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The CFO Report 2016 – BotswanaResilience in any climate
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Brochure / report title goes here | Section title goes here
ForewordWe are proud to present the fourth Deloitte CFO Survey for Botswana, which offers a snapshot of the observations and expectations of the country’s financial stewards as they negotiate particularly tough global and local economic challenges.
The survey was conducted against a backdrop of depressed commodity prices, water shortages and a downward revision of Botswana’s domestic growth forecast for 2015, which prompted government to launch an Economic Stimulus Programme (ESP) this year with a view to boosting growth, encouraging economic diversification and creating jobs.
This year, 42 CFOs participated in Botswana’s survey, with the majority of respondents from the financial services (9), insurance (5), mining (5) and construction (4) sectors. They were asked to give their views on a range of topics, from the current business climate and operations, to funding and cash flow, business strategies and the role of the CFO.
Their feedback provides insight into how they view themselves and their companies in the current economic milieu and the strategies they have put into place to deal with market fluctuations and grow their businesses.
This report forms part of a larger CFO survey for sub-Saharan Africa, which included countries in Southern Africa, East Africa and West Africa. This is the first year Angola has taken part in the survey, with 37 CFOs giving their input. The majority of Angolan respondents are in the financial, construction and FMCG sectors.
The Southern African sample incorporates input from CFOs in Angola, Botswana, Malawi, Mozambique, Zambia and Zimbabwe. CFO responses in South Africa are not included in the Southern African sample as they number 146 compared to 141 respectively and we felt that to include them would skew results significantly. East African respondents hail from Kenya, Uganda, Tanzania and Ethiopia and those in West Africa from Ghana and Nigeria.
Deloitte is committed to providing the continent’s financial stewards with the support and tools they need to make informed decisions and address difficult issues in their daily work lives. Given the role of the CFO is one of the most challenging in the business environment today, we trust the feedback provided in this report is informative and helpful.
Freddie ElsPartner – Botswana
The CFO Report 2016 – Botswana | Foreword
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Brochure / report title goes here | Section title goes here
Key responses What did Botswana's CFOs tell us?
• The availability and retention of talent is the greatest risk to conducting business in Botswana
• Other key risks include the fragile state of global economic recovery, the financial health of key suppliers or primary customers and commodity prices
• CFOs are most stressed about excessive workloads, roles and responsibilities
What are they doing about it?
• Botswana CFOs intend to retain cash for liquidity and channel it into improving current operations
• Many are also considering investing in Africa and other new markets
• Botswana’s CFOs intend to increase their focus on customer experience
• They will also adopt measures to improve operational efficiency and optimise processes; reduce operating costs; improve investor confidence and grow channels.
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The CFO Report 2016 – Botswana | Key responses
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The CFO Report 2016 – Botswana | Business outlook
Business outlookThe drop in commodity prices and slow pace of economic recovery in advanced countries continue to have a dampening effect on Botswana's economic outlook, largely due to the country's reliance on diamond exports. Cognisant of the challenges being experienced by the beleaguered mining industry, government has launched an Economic Stimulus Programme (ESP) aimed at giving sectors such as transport, finance and business services a significant boost.
Interest rate OutlookWhen interviewed in June and July 2016, 69% of Botswana’s CFOs expected the interest rate to remain unchanged for the latter half of 2016. Only 2% expected it to decrease and 24% to increase. In August 2016, however, the Central Bank of Botswana cut the interest rate by 50 basis points to a record low of 5.5%. While the low interest rate is aimed at stimulating the economy, it puts banks under pressure to lend in a challenging low-growth environment.
0 10 20 30 40 50 60 70 80 90 100
Botswana
Don't know
Rate decreases
Remains unchanged
Rate Hikes
2016
05
Figure 1Short-term interest rate prospects
Key finding: The majority of CFOs in Botswana expected the interest rate to remain unchanged in 2016.
The CFO Report 2016 – Botswana | Business outlook
06
The CFO Report 2016 | Business outlook
CFOs optimistic about future company performanceWhile 60% of CFOs surveyed expect an improvement in company performance in 2016, 31% expect their companies’ performance to remain unchanged.
Looking to 2017 and 2018, CFOs in Botswana are highly optimistic about the performance of their companies with 77% expecting a slight or significant improvement in 2017 and an even greater 81% anticipating a rosier outlook for 2018.
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Figure 2Future company performance
Key finding: Overall, Botswana’s CFOs are optimistic about their companies’ future performance.
