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presented by
Harry S. Dent, Jr.
(November 1992)
The Demographic Cliff How to Survive and Prosper During the Great Deflation of 2014-2019
(January 2014)
Telling the Truth
Babies Are The Key to The Future
Average Annual Family Spending by Age (5-year age groups)
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
Spen
ding
46-50
20 30 80 60 70 50 40 Age
Data Source: Bureau of Labor Statistics
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
5,500,000 19
09
1919
1929
1939
1949
1959
1969
1979
1989
1999
2009
Imm
igra
tion
Adj
uste
d B
irths
Data Source: U.S. Census Bureau
Immigration-Adjusted Births
The Spending Wave Births Lagged for Peak Spending
2,200,000
2,700,000
3,200,000
3,700,000
4,200,000
4,700,000
5,200,000
1,000
4,000
7,000
10,000
13,000
16,000
1956 1966 1976 1986 1996 2006 2016 2026 2036 2046 2056
Data Source: Dent Research, U.S. Census Bureau, Bloomberg, 2013
Dow Adjusted for
Inflation Immigration-
adjusted Births Lagged for
Peak Spending
Inflation Indicator
-6%
-1%
4%
9%
14%
-0.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
1953
19
55
1957
19
59
1961
19
63
1965
19
67
1969
19
71
1973
19
75
1977
19
79
1981
19
83
1985
19
87
1989
19
91
1993
19
95
1997
19
99
2001
20
03
2005
20
07
2009
20
11
2013
INFLATION (CPI)
LABOR FORCE GROWTH 2.5-YR LAG
Data Source: Bureau of Labor Statistics, Dent Research, 2013
Source: U.S. Census Bureau and U.S. Bureau of Labor and Statistics
-14 -12 -10 -8 -6 -4 -2 0 2 4 6 8 10 12 14 16 18
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000 19
50
1955
19
60
1965
19
70
1975
19
80
1985
19
90
1995
20
00
2005
20
10
2015
20
20
2025
20
30
20 Year-Olds on a 3-Year Lag
Minus 63 Year-Olds Inflation
Inflation Forecast A
nnua
l Lab
or F
orce
Gro
wth
Ann
ual I
nfla
tion
(%)
Forecasting is a Delicate Balance
Who Sees the Truth
Demographic Cliffs Around the World
Country Peak Spending Japan 1989-1996
United States 2003-2007
Germany 2010-2013
United Kingdom 2010-2013
France 2010-2020
Italy 2013-2018
South Korea 2010-2018
Spain 2025
China 2015-2025
Source: U.S. Census Bureau, United Nations Population Division
Consumer Life Cycle of Spending
Spen
ding
20 Age
25 30 35 45
20
Workforce Entry
26 28
Childbirth- Infant Furniture
31 33
25
Childcare/ Babysitting
First/Starter Home
Marriage
41 42
Mortgage Interest
Trade-up Home; Potato Chips/Groceries
First Car
Data Source: Bureau of Labor Statistics, Dent Research, 2013
Consumer Life Cycle of Spending
45 Age
48 51
48 46
Spen
ding
53 College Tuition
Motorcycles; Vacation Homes
Furniture; Tires
43 54
51 Autos
Home Improvement
54
Data Source: Bureau of Labor Statistics, Dent Research, 2013
Consumer Life Cycle of Spending
Spen
ding
55 Age
60 65 70 75 80 85
China/ Dinnerware
55
58
Life Insurance; Doctor’s Fees
60
Garden/ Lawn Care
70
Vacation and Retirement Homes
77
Nursing Homes
81
Prescription Drugs
Hospitals; Travel
65 Cruise Ships
74
Medicare Co-Pay
84
Data Source: Bureau of Labor Statistics, Dent Research, 2013
The Greatest Debt Bubble In History
Debt vs. GDP Growth 1983-2011
$0
$10
$20
$30
$40
$50
$60
$70
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
Trill
ions
Total U.S. Debt GDP
Debt Growth= 773%
GDP Growth= 304%
Debt = 2.54x GDP
Data Source: St. Louis Federal Reserve, Treasury Direct, 2013
Debt Ratios Around the World
0%
100%
200%
300%
400%
500%
600%
700% Official Government Consumer Corporate Financial
Data Source: “Measuring the Unfunded Liabilities of European Countries,” Jagadeesh Gokhal, OECD, “The debtor’s merry-go-round,” The Economist, 9/29/2012. National Central Banks, 2013
Deb
t to
GD
P
626
347
560
276 277
489
328 314
379
283
369 315
358
274 266
152 130
78
U.S. Unfunded Entitlements
Private Estimates
Source: Kleiner, Perkins, Caufield & Byers - www.kpcb.com, USA Inc. February 2011
$66 Trillion!!!
