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The Communication Giudeline for ‘Bali is my life’ Campaign - Presented by Phoenix Communications
11
TABLE
CONTENTS
OF PostcardFlyer
PosterPrint Advertising
Logo Design
06
08 10
12
X’Banner
CD’s Cover
13
14
LOGO design
Arial Bold
A B C D E F G H I J K L M N O P Q R S T V W Y Z
A B C D E F G H I J K L M N O P Q R S T V W Y Z
a b c d e f g h i j k l m n o p q r s t v w y z
a b c d e f g h i j k l m n o p q r s t v w y z
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
LOGO: VERSION - 1
06
The typographic element -‘Bali is my life’ can be used as a stand
alone element on advertisements,
posters, brochures , leaflets and flyers to
introduce the concept as a lead to the
main headline.
COLOR :
FONT :
Snell Roundhand
07
FONT :
Headline : Typography icon
Subhead : Myriad Pro Bold
Body Text : Myriad Plain • Eminenz
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
COLOR :
PRINT ad
epsum delorem turblekoc elbechicot delorean sperwell ou campisetoetenon al barakhatu tret tretan end njot jotaneamphejatoei ke kool aim icon are was anta iso modare baroe nowhouaceping ekselente poor telu limo taoun nieng bumi
TACTICAL AD :
PANTONE # 4361C
PROCESS: C:0 M:0 Y:0 K:70
PANTONE # 429C
PROCESS: C:0 M:0 Y:0 K:40
08
09
POSTER
POSTER SERIES
FONT :
Headline : Typography icon
Subhead : Myriad Pro Bold
Myriad Plain
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
COLOR :
epsum delorem turblekoc elbechicot delorean sperwell ou campisetoetenon al barakhatu tret tretan end njot jotaneamphejatoei ke kool aim icon are was anta iso modare baroe nowhouaceping ekselente poor telu limo taoun nieng bumi
VERSION 1 :
PANTONE # 4361C
PROCESS: C:0 M:0 Y:0 K:70
PANTONE # 429C
PROCESS: C:0 M:0 Y:0 K:40
PANTONE #
PROCESS: C:20 M:30 Y:70 K:10
10
VERSION 2 :
11
FLYER
GENERIC FLYER
FONT :
Headline : Typography icon
Subhead : Myriad Pro Bold
Myriad Plain
Eminenz
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
COLOR :
epsum delorem turblekoc elbechicot delorean sperwell ou campisetoetenon al barakhatu tret tretan end njot jotane amphejatoeike kool aim icon are was anta iso modare baroe nowhouaceping ekselente poor telu limo taoun nieng bumi catool istiwaa. epsum
PANTONE # 4361C
PROCESS: C:0 M:0 Y:0 K:70
PANTONE # 429C
PROCESS: C:0 M:0 Y:0 K:40
PANTONE #
PROCESS: C:20 M:30 Y:70 K:10
PANTONE #
PROCESS: C:5 M:20 Y:25 K:0
12
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
PANTONE #
PROCESS: C:20 M:30 Y:70 K:10
PANTONE #
PROCESS: C:5 M:20 Y:25 K:0
PANTONE #
PROCESS: C:100 M:100 Y:30 K:10
FLYER ELECTRONIC
epsum delorem turblekoc elbechicot delorean sperwell ou campisetoetenon al barakhatu tret tretan end njot jotane amphejatoeike kool aim icon are was anta iso modare baroe nowhouaceping ekselente poor telu limo taoun nieng bumi catool istiwaa. epsum
FONT :
Headline : Edwardian Script ITC
Subhead : Myriad Plain
COLOR :
13
Bal
i is M
y Li
fe! T
his i
s the
bra
nd ad
opte
d
by B
ali H
otel
s Ass
ociat
ion
to re
pres
ent t
hem
and
thei
r bea
utifu
l des
tinat
ion
wor
ldw
ide.
It ce
lebra
tes B
ali th
roug
h liv
es o
f it`s
peop
le.
Jl. Pr
atam
a 68 X
Tanj
ung
Beno
a, Nus
a Dua
8036
3, Ba
li, In
done
sia. T
el: (6
2-36
1) 77
3 577
Fax:
(62-
361)
774 9
54, E
: info
@as
tonb
ali.co
m • W
ebsit
e: w
ww.as
tonb
ali.co
m
Bal
i is M
y Li
fe! T
his i
s the
bra
nd ad
opte
d
by B
ali H
otel
s Ass
ociat
ion
to re
pres
ent t
hem
and
thei
r bea
utifu
l des
tinat
ion
wor
ldw
ide.
It ce
lebra
tes B
ali th
roug
h liv
es o
f it`s
peop
le.
POSTcard
POSTCARD SERIES:
FONT :
Headline : Typography icon
Subhead : Myriad Pro Bold
Myriad Plain
Eminenz
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
COLOR :
epsum delorem turblekoc elbechicot delorean sperwell ou campisetoetenon al barakhatu tret tretan end njot jotane amphejatoeike kool aim icon are was anta iso modare baroe nowhouaceping ekselente poor telu limo taoun nieng bumi catool istiwaa. epsum
PANTONE # 4361C
PROCESS: C:0 M:0 Y:0 K:70
PANTONE # 429C
PROCESS: C:0 M:0 Y:0 K:40
PANTONE #
PROCESS: C:20 M:30 Y:70 K:10
PANTONE #
PROCESS: C:5 M:20 Y:25 K:0
SIZE: 11.5 x 16 cmPrinting: Full Colour
14
X’ Banner
VERTICAL BANNER:
SIZE: 60 x 160 cmPrinting: Full Colour
FONT :
Headline : Typography icon
Subhead : Myriad Pro Bold
Myriad Plain
Eminenz
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
COLOR :
epsum delorem turblekoc elbechicot delorean sperwell ou campisetoetenon al barakhatu tret tretan end njot jotane amphejatoeike kool aim icon are was anta iso modare baroe nowhouaceping ekselente poor telu limo taoun nieng bumi catool istiwaa. epsum
PANTONE #
PROCESS: C:10 M:80 Y:70 K:0
PANTONE #
PROCESS: C:43 M:43 Y:50 K:35
15
CD’s cover
SIZE: 12.5 x 12.5 cmPrinting: Full Colour
FONT :
Headline : Typography icon
PANTONE # 201C
PROCESS: C:10 M:100 Y:100 K:10
COLOR :
epsum delorem turblekoc elbechicot delorean sperwell ou campisetoetenon al barakhatu tret tretan end njot jotane amphejatoeike kool aim icon are was anta iso modare baroe nowhouaceping ekselente poor telu limo taoun nieng bumi catool istiwaa.
16
Backdrop
SIZE: 2.5 x 6 m Format: Horizontal Printing: Full Colour
FONT :
Headline : Typography icon
Subhead : Myriad Pro Bold
Myriad Plain
PANTONE # 201CPROCESS: C:10 M:100 Y:100 K:10
COLOR :
PANTONE #PROCESS: C:80 M:30 Y:100 K:35
PANTONE #PROCESS: C:45 M:43 Y:50 K:35
PANTONE #PROCESS: C:10 M:80 Y:100 K:0
PANTONE #PROCESS: C:100 M:100 Y:30 K:10
PANTONE # 201CPROCESS: C:10 M:100 Y:100 K:10
17
Brought to you by Bali Hotels Association
