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The world is a different place every day. Population growth, environmental changes, evolving health needs and other critical factors are creating a constant demand for new, smarter solutions to improve our quality of life.
We’re playing a big part in that. Celanese Corporation, a global technology and specialty materials leader, provides a broad range of products essential to everyday living – including components for countless conveniences you enjoy, and materials helping to advance innovation.
Behind these innovations are people. Celanese is made up of world-class chemists, material and polymer scientists, engineers, operators and professionals across the globe representing diverse backgrounds and cultures. Many are industry experts, recognized as among the best for their contributions toward creating breakthrough technologies and solutions.
Our customers come to us to help them address a problem, accelerate product development or deliver a new solution for their customers. On the next few pages, you’ll get a look at several areas of focus where we’re working to address global challenges with Celanese products and solutions. These are just some of the places where we’re collaborating to create value for you and your customers. We look forward to the opportunity.
WE WELCOME THE CHALLENGES OF THE FUTURE
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Given greater demand, the essential materials of our lives are increasingly faced with scarcity.
From water and basic minerals to rare earth elements, we’re improving the yield of existing
extraction methods while developing new recovery methods to reuse what we have discarded.
Stronger water filteringEngineering thermoplastics like GUR® ultra high molecular weight polyethylene (UHMW-PE) provide the flexibility needed to design filtration solutions that offer higher flow rates, lower pressure drop and increased strength. When used in a water filtration solution, GUR UHMW-PE offers design flexibility to address the removal of chemicals and microorganisms while delivering higher throughput.
ACCESSIBLE RESOURCES
Deeper results in mining productivityMethyl isobutyl carbinol (MIBC), a derivative of acetone, is used as a frother in the flotation process in the mining of sulfide ores and coal. Compared to other frothers, MIBC offers fast kinetics and excellent selectivity, and it forms dry but easy-to-break froths – increasing both the yield and the efficiency of mineral recovery efforts. This technique results in an industry-leading way to separate valuable minerals from waste.
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ENERGY EVERYWHERE
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Around the world, a growing imbalance of energy resources is having a direct impact on the quality of
life and reducing economic competitiveness of developing regions. Celanese is helping bring balance by
implementing energy efficiency, creating pipeline solutions and enabling improved extraction methods.
Tapping into resources more effectivelyCelanese’s portfolio of intermediate chemistries is used in a variety of solutions for oil and natural gas extraction. Our acetic acid, paraformaldehyde and amines products are building blocks for new solutions to extract the energy resources of tomorrow.
TAKE A LOOK AT: SMARTER ETHANOL PRODUCTIONCelanese is helping meet the global demand for transportation fuel with its innovative TCX® Technology for ethanol production. This process uses abundant local hydrocarbon resources instead of corn or sugarcane for a lower-cost, sustainable energy solution.
Delivering performance when delivering energyCelanese’s portfolio of engineered materials offers polymer solutions to prolong the life of the pipelines that help to move gases, fuels and other liquids. It also helps to extend the service life of components for oil and gas extraction. When used as a pipe liner, Fortron® PPS offers excellent chemical resistance at elevated temperatures, offers low gas permeation and limits corrosion of steel. Similarly, Celstran® CFR-TP composite increases strength to weight performance, provides longer installed life and decreases installation costs when used as part of a piping system or in a downhole wire or cable application.
BUILT TO LAST
Strength at the coreThe strength of your products begins with our TufCOR® line of emulsions – built to stand up to the demands of building and construction. It holds together well in a number of applications such as joint compounds, caulks and sealants, cement bondings and admixes, and mastics and spackling compounds.
Finishing the job rightIf you’ve painted walls, refinished furniture or purchased furnishings for your home, you’ve come in contact with Celanese. Our emulsion polymers business produces high-performance emulsions common in everyday industrial and architectural applications such as:
• Water-based coatings• Wood stains • Varnishes• Furniture coatings• Metal, plastic and fire-retardant coatings
Every day, meeting places are being built where consumers and
professionals come together to drive the world economy – from airports
and seaports to skyscrapers and communities. In each of these places,
Celanese is helping provide flexible, longer-life solutions.
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The ability to move further and faster is a hallmark of growing economies. Celanese helps make these desires possible,
while balancing energy and environmental constraints. If cheaper, faster and better is yesterday’s mantra, we’re adding
cleaner and safer to the mix.
