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The CVB &
the Future of the
Meetings Industry
Research conducted by Destination Analysts, Inc. for the
DMO industry in partnership with:
2019
Page 2
Research Overview & Objectives 4
Methodology 5
Executive Summary 6
Meeting Planner Profiles 16
Measuring Success 23
Challenges 28
Looking Ahead 33
The Shared Economy 42
The Meeting Planner & the CVB 46
Rating the CVB Industry 64
Table of Contents
Page 3
The use of the terms “Convention & Visitors Bureau,” or “CVB,” in
this report is purposeful. The 2017 edition of this study found that
95.6 percent of meeting planners had heard of Convention &
Visitors Bureaus (CVBs), compared to 70.7 percent who had heard
of “Destination Marketing Organizations (DMO)s.” In addition,
84.9 percent of meeting planners reported referring to these
organizations as Convention & Visitors Bureaus (CVB); meanwhile
just 7.7 percent said they used the DMO term. This continued to be
evidenced in our interviews with meeting planners in 2018 as well
as 2019, in which they used the term Convention & Visitors
Bureaus or CVBs to refer to these organizations.
Note on the Moniker Used in this Report
Page 4
This report presents findings of a study of the meetings industry—specifically meeting planners’ assessment of the current state of the industry, feelings about the benefits and
challenges anticipated to be brought forth in the future, and the ideal functions and leadership of the CVB in the meeting planning process. This research was conducted by
Destination Analysts, Inc. in partnership with Destinations International and Miles Partnership.
The core objectives of this research are summarized below.
Research Overview & Objectives
• Develop a deeper understanding of the value CVBs can provide meeting planners
(across event types and sizes) based on current circumstances and anticipated changes
in the industry
• Examine metrics meeting planners use to evaluate and report the success of their
meetings and events
• Explore existing challenges in the industry and how the industry may evolve
• Benchmark the perceived performance of the CVB industry as a service provider to
meeting planners
• Identify recommendations for how the CVB and meeting planner best work together
towards the ultimate success of the destination and the event.
• Provide participating CVBs a benchmark of their meetings destination brand
performance
Page 5
To address the objectives of this research an online survey of meeting planners was conducted. An invitation to take
this survey was sent via email to Destinations International’s list of meeting planner contacts, Destination Analysts’
meeting planner panel, and to meeting planner clients and prospects from participating CVBs. This allowed for the
ultimate sample collected to be representative of a full spectrum of meeting and event planners, including corporate,
association, and third-party planners, as well as those who plan for city-wides and those solely focused on self-
contained meetings. Respondents were screened for meeting planner responsibilities and/or destination decision
influence. Those meeting planners who completed the survey were provided a $25 Amazon.com e-gift card for their
participation. In total, 482 completed surveys were collected.
Findings from the survey were then explored in greater depth with a series of interviews of 13 meeting planners.
Again, a wide range of meeting planners were included in these interviews in order to maximize included perspectives.
These interviews were conducted via online video conference, moderated by Destination Analysts staff.
Methodology
Page 6
Page 7
Executive Summary
2019 Meeting Planner Profile
The 482 meeting planners surveyed for this research represent
a full spectrum of meeting and event planners with experience
in a variety of industries, including corporate (53.1%),
national/international association (41.3%), state/regional
association (21.0%), third-party planners (29.7%) and SMERF
planners (44.8%) including those who regularly plan meetings
and events for social, military, educational, religious and
fraternal organizations as well as government, non-profit,
sports, ethnic/multicultural and reunions.
Page 8
Executive Summary
Measuring Meetings Success & Destination Selection
Nearly four in ten meeting planners surveyed reported Attendee Satisfaction as the most
important metric for measuring the success of a meeting (39.0%). In fact four of the top
five success metrics have to do with the ‘experience’ of the meeting such as satisfaction
and achieving meeting goals. Secondary to those experience metrics were factors
associated with profit and budgets such as the number of registrations. Thus, there is an
opportunity for CVBs to assist meeting planners in achieving success by curating and
delivering a strong meeting experience.
However, when asked to identify the most important attributes considered when
selecting the destination for an event, meeting planners most often selected hotel rates
(91.6%) and the overall cost of holding the meeting (91.2%) closely followed by logistical
factors such as geographic location (91.0%) and meeting facilities (90.8%). 0% 10% 20% 30% 40%
Number of sponsorships/exhibitors
Profit margin
Attendee registrations $
Cost savings negotiated
Staying within budget
The overall experience of themeeting
Achieving meeting goals
Client satisfaction
Number of attendee registrations
Attendee satisfaction
Experience metrics
Profit/Budget metrics
Question: Please think about how you most typically evaluate the success of the meetings or events you plan. Which of the following do you generally consider MOST IMPORTANT in measuring the success of a meeting or event?
Top Success Metrics—Ranked #1 or #2 Overall:
Page 9
Executive Summary
Top Challenges to Successful Meetings
While attendee satisfaction is key to their success, meeting planners are currently feeling
most challenged by financial issues. Similar to the most important destination attributes,
staying within budget (32.8%) and negotiating cost savings (27.1%) were selected as the
biggest challenges facing meeting planners this year. When asked to identify the
challenges meeting planners encounter, client satisfaction and other factors around the
experience of the meeting were secondary to those focused on budget and cost.
In fact, expensive hotel rates (61.4%) and overall cost (56.6%) were the top reasons for
passing on a destination that was seriously considered and were selected by a majority of
meeting planners this year. This suggests that although meeting planners reported
measuring the success of their event by satisfaction and experience, when selecting a
destination they may be more receptive to CVB messaging around affordability.0% 10% 20% 30% 40%
Program content
Catering to diverse tastes amongstattendees
Food & beverage options
Client satisfaction
Identifying a centrally locateddestination
Attrition
Activities to make the programdifferent
Attendee satisfaction
Negotiating cost savings
Staying within budget
Experience challenges
Profit/Budget challenges
Question: Think about the top challenges you commonly face in planning and executing a successful meeting. Please rank your top five challenges by clicking on a response option on the left and dragging it over to the appropriate space on the right.
Top Challenges—Ranked #1 or #2 Overall:
Page 10
Executive Summary
Top Trends Affecting the Future of the Meetings Industry
The top two trends affecting the meetings industry that meeting planners saw improving
in the next three years were technology related: technology developed for meeting
planners (87.6% saw this as improving) and the use of data in decision making for
meetings (67.9% saw this as improving). When specifically naming issues that will most
impact the industry in the future, disruptive technology (22.3% up from 17.7% last year)
was the most common response. In fact, 60.8 percent of meeting planners agreed that
planners will increase their reliance on services that automate or digitize services used.
In addition to technology, trends around risings costs/budget issues are also top of mind
for meetings planners (20.2%). Client meetings budget (32.0%) and ability to negotiate
with hotels (35.5%) were the top two factors meeting planners expected to get worse in
the next three years.
Page 11
Executive Summary
The Shared Economy & Peer to Peer Lodging
Use of Airbnb as a housing option—either by working directly with the company or simply
promoting the service—is up very slightly to 5.8% from 4.5% last year, and the proportion
very likely or certain to use it in the future has remained virtually the same (3.7%) year
over year. In total, 6.6 percent (up from 4.6% last year) of meeting planners specifically
named increased use of Airbnb by attendees as a trend they see as having amongst the
biggest impact on the meetings industry in the future and three in ten planners agreed
that CVBs should have a partnership or strong relationship with Airbnb.
Page 12
Executive Summary
The Meeting Planner CVB Relationship
Usage of CVBs remains at strong levels—the typical planner has used 6.0 CVBs in the past
year (up from 5.6 last year)—with third party planners utilizing more than any other
planner type (10.7) and corporate planners the least (3.5).
Over half of meeting planners consider CVBs “very important” to the meetings industry
(60.4% up from 54.5% last year) and see them becoming more or much more important
to the industry in the future (51.6%). Eight in ten meeting planners surveyed agree or
strongly agree that CVBs are the most expert resource on their destination (81.1%) and
78.6 percent of planners report regularly accessing CVB resources when researching
destinations in which to hold meetings or events.
Page 13
Executive Summary
CVB Services and Resources
In an open-ended question, “general destination expertise” was the top cited association
meeting planners had with CVBs this year (similar to last year) (57.9%) with the next most
common association being organizing site visits written in by a quarter of planners
(25.5%).
However, when given a preset list of CVB services and asked which were most important
to planners, 40 percent or more selected personalized hotel selection assistance (47.9%),
incentive packages to hold your meeting/event in their city/destination (44.0%), RFP
distribution (42.1%) and personalized venue selection assistance (40.5%). This shows a
strong opportunity to educate meeting planners on the variety of all CVB services and
benefits available to them.
Page 14
Executive Summary
Opportunities to Improve
CVBs have an opportunity to educate meeting planners who already have experience in
their destination as they reported being 20.9 percent less likely to reach out to a CVB than
those planners who have no past experience in the destination. To accomplish this, CVBs
can capitalize on the opportunity to adopt more of an account manager mentality versus
a traditional sales role as 69.9 percent of planners said this would make them more likely
to use CVBs in the future.
When asked to identify the ways CVBs could improve or provide more benefits to meeting
planners, a majority of planners agreed that national hotel sales offices should work
closely with CVBs (81.9%) and that CVBs should play an active role in negotiating or
determining revenue structures (68.2%).
