The Creative Economy: Where Nonprofit & For-profit Arts
& Culture Intersect Stephanie Hightower, Columbus College of
Art & Design Louis Tsamous, Jazz Arts Group Mary Vaughn,
Columbus State Community College Moderator: Robert Breithaupt, Jazz
Arts Group Supporting Art. Advancing Culture. Slide 2 What are the
Creative Industries??? Defined by the UKs Department of Culture,
Media and Sport as "those activities which have their origin in
individual creativity, skill and talent and which have a potential
for wealth and job creation through the generation and exploitation
of intellectual property",Department of Culture, Media and Sport
the Creative Industries include: Advertising Architecture Crafts
and designer furniture Fashion clothing Film, video and other
audiovisual production Graphic design Educational and leisure
software Live and recorded music Performing arts and entertainments
Television, radio and internet broadcasting Visual arts and
antiques Writing and publishing Slide 3 What is a Business
Cluster??? The principal strategy that the creative sector as a
whole adopts... to pool resources and band together: into networks,
clusters, quarters and other kinds of partnership. The usual
definition of a business cluster is Michael Porter's, in The
Competitive Advantage of Nations: ...geographic concentrations of
interconnected companies, specialized suppliers, service providers,
firms in related industries, and associated institutionsin
particular fields that compete but also cooperate. * Silicon Valley
is often cited as an example Slide 4 What is a Creative Cluster???
A creative cluster includes non-profit enterprises, cultural
institutions, arts venues and individual artists alongside the
science park and the media centre. Creative clusters are places to
live as well as to work, places where cultural products are
consumed as well as made. They are open round the clock, for work
and play. They feed on diversity and change and so thrive in busy,
multi-cultural urban settings that have their own local
distinctiveness. Creative Clusters Ltd 2003-2007 Slide 5 What is
the Creative Economy? Is it snake oil? A generation of leftish
policy makers and urban planners are rushing to implement Mr.
Florida's vision, while an admiring host of uncritical journalists
tout it. But there is just one problem: The basic economics behind
his ideas don't workA far more serious--indeed, fatal objection to
Mr. Florida's theories is that the economics behind them don't
work. Although his book bristles with charts and statistics showing
how he constructed his various indexes and where cities rank on
them, the professor, incredibly, doesn't provide any data
demonstrating that his creative cities actually have vibrant
economies that perform well over time many of Mr. Florida's favored
cities are chronic underperformers. Steven Malanga The Curse of the
Creative Class Slide 6 What is the Creative Economy? A Set Of
Principles? In a 2001 article entitled The Creative Economy,
authors Doug Henton and Kim Walesh describe four basic principles
of the Creative Economy: Creativity is the source of economic
wealth: through creativity content is created, processes are
innovated, and through design, products are differentiated. People
are the key economic asset: in the agrarian age it was land and in
the industrial age it was raw materials and machines Every single
person has the capacity for creativity: this makes creativity a
renewable resource. Place has replaced the corporation as the
fundamental business building block: people now choose the place
they want to live and then seek employment there. They base their
decisions on whether the community has a thick (many different
opportunities) labor market, is authentic, and offers lifestyle
amenities, diversity, and social interaction. Slide 7 What is the
Creative Economy? Or Is it an Outcome? The creative economy is
comprised of creative enterprises -- both commercial and nonprofit
-- and individuals that together provide a significant contribution
to local and regional economies. The New England Foundation for the
Arts Slide 8 In Columbus, lets call a Creative Economy an Outcome,
What have we already done, as a region or nation, to move forward?
Slide 9 Slide 10 Nonprofit Arts & Culture Industry in U.S. A
Formidable Growth Industry Attracts Audiences Spurs Business
Development Supports Jobs Generates Government Revenue Slide 11
What are we doing? The Columbus Cultural Leadership Consortium
Slide 12 What are we doing? Tourism, Entertainment and the Arts
Sector Slide 13 What are we doing? GCAC Strategic Plan Slide 14
What are we doing? Creative Columbus Steering Committee Slide 15
Slide 16 Slide 17 Key Questions 1.Can we afford to consider the
profit and nonprofit creative industries as entities that are not
broadly defined and connected? 2. Does the consumer know (or care)
if the presentation is profit or nonprofit-based? Slide 18 Columbus
Arts Scene Nonprofit Presenters Slide 19 Columbus Arts Scene
Individual Artists/Galleries Slide 20 Columbus Arts Scene
Integration Slide 21 Columbus Arts Scene Design/Advertising Slide
22 Columbus Arts Scene Cultural Support Slide 23 Columbus Arts
Scene For-profit Theatre Slide 24 Columbus Creative Economy
Production Houses Slide 25 What is everyone else doing? The study
of the Creative Economy and resulting (or potential) economic
prosperity is a part of dialogue and subsequent studies in nearly
every major communitys and many moderate to small cities. Slide 26
What is everyone else doing? Minneapolis Arts Centers Slide 27 What
is everyone else doing? Indianapolis Cultural Districts Slide 28
What is everyone else doing? New Englands Creative Region Slide 29
What is everyone else doing? Austin Initiative Slide 30 Austin
Initiative Villa Muse Slide 31 Austin Initiative Creative
Industries Loan Guarantee Program Slide 32 Innovation Philadelphia
Innovation Philadelphia has developed an innovative strategy,
comprised of three integrated initiatives to drive economic growth
in the Philadelphia region, which include: 1. Cultivating the
For-Profit Creative Economy. 2. Attracting and Retaining Young
Professionals 3. Generating Innovative Ideas Slide 33 What is
everyone else doing? Innovation Philadelphia Slide 34 What is
everyone else doing? Create Denver A Model? Create Denver is an
initiative of the Denver Office of Cultural Affairs (DOCA). The
mission of Create Denver is to support, promote and grow the
creative sector, including independent artists, music, film, arts
galleries and districts. Create Denver includes policy
recommendations, programmatic initiatives, technical assistance and
advocacy. Slide 35 What is everyone else doing? Create Denver A
Model? Slide 36 What is everyone else doing? Denver Creative
Enterprises Revolving Loan Fund Slide 37 What is everyone else
doing? Denver Building Creative Businesses Expo Slide 38 What is
everyone else doing? The Creative Capital of the West Slide 39 The
Columbus Cultural Economy Effort Facing the Brutal Facts 1. The
Creative Economy is firmly in place within the lexicon of todays
economists world-wide. 2. As far as being cutting-edge related to
creative economic initiatives Columbus is not a significant
national player. 3. Columbus is only in the study phase related to
a cultural plan and/or civic buy-in to the creative economy
conceptsignificantly behind many, if not most of the major metro
areas we wish to emulate. 4. Talent and inspiration are here;
commitment must follow. Slide 40 Panelists Questions 1.What do you
tell your students/budding professionals about the prospects of
employment, in their field, in Columbus? 2.Is the much publicized
brain drain present in your sector? 3.Are young people aware
of/care about a differentiation of nonprofit/for-profit Slide 41
Panelists Questions 4. Given the small number of unified and
integrated nonprofit/for-profit initiatives currently in place on a
national basis, could this be a community differentiator for
Columbus? 5. Could such a plan be a part of the Citys 2012 vision?
Slide 42 Discussion Thank you very much for attending! Bob
Breithaupt Stephanie Hightower Mary Vaughn Louis Tsamous
