University of Wisconsin-Madison Complete campus coverage since 1892 dailycardinal.com Thursday, February 3, 2011l

“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”

photos by ben pierson and lorenzo zemella/the daily cardinal

With classes canceled students flocked to Bascom hill for a snowball fight Wednesday, while much of Madison dug itself out from under tuesday’s blizzard.

Walker pledges reduced deficit in State of the State address

ben pierson/the daily cardinal

Gov. Scott Walker said Wisconsin needs “swift corrective action” to reduce the state’s deficit in his State of the State address tuesday.

by patrick trickerthe daily cardinal

Despite blizzard conditions that caused state emergencies in 29 counties, Gov. Scott Walker delivered his State of the State address Tuesday, calling for bipartisan unity to solve Wisconsin’s sluggish economy and budget problems.

“We can no longer afford to turn a blind eye to the tough decisions ahead,” Walker said. “Without swift corrective action, entitlement programs and legacy costs will eat up more and more of the operating budget. Failure to act only makes the problems worse in the future.”

The governor applauded special session leg-islation that cut taxes and reduced frivolous lawsuits, but said more work needs to be done. Walker promised to fix the budget deficit by reforming public employee benefits, entitle-ment programs, regulation laws and the state’s relationship with local government, although

he gave few specifics about what would be cut. “It is in these budgets where rhetoric meets

reality, where we will show that we will make the tough decisions now to lay the foundation for future economic growth,” Walker said. “During the present downturn, Wisconsin’s proud tra-dition of responsible budgeting gave way to repeated raids on segregated funds, excessive bor-rowing for operations and an addiction to one-time federal dollars. These are no longer options.”

Wisconsin faces a $200 million shortfall in the current budget and a projected $3 billion shortfall in the next biennial budget starting on July 1. Those deficits will have to be fixed because the state constitution mandates a balanced budget, according to UW-Madison professor of public affairs Andrew Reschovsky.

“Around the country, these are big prob-

thousands take to Bascom for snowball fight as storm shuts down campusby Kayla Johnsonthe daily cardinal

At 6 p.m. Tuesday, the UW-Madison campus erupted with cries of “Snow day!” as students rushed to sledding hills and liquor stores to celebrate their day off.

The university resumed classes Thursday, after drifted snow was cleared from campus roads, parking lots and walkways.

An estimated 3,500 students, as well as Chancellor Biddy Martin, converged on Bascom Hill Wednesday for a snowball fight between Southeast and Lakeshore Residence Halls.

“The entire hill was packed from both

sides, I had a blast. There were quite a few battle wounds. I saw bloody noses and black eyes,” said freshman Haley Hensen, who suffered a bloody nose of her own during the fight. “I’d highly rec-ommend it. Anytime there is a campus-wide snowball fight, everyone should go. It’s a great time.”

After Martin announced classes were canceled for Wednesday, long lines of stu-dents were reported at local businesses like Regent Street Liquor, where they stocked up on alcohol to celebrate the day off.

“There were just so many people, the store couldn’t handle it. The line was out the door at points,” senior Sam Jonas said. “That was right when they announced [the snow day]. I can’t imagine how busy it would be an hour later.”

students rejoice in canceled classes

INSIDE: The blizzard caused problems for a number of Madison services and impacted much of Wisconsin. Read more on page 3.

sots page 3

Wal-mart’s new line of anti-aging makeup marketed for tweens is deplorable

opinion paGe 6l

badgers blitz boilermakers before blizzardryan evans contributes go-ahead jumper, emphatic dunk in final minute sports paGe 8l

page twofriDAY:partly cloudyhi 22º / lo 14º

tODAY:sunnyhi 13º / lo 2º

I t is my immense displeasure to unveil to all of you faith-ful readers another tragic

fate that has befallen me this year: the loudest neighbors imag-inable living directly above my apartment. When I say “loudest imaginable,” I mean LOUDEST IMAGINABLE. Some of you may contest my argument, and if you do, I challenge you to come visit me at my humble abode for a mere fifteen minutes. That should suffice to have you com-pletely convinced that whatever bothersome loud-asses you live near, my neighbors are worse.

Upon moving in, my roomies and I noticed that the people above us were strikingly loud and irksome. We figured the reason was simply that they were set-tling into their new pad and the noise was probably a combina-

tion of them playing vigorous drinking games and grappling with where exactly to put their futon. However, the drinking games must have involved body slamming the losers repeatedly because our ceiling was quite lit-erally shaking.

After a couple weeks of count-less sleepless nights due to the sumo-wrestling match taking place directly above my bunk, I began to get a bit peeved. My sleep is extraordinarily important to me, and each time I was on the brink of unconscious bliss, BAM! Someone just dropped a bowling ball and/or a 300-pound body. Clearly, this could not continue.