Total U.S. Debt Public and Private
• Total Government Debt $19.8T • Total Private Debt $39.4T • Foreign Debt $ 2.3T • Unfunded Entitlements $66.0T • Total $127.5T
8.2x GDP!!
+
The Great Cover Up
Central Bank Balance Sheets Globally
$-
$2
$4
$6
$8
$10
$12
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
ECB
FRB
BOJ
PBoC ex. Foreign Exchange Reserves
BoE
SNB
Data Source: Federal Reserve, People’s Bank of China, Bank of England, European Central Bank, Swiss National Bank, Bank of Japan, Bloomberg, 2013; *Foreign Currency Amounts Converted in 7/2013
In T
rillio
ns o
f Con
vert
ed U
SD*
Blowing Smoke: More Debt to Cure Debt Crisis?
Source: Amherst Securities
Pre-Tax Income Borrowing Power
2.8 times
Borrowing Power of a Typical Home Purchaser
The Limits of Stimulus
Debt is Like a Drug GDP per Dollar of Debt
-$150
$50
$250
$450
$650
$850
$1,050
$1,250
-10% 0%
10% 20% 30% 40% 50% 60% 70% 80% 90%
1953
19
56
1959
19
62
1965
19
67
1970
19
73
1976
19
79
1982
19
84
1987
19
90
1993
19
96
1999
20
01
2004
20
07
2010
GDP Growth (2-year Moving Average) Total Credit Market Debt (2-yr Moving Average)
Gain in GDP per Dollar of Debt Added
Data Source: St. Louis Federal Reserve, 2012
Cha
nge
in B
illio
ns
-6.0%
-2.0%
2.0%
6.0%
10.0%
1810
18
20
1830
18
40
1850
18
60
1870
18
80
1890
19
00
1910
19
20
1930
19
40
1950
19
60
1970
19
80
1990
20
00
2010
10-year rolling average of CPI
Source: Minneapolis Federal Reserve, 2013
Cycles of Inflation and Deflation
What Recovery?
0% 5%
10% 15% 20% 25% 30% 35% 40% 45% 50%
1913
19
18
1923
19
28
1933
19
38
1943
19
48
1953
19
58
1963
19
68
1973
19
78
1983
19
88
1993
19
98
2003
20
08
Top 1% Income Share Top 10% Income Share Top 1% Wealth Share
Data Source: Alvaredo, Facundo, Anthony B. Atkinson, Thomas Piketty and Emmanuel Saez, The World Top Incomes Database, http://g-mond.parisschoolofeconomics.eu/topincomes, 2013, Edward Wolff, as printed in Wealth and Democracy and New York University, 2010
Top 1% and 10% of Net Worth and Income
Sticking it to the Middle Class
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90
Data Source: U.S. Census Bureau
Age
46
Aver
age
Ann
ual E
xpen
ditu
res
Total Consumer Spending
39 53
2014 2007 2000
Key Global Triggers for the Demographic Cliff Ahead
Key Global Triggers
• Japan Coma Economy • Spain Real Estate Bubble and
Southern Europe • The Great China Disaster
Japan Residential Land Price National Index
0
50
100
150
200
250
1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010
Bubbles tend to go back to where they started
Prices rose 2.6 times in 6 years
Source: Japan Statistics Bureau
-2.0
-1.5
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
0
20
40
60
80
100
120
140
160
180
1978
19
82
1986
19
90
1994
19
98
2002
20
06
2010
20
14
2018
20
22
2026
20
30
2034
20
38
2042
20
46
2050
Mill
ions
Real Home Prices 42-year olds minus 84-year olds
Data Source: Ministry of Health, Labour and Welfare, Japan, 2013
100=
2005
Japan Net Housing Demand
Peak Buyers (42) minus Di-ers (84)
Japanese Nikkei Index 1984-2013
5000
10000
15000
20000
25000
30000
35000
40000
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
Data Source: Bloomberg, 2013
Japan GDP 1982-2012
¥0
¥100,000
¥200,000
¥300,000
¥400,000
¥500,000
¥600,000
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
Japan GDP in Billions of Yen
Data Source: IMF, 2013
Japan Consumer Price Index 1960-2013
0
20
40
60
80
100
1960
19
62
1964
19
66
1969
19
71
1973
19
75
1978
19
80
1982
19
84
1987
19
89
1991
19
93
1996
19
98
2000
20
02
2005
20
07
2009
20
11
Japan CPI
Inde
