The Changing Landscape - Self Care Forum · 3% 7% 15% 15% 1% 12% 0% 10% 20% 30% 40% 50% Taking medicines can be harmful to your health Medicines do not work Medicines are too expensive

Confidential & Proprietary • Copyright © 2009 The Nielsen Company

The Changing Landscape – A Multi-Country Study Undertaken with AESGP

Online Survey In 50 Countries Fieldwork March/April 2009

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Research Objective

• The Nielsen Company has partnered with The Association Of The European Self-Medication Industry (AESGP) in a global research project with the objective of better understanding consumer attitudes towards key aspects of self-care

1. Willingness to self-medicate when feeling the onset of a minor ailment

2. Barriers to routine self-medication when feeling the onset of a minor ailment

3. Factors influencing product choice of non-prescription medicines

4. Impact of current global economic slowdown on usage of Self Medication

5. Primary route for knowledge that enables responsible usage of Self Medication products


Research Scope & Method

• Online questionnaire in 50 countries– Reflects internet-connected population: key to bear this in mind when interpreting results from countries with

relatively low internet household penetration

– Note: definition of “internet-connected” is all those who have access to the internet at home and/or at work

– Questionnaire put forward in local language (not English) where relevant

• Sample sizes– Approximately 500 for all countries except......

– Over 25,000 respondents globally

• Sample representation– Structured around gender and age (15+) of internet-connected population by country

– At a global level for gender representation: male 55%, female 45%

– At a global level for age representation: skewed to younger age groups (54% of respondents aged 15-34)

• Global and regional averages are “weighted” for internet population and are not “numeric” averages– See map for participating countries and regional groupings


North America:CanadaUSA

Latin America:MexicoBrazilArgentinaChileColombiaVenezuela

Middle East & Africa:TurkeyIsraelSaudi ArabiaUAESouth Africa

Asia PacificAustraliaNew ZealandChinaHong KongIndia PakistanIndonesiaJapanSouth KoreaMalaysia

PhilippinesSingaporeThailandTaiwan Vietnam

EuropeAustria, Belgium, Denmark, Finland, France, Germany , Greece, Ireland, Italy, Netherlands,Norway, Portugal, Spain, Sweden, Switzerland, Unite d Kingdom, Poland, Russia, Czech Republic, Hungary, Estonia, Latvia


Analysis Commentary –Issues To Consider When Interpreting Results

• All interviews were undertaken on-line, with respondents self-completing the questionnaire

– Respondents reflect the internet-connected population by country, and samples are determined by age and gender demographics

• No prompting was given to respondents – questions were answered in the way that respondents understood them

• No guidance was given to respondents about.....– The definition of a minor ailment

– The definition of a non-prescription medicine

– How many responses to give on question 3, where multiple responses were allowed

• On the following slides, the global aggregate data is provided with interpretation to act as a framework for data users

– Whist it is understood that data interpretation has some degree of subjectivity, it is recommended that all results are viewed as indicative of consumer sentiment and evaluated in good faith and not used as definitive proof in support of a particular issue


Executive Summary – Main Findings From Global Results

• Questions 1 & 2• When feeling the first signs of a “minor ailment”, 33% of all respondents globally indicated that they would

“always” or “usually” take a medicine as soon as they started to feel unwell. • 95% of respondents are open to the concept of taking medicines to treat minor ailments. • Of those who usually wait to see if a minor ailment gets better before taking a medicine or never take a

medicine, 47% consider that taking medication can be harmful. This perception may be a barrier to self care; it also indicates, however, that there is a high level of awareness of the importance of using all medication safely and with respect for the instructions.

• Only a small number of those who usually wait to see if a minor ailment gets better before taking a medicine or never take a medicine, consider access, price or efficacy to be a reason for not taking a medicine.

• Question 3• Safety and efficacy are the most important product choice attributes that consumers have globally for non-

prescription medicines. • A number of attributes form a secondary core to purchase choice, including the advice of the pharmacist,

speed of action and issues around confidence, loyalty and trust


Executive Summary – Main Findings From Global Results

• Questions 4 & 5• 46% of consumers globally claimed that their usage of non-prescription medicines would change in the

coming year as a result of the global financial crisis • Of those agreeing that their usage would change, the main ways this would manifest itself was in less

frequent use of the products and a move to usage of more natural & traditional remedies• Only 6% of those agreeing that their usage would change indicated that they would stop buying the

products.

