TheChallengeOfDataInTheSmartHome:LayingTheStandardsGroundwork

StephenWoodExecutiveDirector

May4,2017

“PersonalDataIsTheNewOilOfTheInternetAndTheNewCurrencyOfTheDigitalWorld”

2009EUCommissioner

Background

ConsumerspendingasapercentageofGDPUS 68.1%UK 65.1%France 55.1%Germany 53.9%

WhyIsConsumerDataTheNewOil?

Retailers,politicians,automanufacturersandalmosteveryindustryneedstoinfluenceorrespondtoconsumersentiment.

IoT inthesmarthomeprovidesthedatatheyneed.

EnormousUtility

IncrediblyInvasive

JustLikeOil,ConsumerDataCollectionHasBothAPositive&ANegativeSide

Background

TheSuccessOrFailureOfConsumerDataWillBeDeterminedInTheSmartHome

Cameras Microphones

SharedNetworksOfMicrophones,Cameras&SensorsUsedByWholeHomePersonalAssistantsWillBringItToAHead

Background

WhereIsTheSmartHomeTechnologyGoing?

Today’sPersonalAssistantsLivePrimarilyOnASingleDevice

Siri Alexa10,000Skills

GoogleHome Cortana145MUsers

Today:APersonalAssistantSystem

TheEndGoal:AWholeHomePersonalAssistantSystem

DataIn

CommandsOut CommandsOutCommandsOutCommandsOutCommandsOutCommandsOut

ConnectedCar/ElectricVehicle

HomeSecurity PersonalHealth/Age-In-Place

Video/AudioEntertainment

SmartUtilities/Conservation

Communications/Internet

In2-3YearsTheWholeHomePersonalAssistantEmergesAsACross-Device/CrossApplicationIntelligence

SharedMicrophone,CameraNetworkAnalyticsAsAService

NaturalLanguageUILocal/PublicCloud

TheEndGoal:AWholeHomePersonalAssistantSystem

SharedAssets

Cameras Microphones/Speakers

Sensors/Actuators Calendars Analytics Data

Assets

EnergyManagement

Entertainment/IVI

PersonalizedAdvertising

HomeSecurity

ThinClientPCEmulation

ARDressingRoom

Applications

it’saHighlySharedArchitecture

ManyApplicationsCanAccessSharedMicrophones,Cameras,SensorsAndData

WhatIsCreatingTheUrgency?VoiceSearchReplacesSearch&Apps

Today:APersonalAssistantSystem

Voicesearchis30xmorelikelyTobeactionoriented.Google

VirtualassistantswillenablenewCommerceplatforms,replacingsearchEnginesasweknowthem. Beyond

Satya Nadella (Microsoft)believesthatassistantswillreplacewebbrowsersManagedSolutions

Satya Nadella (Microsoft)Botswillbethenewapps Dailyo

Amazonhas>1000employeesassignedtoAlexa products

WhereIsTheSmartHomeTechnologyGoing?TheMissingStandardsThatAreNeededToMakeDataAForceForGood

TheDataGap

DataIntegrity

Baddata,fedintopersonalassistantsresultsinbadrecommendations.Whoisliable?

DataPrivacy

Yourappbehavesnicely,butwillotherappspoisonthewellforyou?

DataIntegritySampleUseCase

DataInAnalysis

Recommendations

NIHStudyOfSleepTrackers• 5of6providednodataonsensoraccuracy• 4of6providednodataonoutputaccuracy• Accuracyfoundtobequitelowinpeerreview

PossibleDataIntegritySolutions

Standardization

Whatdataisbeingcollected?Whatistheproperwaytocollect?Howaccuratemustitbe?Howcanitbeused?Whathandlinglimitations? Certification

Competitorsreportnon-complianceIndependenttestingtoverifyCertificationregistry

Traceability

DatatraceabletoitssourceNon-compliantdataisremoved

EstablishACommonAgreementAboutDataThatCanBeTraded

PrivacySampleUseCases

ContextualAwarenessTheaccuracyofsearchcanbeenhancedbyunderstandingthecontextbehindarequest.Competingvendorswillbetemptedtoincreasethescopeofdatatheycollect

AudioAnalyticsBabydistressmonitors,glassbreakagemonitorsandotherformsofaudioanalyticsmustremainonperpetually.Thereareexistingexamplesofcompaniescapturingmoredatathanneededforthestatedapplication

A“Wake”WordIsNotAViablePrivacyTechniqueInAllCases

VisualIdentificationVisualrecognitionisneededtotagconsumptiondatatothespecificconsumer.Theseapplicationsmustrunsolongasconsumptionisanticipated.

VisualNavigationHomeroboticssuchasRoomba canbeenhancedwithvisualrecognitiontodoobstacleavoidance(cats).Thesedevicesmusthaveactivecamerasaslongastheyaremobile.

PossiblePrivacySolutions

HierarchicalCloud

Theprocessingstructureisdividedbetweenpublicandlocalcloud.Somedatastreamsareneverallowedoutsidethehome.

Tokenization

Fordatasetsthatmustmoveoutside,anartificialidentityreplacesthePII.AcentralIDauthorityistheonlygroupwhocanreversetheprocess.

EscrowedProcessing

Acertifiedapplicationispermittedtooperateonsensitivedata.Onlyinertresultsmaybeexportedtotheapplicationowner.

MoreSophisticatedPrivacyMechanismsArePossible

TheIntergetic ForumABetterWayForward

OurCharter

WeTakeResponsibilityForThreeAreasForTheSmartHome&ConnectedCar

OurObjectiveIsToProvideAHorizontalServiceToSupportAMulti-VendorEcosystem

DataIntegrity

WedefinestandardsfordatacollectionmethodologiesinclosecooperationwithotherSIGs.Wedevelopcompliancecertificationmechanisms.

DataPrivacy

Wedevelopprivacymechanisms.Westandardizetechniquesforapplicableusecases

LowFrictionTrading

Wedevelopandmanageanethicaldatatradingecosystem.

OurEcosystem

WeHaveBegunEstablishingLiaisonRelationships

Connectivity&Enabling

MarketSpecific

NoneOfUsAreInThisAlone.SuccessWillBeATeamEffort.

Education