Page 15
About This Report
• The aggregate total is shown in the chart on the left
• On the right, a data table shows the findings broken out by meeting planner type:
1. Corporation
2. Third-Party
3. Association
4. SMERF
In the remainder of this report, data from the survey findings is presented as follows:
This section of the report summarizes the key professional characteristics of the meeting planners in this study
Page 17
Decision-Making Responsibility
Which best describes you? (Select one) Base: 482 Completed Surveys
0.4%
3.5%
4.4%
7.1%
29.7%
55.0%
0% 20% 40% 60%
I am not regularly involved in the planning of meetings and/or events
I work for an association management company
Others in my organization are meeting planners, but I am involved inthe planning decisions
I am a volunteer planner for my organization/group
I am a third-party meeting and events planner
I plan meetings exclusively for the business entity by which I amemployed
Page 18
Types of Business/Groups
Which types of groups do you most typically plan meetings for? Base: 482 Completed Surveys
0.8%
4.1%
4.6%
4.8%
5.8%
7.7%
8.5%
8.5%
8.9%
14.3%
18.5%
20.1%
21.0%
41.3%
53.1%
0% 20% 40% 60%
NONE OF THE ABOVE
Fraternal organizations
Military reunions
Family reunions
Ethnic/Multicultural groups or associations
School groups
Religious organizations
Sports groups or sporting organizations
Hobby—Social organizations
Government
Non-profit—Charity
International Association
State or Local Association
National or Regional Association
Corporate—Private sector businesses
Page 19
Role in Destination Selection
Which best describes your role in selecting the destination for the meetings planned by you and/or your organization? Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
I am the sole decision maker on the destinations we select
9.8% 2.8% 7.4% 5.1%
I share the destination decision making responsibility with others in my
organization or company41.4% 14.0% 29.4% 35.6%
I share the destination decision making responsibility with my clients/board of
directors33.6% 62.9% 42.6% 38.9%
I share the destination decision making responsibility with others in my
organization or company as well as with our clients/board of directors
9.0% 11.2% 15.1% 15.3%
I have no part in the destination decision 6.3% 9.1% 5.5% 5.1%
4.1%
13.5%
31.5%
41.5%
9.3%
0% 20% 40% 60%
I have no part in the destination decision
I share the destination decision makingresponsibility with others in my
organization or company as well as withour clients/board of directors.
I share the destination decision makingresponsibility with my clients/board of
directors
I share the destination decision makingresponsibility with others in my
organization or company
I am the sole decision maker on thedestinations we select
Page 20
Types of Meetings
Which best describes the types of meetings/events you most typically plan? (Select all that apply) Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Annual meetings 77.7% 83.9% 85.7% 75.0%
Business meetings/board meetings 78.1% 80.4% 72.1% 68.5%
Conventions with exhibits, general sessions and/or meetings
54.7% 65.7% 63.6% 55.1%
Seminars or educational meetings 47.3% 52.4% 53.3% 54.2%
Board/other organizational retreats 40.2% 51.7% 45.6% 42.1%
Networking/corporate social events 34.8% 25.2% 25.4% 25.0%
Trade shows with exhibits 28.9% 33.6% 26.8% 24.5%
Incentive trips 38.7% 42.0% 20.2% 21.8%
Team-building 28.9% 18.2% 13.2% 19.0%
Special events (i.e. festivals) 18.4% 16.1% 15.1% 20.4%
Reunion events 8.2% 12.6% 8.1% 19.0%
Product reveals 13.7% 13.3% 6.6% 7.9%
Athletic events 10.5% 11.2% 8.8% 11.1%
Consumer shows 10.5% 7.7% 5.5% 5.1%
School trips 2.3% 3.5% 2.9% 5.1%
Other 3.1% 2.8% 3.7% 4.6%
3.5%
2.3%
5.8%
6.6%
7.5%
8.9%
14.9%
18.7%
21.6%
21.6%
26.8%
38.0%
49.0%
52.1%
68.0%
76.6%
0% 20% 40% 60% 80% 100%
Other
School trips
Consumer shows
Athletic events
Product reveals
Reunion events
Special events (i.e. festivals)
Team-building
Incentive trips
Trade shows with exhibits
Networking/corporate social events
Board/other organizational retreats
Seminars or educational meetings
Conventions
Business meetings/board meetings
Annual meetings
Page 21
Industries of Experience
Which of the following industries do you have experience planning meetings or events for? (Select all that apply) Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Education 36.3% 57.3% 53.3% 51.9%
Medical 32.4% 44.1% 37.1% 35.6%
Software/Technology 35.5% 44.1% 27.2% 25.9%
Financial 38.7% 40.6% 23.2% 23.6%
Science/Engineering 17.2% 22.4% 21.3% 17.6%
Manufacturing 22.3% 23.1% 14.0% 12.5%
Pharmaceutical 19.5% 25.9% 14.3% 14.4%
Food & Beverage 21.5% 25.2% 12.1% 15.3%
Insurance 19.9% 25.2% 16.5% 16.7%
Advertising/Marketing 12.1% 14.7% 10.3% 12.0%
Agriculture 10.5% 15.4% 11.4% 11.6%
Telecommunications 10.9% 11.9% 10.3% 9.3%
Automotive 9.8% 14.0% 9.9% 8.3%
7.7%
7.9%
8.3%
8.7%
13.1%
13.5%
13.5%
14.1%
15.4%
24.1%
24.1%
28.4%
38.4%
0% 20% 40% 60%
Automotive
Telecommunications
Agriculture
Advertising/Marketing
Insurance
Pharmaceutical
Food & Beverage
Manufacturing
Science/Engineering
Software/Technology
Financial
Medical
Education
Page 22
Typical Meetings Sizes
How large are the meetings you typically plan (in peak room nights?) Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
1-100 Peak Room Nights 31.6% 37.8% 39.7% 46.3%
101-250 Peak Room Nights 68.0% 66.4% 59.9% 69.4%
251-500 Peak Room Nights 56.6% 68.5% 56.6% 51.4%
510-1000 Peak Room Nights 46.5% 50.3% 42.3% 39.4%
1001-2000 Peak Room Nights 23.4% 35.0% 26.1% 22.2%
More than 2000 Peak Room Nights
11.3% 14.0% 11.4% 10.6%
38.8%
64.1%
50.8%
39.4%
20.5%
9.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
1-100 PeakRoom Nights
101-250Peak Room
Nights
251-500Peak Room
Nights
510-1000Peak Room
Nights
1001-2000Peak Room
Nights
More than2000 Peak
Room Nights
Page 23
This section of the report examines the metrics meeting planners use to evaluate their success, and relatedly, how destination decisions are made
Page 24
Meeting Success Metrics—Overall
Please think about how you most typically evaluate the success of the meetings or events you plan. Which of the following do you generally consider MOST IMPORTANT in measuring the success of a meeting or event? Please rank your top five. Base: 482 Completed Surveys
TOP TWO BOX SCORE CORP. 3RD PARTY ASSOC. SMERF
Attendee satisfaction 37.5% 31.5% 37.1% 40.7%
Number of attendee registrations 18.8% 22.4% 34.9% 25.9%
Client satisfaction 35.2% 49.0% 25.7% 28.7%
Achieving meeting goals 28.5% 24.5% 24.6% 23.1%
The overall experience of the meeting 22.7% 17.5% 12.9% 19.0%
Staying within budget 15.2% 6.3% 15.4% 15.7%
Cost savings negotiated 9.8% 15.4% 9.6% 13.0%
Dollar amount as a result from attendee registrations
5.1% 4.2% 7.4% 3.2%
Profit margin 6.3% 5.6% 8.5% 5.6%
Number of sponsorships/exhibitors 3.9% 7.0% 7.4% 4.6%
Sponsor/exhibitor satisfaction 3.5% 2.8% 3.7% 5.1%
Sold out room block 2.7% 4.2% 3.7% 5.1%
Dollar amount as a result from sponsorships/exhibitors
4.3% 5.6% 4.4% 3.7%
Overall economic impact generated for the host city/destination
2.0% 0.7% 1.8% 1.4%
Media/trade/press coverage on event 0.4% 0.0% 0.0% 0.5%
Social media engagement and mentions 0.0% 0.0% 0.0% 0.0%
Other 0.8% 0.7% 0.7% 0.9%
7.9%
9.1%
14.3%
15.8%
20.3%
17.8%
8.7%
9.3%
10.4%
9.8%
9.5%
21.2%
0% 10% 20% 30% 40%
Other
Media/trade/press coverage on event
Social media engagement and mentions
Overall economic impact
Sponsorships/exhibitors $
Sold out room block
Sponsor/exhibitor satisfaction
Number of sponsorships/exhibitors
Profit margin
Attendee registrations $
Cost savings negotiated
Staying within budget
The overall experience of the meeting
Achieving meeting goals
Client satisfaction
Number of attendee registrations
Attendee satisfaction
Ranked #1 Ranked #2
(2.7%, 6.2%)
(1.9%, 4.6%)
(3.9%, 2.3%)
(1.0%, 5.2%)
(0.4%, 3.7%)
(0.8%, 2.9%)
(1.5%, 2.1%)
(1.0%, 0.6%)
(1.2%, 0.0%)
(0.2%, 0.0%)
(0.0%, 0.2%)
Page 25
Meeting Success Metrics: Top 5 By Planner Type
Please think about how you most typically evaluate the success of the meetings or events you plan. Which of the following do you generally consider MOST IMPORTANT in measuring the success of a meeting or event? RANK THE TOP FIVE? Base: 482 Completed Surveys
Corporate Planners Third-Party Planners Association Planners SMERF Planners
Attendee satisfaction 37.5%
Client satisfaction 35.2%
Achieving meeting goals 28.5%
The overall experience of the meeting 22.7%
Number of attendee registrations 18.8%
12345
Client satisfaction 49.0%
Attendee satisfaction 31.5%
Achieving meeting goals 24.5%
Number of attendee registrations 22.4%
The overall experience of the meeting 17.5%
12345
Attendee satisfaction 37.1%
Number of attendee registrations 34.9%
Client satisfaction 25.7%
Achieving meeting goals 24.6%
Staying within budget 15.4%
12345
Attendee satisfaction 40.7%
Client satisfaction 28.7%
Number of attendee registrations 25.9%
Achieving meeting goals23.1%
The overall experience of the meeting 19.0%
12345
Page 26
Importance of Destination Attributes—Overall
In general, how important are each of the following in determining the destination in which you hold your meetings? Base: 482 Completed Surveys
TOP TWO BOX SCORE CORP. 3RD PARTY ASSOC. SMERF
Hotels – quality 95.3% 96.5% 93.0% 93.0%
Hotels – rates 91.3% 95.1% 95.2% 91.1%
Overall cost of holding meeting in destination
89.7% 95.1% 95.6% 93.0%
Geographic location 92.1% 95.1% 91.1% 89.7%
Meeting facilities 91.7% 95.1% 91.9% 91.1%
Safety 86.6% 89.5% 89.6% 87.8%
Good past experience with destination 82.6% 88.1% 82.2% 81.7%
Popularity of destination with attendees 81.0% 88.1% 83.3% 78.9%
Destination amenities (restaurants, entertainment, etc.)
