The CSR - CSO Bridge - A collaborative platform 2 nd National Conference 2011 2011 By: Dr N Chatterjee Deputy Director General CAPART

The CSR - CSO Bridge -The CSR - CSO Bridge - A collaborative A collaborative

platformplatform

22ndnd National National ConferenceConference

20112011 By:Dr N ChatterjeeDeputy Director GeneralCAPART

TheThe SituationSituation AnalysisAnalysisTheThe SituationSituation AnalysisAnalysis• India has had an impressive growth story with a vibrant India has had an impressive growth story with a vibrant

Corporate SectorCorporate Sector

• Civil Society is emerging as a key player for enabling grass Civil Society is emerging as a key player for enabling grass root level interventions for social and economic progressroot level interventions for social and economic progress

• Civil Society is also seeking a more professional approach in Civil Society is also seeking a more professional approach in channeling passions for fulfillment of their productive causechanneling passions for fulfillment of their productive cause

• Corporates in India, with a desire to fulfill their corporate Corporates in India, with a desire to fulfill their corporate social responsibility (CSR) are on the look out for viable social responsibility (CSR) are on the look out for viable mechanisms for integration at grassroots, wherein they may mechanisms for integration at grassroots, wherein they may deploy their resources more effectivelydeploy their resources more effectively

• Hence the scope and background of partnerships between Hence the scope and background of partnerships between the Civil society and the Corporatesthe Civil society and the Corporates

Objectives of the BridgeObjectives of the Bridge Objectives of the BridgeObjectives of the Bridge To create an Institutionalized platform to facilitate To create an Institutionalized platform to facilitate

lasting links with the Industry so as to forge lasting links with the Industry so as to forge sustainable partnerships between the Industry and sustainable partnerships between the Industry and the Voluntary organizations throughthe Voluntary organizations through

• Discussions on to assist stakeholders to accomplish Discussions on to assist stakeholders to accomplish their respective missionstheir respective missions

• Spreading the platform to smaller cities and Spreading the platform to smaller cities and townshipstownships

• Showcasing successful models and best practicesShowcasing successful models and best practices• Facilitating direct linkages between the Industry and Facilitating direct linkages between the Industry and

the Voluntary sectorthe Voluntary sector• Assisting NGOs to connect with sustainable models Assisting NGOs to connect with sustainable models

for inclusive growthfor inclusive growth

Components of the BridgeComponents of the BridgeComponents of the BridgeComponents of the BridgeConference at the national and regional levels Conference at the national and regional levels

to discuss:to discuss:

• Convergence and co creationConvergence and co creation

• Convergence possibilities of existing CSR Convergence possibilities of existing CSR programmes and development schemesprogrammes and development schemes

• Region specific need and requirementsRegion specific need and requirements

• Guidelines to govern NGO Industry relationsGuidelines to govern NGO Industry relations

• Indicators for measuring development Indicators for measuring development initiatives initiatives

• Fund raising and resource mobilisationFund raising and resource mobilisation

Components ( continued)Components ( continued)Components ( continued)Components ( continued)

• Exposition of development projects and Exposition of development projects and showcasing of best practices by the Civil showcasing of best practices by the Civil societysociety

• One to one interactions between the One to one interactions between the corporate and the Civil Societies in the corporate and the Civil Societies in the national and regional platformsnational and regional platforms

Involvement of CAPARTInvolvement of CAPARTInvolvement of CAPARTInvolvement of CAPART An autonomous body and a registered An autonomous body and a registered

society, the Council of Peoples’ action and society, the Council of Peoples’ action and Rural Technology(CAPART) has been working Rural Technology(CAPART) has been working with NGOs since 1986 to promote Rural with NGOs since 1986 to promote Rural development in India.development in India.

CAPART has supported 12000 CSOs in the CAPART has supported 12000 CSOs in the area of peoples’ action, capacity building and area of peoples’ action, capacity building and rural technology with a project grant of Rs rural technology with a project grant of Rs 1021 crores. It has a database of 26000 NGOs.1021 crores. It has a database of 26000 NGOs.

Association of CIIAssociation of CIIAssociation of CIIAssociation of CII Confederation of Indian Industries (CII) is a Confederation of Indian Industries (CII) is a

non government, not for profit industry led non government, not for profit industry led and industry managed organization and industry managed organization

CII has been playing a pro active role in CII has been playing a pro active role in India’s development processIndia’s development process

CII works to create and sustain an CII works to create and sustain an environment conducive to the growth of environment conducive to the growth of Industry in India, partnering industry and Industry in India, partnering industry and government alike through an advisory and government alike through an advisory and consultative process. consultative process.

