THE CONNECTED EFFECTCHANGING AN ENTIRE INDUSTRYSCOTT L BROWNSVP, TECHNOLOGY & STRATEGIC RELATIONS

IS YOUR SMARTPHONE MOREIMPORTANT THAN YOUR WALLET?

How many have your phone on …

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…THEN HERE ARE ALL THE THINGS YOU CAN DO

CONSUMER

IMAGE IS ILLUSTRATIVE EXAMPLE ONLY

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THE INTERNET AND THE CLOUD

No acceptable consumer device today comes without always on connectivity

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INDUSTRY TRANSFORMERS

1946, ENIAC (the world’s first computer) could perform 385 multiplications per sec versus the iPhone 4 perform at 2,000,000,000 instructions per sec

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CONNECTED DEVICESare outpacing the global population

7BN IN 2013IF THIS TREND CONTINUES...

SOURCE: GSMA, FEBRUARY 2012

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CONNECTED DEVICESare outpacing the global population

BY 2020SOURCE: ORACLE/CISCO

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MOBILE IS THE “CONSTANT COMPANION”%

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Source: Nielsen People Meter, Nielsen Netview, Nielsen Mobile Mediaview, July 2012

Distribution of Adult Time Spent/Platform by Hour in the U.S.

51% of online usage occurs during the working hours of 9am to 5pm

53% of TV usage occurs during prime time

Mobile usage is relatively flat during throughout waking hours

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GROWTH AND TRANSITION TO MOBILE IS REAL

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NIELSEN MEASUREMENT – EVOLVING Becoming a Text Book Use Case Is Not Our Goal

Miami

Peoria

Chicago

RenoStatistical and projectable Opt-in Panels

The New Model For Measurement

Statistical and projectable Opt-in PanelsVolume and Breath of Internet Exposure &

GRP’s, Reach & Frequency

Impressions Ratings

TV Originated Content

Native Digital Content

ONE ENCODING PROCESS

COMPARABLE RATINGTV Ratings

Digital Ratings

Cross

Platform

ONE CLIENT-SIDE IMPLEMENTATION

BIG DATA ENABLED MEASUREMENT

GOLD STANDARD PROCESS

Census Measurement for Digital Platforms

Digital Measurement Changes• Changed definition of

TV Household so that broadband is now a measurable source

• Introduced OCR online video ad impressions via tags and received MRC accreditation

– Facebook aggregate demos

– Experian consumer classification data

• X-Platform from NPR and OCR

• Digital Program Ratings to launch in September for online program impressions

Digital ads with Nielsen tag

NPM panel

Online Ratings

TV ads with Nielsen Audio Watermark

Tablets and Mobile

• New mobile SDK that applies identifiers/metadata to content• ID3 tag and watermarks• Players to be enabled with Nielsen app that captures metadata for crediting• Census based approach• Reporting commences Sept 2014

EmbeddedNielsen SDK

CES 2014 LAS VEGAS

Advanced Display Technology• 4K (Ultra HD)• OLED

Getting Connected

Beyond TV Advances and the Industrial Internet• 4th Screen and Health• Internet of Things

• Cloud Service, NFC, Bluetooth Smart, MEMS• Wearable Technology and Virtual Reality• Dolby game changer• TV control and new interfaces• Connected homes and home automation• Mobile everything

Topics

4K – The Likely Theme of 2014 CES

105 inch 21 x 9 Curved Screens from LG and Samsung 3840 x 2160 pixels and top line sets are 5120 x 2160

DISPLAY INNOVATION – 4K

4k or Ultra HD

• Price point at $5k • Very little 4K

content available • Bandwidth intense

• 4 times the resolution of 1080P

• WiFi motion-and-voice-control Web browser, app and 3D

• Cloud supported

Display Technology

• LG• Samsung• Sony• Hisense• Sharp• Toshiba

Developments Consumer Acceptance Manufacturers

DISPLAY INNOVATION - OLED

Organic Light Emitting Diode

(OLED)

• OLED is 1080P and content ready

• Expensive

• Deep blacks, rich color 0.16” thick, fast response rate

• WiFi, motion-and-voice-control Web browser and apps

• Cloud supported

Display Technology

• LG• Samsung• Sony• Hisense

Developments Consumer Acceptance Manufacturers

DISPLAY INNOVATION – OLED & 4K

OLED & 4K

• Price – No price point

• Very little 4K content available and it requires a great deal of bandwidth for transport