80.6% 83.9% 79.3% 75.1%
Airport facilities and lift 77.1% 79.0% 74.4% 70.4%
Food & Beverage Offerings 78.7% 76.2% 74.8% 73.2%
Walkability 68.0% 69.2% 75.2% 69.0%
Client preference 78.7% 95.1% 71.9% 75.6%
Weather 71.5% 67.1% 67.4% 63.8%
Availability of 4 and/or 5 star hotels 69.2% 69.9% 57.8% 54.5%
Incentives 59.7% 69.9% 56.7% 58.2%
Street scene/vibe 46.2% 45.5% 46.3% 43.2%
Service provided by CVB?DMO 40.3% 55.2% 49.3% 50.7%
Relaxing ambiance 46.6% 44.8% 43.7% 47.4%
Ease of working with unions 44.3% 53.1% 44.1% 36.6%
Popularity of destination with exhibitors 39.9% 49.0% 40.4% 39.4%
Contains a convention center 14.2% 13.3% 17.8% 12.2%
Sports venues/sporting event facilities 16.6% 12.6% 8.5% 11.7%
10.9%16.1%
35.4%39.8%42.6%42.8%44.9%
54.5%57.0%
65.6%68.1%70.9%73.0%73.2%
76.3%79.5%80.5%
86.6%90.8%91.0%91.2%91.6%
0% 20% 40% 60% 80% 100%
Sports venues/sporting event facilities
Contains a convention center
Popularity of destination with exhibitors
Ease of working with unions
Relaxing ambiance
Service provided by CVB/DMO
Street scene/vibe
Incentives
Availability of 4 and/or 5 star hotels
Weather
Client preference
Walkability
Food & Beverage Offerings
Airport facilities and lift
Destination amenities
Popularity of destination with attendees
Good past experience with destination
Safety
Meeting facilities
Geographic location
Overall cost of holding meeting in destination
Hotels – rates
Page 27
Importance of Destination Attributes: Top 5 by Planner Type
In general, how important are each of the following in determining the destination in which you hold your meetings? Base: 482 Completed Surveys
Corporate Planners Third-Party Planners Association Planners SMERF Planners
Hotels – quality 95.3%
Geographic location 92.1%
Meeting facilities 91.7%
Hotels – rates 91.3%
Overall cost of holding meeting in destination 89.7%
12345
Hotels – quality 96.5%
Hotels – rates 95.1%
Overall cost of holding meeting in destination 95.1%
Geographic location 95.1%
Client preference 95.1%
12345
Overall cost of holding meeting in destination 95.6%
Hotels – rates 95.2%
Hotels – quality 93.0%
Meeting facilities 91.9%
Geographic location 91.1%
12345
Hotels – quality 93.0%
Overall cost of holding meeting in destination 93.0%
Hotels – rates 91.1%
Meeting facilities 91.1%
Geographic location 89.7%
12345
This section of the report examines meeting planners’ current challenges in executing a successful meeting
Page 29
5.2%
8.7%
9.1%
10.2%
10.6%
14.7%
18.3%
3.9%
5.8%
7.9%
9.8%
9.5%
12.4%
14.5%
0% 10% 20% 30% 40%
Other
Estimating economic impact
Sponsor/exhibitor satisfaction
Profit
Accomplishing meeting goals
Airlift
Program content
Catering to diverse tastes amongst attendees
Food & beverage options
Client satisfaction
Identifying a centrally located destination
Attrition
Activities to make the program different
Attendee satisfaction
Negotiating cost savings
Staying within budget
Ranked #1 Ranked #2
Top Meeting Planner Challenges
Now please think about the top challenges you commonly face in planning and executing a successful meeting. Please rank your top five challenges. Base: 482 Completed Surveys
TOP 2 BOX SCORE CORP. 3RD PARTY ASSOC. SMERF
Staying within budget 32.0% 34.3% 34.6% 36.6%
Negotiating cost savings 24.6% 24.5% 29.8% 26.9%
Attendee satisfaction 18.0% 14.7% 19.1% 16.7%
Activities or other ways to make the program different or exciting
22.7% 18.9% 18.8% 16.7%
Attrition 20.3% 25.9% 16.9% 17.6%
Identifying a centrally located destination
12.1% 8.4% 12.9% 16.7%
Client satisfaction 12.1% 16.8% 8.1% 11.6%
Food & beverage options 9.0% 12.6% 8.1% 11.6%
Catering to diverse tastes amongst attendees
8.6% 9.1% 8.5% 7.9%
Program content 7.0% 5.6% 8.8% 6.9%
Airlift 10.5% 10.5% 8.1% 7.9%
Accomplishing meeting goals 6.6% 2.1% 5.1% 5.6%
Profit 5.5% 4.2% 7.4% 6.9%
Sponsor/exhibitor satisfaction 4.7% 6.3% 7.7% 4.2%
Estimating/Communicating the overall economic impact to the
host city/destination2.0% 2.1% 1.8% 2.8%
Other 0.8% 1.4% 2.2% 0.9%
(3.5%, 5.6%)
(3.1%, 5.4%)
(3.1%, 5.4%)
(4.6%, 3.3%)
(2.5%, 4.8%)
(2.1%, 3.5%)
(1.7%, 3.7%)
(1.5%, 0.4%)
(1.2%, 0.6%)
Page 30
Top 5 Meeting Planner Challenges
Now please think about the top challenges you commonly face in planning and executing a successful meeting. Please rank your top five challenges. Base: 482 Completed Surveys
Corporate Planners Third-Party Planners Association Planners SMERF Planners
Staying within budget 32.0%
Negotiating cost savings 24.6%
Activities or other ways to make the program different or exciting 22.7%
Attrition 20.3%
Attendee satisfaction 18.0%
12345
Staying within budget 34.3%
Attrition 25.9%
Negotiating cost savings 24.5%
Activities or other ways to make the program different or exciting 18.9%
Client satisfaction 16.8%
12345
Staying within budget 34.6%
Negotiating cost savings 29.8%
Attendee satisfaction 19.1%
Activities or other ways to make the program different or exciting 18.8%
Attrition 16.9%
12345
Staying within budget 36.6%
Negotiating cost savings 26.9%
Attrition 17.6%
Activities or other ways to make the program different or exciting 16.7%
Attendee satisfaction 16.7%
12345
Page 31
Reasons for Passing on a Considered Destination—Overall
Please think about the destinations you seriously considered but did not select for meetings that you planned in the past 2 years. Which of the following were reasons that a destination you considered was not selected for a meeting? Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Expensive hotel rates 54.7% 64.3% 68.4% 66.2%
Overall cost of holding meeting in destination 51.6% 58.0% 62.9% 58.3%
Availability of meeting facilities 37.9% 39.2% 42.3% 40.7%
Limited airport facilities and lift 42.6% 43.4% 40.8% 40.3%
Distance/geographic location 34.4% 35.7% 39.3% 35.2%
Low popularity of destination with attendees 33.2% 42.0% 37.1% 37.5%
Quality of meeting facilities 29.3% 31.5% 33.1% 37.0%
Client preference 36.7% 53.1% 31.3% 34.7%
Quality of hotels 33.6% 32.9% 28.7% 29.6%
Destination brand perception issues 26.2% 37.1% 30.9% 27.8%
Limited walkability in the destination 18.0% 21.0% 27.6% 27.3%
Poor customer service from hotel sales staff 25.4% 27.3% 27.2% 29.2%
Limited destination amenities (restaurants, entertainment, etc.)