Progress so farProgress so farProgress so farProgress so far The first National Conference was held in The first National Conference was held in

October 2009 at New Delhi.October 2009 at New Delhi.

In 2010/11, four Regional Conferences have In 2010/11, four Regional Conferences have been held in the Northern (Chandigarh), been held in the Northern (Chandigarh), Southern (Hyderabad), Eastern (Kolkata) & Southern (Hyderabad), Eastern (Kolkata) & Western (Indore) parts of IndiaWestern (Indore) parts of India

The Takeaways from these Conferences are The Takeaways from these Conferences are proposed to be discussed in this national forum proposed to be discussed in this national forum where recommendations may be made for where recommendations may be made for establishing linkages among the corporate, the establishing linkages among the corporate, the public sector enterprises and the civil societypublic sector enterprises and the civil society

World wide definition of World wide definition of

CSR is that given by the CSR is that given by the

World Business Council for World Business Council for

Social DevelopmentSocial Development

——”Commitment of the ”Commitment of the

Corporate, ethical Corporate, ethical

behavior, contribution to behavior, contribution to

development, improving development, improving

the quality of life”the quality of life”

Takeaways from Regional Takeaways from Regional ConferencesConferences


It has been widely recommended It has been widely recommended that Industry support may be useful for capacity that Industry support may be useful for capacity

building of the civil society in different areas of building of the civil society in different areas of

functioning. functioning. To bring about more transparency, efficiency To bring about more transparency, efficiency

and effectiveness in NGO functioning, Industry and effectiveness in NGO functioning, Industry

may assist NGOs so as to enable them in may assist NGOs so as to enable them in

understanding understanding legal compliances, financial legal compliances, financial

management and governance structure.management and governance structure. Accreditation of NGOs Accreditation of NGOs may bemay be necessary to help necessary to help

the Corporate to select NGOs for partneringthe Corporate to select NGOs for partnering

Takeaways from Regional Takeaways from Regional conferencesconferences

Takeaways from Regional Takeaways from Regional conferencesconferences

A A Dashboard Dashboard may be created to disseminate may be created to disseminate

joint work done by the industry and NGOs. This joint work done by the industry and NGOs. This

has already been created in the form of a link to has already been created in the form of a link to

CAPART’s website, namely CAPART’s website, namely CSO-CSR rendezvousCSO-CSR rendezvous

ISO 26000ISO 26000 guidelines may be promoted as it will guidelines may be promoted as it will

provide for standardization and accreditation for provide for standardization and accreditation for

the CSR in a convergent and structured manner the CSR in a convergent and structured manner

Joint examination of ways of Joint examination of ways of measuring measuring

outcomesoutcomes of projects where tangible benefits of projects where tangible benefits

may not be immediately apparentmay not be immediately apparent

Inclusive Growth is an important agendaInclusive Growth is an important agenda

It is important to reduce the urban rural gapIt is important to reduce the urban rural gap

Need to initiate partnership modelsNeed to initiate partnership models

Facilitate formation of a due diligence kit Facilitate formation of a due diligence kit

acceptable to NGOs of all scalesacceptable to NGOs of all scales





Need to identify partners in order to build mutual Need to identify partners in order to build mutual understanding and a platform for joint analysisunderstanding and a platform for joint analysis

Some FAQs are:Some FAQs are:

• What kind of skills are required?What kind of skills are required?• Do the partners have the relevant skills and Do the partners have the relevant skills and

experience?experience?• Do they have the appropriate attitude?Do they have the appropriate attitude?• Assess what internal and external resources Assess what internal and external resources

are required and available?are required and available?• Does it provide benefits to all involved?Does it provide benefits to all involved?