One evening, we sent up one of our friends who wasn’t living with us to scope out the scene, and see if it really was World War II up there, or if maybe our ceilings were just incredibly thin. They claimed that they were not stomp-ing, wrestling, running, falling or doing any other kind of physi-cal activity that would produce considerable noise, so we decided our apartment building was just

cheap. Definitely not the case. After sitting for extended peri-

ods of time in various friends’ apartments who also live in the same complex, we realized that no one else was experiencing the same problem. Now I was getting piqued. They had totally lied to us and were clearly performing acrobatic routines ere’ day! I also would like to point out that this noise does not only happen in the afternoons or at night. It begins roughly at 8 a.m. and continues until literally 5 a.m. One day I was up for that long listening to it. I was a bit testy the next day to say the least.

One night, while we were entertaining some classy folks with a nice Disney movie and tasty treats, we were interrupted by an unrelenting banging noise coming from up above. You know in movies when a couple is sleep-ing in one hotel room and can hear the people next door bang-ing against the bed while doin’ the deed? That distinct noise was the exact banging we were hearing. Now, I’m totally cool

with people makin’ whoopee—you need to release your uncon-scious desires after a long week at school—but I most definitely do not want to overhear two people fornicating during “Aladdin.”

It’s pretty clear that these neighbors of ours cannot per-form any activity—from walking across the room to taking a dip in the tub—without somehow rumbling our ceiling and making me want to swear off civilization forever and live isolated in the woods. This semester, rather than sit idly in my wretched condi-tion, I think I will start to imple-ment counterattacks. I’m think-ing something along the lines of becoming certified in Judo and takin’ some bitches down. Or I could always do the typical light a bag of shit on fire outside their door. However, that could pres-ent a fire hazard for my apart-ment as well.

How are your neighbors? Worse than this or are you on a knock-knock “can I borrow a cup of sugar” basis? E-mail Rebecca at alt2@wisc.edu.

2 • Thursday, February 3, 2011 dailycardinal.com/page-two

Recurrent day/nightmares on Gerry CourtREbECCa altctrl+alt+delete

THE DEER CARDINAL says

loREnzo zEmElla/The daily cardinal

SPARTA!!

Snow slinging, lunch tray schlepping gladiators overtake Bascom Hill

Corrections or clarifications? Call The Daily Cardinal office at 608-262-8000 or send an e-mail to edit@dailycardinal.com.

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Editorial BoardHannah Furfaro • Miles Kellerman

Emma Roller • Samuel Todd Stevens Parker Gabriel • Dan Tollefson

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Board of DirectorsMelissa Anderson, PresidentEmma Roller • Cole Wenzel Parker Gabriel • Vince Filak

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Editor in Chief Emma Roller

Managing EditorParker Gabriel

newsdailycardinal.com/news Thursday, February 3, 2011 3l

By Maggie DeGroot and Scott GirardThe daily cardinal

The Tuesday night snowstorm that forced Gov. Scott Walker to declare a state of emergency dropped over a foot of snow in parts of southeastern Wisconsin, closing highways, school and business.

All Madison city offices with the exception of police stations, fire stations and Streets Division offices were closed Wednesday.

Authorities had to close por-tions of Interstate 94, Interstate

43 and other highways in the morning hours due to snow accu-mulation. Some exit ramps are still not cleared.

The storm also caused 29 Wisconsin counties and 12 UW system schools to close for parts of Tuesday and all day Wednesday.

However, the state Legislature braved the weather and convened at the Capitol for the day.

Madison Metro buses were not in operation for all of Wednesday, but resumed services Thursday.

Madison Streets Division super-

intendent Al Schumacher said snow plow trucks were out Tuesday night into Wednesday, but many streets filled back with snow right after being plowed. Schumacher said the city hopes to catch up Thursday and Friday.

All city meetings including the Urban Design Commission and Housing Committee were also can-celed due to the blizzard.

The Dane County Regional Airport remained open Wednesday morning despite receiving around 15 inches of snow.

lems,” Reschovsky said. “New York, California, Nevada [and] Arizona have much more serious deficit problems than we do.”

Immediately following the speech, Assembly Minority Leader Peter Barca, D-Kenosha, gave the Democrats’ rebuttal, criticizing the governor for not focusing enough on the econ-

omy during the special session and calling for an economic summit to develop an agenda for job creation.

“There’s a lost opportunity here,” Barca said. “The special session, after all, was called to deal with an economic emergency. We have businesses that are going under. We have people who are unemployed. And they’re looking for help immediately.”

sots from page 1

UW system stresses working with WalkerBy Scott GirardThe daily cardinal

UW system leaders undoubt-edly watched Gov. Scott Walker’s State of the State address with keen interest Tuesday as Walker spoke about possible cuts to the state budget.

UW System Board of Regents President Charles Pruitt and UW System President Kevin P. Reilly issued a statement that stressed working together with the gover-nor and state Legislature to meet state and university goals.

“We are committed to work-ing with Governor Walker and Legislators from both parties to forge a new State/University part-nership,” the statement said.