Building the cars of tomorrowYesterday’s automobiles were all about speed and style. Today’s consumers, mindful of environmental impact, still want these things, but OEMs must deliver on safety, durability and fuel efficiency while still meeting the customer’s pricing expectations.
Weight reduction, more efficient engines and vehicle electrification are all significant contributors to the fuel-efficiency objectives of automakers. Celanese products have proven their ability to deliver on all of these fronts, from light weighting parts at a 30 percent weight savings to delivering porous membranes in battery systems and corrosion-resistant air and water management components for engines – all with equivalent or better durability and safety performance. Celanese continues to develop new, innovative solutions such as long fiber reinforced thermoplastics (LFRT) to deliver targeted weight savings or performance solutions to vehicle structural, aerodynamic and seating components – with the potential to lower manufacturing costs.
On the road and under the hood – we’re there, tooCelanese produces methyl isobutyl ketone (MIBK) and methyl isobutyl carbinol (MIBC) – both used as critical elements in the solutions that move us. With MIBK’s role as a rubber additive that prevents ozone cracking in tires, and MIBC’s role in the production of ZDDP for lubricants and anti-wear additives, we’re in more than the parts – we’re helping you stay on the move.
EFFICIENT MOVEMENT
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PACKAGING SOLUTIONSProducts moving around the world require safe handling and protection. However, excessive packaging leads to a waste in
energy, money and resources. Celanese is active in efforts to do more with less by promoting the use of reusable materials,
reducing the demand on the supply chain and delivering a lower cost to the consumer.
Getting products into homes Celanese offers two distinct solutions for helping to get food and other products from production to the store shelf: our Ateva® ethylene vinyl acetate (EVA) packaging films and our Clarifoil® diacetate thermoform films. Depending on your needs – versatility, sustainability or flexibility – we will work together to create the right solution that highlights your product, while safely delivering it into homes.
Sometimes, it is what’s on the outside that mattersMaking the products that go into the package is hard enough. But, ensuring that box, bag or bottle stands out on the shelf requires careful consideration of the packaging components. From coatings to adhesives to printing inks to barrier applications, the Celanese portfolio of intermediate chemistries and emulsion polymers – including ethyl acetate and BriteCoat® emulsions – provides the functionality necessary to supply manufacturers with the flexibility and choice they demand.
On guard against product tamperingInteguard cellulose diacetate film was developed for use in tamper-evident labels and seals to protect products such as food, pharmaceuticals and software. To provide effective tamper resistance, we take into account a number of factors, including adhesive selection, bond strength and peel resistance, to offer transparent customer safety or product security. If an attempt is made to remove the label, the Integuard film tears, leaving the label intact.
Stronger, lighter mobile devicesOur portfolio of halogen-free liquid crystal polymers (LCP) includes a family of high-flow, high-performance thermoplastics used to create increasingly thinner, more durable molded components found in smartphones and tablets.
CASE STUDY: HARD AND FAST MANUFACTURING SOLUTIONSWhen a global electronics leader needed to solve a critical manufacturing problem in producing key components for their popular line of smartphones, they turned to us for help. We were able to provide a solution using our Zenite® liquid crystal polymer (LCP) that met the customer’s performance criteria and an optimized tool design for the OEM’s tier supplier in Asia, all within the project timeline.
Benefits of our tailored solution included:• Global technology and engineering support• Ultra-high flow LCP material – perfect for high-strength, thin-wall parts • Optimized tool and part design• Superior dimensional stability
INCREASED CONNECTIVITY
Our ability to engage, to share with others and to communicate at the speed of
thought continues to cross barriers unimaginable to even the generation just
before us. Celanese is at the center of creating breakthrough technology, giving
a voice to the previously inaccessible through access across the globe.
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PERSONAL SPACESIt only makes sense that the places where we spend the majority of our time – our homes and offices –
should be as welcoming as possible. Celanese is committed to protecting these spaces and minimizing
risk, while fostering a shared understanding of what we use and how it will affect the environment.
Paint that goes on easy and is easy on the environment As building contractors go green, they’re turning to low-odor, low-VOC paints made with EcoVAE® emulsions from Celanese. These emulsions help create innovative, low-odor paint without high emissions, while providing superior durability and scrub resistance.
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Roll out the carpet even longerCelanese’s emulsions products have long been industry leaders due to innovations like our VAE emulsion used in carpet adhesives. Offering greater durability and flexibility than standard SB latex binders, it has a variety of carpet backing applications including woven/needle, tufted, carpet tile, non-slip, automotive, technical and artificial grass. It’s also flame retardant and more environmentally friendly.