x 10
0= 2
005
Data Source: OECD, 2013
1.0
1.2
1.4
1.6
1.8
2.0
2.2
2.4
2.6
2.8
1947 1957 1967 1977 1987 1997 2007 2017 2027 2037 2047 2057 Mill
ions
of B
irths
on
47-y
ear L
ag
Data Source: Ministry of Health, Labour and Welfare, Japan, 2013
Japan, Spending Wave 1950-2095
Unemployment Rate, PIGS 2007-2013
5%
10%
15%
20%
25%
30%
2007 2008 2009 2010 2011 2012 2013
Greece Spain Italy Portugal
Data Source: EuroStat, 2013
Greece, Non-Performing Loans
18%
25%
31%
0%
5%
10%
15%
20%
25%
30%
35%
2011 2012 2013
Share of Non-performing loans of total
Source: Price Waterhouse Coopers, 2013
U.S. vs. Spain: House Price Index, 2000-2013
100
120
140
160
180
200
220
240
260
280
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
U.S. Spain
Data Source: St. Louis Federal Reserve, National Statistics Institute, Spain, 2013
Inde
x 10
0=20
00
U.S. vs. Spain, % of Workforce Involved in Construction
4% 5% 6% 7% 8% 9%
10% 11% 12% 13% 14%
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Spain U.S.
Data Source: Bloomberg, 2012
Spain, Bad Loan Ratio 1962-2013
0%
2%
4%
6%
8%
10%
12%
14%
1962
19
64
1966
19
68
1970
19
72
1975
19
77
1979
19
81
1983
19
85
1988
19
90
1992
19
94
1996
19
98
2001
20
03
2005
20
07
2009
20
11
Bad Loan Ratio
Data Source: Bloomberg, 2013
Lending in Spain 1995-2013
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
1995
19
96
1997
19
98
1999
20
00
2001
20
02
2003
20
04
2005
20
06
2007
20
08
2009
20
10
2011
20
12
2013
Spain, Private Loans, YoY Change
Data Source: Bloomberg, 2013
29-30 Year Commodity Price Cycle CRB Index (PPI before 1947) 1913-2040
050
100150200250300350400450500
191
3
192
3
193
3
194
3
195
3
196
3
197
3
198
3
199
3
200
3
201
3
202
3
203
3
1949-1951
1920
1980
2009-10 2039-40
Data Source: Bloomberg, 2013
China’s Emerging World Pivot
35%
38%
41%
44%
47%
50%
53%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Percent of China Exports to Emerging World
Data Source: International Trade Centre, 2013
0 50 100 150 200 250 300 350 400 450 500
0
10
20
30
40
50
60
Apr
-03
Oct
-03
Apr
-04
Oct
-04
Apr
-05
Oct
-05
Apr
-06
Oct
-06
Apr
-07
Oct
-07
Apr
-08
Oct
-08
Apr
-09
Oct
-09
Apr
-10
Oct
-10
Apr
-11
Oct
-11
Apr
-12
Oct
-12
Apr
-13
Emerging Markets (EEM) CRB Index
EEM
CR
B In
dex
Data Source: Yahoo Finance, 2013
EEM vs. CRB 2003-2013
China’s Global Share of Selected Commodities
0
10
20
30
40
50
60
Iron Ore Coal Lead Zinc Aluminum Copper Nickel Oil
Perc
ent
Source: The Economist; “A Game of Catch-up,” 9/24/2011
Home Price to Income Ratios Around the World
0
5
10
15
20
25
30
35
40 Home Price to Income Ratio, 2013
Data Source: Numbeo.com, 2013
Average Home Price to Income Ratio
15.7 Times
0
2
4
6
8
10
12
14
16
18
Home Price to Income Ratio
Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
Assets: $148,800 Income: $9,468
Housing Units vs. Household Formation
Source: Pivot Capital Management, 2010
Oversupply of Housing
19 mm
5.8 mm
0
2
4
6
8
10
12
14
16
18
20
Housing Starts in 2011 Incremental Annual Demand
Housing Supply is Outpacing Demand By 3.3:1
Mill
ions
Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
Home Ownership Rates in China
92.6% 89.7% 85.4%
65% 63% 60%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
China Rural
China Overall
China Urban
United States
World Average
Japan
China Rural China Overall China Urban United States World Average Japan
Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
Saving Rate of the Rich Chinese
69.0% 64.6% 66.5%
74.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Average Saving Rate Percent of Total Savings