Such a framework will make it easier for the UW System to

attract the best professors and researchers, according to the statement. With Walker set to present his budget to the state Legislature Feb. 22, UW-Madison Chancellor Biddy Martin has been pushing a new partnership with the state to give the univer-sity more autonomy.

“Remaining accountable to taxpayers and students, we can find ways to leverage limited resources more efficiently, and contribute more effectively to a brighter Wisconsin future,” the statement said.

The statement also gave credit to all employees for helping the UW System maintain its high reputation, even as those employ-ees faced a larger student body while making less money.

Ben pierSon/The daily cardinal

Peter Barca gave assembly democrats’ response to Walker’s speech and criticized how the governor handled the economy.

STATE OF THE STATE Closures across city, state as storm wreaks havoc

By Jourdan MillerThe daily cardinal

With a primary election Feb. 15, Madison’ 8th District City Council candidates debated issues affecting students at the Young Progressives of Madison’s forum Tuesday.

Candidates Kyle Szarzynski, Scott Resnick and Christian von Preysing-Barry discussed ways to enhance student safety and the pos-sible new voter identification law, among other issues.

Von Preysing-Barry said the city has problems with violent crime, but added that he did not want police officers over-populat-ing Madison.

“We can’t have a cop sitting on every corner,” von Preysing-Barry said.

Von Preysing-Barry said the best option was to connect with neigh-bors. He said he hoped his initia-tives would lead to an increase in community concern about safety.

“We need to bring people together and facilitate communica-tion,” von Preysing-Barry said.

Resnick, president of the State-Langdon Neighborhood Association, said he felt strongly about Common Council involve-ment in safe city functioning.

“Some proactive housing legisla-tion could go a long way in improv-ing safety on campus,” Resnick said.

All three candidates said they would connect with students by welcoming open discussion on pol-icy reform.

The candidates said lighting

around the UW-Madison campus area was an area of concern as well. All three said they wanted to see more lighting on campus and in general as a way to improve surrounding areas for the safety of students.

The candidates were also unani-mous in their condemnation for proposed state legislation that would require photo identification to vote.

They said the new bill would directly disadvantage students because of new license requirements that ask students to have a driver’s license with their campus address. Resnick, Szarzynski and von Preysing-Barry said the bill would ultimately lead to the repression of young voters.

Legislature approves changes to Department of CommerceBy Adam WollnerThe daily cardinal

Despite the largest blizzard of the year, state lawmakers met on Wednesday for both a regular and special session of the Legislature.

One of the main issues both chambers dealt with was a Department of Commerce over-haul. After the Joint Finance Committee voted Monday to par-tially privatize the department, the Senate did the same by a vote of 21-10.

The new Wisconsin Economic Development Corporation would take control of growing the state’s economy from the Department of Commerce. The details of how it will

run have yet to be determined, which is an issue for some Democrats.

“There’s no accountabil-ity in this legislation. It’s just this new entity with $87 mil-lion,” state Sen. Jon Erpenbach, D-Middleton, said.

Later in the day, the Assembly voted 59-33 in favor of the bill. It will now go to Gov. Scott Walker’s desk for final approval.

Both chambers also took up a Brown County wetlands bill backed by Walker.

The bill would create a wetland regulation exemption to allow busi-nesses to develop on a wetland near Green Bay without a permit. The Senate voted in favor of the bill,

20-11, while the Assembly passed it 56-35.

The Assembly also passed a bill that would give the governor more authority in how administrative rules are given final approval on a partisan 58-34 vote.

The bill fixes a rules process that supporters said is too complex and hurts businesses.

“We need these jobs and eco-nomic growth in the state of Wisconsin,” Rep. Tom Tiffany, R-Merrill said.

Assembly Democrats disagreed, with Rep. Kelda Helen Roys, D-Madison, not buying into the idea the bill affects the economy or jobs.

Common Council gives final approval for Trek bike-sharing programBy Maggie DeGrootThe daily cardinal

Madison’s Common Council voted in favor of using $100,000 from a reserve fund in order to fund a bicy-cle-sharing program despite lingering advertisement issues Tuesday.

Council members voted 15-4 in favor of a three-year agreement with B-Cycle, a branch of Trek Bicycle Corporation. The city will contribute $100,000 a year for the next three years, with that money to come from the reserve fund, which is mainly used for unexpected expenses.

Disagreements about advertising on the bike stations were initially brought up at the Board of Estimates meeting Jan 24. Ald. Mike Verveer, District 4, raised the advertising issue again Tuesday. According to the city attorney, B-Cycle’s signage plan vio-lates several facets of advertising-related ordinances.

“It is possible B-Cycle could move forward with the same advertising they have in other communities like Denver, but it would require additional votes of the City Council to change our laws to accommodate them,” Verveer said.

Verveer said personally he would allow for some advertising on the bikes and the station, but not the large sig-nage proposed.