21.1% 21.0% 22.4% 24.1%
Safety 20.7% 21.7% 23.2% 20.8%
Poor past experience with destination 22.7% 26.6% 22.8% 25.9%
Weather 23.0% 27.3% 23.2% 21.8%
Challenges of working with unions 18.0% 18.9% 15.4% 12.0%
Ambiance of the destination did not fit the meeting 16.4% 16.1% 16.5% 13.4%
Limited availability of 4 and/or 5 star hotels 18.0% 17.5% 14.0% 13.0%
The destination’s CVB did not offer incentives 7.0% 12.6% 11.4% 11.1%
Poor customer service from Convention & Visitors Bureau
7.8% 7.7% 8.5% 8.8%
Low popularity of destination with exhibitors 7.4% 9.1% 10.3% 7.9%
Street scene/vibe 6.6% 4.9% 9.6% 4.6%
Lack of a convention center 2.7% 3.5% 5.1% 3.2%
Limited services provided by Convention & Visitors Bureau
4.3% 4.2% 5.5% 5.1%
NONE OF THE ABOVE 3.1% 0.0% 2.2% 3.7%
2.1%3.9%4.4%
7.3%7.7%8.1%8.5%
13.3%15.1%15.4%
19.7%19.7%20.1%21.8%23.2%24.3%25.5%
28.4%29.0%30.7%32.4%
38.0%40.5%42.1%
56.6%61.4%
0% 20% 40% 60% 80%
NONE OF THE ABOVE
Limited services provided by CVB
Lack of a convention center
Street scene/vibe
Low popularity of destination with exhibitors
Poor customer service from CVB
The destination’s CVB did not offer incentives
Limited availability of 4 and/or 5 star hotels
Ambiance of the destination
Challenges of working with unions
Poor past experience with destination
Weather
Safety
Limited destination amenities
Poor customer service from hotel sales staff
Limited walkability in the destination
Destination brand perception issues
Quality of hotels
Client preference
Quality of meeting facilities
Low popularity of destination with attendees
Distance/geographic location
Limited airport facilities and lift
Availability of meeting facilities
Overall cost of holding meeting in destination
Expensive hotel rates
Page 32
Top 5 Reasons for Passing on a Considered Destination (by Planner)
Please think about the destinations you seriously considered but did not select for meetings that you planned in the past 2 years. Which of the following were reasons that a destination you considered was not selected for a meeting? Base: 482 Completed Surveys
Corporate Planners Third-Party Planners Association Planners SMERF Planners
Expensive hotel rates 54.7%
Overall cost of holding meeting in destination 51.6%
Limited airport facilities and lift 42.6%
Availability of meeting facilities 37.9%
Client preference 36.7%
12345
Expensive hotel rates 64.3%
Overall cost of holding meeting in destination 58.0%
Client preference 53.1%
Limited airport facilities and lift 43.4%
Low popularity of destination with attendees 42.0%
12345
Expensive hotel rates 68.4%
Overall cost of holding meeting in destination 62.9%
Availability of meeting facilities 42.3%
Limited airport facilities and lift 40.8%
Distance/geographic location 39.3%
12345
Expensive hotel rates 66.2%
Overall cost of holding meeting in destination 58.3%
Availability of meeting facilities 40.7%
Limited airport facilities and lift 40.3%
Low popularity of destination with attendees 37.5%
12345
Please think about the destinations you seriously considered but did not select for meetings that you planned in the past 2 years. Which of the following were reasons that a destination you considered was not selected for a meeting? Base: 831 Completed Surveys
Association Planners SMERF Planners
Expensive hotel rates (61.2%)
Overall cost (61.2%)
Distance / geographic location (46.9%)
Availability of meetings facilities (42.9%)
Limited airport facilities and lift (34.7%)
1
2
3
4
5
Expensive hotel rates (59.6%)
Overall cost (57.3%)
Availability of meetings facilities (41.0%)
Distance / geographic location (39.8%)
Low popularity with attendees (34.4%)
1
2
3
4
5
Reasons for Passing on a Considered Destination
This section of the report examines how meeting planners’ feel about the future of the meetings industry and the potential changes ahead—both positive and negative
Top-of-Mind Trends Impacting the Industry (OPEN-ENDED QUESTION)
What trends do you see having the biggest impact on the meetings industry in the future? Please briefly describe below. Base: 482 Completed Surveys
0.3%
0.3%
0.3%
0.3%
0.9%
1.2%
1.5%
1.8%
2.1%
2.1%
2.7%
4.5%
4.5%
6.6%
7.2%
10.2%
10.8%
20.2%
22.3%
0% 10% 20% 30%
Demand for latest technology
Attendance issues (volitility, predictability, time constraints, declines)
Lack of direct flights
Shorter lead times
Travel restrictions
Attrition/room block issues - Attendees shopping for hotel rates
Green - eco friendly meetings (demand for)
Demand for more services/creativity/innovation in meetings
Safety - security issues
Attendees expectations - More bang for buck, personal ROI
Hotel availability
Pressure on commissions
Virtual meetings -Remote connectivitiy
Attrition/room block issues - Increased use of AirBnB
Economic uncertainty
Political-related issues/problems
Mergers - Decreased leverage - bargaining power
Rising costs - budget issues
Changing technology - technology disrupting industry
Page 35
59.1%47.7%
32.0%
-22.8%-30.5% -30.3%
21.8%
14.9%
3.9%
-1.7%-1.5% -5.2%
-60%
-40%
-20%
0%
20%
40%
60%
80%
100%
Thinking about the future of the meetings industry, in the next 3 years, how do you expect the following factors related to the meetings industry to change (if at all)? Base: 482 Completed Surveys
Expected Changes in Meetings Industry (Next 3 Years)
Page 36
Thinking about the future of the meetings industry, in the next 3 years, how do you expect the following factors related to the meetings industry to change (if at all)? Base: 482 Completed Surveys
Expected Changes in Meetings Industry (continued)
Expected to improve "a lot"
or "somewhat"
Total Answering
CORP.3RD
PARTYASSOC. SMERF
Technology developed for meeting planners
80.9% 80.1% 90.2% 84.6% 82.4%
The use of data in decision making for meetings
62.7% 66.8% 58.7% 60.3% 61.6%
The professional perception of meeting planners
35.9% 38.3% 40.6% 34.2% 39.4%
The ability to calculate/demonstrate the economic impact of meetings on
the city they are held in35.3% 37.1% 42.7% 34.9% 42.6%
Attendance figures at meetings 33.6% 33.2% 36.4% 36.8% 31.9%
The number/volume of meetings held
31.5% 38.7% 38.5% 26.8% 31.9%
Meeting planners’ ability to negotiate with hotels
28.2% 27.0% 26.6% 26.8% 31.5%
Attendee pickup of the room block 17.6% 18.8% 20.3% 20.2% 20.4%
Client/meetings budget 15.8% 17.6% 20.3% 13.6% 15.7%
Expected to get "somewhat"
or "much" worse
Total Answering
CORP.3RD
PARTYASSOC. SMERF
Meeting planners’ ability to negotiate with hotels
35.5% 36.3% 45.5% 40.1% 32.9%
Client/meetings budget 32.0% 32.4% 31.5% 34.6% 31.0%
Attendee pickup of the room block
24.5% 23.8% 28.0% 29.4% 20.4%
Attendance figures at meetings 16.8% 13.3% 14.7% 16.9% 15.3%
The number/volume of meetings held
12.7% 11.7% 9.8% 13.6% 15.3%
The ability to calculate/demonstrate the
economic impact of meetings on the city they are held in
7.9% 7.0% 5.6% 6.6% 7.4%
The professional perception of meeting planners
4.8% 5.9% 7.0% 5.1% 5.6%
Technology developed for meeting planners
2.7% 2.3% 0.7% 1.8% 3.2%
The use of data in decision making for meetings
2.1% 2.0% 2.1% 2.9% 2.3%
Page 37
Meeting Planners will Increase their Reliance on
Automated or Digitized Services
Please state your general level of agreement with each of the following statement: Meeting planners will increase their reliance on services that automate or digitize the services they need. Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Strongly Agree 20.3% 13.3% 14.0% 16.2%
Agree 39.5% 44.1% 44.1% 47.2%
Neutral 29.3% 28.7% 29.0% 25.0%
Disagree 7.0% 8.4% 8.1% 6.0%
Strongly Disagree 0.0% 0.7% 0.7% 0.5%
Don't know/Not applicable
3.9% 4.9% 4.0% 5.1%
Strongly Agree, 18.5%
Agree, 42.3%
Neutral, 27.4%
Disagree, 6.2%
Strongly Disagree, 0.6%
Don't know/Not applicable, 5.0%
Page 38
“Technology - you'd better keep up or you will be obsolete.
“Analytics reporting, event
apps, gamification.”
“Technology: people want to see the venues
and be able to compare then side by side.”
“New tools to aide both event
planners and attendees”
“Data will give planners
better decision-making
ability.”