• Question 6• There is no clear global consensus from consumers on the way in which they ensure safe and responsible

usage of medicines• A three way split of opinion exists across reading the product information leaflet, reading the on-pack

instructions and asking the pharmacist

• All questions• The global averages clearly mask the local country-specific similarities and differences• Local regulatory frameworks, distribution policies and other environmental factors influence consumers, and

these should be borne in mind when interpreting all results from this research


Q1. When you feel the first signs of a minor ailment starting, which of the following applies to you? 50 Country Global Average

10%

23%

62%

5%

0%

10%

20%

30%

40%

50%

60%

70% (A) I always take a medicineas soon as I start to feelunwell

(B) I usually take a medicineas soon as I start to feelunwell

(C) I usually wait to see if itgets better before taking medicine

(D) I never take medicine

Source: ACNielsen Global On-Line Omnibus Mar/Apr 20 09: 25,000+ respondents globally

(A) (B) (C) (D)


Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Note: Question asked only to those responding to question 1 with response C or D

50 Country Global Average

47%

3%

7%

15%

15%

1%

12%

0% 10% 20% 30% 40% 50%

Taking medicines can be harmful to your health

Medicines do not work

Medicines are too expensive

I would visit the doctor for advice

I use other methods of treatment

Access to medicines is too difficult

Other

Source: ACNielsen Global On-Line Omnibus Mar/Apr 20 09: 25,000+ respondents globally:


Q3. When choosing a non-prescription medicine, what factors are important to you?50 Country Global Average

24%

14%

37%

36%

18%

26%

4%

8%

26%

27%

26%

13%

0% 10% 20% 30% 40%

A name that I trust

It is value for money

I know it is safe

I know it works

The price

I know it works quickly

The advertising for the product

It is easy to take

I have confidence in the product

The advice of the pharmacist

It is the one I usually use

The product is recognisable

Source: ACNielsen Global On-Line Omnibus Mar/Apr 20 09: 25,000+ respondents worldwide

Multiple responses permitted, so aggregate exceeds 100%


Q4. In the next year, do you expect that the global financial crisis will affect the amount of, or type of non-prescription medicines that you will use?50 Country Global Average

46%

54%

0% 10% 20% 30% 40% 50% 60%

Yes

No



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 450 Country Global Average

6%

26%

11%

8%

10%

14%

19%

5%

0% 10% 20% 30%

I will stop buying them

I will use them less frequently

I will continue to use them, but will sometimes use less than therecommended dosage

I will buy smaller pack sizes

I will buy cheaper products

I will visit the doctor more instead of buying them

I will use more natural and traditional remedies

I will buy more products that will help prevent me getting ill

Source: ACNielsen Global On-Line Omnibus Mar/Apr 20 09: asked of those responding “yes” to question 4: - subset of 25,000+ respondents worldwide


Q6. Which of the following statements best reflects how you ensure you use a non-prescription medicine responsibly?50 Country Global Average

26%

24%28%

6%

15%

I ask the pharmacist foradvice on how to use theproductI read the productinformation leaflet in thepackI read the usageinstructions on the pack

I look up the usageinstructions on the internet

I make my own decisionbased on previousexperience



EuropeAustria, Belgium, Denmark, Finland, France, Germany , Greece, Ireland, Italy, Netherlands,Norway, Portugal, Spain, Sweden, Switzerland, Unite d Kingdom, Poland, Russia, Czech Republic, Hungary, Estonia, Latvia, Lithuania


Q1. When you feel the first signs of a minor ailment starting, which of the following applies to you? 22 Country Europe Average

7%

18%

67%

8%

0%

10%

20%

30%

40%

50%

60%

70% (A) I always take a medicineas soon as I start to feelunwell

(B) I usually take a medicineas soon as I start to feelunwell

(C) I usually wait to see if itgets better before taking medicine

(D) I never take medicine

Source: ACNielsen Global On-Line Omnibus Mar/Apr 20 09: 25,000+ respondents globally