The advertising issue was not set-tled, but council members were given more information.

Verveer said the other big prob-lem is the location of the stations and the process B-Cycle will use to find sites for them. He said there is heavy competition for scarce space, particularly in the State Street and Capitol Square areas.

B-Cycle will own, operate and maintain the equipment along with covering the entire installation costs, according to B-Cycle representatives. Trek would donate the capital costs, which range at around $1 million.

The program would install 35 sta-tions and bring around 350 bikes to Madison. Users would use credit or debit cards to pay for passes to use the bikes.

Former Madison Ald. Brenda Konkel filed several complaints, alleging there were violations of the city’s lobbying ordinance involving the program.

District 8 candidates debate student safety issues at forum

artsldailycardinal.com/arts Thursday, February 3, 2011 5

Dancing through culturesBy Marlon LimaThe Daily CarDinal

Roughly 34 percent of students on campus have left their state to attend our university. Six percent left their country for this opportunity. This modern day migration speaks to the nomadic nature of humans, whether traveling for pleasure or for survival. It’s also reminiscent of our collective history as a nation of immigrants.

Regardless of the length of one’s own family immigration narrative, as individuals we carry bodily habits that trace back to our cultural histories and/or our adaptation to this new space.

To capture our bodies’ reaction to immigration, dance department pro-fessor Chris Walker has created a con-cert to explore the theme of movement across nations and generations. Walker describes the concert “Generation Dancing” as an “intergenerational dia-logue on body language and body attitudes in an immigrant space.”

As a first-generation immigrant brought to this country by his dance studies at the State University of New York in Brockport, Walker was fasci-nated by the movements of contem-porary dance. Contrasting that style of dancing with the familiar movements of his hometown in rural Jamaica, Chris became curious of how the body holds cultural information. Similarly, Walker remained intrigued by how immigrants retain culture in a new space.

“The body is an encyclopedic resource for resistance, cultural surviv-al/retention and cultural information,” said Walker. “If you want to know what’s going on with the mind, then look at the body.”

Under these philosophies Chris choreographed “E Pluribus Enum,” a premier episodic work that will debut

in Madison at the concert. Each epi-sode is a narrative describing how one may react in a new space with their body as an artifact of this expression.

The first episode, “The People Who Came,” portrays specific immi-gration narratives that came from the performers themselves. The work incorporates the mediums of dance from department students and live music, song and spoken word poetry from First Wave students. “Each ele-ment of the collaboration informed the other,” Walker said as he explained the process of how the dancers shared their family immigration stories, which inspired the poetry that became the music’s lyrics.

A commentary on the modern process of immigration to the United States is “Secondary Screening.” Inspired by Haile Selassie’s 1963 speech to the UN about unequal treat-ment of world citizens, Walker choreo-graphs a narrative of citizens stuck in the secondary screening process, which parallels the war zone that the space transforms into.

The concert moves from the strug-gles of entering the country to the challenge of adapting while retaining one’s identity. “Backflip” deals with three young men of color and their reactions under societal expectations

of what constitutes professional attire and physical relation. Their discomfort in uptight and strict formality is the springboard to a somersault towards who they are in the end as they revert to casual clothes to express themselves through “urban” genre dance styles.

Presenting the positive experienc-es of immigration, “One and Two Gather” tells a story of two women who migrated from different back-grounds, yet share the unconditional love of sisterhood. This episode fea-tures live spoken-word poetry in sync with contemporary dance.

“Every work of art is a collaborative effort,” Walker said concerning the philosophy of his work. The concert is funded in part by the Madison Arts Commission Signature Grant, which helped bring the artistic work of Jamaican-based choreographer Neila Ebanks and Guyanese-Jamaican danc-er Guy Thorne of New York-based dance company FurturPoint Dance to the local Madison community.

FuturPoint Dance Company con-cludes “E Pluribus Unum” with the premiere of Walker’s “Dubwise.” This final episode discusses how one can take advantage of the richness of a new space and contribute positively, but maintain individuality.

The concert is scheduled for 8 p.m. Thursday, Feb. 3, Friday, Feb. 4 and Saturday Feb. 5 at Margaret H’Doubler Performance Space in Lathrop Hall, 1050 University Ave. Ticket information is available through the Memorial Union box office. There is a discussion with the performers at the end of Thursday’s performance and an informal reception scheduled after Friday’s performance. There will also be free public dance classes facilitated by the guest artist Guy Thorne.

UW-Madison Professor Chris Walker explores how people move from place to place and generation to generation in the new dance program “Generation Dancing”

Hey you!Yeah, you.

photo Courtesy PrioriTy reCorDs

Kyle not afraid to dubstep on toes

T he thing I love about dub-step is that it’s loud as shit. That’s all I knew about it

two years ago when I started work-ing at an Italian deli with my go-to on all things electronic, Alex. It’s loud, angry and transgressive—exactly the things I liked about punk rock when I wore those Sex Pistols T-shirts at the converted Alcoholics Anonymous house that hosted all the high school punks’ mosh pit shows. But I don’t care as much about the antiestablishment rhetoric as I used to. In hindsight, lyrics from bands like Anti-Flag and the Exploited are laughable, and dubstep fixes that by usually not saying anything.

