentation
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Geneva, Switzerland, 25 October 2013
The Case for TV Accessibility at DR
Peter MølstedDanish Broadcasting Corporation, DR
ITU Workshop on “Making Media Accessible to All:The Options and the Economics”
(Geneva, Switzerland, 24 (p.m.) – 25 October 2013)
Public service broadcaster
Geneva, Switzerland, 25 October 2013 2
Denmark:5.5 million people44,000 km2
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Media Accessibility - action on 5 fronts
Intelligibility (audio & pictures)
Access services
Meta content (EPGs, spots)
TV interfaces (keep it simple)
Interfaces to 3rd party assistive technologies (e.g. wireless connection TV> hearing aids)
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Access services
Inter- & intra-lingual subtitles
Visual signing
Audio Description
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Audio/spoken subtitles2
Interlingual subtitles for programsin a foreign language
Focus on disability
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From disability to accessibility
Geneva, Switzerland, 24 October 2013 7
For viewers with visual &
cognitive disabilities, dyslexia,
weak readers and immigrants
Why? - the case for audio subtitles
In countries that don’t dub but subtitle programmes, some viewers with diabilities…
Can’t see the subtitlesCan’t read the subtitles in that languageCan’t read subtitles fast enough to follow the programme.
Geneva, Switzerland, 24 October 2013 8
The cost-benefit
Modest Capex costs (<USD 60,000)Modest operating costs per channelSmall contribution to ratings1,200+ hours of TV on DR1 now ”accessible” each yearBig increase in quality ratings for foreign news items and documentariesStill issues with TV-drama and films
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The evidence
Geneva, Switzerland, 25 October 2013 10https://dl.dropboxusercontent.com/u/4655124/Thrane_speciale_med_bilag.pdf
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Audio Description2
Also for viewers with cognitive impairments
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Standards in the Nordic countries
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Standards in the Nordic countries
Two options for delivering ADMixing the audio at source (broadcast mix) andMixing the audio in the receiver(receiver mix)Are both options equally good?
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Standards in the Nordic countries
Two options for delivering ADMixing the audio at source (broadcast mix) andMixing the audio in the receiver(receiver mix)Are both options equally good?
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Tests in 2012 in the Nordic countries
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Broadcast mix is a mandatory requirement – works on all the main TV receivers in the Nordic countriesReceiver mix is an option requirement – works on under half of TV receivers in the Nordic countriesNorDig dropping optional requirements
Two take-aways
Shift the focus from disability to accessibilityWherever possible go for mandatory requirements and not the easy route of optional requirements.
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Geneva, Switzerland, 25 October 2013 17
Thank you
Peter MølstedDR DistributionDR-ByenDK-0999 Copenhagen CDENMARK
Conclusions and Recommendations
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