CASE STUDY: CONTROLLING YOUR CONTROLLABLESProviding a solution to our customers is about more than the right product – it’s understanding how we can help customers manage their value creation. When we brought our VAE emulsion solutions to the carpet industry, we offered a comparable “drop in” solution. But we also brought reduced volatility in the raw materials our customers use. This helps with planning and forecasting, and creates value throughout the production chain.
Air filtration: Cleaner air in your home and officeThe cellulose derivative known as acetate tow – with its shaped-fiber cross-section – provides greater surface area, making it the product of choice for filtration applications. Whether it’s smoke, dust, fumes, mist or odors, acetate tow has the capability to create in-plant, clean-air filtration specifically for industrial applications. The air in your home and office can have pollutants, allergens or mold. Cellulose acetate air filtration can help make them cleaner, safer and more comfortable.
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FARM TO TABLEThe growth in global population is expanding the demand on today’s farming capabilities. As
more food is produced – and in more places – we are working to improve what the food chain
offers and delivers, from production to preparation to family dinners.
Global food demands Greater demands are being placed on local food processing – as our customers are scaling up, they see value in our global production footprint of acetic acid. With a high-quality, global specification, we provide supply security to meet demand spikes and can offer a continuous flow of ingredients to support customer production needs.
Breakthrough bakingIn today’s kitchen, plastics are providing an effective alternative to aluminum, stainless steel and traditional steel sheet materials. Vectra® liquid crystal polymer (LCP) provides outstanding resistance to temperature extremes (from freezer to oven), as well as nonstick benefits. It heats and cools quickly, is lightweight and it’s easy to clean.
Protecting products and your brand nameNaturally, customers expect their products to be fresh. Nutrinova® sorbic acid is one of the ways we’re helping companies preserve the foods they create and distribute. Similar to fatty acids found naturally in foods, it’s a reliable preservative against molds, yeast and many bacteria.
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Pushing the boundaries of our work and play brings a sense of excitement and accomplishment. Greater expectations
of performance balanced with an intense desire for safety drives us to create solutions that enhance and protect, even
under the most extreme circumstances.
Keeping things clearWhether skiing, diving or relaxing outdoors, clarity of vision is important for safety and comfort. Clarifoil® antifog film offers a unique solution to help keep your line of sight clear. Unlike other solutions based on a coating layer, our antifog capability is an inherent property of the film, enabling water to dissipate more effectively.
Yeah, but does it taste good?With our specialty food ingredient portfolio, we are working to meet the sweetness and flavor requirements of food and beverage companies creating new products that match today’s lifestyles. Our Qorus® sweetener system provides an authentic taste to everyday consumer goods such as low- or no-calorie carbonated beverages, flavored waters, energy drinks, juice-based drinks, flavored milk, yogurt, powdered beverages and cocktails.
Extreme materials for extreme activitiesSporting goods and toys need to consistently perform in tough environments over long periods of time. Day in and day out, the Celanese portfolio of high-performance engineering thermoplastics is designed to do just that.
From the top of a mountain to a mid-summer marathon, our polymers provide consistent performance across a wide range of operating temperatures. They also offer consistent dimensional stability in humid environments where traditional plastics can change shape and lose performance properties.
ACTIVE LIFESTYLES
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Managing the demands of healthcare requires a balance between creating advancements and
managing costs. We work on helping people enjoy longer lives with fewer problems, enabling
exceptional healthcare where it will do the most good.
A dose of innovationCelanese’s Ateva® ethylene vinyl acetate (EVA) polymers are helping pharmaceutical companies develop customized products to meet the specific needs of patients. VitalDose® EVA excipients are used for controlled-release drugs, medical implants and combination devices. They can be used alone or in combination with other excipients and/or additives to achieve the precise release rate desired.
Customized medical applications Medical device companies are facing more market challenges than ever. With competition from alternative technologies, continuous innovation is the key to retaining a competitive edge. Celanese’s EVA polymers can help you meet your product objectives and provide technical expertise from concept to commercialization, including regulatory support.
Ateva® Medical EVA polymers can be used in applications such as medical bags and tubing. They offer flexibility in product design and are biocompatible, stable and display excellent resistance to tissue growth.
CASE STUDY: ARTIFICIAL JAWBONE. REAL SMILES.