Dubstep is sort of the rascal son of dub. Dub itself is derived from reggae grooves, typically manipulat-ing the bassbeat down to one long, slow note—called a wobble for how it, quite literally, bobs back and forth. It was born in London, but the source material is unmistakably imported from Jamaica.

Dub’s influence ranges pretty wide from house to post-punk. But its most direct descendent is probably dubstep, using the same method of slowing down sound-waves until you can hear them—the peaks and valleys wobbling back

and forth. That’s where the term wobble comes from. The other ono-matopoeia commonly applied to dubstep is the whomp. It’s when the quaking wobbles turn from soft tides to a tsunami, amplifying the effects to an alarming magnitude.

There are variations, of course, and you certainly don’t need any columnist with a stupid mugshot to tell you the differences between DJs like Bassnectar and Cookie Monster. Over the last ten years producers have stretched dubstep to a variety of styles and textures, but to this point one of dubstep’s endur-ing qualities has not been what’s been done with it but rather what’s not been done with it—singing.

The biggest struggle in electronic music is instilling an element of per-formance. It sounds impersonal and detached, and it’s hard to make any real connection with something that sounds like it’s coming from a pixi-lated video game. A lot of it thrives in this atmosphere, amplifying dance music to extreme limits. Dizzee Rascal is maybe the first to use whomps to properly soundtrack his barking

rhymes. But the more tender moments of dub have mostly fallen flat when paired with vocal tracks. That is, until German producer James Blake’s self-titled debut LP. He often Auto-tunes his voice and invokes Antony Hegarty’s deep-throated wails. He makes dub music, but it sounds like R&B. The allusions to a blurred D’Angelo in his music video come through sonically as well.

It’s on the fringe of dub, but only because it’s actually something else. It uses the same wobbles of dub, but only to portray more pop-minded music. At the end of the day, whomps and wobbles are just sounds, like guitar strings and drum heads. And while dub and dubstep are compelling examples that have produced more than a few fruit-ful exports, the future is what hap-pens when dub and dubstep are just underscores within pop music. It’s not always enough just to be loud or sonically explosive, though; and like everything else, it will eventually get bastardized and we’ll be forced to hear trite incarnations and awful lyr-ics about misinformed politics, just like those crappy punk rock bands I listened to in high school. But if that’s the kind of thing we need to put up with to hear more albums on par with James Blake’s debut, so be it.

Are you eagerly anticipating dubstep’s devolution into songs with awful lyrics and misinformed poli-tics? Then tell Kyle he can take his James Blake music and shove it at ktsparks@wisc.edu.

KyLe sparKstotal awesome

At the end of the day, whomps and wobbles are just sounds, like guitar strings and

drum heads.

Snoop Dogg didn’t see you at his show on Tuesday. And that made him sad. He cried and ate an entire pint

of Ben & Jerry’s frozen yogurt. He probably only ate the fro-yo because of the munchies, but still, it was a

pretty tragic sight.

You want to know how you can make it up to him? Check out our recap of the show in Birdwatching, The

Daily Cardinal’s arts and entertainment blog at www.dailycardinal.com/birdwatching

Do it, for Snoop’s sake.

Chris Walkerprofessor

UW-Madison department of dance

“If you want to know what’s going on with the mind, then

look at the body.”

O ne year ago, Neha Suri died of bacterial menin-gitis. One might describe

Neha as a senior at UW-Madison originally from Singapore, a stu-dent majoring in journalism and political science, an employee of UW Rec Sports and a member of The Daily Cardinal. But those descriptions hardly give justice to the person Neha was.

I did not know her as well as I would have liked, but whenever I saw her about the office she greet-ed me warmly and joked around as if we were old friends. She was never afraid to speak her mind, but did so in a way that made you appreciate her criticism. I was always startled by her wide, brown eyes—eyes that seemed on the lookout for her next adventure.

We weren’t too close, but during her illness I had the privilege to get to know her friends, an extremely warm and close-knit group known as the “Bassett family,” owing to the street they all lived on. For a week, members of the Bassett family sat by her bedside at University Hospital, playing games

and making posters, swapping their favorite stories about their friend’s sassy wit and kind intelligence.

After spending the day at the hospital, they’d convene at the house on Bassett Street they’d all come to call home. There they played music, cooked mountains of food and drank Red Stripe—her favorite. I was lucky enough to be invited into the Bassett family’s house for one such night, and it made me realize that friendship can become a sort of religion, a way to live your life to its fullest, fulfill the lives of those around you and find comfort during times of grief.