“Technology exploding faster
than we can keep up with and
engaging clients and prospects
when they have so many
choices of events to attend”
In their Words: Trends With Biggest Impact—Technology
Page 39
“Mobile apps they help attendees and
planners by making spreading the word
so much easier.”
“Technology allowing for more content to
be shared among attendees”
“Technology will have the biggest impact. Everything from using apps to
book meetings without contacting a sales person to onsite meeting apps.
Every year there are new and exciting technology advances for the
meeting industry, I feel this will only continue to improve.”
“Apps and data driven planning.”
In their Words: Trends With Biggest Impact—Applications
Page 40
“Attendees using technology more to access
meetings virtually.”
“Technology- being able to stream meetings live or watch
meetings after they happen via the internet.”
“Increase in virtual meetings decreasing attendance
and need for in-person meetings.”
“Live streaming & on demand will become much more prevalent due to
decreasing costs & more competition & improving technologies”
In their Words: Trends With Biggest Impact—Virtual Meetings
Page 41
“More attendees reserving short-term
housing rentals (Airbnb) vs. hotel rooms.”
“Housing/Airbnb, technology either
helping or hurting meeting attendees.”
“I see large first tier cities having room
block drops due to Airbnb and lower rates
offered outside the block.”
“Airbnb getting into the part of selling
rooms for groups.”
In their Words: Trends With Biggest Impact—Airbnb
This section of the report examines the current state of the shared economy in the meetings industry and its likely impact in the future
Page 43
Use of Airbnb
Have you used and/or worked with Airbnb to fill your housing needs for any meetings or events? Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Yes—I worked directly with Airbnb on housing solutions/options
3.1% 0.0% 0.4% 2.3%
Yes—I used or promoted Airbnb as a housing option to attendees but did not work directly with the company to do so
3.5% 2.1% 2.9% 4.2%
No—I considered it but didn’t pursue 17.6% 22.4% 16.2% 19.0%
No—I have not used Airbnb for housing for my meetings nor considered it
75.8% 75.5% 80.5% 74.5%
Yes—I worked directly with Airbnb on housing
solutions/options, 2.1%
Yes—I used or promoted Airbnb as a housing option to attendees but did not work
directly with the company to do so, 3.7%
No—I considered it
but didn’t pursue, 16.6%
No—I have not used Airbnb for housing for my meetings
nor considered it, 77.6%
Page 44
Likelihood of Using Airbnb as a Housing Solution (Next 2 Years)
How likely are you to use or work with Airbnb for housing solutions for the meetings and events you plan in the next 2 years? Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Certain 0.8% 0.0% 0.0% 0.9%
Very likely 4.3% 0.7% 2.2% 3.2%
Likely 5.9% 7.7% 5.9% 7.4%
Neutral—neither likely nor unlikely
32.4% 38.5% 31.3% 32.4%
Unlikely 16.8% 17.5% 15.1% 13.9%
Very Unlikely 24.6% 21.0% 27.9% 27.3%
Definitely will not 15.2% 14.7% 17.6% 14.8%16.8%
26.8%
16.2%
30.9%
5.6%
3.1%
0.6%
0% 20% 40% 60%
Definitely will not
Very Unlikely
Unlikely
Neutral—neither likely nor unlikely
Likely
Very likely
Certain
Page 45
CVBs Should Have a Strong Partnership with Airbnb
Please state your general level of agreement with each of the following statement: CVBs/DMOs should have a partnership or strong relationship with Airbnb. Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Strongly Agree 9.8% 4.9% 4.8% 8.3%
Agree 23.8% 23.1% 25.7% 23.6%
Neutral 38.7% 46.2% 41.2% 42.1%
Disagree 11.3% 11.2% 11.0% 8.8%
Strongly Disagree 4.3% 4.9% 4.8% 3.7%
Don't know/Not applicable
12.1% 9.8% 12.5% 13.4%
Strongly Agree, 7.9%
Agree, 25.1%
Neutral, 39.8%
Disagree, 9.3%
Strongly Disagree, 4.1%
Don't know/Not applicable, 13.7%
This section of the report examines the current state of the relationship between CVBs and meeting planners and explores ways this partnership can be strengthened in the future
Page 47
Destination Research Practices
In general, which of the following resources do you regularly access when researching destinations in which to hold meetings or events? Base: 482 Completed Surveys
CORP.3RD
PARTYASSOC. SMERF
ANY CVB - DMO Resource 72.3% 85.3% 88.6% 83.8%My experience planning meetings in various cities 66.8% 71.3% 65.8% 65.7%
Contact at the Convention & Visitors Bureau/Destination Marketing Organization
44.9% 66.4% 64.7% 61.6%
Word of mouth - advice from colleagues or other planners
52.3% 49.0% 51.5% 52.8%
Convention & Visitors Bureau/Destination Marketing Organization hosted event(s) participated in (including
FAM tours)50.4% 69.9% 62.1% 62.0%
Website of the Convention & Visitors Bureau/Destination Marketing Organization
40.6% 41.3% 51.5% 49.1%
General Internet search 43.4% 34.3% 41.2% 40.7%CVENT 50.4% 61.5% 34.6% 33.8%
Hotel corporate sales office 34.8% 34.3% 39.0% 30.6%Hotel local sales office 28.5% 26.6% 28.7% 29.6%
Meeting Planner Guide published by Convention & Visitors Bureau
25.4% 24.5% 28.7% 31.0%
Trade magazines or other trade publications 19.5% 16.8% 19.5% 17.6%Third party independent planning companies 19.9% 20.3% 15.1% 17.6%
Travel magazines and/or travel magazine websites (Conde Nast Traveler, Travel + Leisure, etc.)
17.2% 16.8% 15.1% 16.7%
Printed official visitor guides 10.2% 4.9% 9.6% 10.2%Trade websites (MPIWeb.org, etc.) 12.5% 7.0% 9.6% 7.4%
Social media websites (Facebook, LinkedIn, etc) 10.5% 7.7% 8.5% 10.6%Other third party event management software 7.4% 9.1% 5.5% 6.0%
STAR Service Online 2.0% 2.8% 1.5% 1.4%STARCITE 2.0% 0.7% 0.4% 0.9%
NONE OF THESE 1.2% 0.0% 0.7% 0.9%
1.0%
1.0%
1.0%
5.4%
8.9%
9.8%
10.2%
14.7%
15.1%
18.7%
26.1%
28.8%
34.6%
35.7%
42.7%
46.3%
51.7%
52.9%
53.3%
65.1%
78.6%
0% 20% 40% 60% 80% 100%
NONE OF THESE
STARCITE
STAR Service Online
Other third party event management software
Social media websites (Facebook, LinkedIn, etc)
Trade websites (MPIWeb.org, etc.)