Stages in partnerships:Stages in partnerships:

• Partnership exploration stagePartnership exploration stage

• Partnership building stagePartnership building stage

• Partnership maintenance stagePartnership maintenance stage

• Building and learning from Existing Building and learning from Existing

partnershipspartnerships



Evaluating partnerships throughEvaluating partnerships through

• Assessment of performance Assessment of performance

• Internal agreement on what is expected Internal agreement on what is expected

from each otherfrom each other

• Processes to facilitate their trackingProcesses to facilitate their tracking

• Agreement between partners on the final Agreement between partners on the final

deliverablesdeliverables

Theme Specific TakeawaysTheme Specific TakeawaysTheme Specific TakeawaysTheme Specific Takeaways EducationEducation::

• NGO, Industry partnership may be of vital importance - for NGO, Industry partnership may be of vital importance - for eg, creches may be used as pre schools by NGOs eg, creches may be used as pre schools by NGOs

• Under the Right To Education Act, a certain percentage of Under the Right To Education Act, a certain percentage of seats in reputed schools may be kept reserved for poor seats in reputed schools may be kept reserved for poor students and this identification may be facilitated by NGOsstudents and this identification may be facilitated by NGOs

Renewable energyRenewable energy: : • Industry may create awareness about the use of renewable Industry may create awareness about the use of renewable

energy and the importance of conservation of non energy and the importance of conservation of non renewable energyrenewable energy

• In solar energy, Industry may partner NGOs for generation In solar energy, Industry may partner NGOs for generation of solar energy and implement the same through their CSR of solar energy and implement the same through their CSR activitiesactivities

• In bio energy, tie ups with the Renewable Energy authority In bio energy, tie ups with the Renewable Energy authority of Government and the PCRA (Petroleum Consevation of Government and the PCRA (Petroleum Consevation Research association) may be crucial for NGOsResearch association) may be crucial for NGOs

Theme Specific TakeawaysTheme Specific TakeawaysTheme Specific TakeawaysTheme Specific Takeaways In the area of In the area of employment generationemployment generation, Industry NGO , Industry NGO

partnership will be crucial in providing training and in partnership will be crucial in providing training and in skill dev of youthskill dev of youth

In the area of In the area of women empowermentwomen empowerment::• Industries may help in constructing toilets for girl Industries may help in constructing toilets for girl

students in schoolsstudents in schools• Train girls in skill developmentTrain girls in skill development

In the area of In the area of Special needsSpecial needs::• NGOs may sensitize Corporate about the needs of NGOs may sensitize Corporate about the needs of

people with special needspeople with special needs• The Corporate may introduce technology The Corporate may introduce technology

innovations as these initiatives may cater to more innovations as these initiatives may cater to more than 10 ml people with special needsthan 10 ml people with special needs

Initiatives taken in this regardInitiatives taken in this regardInitiatives taken in this regardInitiatives taken in this regard The Ministry of Public enterprises has already The Ministry of Public enterprises has already

made it mandatory for the PSUs to invest in CSR made it mandatory for the PSUs to invest in CSR as follows:as follows:

If Net profit is less than Rs 1000 ml, 3% to 5% of If Net profit is less than Rs 1000 ml, 3% to 5% of profit is to be investedprofit is to be invested

If net profit is between, Rs 1000 ml to Rs 5000 If net profit is between, Rs 1000 ml to Rs 5000 ml, 2% to 3% is to be invested ml, 2% to 3% is to be invested

If net profit is Rs 5000 ml and above, 0.5% to 2% If net profit is Rs 5000 ml and above, 0.5% to 2% is to be investedis to be invested

Initiatives taken in this regardInitiatives taken in this regardInitiatives taken in this regardInitiatives taken in this regard

The Ministry of Corporate Affairs has brought The Ministry of Corporate Affairs has brought

out the National Voluntary guidelines on Social, out the National Voluntary guidelines on Social,

Environmental and economic responsibilities of Environmental and economic responsibilities of

Business in July 2011.Business in July 2011.

The Bridge has resulted in a data profile of over The Bridge has resulted in a data profile of over

100 projects from all parts of the country which 100 projects from all parts of the country which

showcase the possibilities of corporate and showcase the possibilities of corporate and

NGOs to work together on issues of education, NGOs to work together on issues of education,

health, livelihoods, human rights and special health, livelihoods, human rights and special

need need

And the challenge is to And the challenge is to

facilitate sustainable facilitate sustainable

partnerships between partnerships between

Corporate and Civil Corporate and Civil

Societies in mutual Societies in mutual

areas of interest---------- areas of interest----------

THANK YOUTHANK YOUTHANK YOUTHANK YOU

Documents

The CSR - CSO Bridge - A collaborative platform 2 nd National Conference 2011 2011 By: Dr N Chatterjee Deputy Director General CAPART