It would do us all well to think about the people who we would sit vigil for and who would do the same for us. We have family and friends who care about us, who will reach out to us even when we don’t want them to. We have homes to live in and beds to sleep in. We have food and water. We have the chance to get a world-class education. It’s difficult to remember how lucky you truly are until you’re confronted with the fra-gility of life—at least it was for me.

I’m not going to preach “carpe diem” and tell you to go skydiving in case you can’t tomorrow. But at times like this, when it’s dreary out and spring break seems so far away, it’s good to remember that the Capitol is especially beautiful covered in snow, and maybe this will be the semes-ter you finally do something you’ve always wanted to. There are wonder-ful things to look forward to every single day, to cherish every single day, and that’s something few people I know understood better than Neha.

Emma Roller is a senior major-ing in political science and jour-nalism. Please send all feedback to opinion@dailycardinal.com.

6 Thursday, February 3, 2011 dailycardinal.com/opinionopinion

l

L ooking out the window and watching the snow circle to the already-white ground

invites me to blissfully reminisce about the sense of triumph, gid-diness and playfulness last year’s snowday created. Like yesterday, I felt like a kid again. And judging by the thousands of Badgers who ran amuck through the snow-cov-ered streets, I wasn’t the only one.

These days, I cherish any opportunity to feel like a kid and live carefree. Yet, those pre-cious sensations are being lost on today’s youth, as made clear by Walmart’s introduction of GeoGirl, a makeup line with anti-aging agents created for eight to 12-year-old girls. No, that’s not a typo—eight to 12 year olds!

Walmart said in a statement they will be offering an eco-friendly, all-natural “option” for tween girls curious about wearing makeup. The retailing superstar is not the first to capitalize on vari-ous market research findings that conclude young girls are concerned with appearing “hot.” Walmart’s dominating power could accelerate this disturbing trend, demonstrat-ing a true lack of business integrity.

Let’s explore this demographic and the scary conclusions made by market research, journalists, chil-dren’s foundations and academic studies. According to The Week, tween girls, ranging from eight to 12-years-old, have an estimated $2 billion buying power and CNN reports adolescent makeup is a $24 million business.

Just who are these tween beauty queens? They are a group proven to be receptive to environmental messages, reports Good Business. GeoGirl’s eco-friendly ingredients and recyclable packaging hit this mark. Tweens are technological-ly literate, explaining the instant messaging and text-inspired brand-ing for GeoGirl. For example, GeoGirl’s lip balm is called J4G,

which translates in the cyber world as “Just 4 Grins.” Concerned about the environment and tech-smart? Those are positive attributes of this generation that should be encour-aged, not taken advantage of. Well done, Walmart.

Yet, the most disturbing con-clusion about young girls is their desire to be “sexy.” And this is not a sentiment to be nurtured, despite its profitability.

The trend is called “sexualiza-tion of girls,” and the American Psychological Association’s recent report blames an over-whelming number of sexualized examples of girls in our “omni-present” new-media culture. APA believes this omnipresence forces girls to become obsessed with looking older.

When I asked UW-Madison professor and expert in adoles-cent health and media, Dr. Megan Moreno, about the negative effects of girls wearing makeup, she said, “A girl who is 12 but looks 16 may be expected to do things that 16 year olds sometimes do, such as make decisions about alcohol or sex.”

Disney responded to this “get-ting older, younger” trend late last year when they announced the demise of its princess franchise. Dafna Lemish, an expert in the role of media in children’s lives, told Los Angeles Times, “By the time they’re five or six, they’re not interested in being princesses, they’re interested in being hot.”

But an interest in being hot does not always translate to feel-ing hot. NYU Child Study Center reports that girls’ self-esteem peaks at age nine and then “takes a nose-dive.” This immediate decline is accompanied by risky eating habits and depression, a likely founda-tion for developing serious eating disorders. In fact, 10 percent of people with eating disorders report that their disease originally started around age 10, according to the National Association of Anorexia Nervosa and Associated Eating Disorders.

So, let’s cover up girls’ prob-lems with cover-up and mask these disturbing trends with mascara? I

don’t think so. As a product of the princess

generation myself, I used to parade around in puffy dresses, and my idea of applying makeup consisted of slathering glitter all over my body. It is hard for me to imag-ine wanting to trade in smelling like dirt and watermelon-flavored Smackers for a daily regime of wearing makeup, mascara, blush and adult-smelling body mist.

Today, the line between adult-hood and adolescence is being dis-torted, and tweens are victims of companies’ decisions to make money on this distortion. When I asked director of UW-Madison Center for Journalism Ethics, Stephen Ward, about the implications of selling beauty products like GeoGirl, he said makeup for tweens “reinforces negative images of women … a view of one’s body that is not only unreal-istic, but undesirable.” He concludes that commercial activity enforcing such negative values to this age group is therefore ethically wrong, and I agree.

