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Toll�Free�Number:�800-501-6123
The�Truckbubba�mobile�app�is�a�truck�driverʼs�companion�on�the�road.�Designed�and�developed�with�features�that�save�time�and�money�of�North�American�truckers,�Truckbubba�is�a�combination�of�mini-apps.�Whether�a�truck�driver�wants�to�navigate�the�best�routes�while�on�the�road,�or�find�nearby�truck�stop,�or�weigh�stations,�Truckbubba�is�the�single�reliable�solution�for�them.�
THE�CLIENT
Impressed�by�our�experience�and�success�in�helping�apps�gain�the�spotlight,�our�client�approached�us�to�launch�and�promote�the�Truckbubba�App�on�iTunes�and�Play�Store.
THE�CHALLENGES
n Increase�downloads�for�the�Truckbubba�app�and�find�more�subscribers�from�specific�area�in�the�United�States�and�Canada.
n Generate�greater�revenue�for�the�Truckbubba�app.
n Expand�the�target�audience�and�reach�more�users.
n From�the�demographic�point�of�view,�the�client�wanted�us�to�focus�on�truck�drivers�from�specific�areas�in�the�United�States�and�Canada.
n The�client�wanted�to�achieve�higher�rankings�and�list�the�app�at�the�top�on�all�major�app�stores.
Android app on
Global Technology Solutions PartnerSINCE 1999
THE�STRATEGY
+ Performed�App�Keyword�Research
+ Optimized�App�Stores�Description�with�Keywords
+ Performed�a�Thorough�Competitor�Analysis
+ Did�App�Store�Optimization�(Including�App�Description,�Tags,�Screenshots,�etc.)
+ Optimized�Title�with�the�Best�Keywords
+ Designed�Captivating�Screenshots�of�the�App
+ Conducted�Category�and�Market�Analysis
+ Analyzed�App�Analytics�and�Statistics��
+ Integrated�ASO�Tool�Support
+ Did�App�Submissions�in�500+�App�Review�Sites
+ Social�Media�Optimization�for�Both�the�App�Stores�(Google�Play�and�App�Store)
+ Designed�and�Developed�a�Fully�Functional�Website
+ Regularly�Published�Blogs�to�Build�Online�Following
+ Created�Media�Press�Kit
+ Ran�Lead�Generation�and�Google�AdWords�Campaigns
+ Content�Creation�&�Distribution,�Promotion�for�the�App
+ Designed�and�Distributed�Direct�Marketing�Graphics�(Brochures�and�Flyers)
+ App�Video�Creation�and�Promotion
+ Email�Marketing�For�the�Truckbubba�App
+ Performed�Truckers�and�Other�Relevant�Data�Search�on�Clientʼs�Target�Location�
WHAT�WE�ACHIEVEDNetsmartz�worked�tirelessly�to�improve�the�Truckbubba�visibility�and�ranking�in�the�app�stores�through�our�Mobile�App�Marketing�services.�The�results�were:
50,000+Downloads
Rated�for3+
+125%Visibility
The�marketing�plan�included�app�store�keywords�research�and�implementation,�app�description�optimization,�and�a�PR�campaign�targeting�leading�technology�websites.
The�PR�campaign�started�with�a�press�release�distribution�which�increased�media�coverage�for�the�App.�The�information�on�the�app�was�also�submitted�to�iPhone�related�websites,�which�resulted�in�additional�exposure.�Buzz�was�also�created�on�various�social�networking�platforms.
THE�IMPLEMENTATION
Netsmartz�created�a�new�strategy�for�keywords�that�were�relevant�to�the�Truckbubba�features�given�on�the�appʼs�on-page�description.�These�terms�were�used�in�a�way�that�was�consistent�with�the�appʼs�branding,�which�helped�the�app�to�see�an�increase�in�conversion�from�target�users.�Our�strategy�included�-�
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
Some�of�the�statistics�on�Google�Play:
SOME�OF�THE�STATISTICS�ON�ITUNES
Customer�RatingThis�application�hasnʼt�received�enough�rating�to�
display�a�summary�
All�Versions: 27�Ratings
60,000+Downloads
§ The�press�release�distribution�helped�the�app�be�mentioned�on�many�popular�iPhone�review�websites.
§ After�the�first�update,�the�app�gained�+125%�visibility.
§ There�was�a�rise�of�new�keyword�rankings�in�first�month�of�the�Marketing�Campaigns.�
§ User�reviews�and�ratings�increased�significantly.
§ The�weekly�downloads�increased�by�200%�after�only�45�days.
THE�RESULT
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
ABOUT�NETSMARTZ
Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.
Netsmartz�Global�Delivery�Center,�Chandigarh,�India
Developer
Toll�Free�Number:�800-501-6123
www.netsmartz.com
Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.
HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166
Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166
Irvine,CA�(Sales�Office)
200�Spectrum�Center�Dr�Irvine,�CA�92618Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,
Toronto,�Canada�
Phone:�1-647-542-0114
Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200
Mohali�(Digital�Marketing�Center)
T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India
Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001
Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546
Singapore�(Sales�Office)
16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800
GLOBAL�ADDRESSES
LOS�ANGELES
Toll�Free�Number:�800-501-6123Global Technology Solutions Partner
SINCE 1999
ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON
Global Technology Solutions PartnerSINCE 1999