The Cor t i l e

The Pittsburgh Vintage Grand Prix

Spon sor Menu 2010

What is the Cortile? The Cortile is the Italian Car Show, at The Pittsburgh Vintage Grand Prix which will be held July 24-25, 2010. In Italian "Cortile" translates into courtyard, which is an appropriate name for our display of fine Italian machina on the 18th fairway of the Bob O'Connor Golf Course at Schenley Park. How did the Cortile start? In 2008 at the 26th running of The Pittsburgh Vintage Grand Prix "All Italian Cars" were featured as the "Marque of the Year" We had an overwhelming response! As a direct result, in 2009 the PVGP introduced "The Cortile" a very unique, opulent area befitting the gorgeous Italian automobiles that participate. What is the Pittsburgh Vintage Grand Prix?

As you may know, The Pittsburgh Vintage Grand Prix is the only Vintage Race held on city streets in North America and includes some white knuckle off-camber turns brushing stone walls in s-bends downhill - if you think that's a mouthful to read you should see it in person! The Pittsburgh Vintage Grand Prix Association is a 501 (c) (3) non-profit organization with a mission to hold a world-class vintage automotive event for charity. It is the region's premier

summer event for hundreds of thousands of automotive enthusiasts in that it combines charitable fundraising with car shows and vintage sports car racing on city streets. Since 1983 this volunteer-driven event has raised over $2.5 million for the Autism Society of Pittsburgh and Allegheny Valley School.

What's happening in 2010? In 2010 Jim Shaw, one of our car show participants and a professional chef, will prepare a wonderful lunch while we are serenaded by opera tenor John Walter. Artist Johno Prascak and several others will be displaying a unique automotive artwork inside the Cortile area. In 2010 The Cortile is a two day car show of All Italian cars, all makes and ages are welcome. Be sure to marque your 2010 calendar and come and enjoy the weekend at the Pittsburgh Vintage Grand Prix overlooking the international car show.

• Saturday July 24: Car Show, Lunch, Art Shows, Opera Singers, LeMans start of Italian drivers after lunch!

• Sunday, July 25: Car Show, Racing and Wine and Cheese @ Turn 9 in our Private Viewing area

Where is The Cortile? The Cortile area not only has it's own private entrance, @ Gate G, so you can bypass most of the inbound traffic, but is also the only car show that boasts the glorious setting of our host The Pittsburgh Golf Club, which offers a cash bar. The entrance to the Cortile is on Northumberland Street, just below the Schenley Park Golf Course clubhouse at the corner of Forbes Avenue and Schenley Drive. The 2010 Show opens on Saturday and Sunday at 9:30 AM and cars are displayed until 5:00 PM. Cortile and Grand Prix are held rain or shine. View The Cortile Pittsburgh Vintage Grand Prix Map On the following pages you will find our menu of sponsorship opportunities and demographic support materials. Thank you for considering sponsorship in 2010.

A la Carte Menu

For first time sponsors, this allows you to sample the Cortile at the “Autogrille” of the Pittsburgh Vintage Grand Prix

Crostini -Business Card sized color ad (3 1/2" wide x 2" high) in 7,500 Race Programs sold at each event and given to all sponsors and MOY participants $400.00 US

Zuppa -Quarter Page sized color ad (3 1/2" wide x 4 3/4" high) in 7,500 Race Programs sold at each event and given to all sponsors and MOY participants $600.00 US

Bruschetta - One 8’ table within the The Pittsburgh Golf Club to display throughout the weekend. Table, tablecloth and three chairs supplied by PVGP $500.00 US

Mozzarella in carrozza - Opportunity to hang two banners: One in the Cortile area and One along race track. Sponsor is responsible for producing banner not to exceed 3’ x 6’ $250 US

Calamari - Your logo on our Cortile website page of the Pittsburgh Vintage Grand Prix. The PVGP Site receives 250,000 visitors per year at www.pvgp.org $600.00 US

Insalata - Your logo on our Cortile website page of the Pittsburgh Vintage Grand Prix. And on the PVGP sponsor page. The PVGP Site receives 250,000 visitors per year at www.pvgp.org $900.00 US

With all A La Carte items sponsors you will receive Two (2) complimentary race programs, Two (2) official PVGP posters and Two (2) lapel pins.

$50 US retail value

Il Piccolo - $750 Sponsorship This is an ideal sponsor level for car clubs or small organizations. You are entitled to:

Business Card sized color ad (3 1/2" wide x 2" high) in 7,500 Race Programs sold at each event and given to all sponsors and MOY participants ($400 value)

One 8’ table within the Marque Sponsor Tent to display throughout the weekend. Table, tablecloth and three chairs supplied by PVGP ($500 value)

Opportunity to hang one banner in MOY area or along race track. Sponsor is responsible for producing banner not to exceed 3’ x 6’ ($125 value)

Your logo on our Cortile website page at. www.pvgp.orgg/cortile . Site receives 250,000 visitors per year. ($600.00 US value)

All Il Piccolo sponsors you will receive Two (2) complimentary race programs, Two (2) official PVGP posters and Two (2) lapel pins.