The CFO Report 2016 – Botswana | Business outlook
0 10 20 30 40 50 60 70 80 90 100
Botswana
Don't know
Much the same
Deterioration
Improvement
0 10 20 30 40 50 60 70 80 90 100
Botswana
Don't know
Much the same
Deterioration
Improvement
0 10 20 30 40 50 60 70 80 90 100
Botswana
Much the same
Deterioration
Improvement
201
6 2
017
2018
Scarcity of talent is a top risk factor
The availability and retention of talent has replaced the fragile state of global economic recovery as the greatest risk to conducting business in Botswana since 2015. This is not surprising, given the significant skills shortage in the country and the premium businesses have to pay to employ talented individuals.
In addition to the fragile state of global economic recovery, which has dropped to second place this year, other top risks for Botswana’s CFOs include the financial health of key suppliers or primary customers, commodity prices, global unrest and currency volatility.
In South Africa the political landscape tops the list of risk factors, followed by currency volatility and the country’s credit ratings. South Africa is a key market for Botswana’s manufactured goods and the country’s political uncertainty combined with sluggish growth is likely an ongoing concern for Botswana’s CFOs.
Unlike Botswana, the majority of West African CFOs view currency volatility as the most significant risk. They have also singled out the political landscape; disruptive power supplies; margin deterioration due to input cost pressures; and the fragile state of the global economy as top risk factors.
In East Africa, the political landscape is viewed as the greatest risk to business, followed by margin deterioration due to input cost pressures and lack of pricing flexibility; currency volatility; and the ability to protect market share.
08
The CFO Report 2016 –Botswana | Business outlook
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The CFO Report 2016 – Botswana | Business outlook
Figure 3Top risk factors
0 10 20 30 40 50 60 70 80 90 100
Don't Know
Insignificant Risk
Manageable Risk
Significant Risk
Currency volatilityGlobal unrest
Commodity pricesFinancial health of key suppliers or primary customers
Fragile state of the global economic recoveryAvailabiliy and retention of talent
0 10 20 30 40 50 60 70 80 90 100
Don't know
Insignificant risk
Managable risk
Significant risk
Fragile state of the global economic recovery
Margin deterioration due to input cost pressures and lack of pricing flexibility
Credit ratings in your country
Currency volatility
Political landscape in your country
0 10 20 30 40 50 60 70 80 90 100
Credit ratings in your countryMargin deterioration due to input cost pressures and lack of pricing flexibility
Financial health of key suppliers or primary customersFragile state of the global economic recovery
Currency volatility
Southern Africa
Key finding: The availability and retention of talent is viewed as a key risk for CFOs in Botswana.
0 10 20 30 40 50 60 70 80 90 100
Don't know
Insignificant risk
Managable risk
Significant risk
Fragile state of the global economic recovery
Margin deterioration due to input cost pressures and lack of pricing flexibility
Credit ratings in your country
Currency volatility
Political landscape in your country
South Africa
Botswana
0 10 20 30 40 50 60 70 80 90 100
Fragile state of the global economic recoveryMargin deterioration due to input cost pressures and lack of pricing flexibility
Disruptive power suppliesPolitical landscape in your country
Currency volatility
0 10 20 30 40 50 60 70 80 90 100
Ability to protect market shareCurrency volatility
Margin deterioration due to input cost pressures and lack of pricing flexibilityPolitical landscape in your country
West Africa
0 10 20 30 40 50 60 70 80 90 100
Fragile state of the global economic recoveryMargin deterioration due to input cost pressures and lack of pricing flexibility
Disruptive power suppliesPolitical landscape in your country
Currency volatility
0 10 20 30 40 50 60 70 80 90 100
Ability to protect market shareCurrency volatility
Margin deterioration due to input cost pressures and lack of pricing flexibilityPolitical landscape in your country
East Africa
10
The CFO Report 2016 – Botswana | Cash flow and funding
Cash flow and funding
CFOs are cautious about cash flow
Caution is the watchword for CFOs in Botswana when prioritising cash flow. They indicated they will either retain cash for liquidity, channel it into improving current operations or invest it in Africa and other new markets.
While channelling cash into improving operations aligns with the top priority of their Southern African counterparts, Botswana’s CFOs intention to invest cash in Africa and other new markets is higher up on their list of priorities and is supportive of Government’s ESP initiative to boost economic growth and diversify the economy.
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Figure 4Cash flow priorities
The CFO Report 2016 – Botswana | Cash flow and funding
0 10 20 30 40 50 60 70 80 90 100
Invest in new business
Invest in innovation and new products
Repay debt
Retain for liquidity
Invest in new capacity
Improve current operations
Botswana
0 10 20 30 40 50 60 70 80 90 100
Invest in new business
Repay debt
Invest in Africa and new markets
Retain for liquidity
Invest in new capacity
Improve current operations
0 10 20 30 40 50 60 70 80 90 100
Invest in Africa and new markets
Invest in new capacity
Repay debt
Retain for liquidity
Improve current operations
Southern Africa
Key finding: CFOs in Botswana want to retain cash for liquidity and use it to improve current operations.