I appreciate GeoGirl’s promo-tion of using recyclable materials because it is key for future sus-tainability. I commend GeoGirl’s clever branding with text and instant messaging lingo. But anti-aging makeup is not a product that should be sold to young girls, regardless of the pretty package.

Just because the market is there doesn’t mean that a company should exploit it. As future busi-ness leaders, advertisers or parents, we should all be aware of this potentially destructive practice.

Melissa Grau is a sopho-more majoring in journal-ism. Please send all feedback to opinion@dailycardinal.com.

melissagrauopinion columnist

Walmartexploitstweensemmarollerfrom the desk of the editor

A new outlook on life

It’sdifficulttorememberhowluckyyoutrulyareuntilyou’reconfrontedwiththefragility

oflife.

dailycardinal.com/comics Thursday, February 3, 2011 7

comicsSNOWPOCALYPSE© Puzzles by Pappocom

Hot Sauce By Oliver Buchino buchino@wisc.edu

Crustaches By Patrick Remington premington@wisc.edu

Solution, tips and computer program available at www.sudoku.com.

Fill in the grid so that every row, every column and every 3x3 box contains the digits 1 through 9.

Today’s Sudoku

Remain anOnymOuS

aCROSS 1 Easily accomplished 7 Rheumatism symptom 11 Had been 14 Nervous system

disorder 15 Soccer score 16 Expression of

bafflement 17 Summer camp

accommodations 18 Daunting burden 19 When you’re going to

show up (Abbr.) 20 Stay in the wings

(with 57-Across) 23 Polish target 26 Encouraging shout 27 For fear that 28 ___ non grata 31 Moreover 34 Familiar, as a joke 35 Green tap 37 Honolulu how-do-you-

dos 41 Stay out of public

view 44 Sign up 45 Trees loved by

squirrels 46 Symbol of simplicity 47 Former communist

country 49 Like horseshoes

51 Memento from a battle

54 Sushi selection56 Rabbit fur (Var.) 57 See 20-Across 62 Drilling platform 63 Great Lake 64 Winner’s wreath 68 “What ___, chopped

liver?” 69 Twinge of pain 70 Popsicle choice 71 “May I help you?” 72 Vanquish, as a dragon 73 Mammal fur

DOWn 1 Govt. airwaves monitor 2 “Caught you!” 3 Corn core 4 They provide shade to

eyes 5 Post-Mardi Gras

period 6 Hardship’s antithesis 7 Early mall? 8 Structure that

resembles a shell 9 Transport, as freight 10 “If all ___ fails ...” 11 Word in a geography

quiz 12 Sedans and coupes 13 Golf club part 21 Poet’s Muse 22 Snobbish

23 Bicycle wheel radius 24 Oscar winner Hunt 25 What a bailiff

maintains 29 Whitish gemstones 30 Zeroes 32 Carefree, spirited

adventures 33 Walk through puddles 36 Helium’s atomic

number 38 Hefty ballerina in

“Fantasia” 39 One that SETI hopes

to hear from 40 Hardly swanky 42 Serves tea 43 St. ___ Girl (beer

brand) 48 Membrane of the

inner eye 50 Not just imagined 51 Pound dog 52 Doorbell sound,

perhaps 53 Breastplate of Zeus 55 Sorrowful poem 58 ___ up (invigorates) 59 Like dental surgery 60 Unappetizing chow 61 Tortoise’s fabled

opponent 65 Some strands in a cell 66 Golden goose goodie 67 Gen. Robert E. ___

answer key available at www.dailycardinal.com

Today’s Crossword Puzzle

Hoop Dreams

Something to occupy yourself with if snowed in: Banging your head against a wall uses 150 calories an hour.

Washington and the Bear By Derek Sandberg kalarooka@gmail.com

eatin’ Cake By Dylan moriarty eatincake@gmail.com

evil Bird By Caitlin Kirihara kirihara@wisc.edu

By Dan Tollefson dtollefson@wisc.edu

l

sportsl8 Thursday, February 3, 2011 dailycardinal.com/sports

Men’s Basketball

Badgers rebound from loss, take down Purdue

By Jeremy WodajoThe daily cardinal

For the 19th consecutive time, the Wisconsin men’s basketball team followed a loss with a vic-tory. Tuesday night that victo-ry came at the hands of No.10 Purdue (7-3 Big Ten, 18-5 over-all) as UW (6-3, 16-5) took down the Boilermakers 66-59 at the Kohl Center.

It has become a regular occur-rence for the Badgers to bounce back after a defeat— they haven’t lost two consecutive games since Jan. 2009— but Tuesday night’s game-changer was far from predictable.

Sophomore forward Ryan Evans arguably played his best game in a Badger uniform, going 5-for-9 from the field while drop-

ping 10 points in 19 minutes, and bringing the Kohl Center faithful to their feet with a num-ber of thunderous dunks.

