4
TollFreeNumber:800-501-6123 TheTruckbubbamobileappisatruckdriverʼscompaniononthe road.Designedanddevelopedwithfeaturesthatsavetimeand moneyofNorthAmericantruckers,Truckbubbaisacombinationof mini-apps.Whetheratruckdriverwantstonavigatethebestroutes whileontheroad,orfindnearbytruckstop,orweighstations, Truckbubbaisthesinglereliablesolutionforthem. THECLIENT Impressedbyourexperienceandsuccessinhelpingappsgainthe spotlight,ourclientapproachedustolaunchandpromotethe TruckbubbaApponiTunesandPlayStore. THECHALLENGES n IncreasedownloadsfortheTruckbubbaappandfindmore subscribersfromspecificareaintheUnitedStatesandCanada. n GenerategreaterrevenuefortheTruckbubbaapp. n Expandthetargetaudienceandreachmoreusers. n Fromthedemographicpointofview,theclientwantedusto focusontruckdriversfromspecificareasintheUnitedStates andCanada. n Theclientwantedtoachievehigherrankingsandlisttheappat thetoponallmajorappstores. Android app on Global Technology Solutions Partner SINCE 1999

THE CLIENT THE CHALLENGESTruckbubba App on iTunes and Play Store. THE CHALLENGES n Increase downloads for the Truckbubba app and find more subscribers from specific area in the United

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: THE CLIENT THE CHALLENGESTruckbubba App on iTunes and Play Store. THE CHALLENGES n Increase downloads for the Truckbubba app and find more subscribers from specific area in the United

Toll�Free�Number:�800-501-6123

The�Truckbubba�mobile�app�is�a�truck�driverʼs�companion�on�the�road.�Designed�and�developed�with�features�that�save�time�and�money�of�North�American�truckers,�Truckbubba�is�a�combination�of�mini-apps.�Whether�a�truck�driver�wants�to�navigate�the�best�routes�while�on�the�road,�or�find�nearby�truck�stop,�or�weigh�stations,�Truckbubba�is�the�single�reliable�solution�for�them.�

THE�CLIENT

Impressed�by�our�experience�and�success�in�helping�apps�gain�the�spotlight,�our�client�approached�us�to�launch�and�promote�the�Truckbubba�App�on�iTunes�and�Play�Store.

THE�CHALLENGES

n Increase�downloads�for�the�Truckbubba�app�and�find�more�subscribers�from�specific�area�in�the�United�States�and�Canada.

n Generate�greater�revenue�for�the�Truckbubba�app.

n Expand�the�target�audience�and�reach�more�users.

n From�the�demographic�point�of�view,�the�client�wanted�us�to�focus�on�truck�drivers�from�specific�areas�in�the�United�States�and�Canada.

n The�client�wanted�to�achieve�higher�rankings�and�list�the�app�at�the�top�on�all�major�app�stores.

Android app on

Global Technology Solutions PartnerSINCE 1999

Page 2: THE CLIENT THE CHALLENGESTruckbubba App on iTunes and Play Store. THE CHALLENGES n Increase downloads for the Truckbubba app and find more subscribers from specific area in the United

THE�STRATEGY

+ Performed�App�Keyword�Research

+ Optimized�App�Stores�Description�with�Keywords

+ Performed�a�Thorough�Competitor�Analysis

+ Did�App�Store�Optimization�(Including�App�Description,�Tags,�Screenshots,�etc.)

+ Optimized�Title�with�the�Best�Keywords

+ Designed�Captivating�Screenshots�of�the�App

+ Conducted�Category�and�Market�Analysis

+ Analyzed�App�Analytics�and�Statistics��

+ Integrated�ASO�Tool�Support

+ Did�App�Submissions�in�500+�App�Review�Sites

+ Social�Media�Optimization�for�Both�the�App�Stores�(Google�Play�and�App�Store)

+ Designed�and�Developed�a�Fully�Functional�Website

+ Regularly�Published�Blogs�to�Build�Online�Following

+ Created�Media�Press�Kit

+ Ran�Lead�Generation�and�Google�AdWords�Campaigns

+ Content�Creation�&�Distribution,�Promotion�for�the�App

+ Designed�and�Distributed�Direct�Marketing�Graphics�(Brochures�and�Flyers)

+ App�Video�Creation�and�Promotion

+ Email�Marketing�For�the�Truckbubba�App

+ Performed�Truckers�and�Other�Relevant�Data�Search�on�Clientʼs�Target�Location�

WHAT�WE�ACHIEVEDNetsmartz�worked�tirelessly�to�improve�the�Truckbubba�visibility�and�ranking�in�the�app�stores�through�our�Mobile�App�Marketing�services.�The�results�were:

50,000+Downloads

Rated�for3+

+125%Visibility

The�marketing�plan�included�app�store�keywords�research�and�implementation,�app�description�optimization,�and�a�PR�campaign�targeting�leading�technology�websites.

The�PR�campaign�started�with�a�press�release�distribution�which�increased�media�coverage�for�the�App.�The�information�on�the�app�was�also�submitted�to�iPhone�related�websites,�which�resulted�in�additional�exposure.�Buzz�was�also�created�on�various�social�networking�platforms.

THE�IMPLEMENTATION

Netsmartz�created�a�new�strategy�for�keywords�that�were�relevant�to�the�Truckbubba�features�given�on�the�appʼs�on-page�description.�These�terms�were�used�in�a�way�that�was�consistent�with�the�appʼs�branding,�which�helped�the�app�to�see�an�increase�in�conversion�from�target�users.�Our�strategy�included�-�

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Some�of�the�statistics�on�Google�Play:

Page 3: THE CLIENT THE CHALLENGESTruckbubba App on iTunes and Play Store. THE CHALLENGES n Increase downloads for the Truckbubba app and find more subscribers from specific area in the United

SOME�OF�THE�STATISTICS�ON�ITUNES

Customer�RatingThis�application�hasnʼt�received�enough�rating�to�

display�a�summary�

All�Versions: 27�Ratings

60,000+Downloads

§ The�press�release�distribution�helped�the�app�be�mentioned�on�many�popular�iPhone�review�websites.

§ After�the�first�update,�the�app�gained�+125%�visibility.

§ There�was�a�rise�of�new�keyword�rankings�in�first�month�of�the�Marketing�Campaigns.�

§ User�reviews�and�ratings�increased�significantly.

§ The�weekly�downloads�increased�by�200%�after�only�45�days.

THE�RESULT

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Developer

Page 4: THE CLIENT THE CHALLENGESTruckbubba App on iTunes and Play Store. THE CHALLENGES n Increase downloads for the Truckbubba app and find more subscribers from specific area in the United

Toll�Free�Number:�800-501-6123

www.netsmartz.com

[email protected]

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,�CA�92618Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,

Toronto,�Canada�

Phone:�1-647-542-0114

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

LOS�ANGELES

Toll�Free�Number:�800-501-6123Global Technology Solutions Partner

SINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999