Printed official visitor guides
Travel magazines and websites
Third party independent planning companies
Trade magazines or other trade publications
Meeting Planner Guide
Hotel local sales office
Hotel corporate sales office
CVENT
General Internet search
Website of the CVB/DMO
CVB/DMO hosted event(s) participated in
Word of mouth
Contact at the CVB/DMO
My experience planning meetings in various cities
ANY CVB - DMO Resource
Page 48
Destination Research Practices—Top 5 by Planner Type
In general, which of the following resources do you regularly access when researching destinations in which to hold meetings or events? Base: 482 Completed Surveys
Corporate Planners Third-Party Planners Association Planners SMERF Planners
ANY CVB/DMO Resource 72.3%
My experience planning (66.8%)
Word of mouth 52.3%
CVB/DMO hosted event(s) 50.4%
CVENT 50.4%
12345
ANY CVB/DMO Resource 85.3%
My experience planning 71.3%
CVB/DMO hosted event(s) 69.9%
Contact at the CVB/DMO 66.4%
CVENT 61.5%
12345
ANY CVB/DMO Resource 88.6%
My experience planning 65.8%
Contact at the CVB/DMO 64.7%
CVB/DMO hosted event(s) 62.1%
Word of mouth 51.5%
12345
ANY CVB/DMO Resource 83.8%
My experience planning 65.7%
CVB/DMO hosted event(s) 62.0%
Contact at the CVB/DMO 61.6%
Word of mouth 52.8%
12345
Page 49
15.1%
11.4%
13.9%
11.8%
6.6%
7.3%
6.6%
2.3%
3.3%
1.5%
20.1%
0% 10% 20% 30%
0
1
2
3
4
5
6
7
8
9
10 or more
CVBs Used (Past 12 Months)
How many different CVBs/DMOs have you contacted for any assistance planning your meetings or events in the PAST 12 MONTHS? Base: 482 Completed Surveys
Mean = 6.0
Mean Scores by Type
Third-party Planners
Association Planners
SMERF Planners
Corporate Planners
10.7
5.1
3.5
4.9
Page 50
The CVB is the Destination Expert
Please state your general level of agreement with each of the following statement: The CVB/DMO is the most expert resource on their destination Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Strongly Agree44.1% 55.2% 52.6% 46.8%
Agree34.8% 35.0% 33.8% 34.3%
Neutral12.5% 6.3% 7.0% 10.6%
Disagree1.6% 0.7% 0.4% 0.9%
Strongly Disagree1.6% 2.1% 2.6% 2.8%
Don't know/Not applicable5.5% 0.7% 3.7% 4.6%
Strongly Agree, 47.9%
Agree, 33.2%
Neutral, 10.6%
Disagree, 1.2%
Strongly Disagree, 2.1%
Don't know/Not applicable, 5.0%
Page 51
Importance of CVBs to Meetings Industry
In terms of their overall importance to the meetings industry, how important are DMOs/CVBs? Base: 482 Completed Surveys
CORP.3RD
PARTYASSOC. SMERF
Very important 54.3% 69.9% 68.0% 62.0%
Somewhat Important 32.4% 25.2% 27.6% 30.1%
Neither important nor unimportant
9.4% 0.7% 2.2% 6.0%
Mostly unimportant 2.7% 2.8% 1.1% 0.9%
Totally unimportant 1.2% 1.4% 1.1% 0.9%1.0%
1.7%
7.5%
29.5%
60.4%
0% 20% 40% 60% 80%
Totally unimportant
Mostly unimportant
Neither important norunimportant
Somewhat Important
Very important
Page 52
0.4%
3.5%
44.4%
34.4%
17.2%
0% 20% 40% 60%
Much less important
Less important
Neither more nor lessimportant
More important
Much more important
The Changing Importance of CVBs
In terms of their overall importance to the meetings industry, are DMOs/CVBs becoming more or less important? Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Much more important 14.5% 20.3% 21.3% 19.4%
More important 34.4% 40.6% 36.4% 35.6%
Neither more nor less important
46.1% 38.5% 39.0% 40.3%
Less important 4.7% 0.7% 2.9% 4.2%
Much less important 0.4% 0.0% 0.4% 0.5%
51.6%
3.9%
Page 53
Please state your general level of agreement with each of the following statement: From a service standpoint, CVBs/DMOs are typically willing to go above and beyond in order to ensure a meeting/event’s success. Base: 482 Completed Surveys
CVBs are Willing to Go Above & Beyond to Ensure a
Meeting’s Success
CORP. 3RD PARTY ASSOC. SMERF
Strongly Agree 32.4% 37.8% 40.4% 36.1%
Agree 38.3% 41.3% 39.3% 37.5%
Neutral 19.5% 16.1% 12.9% 16.2%
Disagree 1.6% 2.1% 1.8% 1.9%
Strongly Disagree 2.0% 1.4% 2.2% 2.8%
Don't know/Not applicable 6.3% 1.4% 3.3% 5.6%
Strongly Agree, 36.7%
Agree, 38.4%
Neutral, 15.8%
Disagree, 1.5%
Strongly Disagree, 2.3%
Don't know/Not applicable, 5.4%
Page 54
The Importance of CVB Assistance
How important is it to you that hotels bring the CVB in to assist in servicing your meeting or event? Base: 482 Completed Surveys
9.1%
3.5%
2.7%
5.8%
4.6%
17.2%
10.4%
14.7%
13.3%
5.8%
12.9%
0% 10% 20% 30%
0 - Zero importance
1
2
3
4
5
6
7
8
9
10 - Critically important
Mean = 6.8
Mean Scores by Type
Third-party Planners
Association Planners
SMERF Planners
Corporate Planners
7.3
7.3
6.6
7.0
Page 55
The CVB can Match Planners with Venues and Vendors
Please state your general level of agreement with each of the following statement: CVB/DMO staff can match meeting planners with the appropriate venues and vendors for their meeting Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERF
Strongly Agree35.2% 45.5% 45.2% 42.1%
Agree44.9% 44.8% 41.9% 41.2%
Neutral12.5% 7.0% 6.3% 7.4%
Disagree1.6% 1.4% 0.7% 1.9%
Strongly Disagree1.2% 1.4% 2.2% 2.3%
Don't know/Not applicable4.7% 0.0% 3.7% 5.1%
Strongly Agree, 41.5%
Agree, 41.5%
Neutral, 9.1%
Disagree, 1.2%
Strongly Disagree, 1.9%
Don't know/Not applicable, 4.8%
Top-of-Mind Benefits/Services Offered by CVBs (OPEN-ENDED QUESTION)
Please think of the value, benefits and services offered to meeting planners by Convention & Visitors Bureaus. What are the value, benefits and services offered by Convention & Visitors Bureaus that first come to mind? Base: 482 Completed Surveys
2.1%2.3%2.9%
4.6%5.2%5.4%6.0%
7.5%9.8%
12.2%12.9%13.1%13.7%13.9%
15.4%15.8%16.6%16.8%
21.0%25.5%
57.9%
0% 20% 40% 60% 80%
Airlift informationActivities/attractions information
Events calendarGround transportation assistance
Help planning offsite eventsEntertainment information
Help making meeting afforadableOne-stop shop/Main POC
Help sourcing meeting venuesHelp sourcing vendors
Help negotiating discounts/incentives/ratesPartner/advocate in meeting planning
RFP distribution resourceHelp with local contacts/connections
Help with on-site services/staffing/assistanceHotel/site selection assistance
Collateral/discounts for attendeesIncentive packages/financial assistance
Advertising/marketing/attendance building assetsOrganize site visits
Destination expertise
Most Important Services CVBs Provide
From your perspective, what are the most important benefits and services a DMO/CVB can provide you as a meeting planner? (Select all that apply) Base: 482 Completed Surveys
CORP. 3RD PARTY ASSOC. SMERFPersonalized hotel selection assistance 40.2% 49.7% 53.3% 50.5%
Incentive packages to hold your meeting/event in their city/destination
45.7% 61.5% 51.5% 48.6%
RFP distribution 30.9% 42.0% 48.5% 49.1%Personalized venue selection assistance 35.5% 42.0% 44.1% 43.5%
Advice/recommendations for vendor selection 35.9% 43.4% 39.0% 35.2%Local events calendar 41.4% 38.5% 33.1% 37.5%
Comprehensive hotel directory and meetings space information 31.6% 30.1% 38.2% 37.5%
Dedicated destination experts on staff to provide meeting planners assistance
34.8% 38.5% 39.0% 35.2%
Digital marketing materials (images, e-postcards, e-brochures, micro-sites, etc.)
31.6% 41.3% 41.9% 37.0%
Welcome signage for attendees (i.e. at airport, on streets outside meeting venue)
32.0% 39.9% 40.1% 37.0%
Attendee discount programs (in local businesses) 29.7% 32.9% 35.7% 35.2%Printed destination guidebooks for attendees 27.0% 26.6% 32.7% 36.6%
Assistance negotiating with hotels and/or other partners 26.2% 28.7% 37.5% 36.6%
Connections to the local community 31.3% 36.4% 32.7% 31.5%Acting as an "on the ground" representative of my meeting 25.0% 29.4% 32.4% 31.9%
Assistance in working with local government (i.e. securing permits)
24.2% 29.4% 24.6% 26.9%
Convention calendar 27.3% 25.2% 20.2% 21.8%
Attendance building tools 17.6% 28.7% 27.6% 20.4%
Online meetings-related business directory for researching vendors
16.0% 19.6% 20.6% 16.2%
Connection to market-specific resources (i.e., industry leaders, local experts)
19.5% 21.7% 22.4% 19.9%
Housing services 12.9% 11.9% 15.1% 17.6%Printed meeting planner guide 10.9% 11.9% 16.2% 15.7%
Pre or Post Economic Impact reporting 10.2% 13.3% 16.5% 13.4%
Recommendations/introductions to conference/event speakers 13.3% 15.4% 17.3% 13.9%Pre/Post itinerary content 11.3% 14.7% 14.3% 13.0%
Participation in overall meeting strategy 10.2% 10.5% 11.4% 13.9%
Other 1.6% 1.4% 0.7% 1.4%
1.5%9.5%
11.6%12.7%12.7%12.9%
15.1%18.9%19.5%19.5%21.2%22.4%
27.6%29.9%
31.7%32.2%32.8%33.6%34.9%35.1%36.3%36.5%36.7%
40.5%42.1%
44.0%47.9%
0% 20% 40% 60%
OtherParticipation in overall meeting strategy
Pre/Post itinerary contentRecommendations/introductions to speakers