(A) (B) (C) (D)


Q1. When you feel the first signs of a minor ailment starting, which of the following applies to you? Europe - (A) I always take a medicine as soon as I start to feel unwell

3%4%

2%3%

9%

5%

7% 7%

3% 3%

10%

4%

8%

2%

4%

10%

5%

2%

6%7%

5%

8%

0%

10%

20%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q1. When you feel the first signs of a minor ailment starting, which of the following applies to you? Europe - (B) I usually take a medicine as soon as I start to feel unwell

13% 14%

8%

11%

23%

12%

16%14% 13%

11%

28%

16%

29%

14%16%

22%

18%

10%12%

21% 22% 23%

0%

10%

20%

30%

40%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q1. When you feel the first signs of a minor ailment starting, which of the following applies to you? Europe - (C) I usually wait and see if it gets better before taking a medicine

67%

78%73% 73% 74%

61%

76%70% 72%

66%

73%

55%

75%

58%

77%72%

60%

69%75%

71%67%

64%60%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q1. When you feel the first signs of a minor ailment starting, which of the following applies to you? Europe - (D) I never take a medicine

8%7%

9%

17%

12%

7% 7%6%

7%

17%

14%

7%

5% 5%

7%8% 8%

7%

13%

11%

5%

9% 9%

0%

10%

20%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? 22 Country Europe Average

43%

3%

6%

18%

18%

1%

12%

0% 10% 20% 30% 40% 50%

Taking medicines can be harmful to your health

Medicines do not work

Medicines are too expensive

I would visit the doctor for advice

I use other methods of treatment

Access to medicines is too difficult

Other

Source: ACNielsen Global On-Line Omnibus Mar/Apr 20 09: 25,000+ respondents worldwide - asked only to th ose who responded (C) & (D) for question 1


Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Europe – Taking medicines can be harmful to your health

31%

42%

59%

45%

38% 37%

45%

56%

38%

46% 48% 46%

37%42%

31%

38% 37%

45% 43%

58%

44% 43%

0%

10%

20%

30%

40%

50%

60%

70%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Europe – Medicines do not work

1%

2% 2%

6%

3%

1%

2%

1%

2%

4%

3%

1% 1%

4%

2%

7%

2% 2% 2%

3%

2%

3%

0%

10%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Europe – Medicines are too expensive

4%

6%

1%

5%6%

11%10%

3%

1%

5%

7%

3%

1%

5%

7%

10%

5%4%

1%2%

9%

6%

0%

10%

20%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Europe – I would visit the doctor for advice

17%

29%

14%

5%

24%

10%13%

22%

26%

16%

21%

29%

41%

13%11%

14% 14%

10%

35%

6%

10% 9%

0%

10%

20%

30%

40%

50%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Europe – I use other methods of treatment

37%

8%6%

20%

11%

32%

19%

11%

6% 7%

16%

11%9%

11%

33%

11%

31% 32%

16%

24%26%

35%

0%

10%

20%

30%

40%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Europe – Access to medicines is too difficult

0%

1%

0% 0%

1%

0%

1% 1%

0% 0% 0%

1%

3%

1% 1% 1% 1%

0% 0% 0% 0% 0%0%

10%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q2. If you “usually wait to see” or “never take medicine” (Q1), what is the main reason that you would not take medicine? Europe – Other reasons

9%

13%

18% 18% 18%

10%11%

6%

27%

22%

4%

9% 9%

24%

15%

19%

10%

7%

3%

7%8%

5%

0%

10%

20%

30%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q3. When choosing a non-prescription medicine, what factors are important to you?22 Country Europe Average

