+

The Coin+ Card

A more improved, efficient, and easy to use version of the Coin card.

+What is the original Coin?

Modern startup company receiving large amounts of attention.

Coin allows its users to store multiple cards on a single card.

Users can select a specific card by manipulating through the stored cards with the touch of a button.

Small display screen shows the card being selected. Connects to your smartphone. Smartphone notifies you if you’ve left a card behind or

lost it.

+The Original Coin:

+What Are The Negatives?

Coin relies on Smartphones If the phone dies, the card automatically is deactivated because it is

considered lost, stolen, or left behind.

Is it really worth it? The Coin card is estimated to cost approximately $100.00. Should you pay this much for such a minor convenience?

How will companies react when you use it? Because the Coin card is so unfamiliar to many companies,

companies may question it’s security and deny the transaction.

Major credit card companies haven’t yet approved Coin. Transactions may become insecure or denied because of it’s not

approved.

Sources: Dailyfinance.com & Money.cnn.com

+Who Uses This? What’s Are The Challenges?

Overall, Coin targets users who carry multiple cards on a daily basis.

Examples: Business Owners Individuals Managing

Large Households Those With Technology

Passion & Interest

Problem Space: Economic Efficiency in Daily Activity

Design Challenge: Eliminating Smartphone

Capability Reaching Approval From

Smaller Companies & Large Credit Card Companies

Ensuring Secure Transactions.

Target Group Problem Space & Challenges

+Interviews Conclusions On Coin:

It’s slightly inconvenient to carry multiple cards.

Many are unfamiliar with Coin.

Can Coin card holders use both the Coin card & the original card?

What if, during transaction, the customer is asked to see the last four digits of the card or security code on the back?

It’s inconvenient to carry multiple cards (could carry other things).

Many are unfamiliar with Coin.

What if you need to access the card number, security code, or expiration date when ordering online or over the phone?

Interview #1 Interview #2

+Focus Group Conclusions On Coin: It’s not that inconvenient for people unless they have a

wallet that is way too full and it needs to be organized. Many are unfamiliar with Coin Not much interest in buying Coin, but those interested in

technology gadgets may buy it. If the Coin card looked more like a typical credit card, it

would be questioned less about its security and it would be more widely accepted.

Why does it need to be compatible with Smartphones? We don’t want Coin to rely solely on the smartphone. What if a smartphone loses power?

+Interview & Focus Group Insights: The cost-benefit comparison for most people is that the

cost is too high, which will cause less incentive to buy Coin.

Smartphone capability is not needed, although it’s a great idea, because it causes more problems to using the card and some people may not have smartphones.

If we eliminate smartphone capability, there’s no way of seeing the card numbers & expiration date.

The card needs to look more like a typical credit card to reach more approval by companies completing transactions.

+The Modified Design:

Maintained gold button for switching through cards.

Completely removed Smartphone functionality.

Display screens show card number, card type, the name on the card, the card company, expiration date, & CVV code on the back.

Display screens placed in typical credit card fashion.

Credit Card Number

Exp. Date

Name

Card Type

Company

+Critiques of Modified Design:

Positive Concepts: The idea of having multiple

cards compiled into one. Placement of display

screens. Negative Concepts:

If card is lost or stolen, non-cardholders can access card information for all cards stored on the Coin.

Color scheme may be unattractive to some.

Positive Concepts: The idea of having

multiple cards compiled into one.

Negative Concepts: If the goal is to remove

the wallet, why not include a small case that holds the Coin, a driver’s license, and potential cash?

Possibly have it attach to your phone?

Critique #1 Critique #2

+The Final Design of Coin+

Credit Card Number

Exp. Date

Name

Card Type

Company

Thumb Security Scanner

+Don’t Forget The Case!

+The Final Design of Coin+ (Cont’d) Additions From Critiques:

Thumb security sensor ensures that only the respective cardholder can access card information for all cards and switch between cards.

Coin+ Case allows for its users to carry the card in a convenient, easy to store way. Users can carry driver’s license (or other desired card)

along with extra cash they intend to carry along with them.

Users can also store receipts within the Coin+ Case. The Coin+ card & its case would come in multiple (possibly

customized) color schemes (three colors per scheme). This increases incentive to buy and use the Coin+ Card.

+Attributions: Primary Attributions:

Interview #1: Scott Tate @ 11/25/2013 Interview #2: Kaylee Lewis @ 11/25/2013 Coin Website: https://onlycoin.com @ 11/19/2013 Research Source #1:

http://money.cnn.com/2013/11/17/technology/innovation/coin-startup-credit-card @ 11/19/2013

Research Source #2: http://www.dailyfinance.com/2013/11/18/coin-credit-card-gadget-digital-wallet @ 11/19/2013

Critique #1: Kaylee Lewis @ 11/26/2013 Critique #2: Luke Tate @ 11/26/2013

Secondary Attributions: Coin Image #1: http://news.discovery.com/tech/gear-and-gadgets/coin-card-

replaces-everything-in-your-wallet-131115.htm @ 11/19/2013 iPhone Image: http://www.pcmag.com/article2/0,2817,2348400,00.asp @

11/20/2013 Coin Image #2: http://want-that.com/brand-new/ @ 11/26/2013 Coin Logo: http://alwayscurrent.com/just-for-fun/new-product-profile-coin/ @

11/26/2013 Dollar Image: http://bostinno.streetwise.co/2012/06/29/6-places-to-snag-lunch-

for-5-or-less-around-boston/five-dollar-bill/ @ 11/26/2013