The Connected World

The Globes, Tel Aviv

December 2010

Blake Chandlee, VP Facebook

The power to define and control communications is shifting to individuals and communities. Those who understand and leverage this

will have an enormous advantage

Evolution of discoveryHow consumers find information

UGC + Social ContextFacebook

Digital Directory

YahooeBay

Search

Search enginemarketing

UGC + Directory

Yelp

DirectoryPhonebooks,

local ads, newspapers

Global Users

10

500mWorldwide users

200mMobile users

We believe that todays world requires a different way of thinking

about “how” you build a global company

Facebook serves as a utility or platform for 3 distinct audiences…..a single global platform providing efficiency, effectiveness and scale

Users Developers Marketers

How we organize

Our Users

Connections

best friend

mum

colleaguefavorite band

tv show

tv show

brother

roommate

girlfriend

teammate

restaurantclothing designer

coffee shop

favorite cereal

celebritydad

SharingIdentity

Real people, real identitiesWho we are & what we do

Facebook ‘Home’ NewsfeedYour own Personal Newspaper

*Facebook in Hebrew

Engineered to IndividualsWith a single click you choose your language

……..Allowing people to connect

Friend connections: 69 Billion

Pages connections: 16 Billion

Groups connections : 7 Billion

Networks connections: 41 Million

Events connections : 148 Million

Total: 93 Billion Connections.

……and allowing people to share

Wall Posts

2B

Video Uploads

21M

Status updates

3BPhoto Uploads

Comments

14B

Messages

6B

5B

7 hr/mo

Source: Nielsen

Creating a new paradigm on the web

Facebook Developer Platform

A global developer community

USA Around the world

Advertisers Create & promote

Do you know what this is?

BRAND

A truly global 2 way marketing platform

InnovationsFacebook Pages

Facebook Ads

A platform designed to “Connect”

Designed to Engage and connect

Have an ongoing dialogue with brand embasadors

Enabling brands to innovate and create

Ads that Engage versus Broadcast

Fan Ad

Event Ad

Comment Ad

Gifting Ad

Polling Ad

14.4M

12.8M

10.3M

9.9M

6.2M

4.2M

Large scale communities

Organic distribution on a huge scale

Paid

Owned

Earned

The New Model

Facebook going forward

Social Everywhere – Facebook Connect

Game Consoles

Web Mobile

Desktop

IdentitySocial

Relevancy

Distribution

Facebook is exporting its technology across the web

Places

Social Plug-ins

Questions

CreditsRFID

34

Leveraging New ProductsEnabling people to connect and share

To win in today’s world

requires

A different mindset

different approaches

different ways of

working