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The Changing Face of the Workforce
Kay Dunkley, DirectorVA Tech Roanoke CenterJune 28, 2013-VACCE
Types of Diversity Demographic (Age, Race, Ethnicity,
Gender, Geographic etc.) Education Backgrounds and experience Socio-Economic Myers-Briggs Type Indicator Learning Styles Generations
The GenerationsCensus Total
Birth Years % of 2010 Workforce
Traditionalists
57 Million 1920-1945 7%
Baby Boomers
76 Million 1946-1961 38%
Generation X 46 Million 1962-1979 30%
Millennials 75 Million 1980-2000 25%
Remember, dates are positioning points, not definers. Each point is on a continuum, flowing
from one generation to the next.
TraditionalistSignificant Event: December 7, 1941 –
Pearl Harbor
Technology: Radio
Key Descriptor: Loyal Stabilizers
Civic pride, loyalty, respect Gray flannel suit crowd Institutional loyalty White, male, seniority
driven Mixing of generations rare Great team players and get
along with others
Great Depression Dust Bowl President FDR New Deal Golden age of radio
and Hollywood Pearl Harbor and
World War II D-Day
Death of FDR Hiroshima, Nagasaki Birth of Nuclear Age American grit/power
win World War II G.I. Bill
Character Shaping Events
Traditionalist
Traditionalist
Show respect for their length of service and experience
Watch your language – no cursing allowed Hard working and loyal Do your homework; prepare to be tested Less tech savvy than younger generations Interact face to face Say “thank you” and “please” Don’t rush or pressure them Serve and honor them
Communication Tips
Traditionalist
Table Top Discussion1. What frustrates or irritates me about
Traditionalists?
2. What do I admire, appreciate and/or could really stand to learn from Traditionalists?
Baby BoomerSignificant Event: President John F.
Kennedy Assassination
Technology: Television
Key Descriptor: Idealistic
Yuppies, Boomers End of rural, agrarian lifestyle Babies every 17 minutes for 20
years Child rearing – hobby and
pleasure Confident, expectant
generation Redefining period between
mid-life and old age
Marshall Plan Korean War Red Scare Sputnik Cold War Kennedys & Camelot Civil Rights Movement Vietnam
Kent State Protests and marches JFK, RFK & King
assassinations Feminist movement Woodstock Moon landing
Character Shaping Events
Baby Boomer
Baby Boomer
Honor their experience and ask for their advice
Loyal, work centric and cynical Value the “people side” of business Speak in an open, personal style Offer to partner and get the job
done; don’t wait to be asked Support them; make them look good Don’t call them “older.” Use
descriptors like “mature”, “experienced” or “prime”
Center your conversation around forming business relationships
CommunicationTips
Baby Boomer
Table Top Discussion1. What frustrates or irritates me about
Baby Boomers?
2. What do I admire, appreciate and/or could really stand to learn from Baby Boomers?
Generation XSignificant Event: Space Shuttle
Challenger Explosion
Technology: Personal Computer
Key Descriptor: Skeptical
Latchkey kids Anti-institution Segmented –
fragmented family “Family values”
redefined Strong entrepreneurial
spirit 24/7 MTV
Oil Embargo Watergate Nixon resignation Three-Mile Island John Lennon shot Challenger explosion Iranian hostage crisis Reagan election and
assassination attempt
Character Shaping Events
Generation X
Fall of Berlin wall Worst recession
and job market since Great Depression
Generation X
Talk with them, not to them Listen to them. You might learn
something! Use hands-off supervision When delegating, describe outcomes,
but leave results to them Don’t waste their time Provide immediate answers and
feedback Value their need to keep learning in
order for them to be marketable Communicate their desire for a work-
life balance
Communication Tips
Generation X
Table Top Discussion1. What frustrates or irritates me about
Gen Xers?
2. What do I admire, appreciate and/or could really stand to learn from Gen Xers?
MillennialSignificant Event: Columbine High School
Tragedy
Technology: Internet
Key Descriptor: Hopeful
Internet generation Most protected children 1 in 3 not Caucasian 2 in 4 live in single parent
home 4 in 5 have working mothers 1/3 teens work 20+ hrs/wk. WORK is a four-letter word
Internet Globalization Columbine killings Oklahoma City
Bombing Clinton impeached by
House, acquitted by Senate
September 11, 2001
Character Shaping Events
Millennial
Booming economy & job market
US invades Afghanistan & Iraq
2008 World Recession Barack Obama, Pres.
Millennial
Answer their constant “why” questions or ignore them to your own peril
Give them your web address and be prepared for a website critique
Emphasize positives of doing right rather than negatives of doing wrong
Be positive, simple, rational, factual and friendly
Respond quickly - “instant gratification” Mentor them and be realistic Be prepared to offer flexible scheduling Understand they listen to iPod, surf the
Net, and text at the same time
CommunicationTips
Millennial
Table Top Discussion1. What frustrates or irritates me about
Millennials?
2. What do I admire, appreciate and/or could really stand to learn from Millennials?
Things to ponder… Which generations do I work with the
most? The least? How can my awareness of each
generation help me plan more effective meetings?
What can I stop doing/keep doing/start doing to better interact with each of the generations?
Narrow the gap… Be aware Be enlightening Be open Be a good example Be creative Listen to ALL employees and co-workers
to create a positive and productive work environment
References Murray, R.M. & Rutledge, H. (2009).
Generations: Bridging the gap with type. PowerPoint Presentation. Norman, OK: Performance Consulting Publishers.
Rutledge, H. (2011). Boomers, Blackberries, and Tweets. Training Workshop. Fairfax, VA: Otto Kroeger Associates.
References Susan A. Murphy, PhD, Claire Raines
Associates (2007). Leading a Multigenerational Workforce. AARP publication.
Melissa P. Reese and Tiffany A. Sharpley. Four Generations-One Workplace-Can We All Work Together? Inside Indiana Business News.
Thank you for being here today…
Questions?