“We’ve been talking all year long about how we got guys on this team that people probably are not going to think twice about just because they might not be the big names,” junior guard Jordan Taylor said. “And Ryan, we’ve

been saying what he could give to this team all year long and this was just a little show tonight.”

The Badgers used a decent shooting display and some great inside scoring in the first half to take an eight point lead into the intermission.

Following halftime, the Boilermakers came out firing on all cylinders, connecting on 13 of their first 14 shots, and were able to take the lead 43-39, with 12:14 left in the second half. Purdue’s JaJuan Johnson led the charge scoring 10 of his team-high 23 points in the six minutes following halftime.

“I didn’t think we did a very good job [of defending Johnson] in the second half and we’re going to take a look at why,” head coach Bo Ryan said. “This is a forty-minute game and we need to be better.”

UW was able to recover in the second half partly due to the effi-cient play of senior forward Jon Leuer. After a quick turnover early in the second half, Leuer knocked down his first four shots and kept it close despite the push the Boilermakers were making. Leuer, who finished with a game-high 24 points, shot 8-of-18 from the field for the game and converted all six of his free throw attempts.

“He could have taken better care of the ball ... but he found some areas to get angles and finished around the basket,” Ryan said.

Taylor was able to contribute again Tuesday night, putting up 15 points and grabbing seven rebounds in 38 crucial minutes. He also did nothing to hurt his nation-best 4-to-1 assist-to-turn-over ratio by dishing out five assists, while only committing two turnovers.

Although Taylor and Leuer have garnered most of the nation-al attention, Taylor is quick to praise his teammates and the fans for the success they saw against a stubborn Purdue squad.

“The crowd was unbeliev-able tonight—anytime you have a tough opponent like that you will take any advantage you can get,” Taylor said. “It was just a complete team effort.”

Matt Marheine/The daily cardinal

Sophomore ryan evans slams home one of his monstrous dunks Tuesday night at the Kohl center in a 66-59 win over the Boilermakers.

Women’s Basketball

First place Wisconsin faces tough rematch against No. 11 SpartansBy Stephanie richterThe daily cardinal

The Wisconsin women’s basket-ball team (7-2 Big Ten, 12-9 over-all) hosts No. 11 Michigan State (6-2, 18-3) Thursday night at the Kohl Center. UW is currently tied with Penn State for first place in the Big Ten Conference for the first time since the 1994-’95 season.

The Badgers and the Spartans last met eaerlier this season, with Michigan State beating Wisconsin 62-43— but the Badgers were without senior forward Lin Zastrow for that contest.

Senior guard Alyssa Karel and Zastrow led the team in the Badgers’ last game against Northwestern, each scoring 17 points. Senior leadership has been key for the Badgers, with the team and coaches constantly emphasizing that the team will go where the seniors take lead.

Another key to success for the Badgers is their ball-handling rate of turnovers per game. In the contest against Northwestern, Wisconsin turned the ball over just 12 times.

“You practice it, you want to make sure that you keep your turnovers low,” head coach Lisa Stone said.

Since the last meeting between Michigan State and Wisconsin, the Badgers have overcome inju-ries and will have Zastrow on defense as a force against the Spartans in the paint. In their last

meeting, the Spartans scored 38 points in the paint. The Badgers were also out-rebounded 46-21.

“What’s happened since then is our team has become a little bit more of a second-half team,” Stone said. “Probably most noteworthy is being down 16 against Minnesota, and coming back in that game and really putting things together.”

Michigan State boasts a pair of significant threats in Kalisha Keane and red-shirt junior LyKendra Johnson, who average 15.8 and 10.9 points per game, respectively.

The Badger defense will be a tough test for the Spartans, however. Wisconsin leads the Big Ten in scor-ing defense, allowing just 57 points per game and field goal percentage (.427). The Spartans, meanwhile, are averaging over 68 points per game.

Additionally, while Stone would hardly ever let the atten-tion sift away from the team, the coach is on the brink of a significant milestone tonight. With a defeat of Michigan State, Stone would win her 500th career game.

To get there, however, the Badgers will need strong poise on the court.

“Staying hungry, and staying humble and staying focused on the game plan is our next task, not getting wrapped up with where things are at,” Stone said. “This conference is crazy and a lot of things can happen.”

Bonus coverage Thursday online at dailycardinal.com/sports — Columnist Parker Gabriel talks defense, Troy Aikman and crazy NFL players ahead of this Sunday’s Superbowl.

Jordan taylorjunior guard

UW men’s basketball

“It was just a complete team effor t.”

even on a day off from classes, senior guard Jon Leuer still got his workout in...

“That was a very intense campus snowball fight on Bascom! My apologies to the dozens of kids I pelted in the face” @jleu30.

Lisa Stonehead coach

UW women’s basketball

“This conference is crazy and a lot of things can happen.”

Lisa Stonehead coach

UW women’s basketball

“... Our team has become a little bit more of a second-

half team.”