Pre or Post Economic Impact reportingPrinted meeting planner guide
Housing servicesConnection to market-specific resources
Online meetings-related business directoryAttendance building tools
Convention calendarAssistance in working with local governmentActing as an "on the ground" representative
Connections to the local communityAssistance negotiating with hotels
Printed destination guidebooks for attendeesAttendee discount programs (in local businesses)
Welcome signage for attendeesDigital marketing materials
Dedicated destination expertsComprehensive hotel directory
Local events calendarAdvice/recommendations for vendor selection
Personalized venue selection assistanceRFP distribution
Incentive packagesPersonalized hotel selection assistance
Page 58
Preferred Method of Contact
How would you generally prefer to be solicited by Convention & Visitors Bureau sales teams? (Select all that apply) Base: 482 Completed Surveys
CORP.3RD
PARTYASSOC. SMERF
Email newsletters and updates 54.7% 53.8% 55.9% 50.5%
Meetings at tradeshows and exhibitions
54.7% 65.0% 57.7% 55.1%
Promotional packages mailed to me 28.1% 30.8% 29.4% 37.5%
Phone discussions/conference calls 25.0% 32.9% 27.9% 30.1%
Meetings at my office 22.3% 20.3% 26.8% 19.0%
Social media updates 12.9% 14.0% 13.2% 14.8%
NONE 18.0% 11.2% 15.1% 19.4%
52.7% 52.3%
29.0%24.7% 23.4%
12.2%
19.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Page 59
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0 - Zerolikelihood
1 2 3 4 5 6 7 8 9 10 - Extremelyhigh likelihood
Again, when you are planning a meeting or event in a destination in which you have past experience, how likely are you to reach out to a DMO/CVB for assistance? Now, when you are planning a meeting or event in a destination in which you have no prior experience, how likely are you to reach out to a DMO/CVB for assistance? Base: 482 Completed Surveys
No past experience
18.7%0 - 3 57.9%
7 - 10
Likelihood to Reach out to a CVB for Assistance(PAST vs. NO PAST EXPERIENCE in the destination)
6.0%0 - 3
78.8%7 - 10
Past experience
Page 60
CORP.3RD
PARTYASSOC. SMERF
Local events calendar 53.5% 50.3% 48.9% 52.8%
Welcome signage for attendees (i.e. at airport, on streets outside meeting venue)
43.8% 51.0% 55.1% 51.4%
Printed destination guidebooks for attendees 38.3% 49.0% 53.3% 56.0%
Incentive packages to hold your meeting/event in their city/destination 41.8% 56.6% 50.0% 50.9%
RFP distribution 34.0% 41.3% 50.0% 44.9%
Personalized hotel selection assistance 38.3% 46.2% 49.3% 45.4%
Digital marketing materials 40.2% 53.8% 52.9% 45.8%
Attendee discount programs (in local businesses) 36.7% 51.0% 48.2% 49.5%
Comprehensive hotel directory and meetings space information 36.7% 32.2% 38.6% 44.9%
Advice/recommendations for vendor selection 37.5% 42.0% 40.4% 34.7%
Connections to the local community 35.9% 37.8% 36.8% 38.0%
Personalized venue selection assistance 34.4% 38.5% 38.2% 39.4%
Assistance negotiating with hotels and/or other partners 25.8% 30.8% 35.7% 33.3%
Dedicated destination experts on staff to provide meeting planners assistance
30.5% 32.9% 33.5% 36.6%
Acting as an "on the ground" representative of my meeting 23.4% 26.6% 29.0% 29.2%
Online meetings-related business directory for researching vendors 20.3% 20.3% 20.2% 19.9%
Assistance in working with local government (i.e. securing permits) 21.1% 25.9% 21.7% 24.5%
Convention calendar 25.0% 23.8% 20.2% 19.4%
Printed meeting planner guide 16.4% 18.9% 23.2% 23.1%
Attendance building tools 17.6% 28.0% 24.3% 21.3%
Pre/Post itinerary content 16.4% 18.2% 19.9% 20.8%
Connection to market-specific resources (i.e., industry leaders, local experts)
16.0% 18.2% 19.5% 18.5%
Housing services 11.7% 8.4% 12.1% 16.2%
Recommendations/introductions to conference/event speakers 13.3% 16.1% 15.8% 12.5%
Pre or Post Economic Impact Reporting 7.0% 10.5% 14.0% 11.6%
Participation in overall meeting strategy 6.3% 5.6% 8.5% 9.7%
Other 1.6% 0.7% 0.4% 0.5%
NONE OF THESE 1.6% 0.7% 0.4% 0.5%
Mid-Sized Meetings: CVB Resources They’re Likely to Use
Imagine you are planning a medium-sized, in-house meeting. Which of the following services provided by a DMO/CVB would you be likely to use? (Select all that apply) Base: 482 Completed Surveys
1.0%1.0%
7.1%11.6%12.9%13.1%
16.4%16.4%17.8%18.5%19.9%20.3%21.0%
25.3%30.7%32.6%34.6%34.9%36.9%
40.9%41.5%42.7%42.9%44.4%45.6%47.5%48.3%
51.7%
0% 20% 40% 60%
NONE OF THESE
Other
Participation in overall meeting strategy
Pre or Post Economic Impact Reporting
Recommendations/introductions to conference/event speakers
Housing services
Connection to market-specific resources
Pre/Post itinerary content
Attendance building tools
Printed meeting planner guide
Convention calendar
Assistance in working with local government
Online meetings-related business directory for researching vendors
Acting as an "on the ground" representative of my meeting
Dedicated destination experts
Assistance negotiating with hotels and/or other partners
Personalized venue selection assistance
Connections to the local community
Advice/recommendations for vendor selection
Comprehensive hotel directory and meetings space information
Attendee discount programs (in local businesses)
Digital marketing materials
Personalized hotel selection assistance
RFP distribution
Incentive packages to hold your meeting/event in their city/destination
Printed destination guidebooks for attendees
Welcome signage for attendees
Local events calendar
Page 61
CVB’s Influence Over the Following (Top-Two Box Score)
How much influence do CVBs have over each of the following? Please use the 5-point scale where “1” represents “No influence” and “5” represents “Significant influence.” Base: 482 Completed Surveys
TOP TWO BOX SCORE CORP. 3RD PARTY ASSOC. SMERF
Their members 52.7% 55.2% 54.8% 56.9%
Hotel sales and marketing staff 37.5% 38.5% 43.8% 44.4%
Local officials/government 40.2% 39.2% 36.8% 38.4%
Group room rates at hotels 27.7% 19.6% 29.4% 35.6%33.4%
36.3%
42.1%
53.5%
0% 20% 40% 60%
Group room rates at hotels
Local officials/government
Hotel sales and marketingstaff
Their members
Page 62
How CVBs Can Improve
Please state your general level of agreement to each of the following statements. (Select all that apply) Base: 482 Completed Surveys
TOP TWO BOX SCORE CORP. 3RD PARTY ASSOC. SMERF
If national hotel sales offices worked closely with the local DMOs/CVBs,
meeting planners would benefit79.7% 78.3% 83.5% 78.2%
CVBs could help meeting planners by being ready to play an active role in negotiating or determining revenue
structures
68.4% 66.4% 67.6% 72.2%
The incentives offered by the local CVB/DMO—such as credits and
hosted receptions—are “deal breakers”; I would choose another
destination if there was no or a dissatisfactory incentive
34.0% 33.6% 33.1% 33.8%10.4%
23.2%
39.0%
21.6%
45.0%
42.9%
0% 20% 40% 60% 80% 100%
The incentives offered by the local CVB/DMO—such as credits and hosted
receptions—are “deal breakers”; I would choose another destination if there was
no or a dissatisfactory incentive
CVBs could help meeting planners bybeing ready to play an active role innegotiating or determining revenue
structures
If national hotel sales offices workedclosely with the local DMOs/CVBs,
meeting planners would benefit
Strongly Agree Agree
Page 63
Impact on Likelihood to use CVBs (Top-Two Box Score)
What impact do each of the following have on the likelihood you will use CVBs more? Please use the 5-point scale where “1” represents “No impact” and “5” represents “Significant impact.” Base: 482 Completed Surveys
TOP TWO BOX SCORE CORP. 3RD PARTY ASSOC. SMERF
Act as a partner more than sell--be an account manager rather than
just sales69.1% 76.2% 75.0% 69.9%
Guarantee a meeting with me to really understand my meeting
and/or business44.5% 47.6% 49.3% 47.2%
Have a CVB-industry wide set of standard services processes
45.3% 57.3% 45.6% 46.3%
Have a CVB-industry wide set of standard sales processes
39.8% 50.3% 41.2% 42.6%
Provide economic impact estimates of my meetings
34.0% 39.2% 41.2% 35.6%36.3%
40.2%
43.8%
46.9%
69.9%
0% 20% 40% 60% 80%
Provide economic impact estimates ofmy meetings
Have a CVB-industry wide set ofstandard sales processes
Have a CVB-industry wide set ofstandard services processes
Guarantee a meeting with me to reallyunderstand my meeting and/or business
Act as a partner more than sell--be anaccount manager rather than just sales
This section summarizes meeting planners’ perceptions of the performance of the CVB industry as a partner, as well as measures how engaged meeting planners are with CVBs. These findings are shown
in the aggregate (Page 62-63) and then broken out by meeting planner type (Page 64-71).