A teenage girl diagnosed with a rare, degenerative jaw disease had her life changed when a jawbone implant comprised of titanium and Celanese GUR® ultra high molecular weight polyethylene (UHMW-PE), an extremely strong and durable polymer typically found in total hip and knee replacements, was surgically implanted.
As it turns out, this girl’s father is part of the executive leadership team at Celanese.
Today, his daughter is completely healthy and enjoying a happy and active life. Never has a strong focus on high-quality and innovative medical polymers meant so much.
ADVANCING HEALTHCARE
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At Celanese, we thrive on innovation, improving processes and creating exciting new opportunities. Our products hold leading positions in the industries we serve worldwide and are complemented by a large global production capacity, operating efficiencies, proprietary production technology and competitive cost structures.
In pursuit of being the first-choice chemistry solution source for our customers, Celanese is guided by several core values:
Collaboration: We partner with our customers to develop fresh solutions and find uses for mature products that solve their most critical needs.
Customer Value: We use the full breadth of our chemistry, technology and global business expertise to create value for our customers and their organizations.
Improving The World: We’re committed to exploring better ways and developing new relationships to help make the world a better place to live.
Being Sustainable: We operate responsibly to make a positive impact on our communities and the lives of those with whom we work.
In addition, we’re committed to employee growth and creating shareholder value to ensure continued opportunities to make a difference.
Celanese is headquartered in Dallas, Texas, and employs approximately 7,600 dedicated employees worldwide. We serve customers through operations located primarily in North America, Europe and Asia, with 35 facilities in 18 countries.
BUILT TO MAKE A DIFFERENCE
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Celanese is influencing daily life on a global scale in positive and progressive ways. Here’s a quick overview of where you’ll find our solutions and future developments.
ACCESSIBLE RESOURCES: improving ways of obtaining and recovering the basic materials we need
ENERGY EVERYWHERE: bringing balance to energy resource distribution through greater efficiency and improved
infrastructure
BUILT TO LAST: providing new construction solutions that offer greater comfort and increased durability for the places
we live and work
EFFICIENT MOVEMENT: creating ways to move further, faster and safer with solutions adaptable to growth
PACKAGING SOLUTIONS: developing new ways of providing safety and product protection while minimizing wasted
resources
INCREASED CONNECTIVITY: enabling global interactions through the materials that support communication at the
speed of thought
PERSONAL SPACES: improving our working and living conditions with solutions that are safer, healthier and cleaner
FARM TO TABLE: enhancing the production, distribution and preparation of the foods we eat
ACTIVE LIFESTYLES: developing materials to protect us where we work and play – from everyday to extreme conditions
ADVANCING HEALTHCARE: enabling healthcare where it will do the most good while providing options that improve
the quality of life
PROCESS & ENERGY OPTIMIZATION
POLYMERIZATION CHEMISTRY
POLYMER FUNCTIONALIZATION
POLYMER RHEOLOGY MODIFICATION
CATALYST DEVELOPMENT & FORMULATION
SOME OF OUR COMPETENCIES AND CAPABILITIES Examples of Celanese know-how
POLYMER COMPOUND FORMULATION
PAINTS, COATINGS & ADHESIVES FORMULATION
HIGH TEMPERATURE COMPOUNDING
MELT IMPREGNATION
SPECIALTY INJECTION MOLDING
MATERIAL AESTHETICS
BARRIER PERMEATION
FILTRATION TECHNOLOGY
CONTROLLED RELEASE
SWEETENING SOLUTIONS
INTERMEDIATE CHEMISTRY
CELLULOSE DERIVATIVES
EMULSION POLYMERS
EVA POLYMERS
ENGINEERED MATERIALS
FOOD INGREDIENTS
A LOOK AT OUR GROWING LIST OF BUSINESS LINES
Copyright ©2013 Celanese or its affiliates. All rights reserved.This publication was printed on October 1, 2013, based on Celanese’s present state of knowledge, and Celanese undertakes no obligation to update it. Because conditions of product use are outside
Celanese’s control, Celanese makes no warranties, express or implied, and assumes no liability in connection with any use of this information. Nothing herein is intended as a license to operate under or a recommendation to infringe any patents.
AMERICASCorporate Headquarters
222 W. Las Colinas Blvd.Suite 900N
Irving, Texas, USA 75039
EUROPERegional Headquarters
Am Unisys-Park 1Sulzbach, HessenGermany 65843
ASIARegional Headquarters
4560 Jinke RoadShanghai
China 201203
