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09:0009:05
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One Simple Rule for Brain Eaters
Getting More Brains with Social Media
ZEDx Feature:Why Do We Even Eat Brains?
Farm to Table:Know the Origins of Your Brains
The Artisinal Sea-Salted Brain:
Revolution or Heresy?
ROOM 28 SCHEDULE
T H EU L T I M A T E
CONFERENCE ZOMBIES U R V I V A L G U I D E
X2014
INFO
SECURITYEDITION
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X2014
INFO
SECURITYEDITION
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Every day across the globe, a new sun rises on a conference, tradeshow,
or convention. While everything seems great on the surface, There are many
evils that lurk behind the flashy demos and blinding smiles. Will you prove
yourself a Conference Hero, or will you fall victim to the brainless behavior
that leaves so many to shuffle the floors as a dreaded Tradeshow Zombie?
Do you have what it takes to survive?
With lots of parties to choose from, you’re bound to have some drinks. Pace yourself - Drink some water. Have fun, but Stay on your a-game.
After all, you’re representing your organization or your own reputation wherever you go, at all times. Stay on your toes and off the zombie sauce.
I F Y O U R E A D A N D F O L L O W T H E A D V I C E I N T H I S G U I D E , Y O U ’ L L AV O I D B E C O M I N G A T R A D E S H O W Z O M B I E .
Y O U W I L L S U R V I V E .Y O U ’ L L A L S O L E A R N F A C T S L I K E :
Z O M B I E E X H I B I T B :
T H E D O O M E D D R U N K A R D
Z O M B I E E X H I B I T C :
T H E N A R C I S S I S T
• 13K+ ATTENDEES• 300+ EXHIBITORS• 100+ EDUCATIONAL SESSIONS
Z O M B I E E X H I B I T D :
T H E ( C A R D ) S H U F F L E R
Z O M B I E E X H I B I T E :
Z O N E D A N D A L O N E( A N D A B O U T T O B E P W N E D )
O T H E R C O M M O N Z O M B I E S
T H E L A S T A N D L E A S T Z O M B I E S
Z O M B I E E X H I B I T A :
B R A I N L E S S A N D A I M L E S S
Z O M B I E E X H I B I T F :
S E S S I O N Z O M B I E
Remember, it’s not all about you.
During conversations listen and ask
interesting questions. Replace the stale
‘what do you do?’ with ‘what is your
biggest accomplishment?’ or ‘what are
you passionate about?’ or ‘what do
you want to be when you grow up?’
Try to form meaningful relationships.
Who knows… you might just learn
something!
Practice your elevator Pitch and be ready to Engage with others in a concise and differentiated way who you are, what you do and who you work for. Have a goal in mind for the conference and share your learnings with others in your organization and community.
Know where you’re going,
what you’re doing, and who you’re
seeing. Research speakers and
attendees ahead of time - Twitter
is good for this. Reach out to
them with genuine interest before
the event. Schedule Quick meetings
over breakfast, lunch or coffee.
Sure, it’s smart to plan your agenda - both day and
night - to make best use of your time. But you’ll have a
better experience if you skip a few sessions to meet people
who are catching a break. Some of the most meaningful
outcomes can come about during these hallway meet-ups.
Bring plenty of business cards. but before just
handing one out, write a note of what you talked
about. Always follow up via email or LinkedIn with the
people who gave you their card.
Even though linkedin makes connecting easy, include a
personal message that references your conversation
so you don’t come off as a connection hustler.
Use social media to engage with the attending
community, connect with like-minded individuals and
to compliment speakers.
Just Remember to look up from your device once in
a while to interact with the people around you… You
never know what (or who) you might be missing!
No, bad attention is not better than no attention at all.
This zombie has emerged from a dank basement
to mingle with his brethren for the first time
in ages. Too bad some time in a shower and
laundromat wasn’t included in his itinerary.
A wide array of tasty foodstuffs besides
brains lures this zombie. Unfortunately, it hogs
the buffet table, gorging on bacon-wrapped
anything, Leaving no crumbs for others.
The less said here, the better.
B U F F E T L U R K E R
T H E “ S L O B ”
S WA G G R A B B E R
T H E “ T A R T ”
CONNECT with Tripwire!
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tripwire.com/infosecurity
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Infographic Design: jaketrudell.com©2014 Tripwire, Inc. All other product and company names are property of their respective owners. All rights reserved.
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