31.7%
36.1%
40.5%
49.4%
51.5%
55.2%
56.8%
58.1%
58.9%
61.8%
62.2%
64.5%
66.4%
68.5%
71.2%
76.6%
0% 20% 40% 60% 80% 100%
Providing a way to report the economic impact of my meetings/event
Continuing to be engaged in my business after my meeting/event
Assisting with negotiations
Anticipating and being prepared for issues that may arise
Supporting the marketing of my meetings/events
Connecting me with important contacts in the destination
Acting as a true partner, not just as sales people
Understanding my organization's/client's business goals
Keeping up with changes in the meetings industry and adapting their styles towards these changes
Providing assistance at multiple stages of the meeting planning and execution process
Being transparent in communications and recommendations
Giving me a point person/people in their organization whose experience fits my needs
Coming up with thoughtful solutions to issues
Providing a superior, high level of service
Treating me as an important customer
Exhibiting ethical behavior
CVB Scorecard—Total Aggregate (Top-Two Box Score: 4-5 on 5-point Scale)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: All respondents. 482 Completed Surveys
CVB Scorecard—Total Aggregate (Grade Based on Mean Score)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: All respondents. 832 Completed Surveys
Exhibiting ethical behavior A+
Treating me as an important customer A
Providing a superior, high level of service A-
Giving me a point person/people in their organization whose experience fits my needs
A-
Coming up with thoughtful solutions to issues A-
Providing assistance at multiple stages of the meeting planning and execution process
B+
Being transparent in communications and recommendations
B+
Keeping up with changes in the meetings industry and adapting their styles towards these changes
B+
Understanding my organization's/client's business goals
B+
Acting as a true partner, not just as sales people B
Connecting me with important contacts (vendors, community leaders, government officials, etc.) in the destination
B
Supporting the marketing of my meetings/events B
Anticipating and being prepared for issues that may arise
B-
Assisting with negotiations C+
Continuing to be engaged in my business after my meeting/event
C+
Providing a way to report the economic impact of my meetings/event
C
30.5%
34.0%
38.7%
47.3%
51.2%
52.3%
53.1%
53.9%
57.4%
59.8%
60.5%
62.1%
64.5%
66.8%
68.8%
74.6%
0% 20% 40% 60% 80% 100%
Providing a way to report the economic impact of my meetings/event
Continuing to be engaged in my business after my meeting/event
Assisting with negotiations
Anticipating and being prepared for issues that may arise
Supporting the marketing of my meetings/events
Understanding my organization's/client's business goals
Connecting me with important contacts in the destination
Acting as a true partner, not just as sales people
Providing assistance at multiple stages of the meeting planning and execution process
Keeping up with changes in the meetings industry and adapting their styles towards these changes
Being transparent in communications and recommendations
Giving me a point person/people in their organization whose experience fits my needs
Coming up with thoughtful solutions to issues
Providing a superior, high level of service
Treating me as an important customer
Exhibiting ethical behavior
CVB Scorecard—Corporate Planners (Top-Two Box Score: 4-5 on 5-point Scale)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: Corporate Planners. 256 Completed Surveys
CVB Scorecard—Corporate Planners (Grade Based on Mean Score)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: Corporate Planners. 256 Completed Surveys
Exhibiting ethical behavior A+
Treating me as an important customer A
Providing a superior, high level of service A-
Coming up with thoughtful solutions to issues A-
Giving me a point person/people in their organization whose experience fits my needs
B+
Being transparent in communications and recommendations
B+
Keeping up with changes in the meetings industry and adapting their styles towards these changes
B+
Providing assistance at multiple stages of the meeting planning and execution process
B
Acting as a true partner, not just as sales people B
Connecting me with important contacts (vendors, community leaders, government officials, etc.) in the destination
B
Understanding my organization's/client's business goals
B
Supporting the marketing of my meetings/events B-
Anticipating and being prepared for issues that may arise
B-
Assisting with negotiations C+
Continuing to be engaged in my business after my meeting/event
C
Providing a way to report the economic impact of my meetings/event
C
29.4%
35.0%
37.1%
46.2%
49.7%
51.0%
58.7%
61.5%
62.2%
65.7%
65.7%
66.4%
69.9%
69.9%
70.6%
82.5%
0% 20% 40% 60% 80% 100%
Providing a way to report the economic impact of my meetings/event
Assisting with negotiations
Continuing to be engaged in my business after my meeting/event
Anticipating and being prepared for issues that may arise
Supporting the marketing of my meetings/events
Connecting me with important contacts in the destination
Understanding my organization's/client's business goals
Keeping up with changes in the meetings industry and adapting their styles towards these changes
Acting as a true partner, not just as sales people
Providing assistance at multiple stages of the meeting planning and execution process
Being transparent in communications and recommendations
Giving me a point person/people in their organization whose experience fits my needs
Coming up with thoughtful solutions to issues
Treating me as an important customer
Providing a superior, high level of service
Exhibiting ethical behavior
CVB Scorecard—Third Party Planners (Top-Two Box Score: 4-5 on 5-point Scale)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: Third Party Planners. 143 Completed Surveys
CVB Scorecard—Third Party Planners (Grade Based on Mean Score)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: Third Party Planners. 213 Completed Surveys
Exhibiting ethical behavior A+
Treating me as an important customer A
Providing a superior, high level of service A-
Coming up with thoughtful solutions to issues A-
Giving me a point person/people in their organization whose experience fits my needs
A-
Keeping up with changes in the meetings industry and adapting their styles towards these changes
A-
Being transparent in communications and recommendations
B+
Providing assistance at multiple stages of the meeting planning and execution process
B+
Connecting me with important contacts (vendors, community leaders, government officials, etc.) in the destination
B+
Understanding my organization's/client's business goals
B+
Acting as a true partner, not just as sales people B
Supporting the marketing of my meetings/events B
Anticipating and being prepared for issues that may arise
B
Continuing to be engaged in my business after my meeting/event
C+
Assisting with negotiations C+
Providing a way to report the economic impact of my meetings/event
C
32.4%
37.9%
38.6%
50.0%
54.0%
54.8%
59.2%
61.0%
64.0%
65.4%
66.2%
67.3%
70.2%
71.7%
73.2%
80.5%
0% 20% 40% 60% 80% 100%
Providing a way to report the economic impact of my meetings/event
Continuing to be engaged in my business after my meeting/event
Assisting with negotiations
Anticipating and being prepared for issues that may arise
Supporting the marketing of my meetings/events
Connecting me with important contacts in the destination
Keeping up with changes in the meetings industry and adapting their styles towards these changes
Acting as a true partner, not just as sales people
Understanding my organization's/client's business goals
Being transparent in communications and recommendations
Providing assistance at multiple stages of the meeting planning and execution process
Giving me a point person/people in their organization whose experience fits my needs
Providing a superior, high level of service
Coming up with thoughtful solutions to issues
Treating me as an important customer
Exhibiting ethical behavior
CVB Scorecard—Association Planners (Top-Two Box Score: 4-5 on 5-point Scale)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: Association Planners. 272 Completed Surveys
CVB Scorecard—Association Planners (Grade Based on Mean Score)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: Association Planners. 272 Completed Surveys
Exhibiting ethical behavior A+
Treating me as an important customer A
Providing a superior, high level of service A-
Coming up with thoughtful solutions to issues A-
Giving me a point person/people in their organization whose experience fits my needs
A-
Providing assistance at multiple stages of the meeting planning and execution process
A-
Being transparent in communications and recommendations
B+
Understanding my organization's/client's business goals
B+
Keeping up with changes in the meetings industry and adapting their styles towards these changes
B+
Acting as a true partner, not just as sales people B+
Supporting the marketing of my meetings/events B
Connecting me with important contacts (vendors, community leaders, government officials, etc.) in the destination
B
Anticipating and being prepared for issues that may arise
B
Assisting with negotiations C+
Continuing to be engaged in my business after my meeting/event
C+
Providing a way to report the economic impact of my meetings/event
C
30.6%
37.0%
38.0%
48.1%
49.5%
53.7%
55.6%
56.9%
59.7%
59.7%
60.2%
64.4%
65.7%
68.5%
69.4%
78.7%
0% 20% 40% 60% 80% 100%
Providing a way to report the economic impact of my meetings/event
Continuing to be engaged in my business after my meeting/event
Assisting with negotiations
Anticipating and being prepared for issues that may arise
Supporting the marketing of my meetings/events
Connecting me with important contacts in the destination
Acting as a true partner, not just as sales people
Keeping up with changes in the meetings industry and adapting their styles towards these changes
Understanding my organization's/client's business goals
Providing assistance at multiple stages of the meeting planning and execution process
Being transparent in communications and recommendations
Giving me a point person/people in their organization whose experience fits my needs
Coming up with thoughtful solutions to issues
Treating me as an important customer
Providing a superior, high level of service
Exhibiting ethical behavior
CVB Scorecard—SMERF Planners (Top-Two Box Score: 4-5 on 5-point Scale)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: SMERF Planners. 216 Completed Surveys
CVB Scorecard—SMERF Planners (Grade Based on Mean Score)
Question: Please rate the Convention & Visitors Bureau industry on each of the following, based on your knowledge of and recent experiences with these organizations. Base: Association Planners. 216 Completed Surveys
Exhibiting ethical behavior A+
Treating me as an important customer A
Providing a superior, high level of service A-
Giving me a point person/people in their organization whose experience fits my needs
A-
Coming up with thoughtful solutions to issues A-
Keeping up with changes in the meetings industry and adapting their styles towards these changes
B+
Providing assistance at multiple stages of the meeting planning and execution process
B+
Understanding my organization's/client's business goals
B+
Being transparent in communications and recommendations
B+
Acting as a true partner, not just as sales people B
Connecting me with important contacts (vendors, community leaders, government officials, etc.) in the destination
B
Supporting the marketing of my meetings/events B
Anticipating and being prepared for issues that may arise
B
Continuing to be engaged in my business after my meeting/event
C+
Assisting with negotiations C+
Providing a way to report the economic impact of my meetings/event
C
The 2020 Edition of The CVB and the Future of the Meetings Industry Study
Report of Findings will be available in Fall 2020.
For more information and to sign up to have meeting planners’ perceptions of your destination tracked in this research, please
go to DestinationAnalysts.com/research/meetings