$50 US retail value

Total value for sponsor - $1,675.00 US

Il Medio - $1500.00 US This is an ideal sponsor level for companies interested in promoting or selling products and services to Cortile participants.

One 8’ table and space for two Italian cars of your choice within the a Cortile Sponsor Tent. This tent will be in the middle of the Cortile all weekend. Includes lunch each day, table, tablecloth and four (4) chairs supplied by PVGP. ($1,750.00 US value)

4 Public Service announcements promoting your organization. PVGP will broadcast your written 15-20 second promo throughout the Park twice per day. ($200.00 US value)

Quarter page color ad (3 1/2" wide x 4 3/4" high) in 5000 Race Programs sold at each event and given to all sponsors and Cortile participants ($600.00 US value)

Opportunity to hang two banners in Cortile area or along race track. Sponsor is responsible for producing banner not to exceed 3’ x 6’ ($500.00 US value)

Your logo on our Cortile website page. www.pvgp.org/cortile . Site receives 250,000 visitors per year. ($600.00 US value)

All Il Medio sponsors you will receive Four (4) complimentary race programs, Four (4) official PVGP posters and Four (4) lapel pins.

$100 US retail value

Total value for sponsor - $3,750.00 US

Il Grande - $2500.00 US Ideal sponsor level for companies interested in promoting/selling to Car Show participants and taking full advantage of the PVGP advertising amenities. You are entitled to:

One 8’ table and space for three Italian cars of your choice within the Marque Sponsor Tent. This tent will be adjacent to the Marque tent hosting lunch and activities all weekend. Includes lunch each day, table, tablecloth and three chairs supplied by PVGP ($2,000 value)

Four complimentary passes to the Friday July 18 Driver’s Reception ($400)

8 PA announcements promoting your organization. PVGP will broadcast your written 15-20 second promo throughout the Park four times per day. ($400)

Half page color ad (7 3/8" wide x 4 3/4" high) in 5000 Race Programs sold at each event and given to all sponsors and MOY participants ($1,000 value)

Opportunity to hang four banners in MOY area or along race track. Sponsor is responsible for producing banner not to exceed 3’ x 6’ ($1,000 value)

Your logo on our Cortile website page and event sponsor page. www.pvgp.org . Site receives 250,000 visitors per year. ($900 value)

All Il Grande sponsors you will receive Ten (10) complimentary race programs, Ten (10) official PVGP posters and Ten (10) lapel pins.

$250 US retail value Total value for sponsor - $5,950.00 US

Benefits of Sponsorship As a sponsor of the Cortile you will not only enjoy the exposure to the audience that attends the race week events but you will also enjoy the benefit and exposure your company will gain via The Pittsburgh Vintage Grand Prix’s INTERNATIONAL social media marketing campaign initiated in December 2009. Cortile Website:

You can post images, events and communicate directly on the site on our Cortile Forum. The Cortile website is slowly building an international membership of key media, museum, concour & racing events members.

Twitter: You can follow events and information on Twitter. The Twitter following for the PVGP is by far and large the most international segment of our efforts. Facebook: You can become a Fan of the Pittsburgh Vintage Grand Prix on Facebook. The largest growth in Facebook in 2009 was in the 35-54 year old demo with a 276.4% growth rate since July 2009. The 55+ demo is not far behind with a 194.3% growth rate. This demographics is our core audience. SpeedTV:

The PVGP has been working with SpeedTV to create a unique group area for our event. This includes forums, picture and video posting. Each one of these social media outlets will

provide your company with year round exposure to our audience.

What is the Pittsburgh Vintage Grand Prix? The Pittsburgh Vintage Grand Prix Association is a 501 (c) (3) non-profit organization with a mission to hold a world-class vintage automotive event for charity. It is the region's premier summer event for hundreds of thousands of automotive enthusiasts in that it combines charitable fundraising with car shows and vintage sports car racing on city streets. The 2010 Race Week runs from July 16th through the 25th culminating with our 28th annual vintage races and car shows at Schenley Park on the weekend of July 24/25. Since 1983 this volunteer-driven event has raised over $2.5 million for the Autism Society of Pittsburgh and Allegheny Valley School.

Who attends this event? ATTENDANCE: 250,000 attendees for the entire 10-day Race Week

• 210,000 attend the weekend races/car shows in Schenley Park • 7,500 attend the PVGP Historic Race weekend at BeaveRun. • 35,000 attend the Kick-Off Rallye, Blacktie and 3 Race Week Car Shows

AGE/GENDER: Ages range from 16-82 years old, the mean age is 47 Audience is 78% male EDUCATION: 77% have college degrees; 2% hold a post-graduate or professional degree HOUSEHOLD INCOME: Median household income is $75,000 - $100,000

• 21% earn between $50,000 - $75,000 • 16% earn between $75,000 - $100,000 • 38% earn more than $100,000 per year

OCCUPATION: 80% are either professionals or executive level HOME OWNERSHIP: 94% own their own home BUSINESS OWNERSHIP: 21% own their own businesses