• 4 times 1080P or 2160P, vivid colors

• Optimal picture res available

• WiFi “connected”, motion-and-voice-Web

• Cloud supported

• Sony• Panasonic

Display Technology Developments Consumer Acceptance Manufacturers

DISPLAY INNOVATION – Connected HDTV

LCD, LED & Plasma

• Online and brick and mortar sales have been solid

• Chinese lower priced products entering the market and eroding several points of margin

1. 1080P display resolution

2. Best bargain3. Add on kits WiFi kits4. Some cloud support

and 3D5. Plasma dying out

(again)

Display Technology

• All

Developments Consumer Acceptance Manufacturers

Dolby HDR TechnologyConcentrating on Contrast Ratio and Color

Dolby new HDR technology (high dynamic range video improvement) … may improve video as much as 4K and OLED

Should be on display at LG booth

Display Technology Market Realities

• Goodbye Panasonic – exiting the Plasma business while offering the three highest ranked TV sets in terms of performance. The “enemy of the best …”

• Sony a pioneer in display technology and 4K but struggling with a 40% reduction in 2013 revenues

• Sharp – the leader in ultra large LED … may be sold off or acquired by a fellow OEM

• The flat panel business as a whole was flat in 2013 per the CEA and is typically a 2-3% margin business based on volume

• Samsung and LG are the leaders today. Tomorrow will be ….

Connectivity

• Bluetooth – resurrected and now highly energy efficient for transport

• NFC – easy simple data transfer technology

• MEMS – miniature sensors - revolutionary microelectromechanical systems

• HDMI 2.0 – don’t buy 4K without it

Wearable Technology

• Apple iWatch started much of the hype• Watch will mate with your smartphone• Health business enabled by Bluetooh

Smart and Nike Fuelbands and Fitbit have become household names

Technology Everywhere

Wearable HD Camera Keychain HD Camera

Control Over TV

• TTVGesture/Voice/Retinal Control Or Use a Smartphone or Tablet

TV with Camera andFacial Recognition

Consumer Interfaces Expand

Vuzix Smart Glasses M100• Connects users to the cloud with color

display, GPS, and camera• Google Android O/S• Linked to smartphone

Google Glass• Virtual display of content• Internet-connected glasses and digital

information is displayed in front of your eyes

Human Interface Growth Via The Smartphone

Virtual Reality Becomes Real

• Virtual Reality - Occulous Rift and full 3D user effect• Singular experience but a gamers paradise

Tablets – Personal Screens

• Low cost tablet producers are flooding the market and driving prices down

• Digital content sales and rental becoming more relevant than the hardware

• Likely to become a loss leader for the sake of digital sales and apps

Tablet & Desktop Convertible• Increasingly consumers want to have a choice with O/S and seek a value

add with multi-use devices

• Dual boot O/S – Android and Windows

• Convertible – desktop to laptop

• Some with detachable keyboard and touch display as a tablet

• PC’s continue under pressure with growth only in the business sector

Flexible Phone Display

• Youm - bendable OLED screen uses thin plastic instead of glass

• Curved displays will be a hot item in 2014

Phablet (phone and tablet)

Huawei Ascent Mate• 6.1 inch• Pixel density of 361ppi• 1.8 GHz quad-core processor• 4000mAh battery• 9.6mm thick body

Phone/Tablet Functions Co-joined

Samsung Galaxy Playpad

Handles phones4 to 6.3 inches withJellybean O/S and up

Ultra Books In, Netbooks Out

The device type that Intel and Microsoft hope to see re-establish the PC market. Lightweight, touch enabled and a powerhouse

Connected Home Reality

Home Automation - Wifi Bridge & Bulbs

• Home automation with remote control lights and locks• DIY security systems• Controlling WiFi lights and effects via your smartphone or tablet

Self Driving Cars and the 4th Screen

• A tangible safety improvement that will save lives – collision avoidance

• Cars loaded with terrain guidance and radar systems that do work

• Ford C-MAX Solar Energi Concept

Auto and Entertainment

• CEA forecasts anticipate that sales of factory-installed vehicle technologies will grow by about 20 percent in 2014 to reach $11 billion

• The 2014 CES show, auto accounts for 10% of the floor display

• Google becoming a major player, Gracenote, many more• The smartphone and vehicle mirroring will be key

CES 2014 – Measuring Mobile Is A Must

Hi-Quality Mobile &

Home Display Technology

Machine Intelligence & Big Data

Predictive Modelling

Robotics

Hybrid and Convertible

Devices

Virtual Reality

Wearable Computing

So In Closing Which Picture Can You Relate To?

TheGoodOldDays

The80’sDreamer

TheCharmingRogue

Thanks for the Applause!