13%

15%

28%

43%

15%

25%

2%

9%

26%

38%

26%

9%

0% 10% 20% 30% 40% 50%

A name that I trust

It is value for money

I know it is safe

I know it works

The price

I know it works quickly

The advertising for the product

It is easy to take

I have confidence in the product

The advice of the pharmacist

It is the one I usually use

The product is recognisable


Multiple responses permitted, so aggregate exceeds 100%


Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – A name that I trust

7%

13%

23%

12%

9%8%

22%

17%19%

13%

9%

20%

6%

19%

13%

18%

8%

11%

7%

19%

9%

17%

0%

10%

20%

30%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia


% of respondents choosing this option – more than one option could be chosen


Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – It is value for money

15%

9%11%

31%

11%

29%

10%7%

4% 3%

18%

13%

9%11%

20% 21%

3%

19%

4%

12%

26%

10%

0%

10%

20%

30%

40%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – I know it is safe

32%

24%

35%32%

21%

29%

40%

23%

34% 33%35%

30% 31%

22%25%

33%

19%

24%

48%

20%17%

19%

0%

10%

20%

30%

40%

50%

60%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – I know it works

46% 45%49% 50%

46%

40% 40%36%

42%

48%

37%

28%

49% 49%

44%41%

45%

50%53%

47%44%

36%

0%

10%

20%

30%

40%

50%

60%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – The price

9%11%

13%

23%

10%

20%

14%

11%

15%

18%17%

20%

6%

21%

13%

27%

23%

16%

6%

10%

16%18%

0%

10%

20%

30%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – I know it works quickly

28%25%

16%

23%

29% 30% 30%

25% 25%

20%

26%

20%

16%

25%

34%

27%

33%

21%

17%15%

24%

12%

0%

10%

20%

30%

40%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – The advertising for the product

0%

1%

3%

1% 1% 1% 1%

3%

1% 1%

4%

2%

1%

2%

1% 1%

3% 3%

2%

6%

2% 2%

0%

10%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – It is easy to take

8%

6%

8%

6%7%

10%11%

9%

7%

11%

7%

5%

7%

10% 10%

17%

7%

3%

5%

7%8%

5%

0%

10%

20%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – I have confidence in the product

35%

27%

42%

29%

22%

28%30%

15%

26%

30% 30%

35%

28%

33%31%

29%26%

21%24% 23%

25%27%

0%

10%

20%

30%

40%

50%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – The advice of the pharmacist

42%

53%

34%

27%

46%

29%

41%

46%

34%

41%38%

49%52%

34%37%

29%

44%42%

46%

27%

43%

35%

0%

10%

20%

30%

40%

50%

60%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – It is the one I usually use

15%

31%

20%

29%

37%

10%

19%

24%27%

32%35% 34%

31% 30% 29%

16%

43%

28%

35%

39%

35%

29%

0%

10%

20%

30%

40%

50%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q3. When choosing a non-prescription medicine, what factors are important to you?Europe – The product is recognisable

2% 2%

7%

22%

3%1%

10% 9% 9%

5% 6%4% 5%

10%

3%

8%

2% 3%

13%

40%

14%

35%

0%

10%

20%

30%

40%

50%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia




Q4. In the next year, do you expect that the global financial crisis will affect the amount of, or type of non-prescription medicines that you will use? – Europe average: Yes = 33%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No

No 78% 69% 95% 87% 55% 75% 69% 53% 84% 93% 68% 57% 68% 82% 80% 75% 60% 50% 49% 50% 64% 42%

Yes 22% 31% 5% 13% 45% 25% 31% 47% 16% 7% 32% 43% 32% 18% 20% 25% 40% 50% 51% 50% 36% 58%

AU BE DK FI FR DE IRL IT NL NO PL PT ES SWE CH UK CZ HU GR RUS EST LAT



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 422 Country Europe Average

5%

26%

8%

8%

16%

13%

18%

6%

0% 10% 20% 30%

I will stop buying them

I will use them less frequently

I will continue to use them, but will sometimes use less than therecommended dosage

I will buy smaller pack sizes

I will buy cheaper products

I will visit the doctor more instead of buying them

I will use more natural and traditional remedies

I will buy more products that will help prevent me getting ill

Source: ACNielsen Global On-Line Omnibus Mar/Apr 20 09: 25,000+ respondents worldwide - asked only to th ose who responded “yes” to question 4


Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will stop buying them

2%3%

0%

4%

10%

3%

9%

2%

4%3%

6%

1%

6%5% 5%

11%

4% 4%

6%

2%

11%

4%

0%

10%

20%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will use them less frequently

24% 25%23%

19%

25%27%

38%

28%

17%

28%30%

20%

29%31%

20%

34%

22%

18%

33%

19%

27%

17%

0%

10%

20%

30%

40%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will continue to use them, but will sometimes use less than the recommended dose

8%

5%

3%

14%

6%

10%

8%

6%

13%

19%

6%

8% 8%

17%

5%

8%

6% 6%

8%

13%

5%

8%

0%

10%

20%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will buy smaller pack sizes

5%

11%

0%1%

10%

4%5%

9%

14%12%

10%

20%

5%

8%

11%

5%6%

13%

5%6%

3%

6%

0%

10%

20%

30%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will buy cheaper products

17%

23%25%

43%

9%

24%

13%16%

9%

21%19% 18%

14%

23% 22%19%

9% 10%

4%

13%

8% 9%

0%

10%

20%

30%

40%

50%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will visit the doctor more instead of buying them

21%

9%

38%

2%

15% 15%

5%

18%

25%

8%

4%

9%

28%

1%

8%

13%

5%2%

15%

2%4%

0%0%

10%

20%

30%

40%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will use more natural and traditional remedies

22% 22%

8% 9%

19%

15% 16%18%

9%7%

15%

20%

5%

9%

26%

8%

30%

36%

20%

31% 32%

42%

0%

10%

20%

30%

40%

50%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q5. What do you think will be the main way your usage of non-prescription medicines will change? Note: Question asked only to those responding “yes” to question 4Europe – I will buy more products that help prevent me getting ill

1%2%

4%

8%

5%

3%

5%

3%

9%

2%

9%

5%4%

6%

3%2%

16%

10%9%

13%

11%

13%

0%

10%

20%

Austria

Belgium

Denm

ark

Finland

France

Germ

any

Ireland

Italy

Netherlands

Norw

ay

Poland

Portugal

Spain

Sw

eden

Sw

itzerland

UK

Czech

Hungary

Greece

Russia

Estonia

Latvia



Q6. Which of the following statements best reflects how you ensure you use a non-prescription medicine responsibly?22 Country Europe Average

29%

32%

16%

6%

17%

I ask the pharmacist foradvice on how to use theproductI read the productinformation leaflet in thepackI read the usageinstructions on the pack

I look up the usageinstructions on the internet

I make my own decisionbased on previousexperience



Q6. Which of the following statements best reflects how you ensure you use a non-prescription medicine responsibly? - Europe by country

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

E 13% 17% 15% 24% 19% 18% 16% 14% 27% 23% 17% 6% 13% 20% 18% 18% 13% 16% 12% 16% 15% 20%

D 3% 3% 2% 3% 6% 6% 4% 4% 4% 3% 6% 3% 2% 6% 5% 3% 5% 14% 3% 15% 4% 12%

C 11% 9% 23% 23% 14% 13% 25% 14% 16% 20% 9% 17% 13% 20% 13% 35% 11% 12% 7% 11% 13% 9%

B 44% 26% 37% 20% 18% 34% 30% 37% 35% 29% 44% 29% 28% 30% 36% 28% 44% 23% 41% 38% 40% 25%

A 28% 44% 23% 29% 43% 28% 26% 31% 18% 25% 25% 46% 45% 24% 29% 16% 27% 34% 37% 20% 28% 34%

AU BE DK FI FR DE IRL IT NL NO PL PT ES SWE CH UK CZ HU GR RUS EST LAT


A: I ask the pharmacist for advice on how to use the product B: I read the product information leaflet in the packC: I read the usage instructions on the pack D: I look up the usage instructions on the internetE: I make my own decision based on previous experience

E

DC

B

A

Documents

The Changing Landscape - Self Care Forum · 3% 7% 15% 15% 1% 12% 0% 10% 20% 30% 40% 50% Taking medicines can be harmful to your health Medicines do not work Medicines are too expensive