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An innovative approach to discussions, using food and chef\'s as facilitators
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The Chef’s Journey
A dynamic new approach to solving the issues we
face today…
Click the Chef’s knife to advance slide
The Chef’s Journey
The Chef’s Journey combines elements of a strategic planning
session, focus group and a cooking class.
The fundamental differences between The Chef’s Journey, and the more traditional approaches to business
methodology, are the emotional space created, when people a share meal
together and enhanced learning facilitated by involving the senses
With the exception of a very few animals in specific situations, the sharing of food is a uniquely human experience
The Chef’s Journey combines elements of a strategic planning session, focus group and a cooking class
The optimum number of participants is 5 to 10. with a maximum effective capacity of 12
The Chef’s Journey is designed to enhance
discussions and works perfectly for…
Problem DiagnosisProblem SolvingStrategic Planning
Team BuildingCustomer CollaborationRewards with Purpose
The ritual of sharing a meal together is imprinted on us in
early childhood, evoking subconscious memories,
facilitating communication, attention, storytelling, generosity
and openness
The traditional focus group, (regardless of the sophistication of the moderator) can leave a
considerable amount of information untouched, due to
the social barriers we feel when “on stage”
The ritual of sharing a meal together is imprinted on us in early childhood…
Evoking subconscious memories, facilitating
communication, attention, storytelling,
generosity and openness
The traditional focus group, (regardless of the sophistication of the moderator) can leave a considerable amount of information
untouched…due to the social barriers we feel when “on stage”
What qualifies a chef as a discussion leader?
A great chef is constantly looking for a better way, new products, new tools
and techniques. A great chef is excited by otherwise undetectable
improvements in flavor, texture, color, smell… (S)he’s learned how to
harness science, and is constantly vulnerable to critique
Chef + Facilitator
The Chef’s Journey exploits the personal qualities of great chefs
and incorporates food as a centerpiece for discussion and
creative problem solving.
Involve the SensesInvolving the senses activates our memory and facilitates
openness and recall
Have you ever noticed a how particular smell can bring you right back to a moment in time otherwise forgotten?
Our brains recall events based in part on emotional weight, and the perception filter of the senses. Involving the senses
helps the discussion and subject matter to imprint much stronger than if in a sterile setting
Involving the senses activates our memory, facilitating openness and recall
Menu
Menu selection is driven by the desired outcome. If we want
people to feel comfortable, we prepare foods they are used to -
comfort foods.
If we want people to innovate or break new ground, we may
prepare more challenging and unfamiliar foods
In this Journey, we used the metaphor of “Frozen” moving to “Thawed”
Frozen Salad?
Executive Chef and Lead
Facilitator Virgil Emmert
with Lou Carbone
(Author of “Clued in”) designing a
journey
Design…
To get started on the design of your “Chef’s Journey”, contact Carl Blanz 952-368-1406 or [email protected]