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The CFO Report 2016 – Botswana | Cash flow and funding
While 55% of Botswana’s CFOs view the cost of new funding as expensive, 12% regard it as cheap and 31% have adopted a neutral view. Given Botswana’s low interest rate, borrowing is not particularly
expensive, but rather capital is not as readily accessible as banks are more cautious about lending in a low global growth environment and are most likely imposing sterner requirements on potential borrowers.
Figure 5Cost of new funding – Botswana
Key finding: The majority of CFOs in Botswana view the cost of capital as high.
0 10 20 30 40 50 60 70 80 90 100
Don't know
Cheap
Neutral
Expensive
Figure 6Availability of new funding – Botswana
Key finding: The majority of CFOs in Botswana believe funding is easy to obtain.
0 10 20 30 40 50 60 70 80 90 100
Neutral
Hard to get
Available
The high cost of capital
13
The CFO Report 2016 – Botswana | Future operations
Future expansion a low priority
Some 85% of Botswana CFOs say their companies recently expanded into Southern Africa, most notably into Mozambique, South Africa, Zambia and Zimbabwe. Many CFOs are, however, cautious about future expansion on the continent, with 47% indicating they are undecided about where they intend to expand to.
While 33% are looking to expand into Southern Africa and 20% to East Africa, no respondents are considering expansion into West Africa. They are probably content to adopt a look-see approach to the region in wake of the low commodity prices.
When asked about their principal reasons for expanding to new markets, 85% of Botswana’s CFOs cited growth opportunities as their primary reason, while 8% were directed to do so by their parent company and another 8% had the financial capital available to do so.
Future operations
14
The CFO Report 2016 – Botswana | Future operations
Figure 7Areas of recent expansion – Botswana
0 20 40 60 80 100
East Africa
Southern Africa
West Africa
Key finding: Recent expansion by companies in Botswana has mostly occurred in Southern Africa.
Figure 8Areas for future expansion – Botswana
0 10 20 30 40 50
East Africa
Southern Africa
Undecided
Key finding: Botswana’s CFOs are cautious about future expansion into new markets.
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The CFO Report 2016 – Botswana | Future operations
CFOs focused on customers
The strategic thrust for 81% of Botswana’s CFOs is to increase their focus on the customer experience. This is probably seen as the best way to grow market share in a highly competitive and low growth economy where businesses are vying for the same customer base.
Botswana CFOs will also be introducing measures to improve operational efficiency and optimise processes; reduce operating costs; improve investor confidence and grow channels.
By comparison, in Southern Africa CFOs are most concerned about improving operational efficiency; optimising processes and reducing operational costs. Similarly, South African CFOs are focusing their attention on improving operational efficiency and process optimisation although enhancing the customer experience is second on their list of strategic priorities.
West African CFOs are also tightening their belts and have shifted focus from customer acquisition and retention in 2015 to improving operational efficiency and optimising processes as their primary strategic thrust as their primary strategic thrust.
In East Africa, the strategic focus is once again on improving operational efficiency and process optimisation as well as trying to reduce operating costs. CFOs will also focus on customer acquisition and retention, growing brand equity and channels and pursuing revenue growth from developed markets.
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The CFO Report 2016 – Botswana | Future operations
Key finding: The strategic focus for Botswana CFOs is to increase their focus on the customer experience.
0 10 20 30 40 50 60 70 80 90 100
Improve operational efficiency and process optimisation Increase focus on customer experience
Reduce operating costs/rationalise operationsIncreased focus on revenue growth from developed markets
Improve investor confidence
0 10 20 30 40 50 60 70 80 90 100
Focus on growing brand equityIncrease focus on customer experience
Improve investor confidenceReduce operating costs/rationalise operations
Improve operational efficiency and process optimisation
0 10 20 30 40 50 60 70 80 90 100
Not a focus at all
Potential future focus
Still likely to adopt in 2016
Currently following
Improve investor confidenceIncrease focus on growing channels
Reduce operating costs/rationalise operationsIncrease focus on customer experience
Improve operational efficiency and process optimisation
East Africa
West Africa
Figure 9Strategic approach
0 10 20 30 40 50 60 70 80 90 100
Increase focus on growing channelsIncrease focus on customer experience
Improve investor confidenceReduce operating costs/rationalise operations
Improve operational efficiency and process optimisation
Botswana
0 10 20 30 40 50 60 70 80 90 100
Improve investor confidenceFocus on growing brand equity
Increase focus on growing channelsReduce operating costs/rationalise operations
Improve operational efficiency and process optimisation
Southern Africa
0 10 20 30 40 50 60 70 80 90 100
Not a focus at all
Potential future focus
Still likely to adopt in 2016
Currently following
Improve investor confidenceIncrease focus on growing channels
Reduce operating costs/rationalise operationsIncrease focus on customer experience
Improve operational efficiency and process optimisation
South Africa
17
The CFO Report 2016 – Botswana | Future operations
CFOs need better support
The past two years of market uncertainty have seen African CFOs compelled to deal with a ‘new normal’ where growth on the continent has been revised downwards and investors are twitchy.
Concerns for CFOs in Africa cut across regions and top job stresses include pressure from poor company performance; excessive workloads; too much administrative work; changing regulatory requirements; strategic ambiguity; demands of the board and CEO; and insufficient skills of support staff.
Botswana CFOs are most concerned about excessive workloads, roles and responsibilities. This stress most likely relates to not having the support of sufficiently skilled staff members, which is number four on their list to top job stresses. It reinforces their concerns about finding and retaining talent, which they identified as their primary business risk.
Trying to balance their roles as team leaders, providers of strategic insight and meeting the various regulatory, risk management and compliance expectations of the board means CFOs need the support of strong team members to back them up.
Other top job stresses for Botswana’s financial stewards include the demands of the board and CEO; finding and retaining talent and pressures from poor company performance.
Not surprisingly, when CFOs throughout sub-Saharan Africa were questioned about what they would like to ask other CFOs, many were interested in finding out how their counterparts retain talent and motivate staff. In addition, many also wanted to know how they deal with pressure and creating a work-life balance.
It is clear that Botswana’s CFOs, along with their counterparts in other countries, need fortitude to get through the tough economic times and deal with ongoing workplace demands. They also need ingenuity to negotiate the ‘new normal’ and find novel ways of growing their businesses and attracting investors.
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The CFO Report 2016 – Botswana | Future operations
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Figure 10Top job stresses
0 10 20 30 40 50 60
Demands of Board and CEOInsufficient political influence
Strategic ambiguityInsufficient skills of support staff
Pressures from poor company performance
Southern Africa
Key finding: CFOs in Botswana are most concerned about the demands of the CEO and board.
0 10 20 30 40 50 60
Fifth moststressful aspect
Fourth most stressful aspect
Third most stressful aspect
Second most stressful aspect
Most stressful aspect
Strategic ambiguityDemands of Board and CEO
Changing regulatory requirementsExcessive workload, roles/responsibilities
Pressures from poor company performance
0 10 20 30 40 50 60
Excessive workload, rolesPressures form poor company performance
Insufficient skills of support staffChanging regulatory requirements
Demands of Board and CEO
East Africa
0 10 20 30 40 50 60
Strategic ambiguityToo much administrative/low value work
Pressures from poor company performanceExcessive workload, roles
Changing regulatory requirements
West Africa
0 10 20 30 40 50 60
Fifth moststressful aspect
Fourth most stressful aspect
Third most stressful aspect
Second most stressful aspect
Most stressful aspect
Strategic ambiguityDemands of Board and CEO
Changing regulatory requirementsExcessive workload, roles/responsibilities
Pressures from poor company performance
South Africa
0 10 20 30 40 50 60
Strategic ambiguityFinding and retaining talent
Pressures from poor company performanceExcessive workload, roles and responsibilities
Demands of the board and CEO
Botswana
The CFO Report 2016 – Botswana | Business outlook
Respondent profile
20
The CFO Report 2016 – Botswana | Respondent profile
21
The CFO Report 2016 – Botswana | Respondent profile
Number of respondents in each
region
Average years of experience as a CFO
Technology, media and telecommunicationsTransport and logistics
Real estateNational government
LegalIndustrial products and services
EducationAutomotive
Accounting and secretarial servicesUtilities
Tourism, hospitality and leisureRetail, wholesale and distribution
Public entityInvestment management
ConstructionMining
InsuranceBanking and securities 21%
12%
12%
10%
5%
5%
5%
5%
5%
2%
2%
2%
2%
2%
2%
2%
2%
2%
East Africa
33
West Africa
32
East Africa
8.3
West Africa
7.2
Southern Africa
141Southern Africa
8.3
Botswana
42Botswana
8
22
The CFO Report 2016 – Botswana | Respondent profile
Approximate turnover
24%West Africa
over $250 million
36%East Africa
over $250 million
22%Southern Africaover $250 million
23
The CFO Report 2016 – Botswana | Respondent profile
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Roy CampbellAfrica CFO Programme LeaderMobile: +27 (0)82 567 6227Email: [email protected]
Delise MullerAfrica Client Programme LeaderMobile: +27 (0)83 777 0027Email: [email protected]
Freddie Els Partner – BotswanaMobile: +26 (0)77 130 2350Email: [email protected]