Top 5% Top 10%
Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
Total Asset Share of the Top 10% in China
Household Assets
Top 10% Bottom 90%
84.6%
15.4%
Financial Assets
Top 10% Bottom 90%
61.0%
39.0%
Non-Financial Assets
Top 10% Bottom 90%
88.7%
11.3%
Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
Loan to Income Ratios by Income Percentile
32.4X
13.5X
3.6X 3.2X
0
5
10
15
20
25
30
35
0-25% 25-50% 50-75% 75-100%
Total Bank Loans to Family Income Ratio
Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
China Can Sustain a Drop of 40% in Home Prices
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
5% 10% 20% 30% 40% 50% 60% 70% 80%
Percent of Homes Underwater with Paired Vale Decrease
Sustainable Drop Danger Zone
Decline in Home Values Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
0
50
100
150
200
250
300
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Shanghai, China House Price Index
Inde
x= 2
007
Data Source: Global Property Guide, 2013
Shanghai Real Estate Prices
550%
-85%
China, Workforce Growth 1950-2100
20000
220000
420000
620000
820000
1020000
1220000
1950
1960
1970
1980
1990
2000
2010
2020
2030
2040
2050
2060
2070
2080
2090
Workforce, Aged 15-64
Source: United Nations Population Division, In Thousands
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
0 10 20 30 40 50 60 70 80 90
$14,000
% Urban
GD
P Pe
r Cap
ita
Source: Angus Maddison and World Bank
$9,100 in 2012 Int’l Dollars
China, Urbanization Rate vs. GDP per Capita
2025 Target: 72% Urban, $12,500 GDP per Capita
Disaster Scenario: 221m at Risk
-
100
200
300
400
500
600
700
800
Urban Population Registered Urban Dwellers
Unregistered Urban Dwellers
Mill
ions
712 Million at 53% Urbanization Rate
421 Million are Registered Urban Citizens at 69% of Urban
The Remaining 221 million at 31% of Urban are highly vulnerable
Data Source: “Findings from China Household Finance Survey,” Texas A&M University and Southwestern University of Finance and Economics, Li Gan, 2013
Long-Term S&P and Geopolitical Cycle
Data Source: Bloomberg, 2013
Key Macro Economic Cycles 19
00
1910
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
2020
2030
30-Year Commodity
Cycle
36-Year Geopolitical
Cycle
39-Year Generation
Cycle
Source: Dent Research
0
50
100
150
200
250
300
1900
1910
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
Recession Number of Sunspots
Data Source: NASA.gov, 2013
Suns
pot N
umbe
r
10-year Sunspot Cycle 1900-2013
0 20 40 60 80
100 120 140 160 180 200
1997
19
98
1999
20
00
2001
20
02
2003
20
04
2005
20
06
2007
20
08
2009
20
10
2011
20
12
2013
20
14
2015
20
16
2017
20
18
2019
Recession Number of Sunspots
Data Source: NASA.gov, 2013
10-year Sunspot Cycle 1997-2019
-2 0 2 4 6 8
10 12 14 16 18 20 22 24 26
2nd Presidential Year
3rd Presidential Year
4th Presidential Year
1st Presidential Year
Source: Ned Davis Research, www.ndr.com
Four-Year Presidential Cycle
Quarterly U.S. Real GDP Growth 2009-2012
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
Q1
2009
Q2
2009
Q3
2009
Q4
2009
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
Q2
2013
Real GDP, Annualized Growth Rate
Data Source: Bureau of Economic Analysis, 2013
QE 1 QE 2 QE 3
The Great Bubble is About to Burst Again
What is This?
Masters and Johnson Sexual Response Cycle
Orgasm
Excitement &Plateau (Arousal)
Desire (Appetitive)
Bubbles Are Like Orgasms Masters and Johnson Sexual Response Cycle
1985 1986 1987 1988 1989 1990 1991 1992 1993 1994
Nikkei
Masters & Johnson Sexual Response Cycle
Source: Japan Statistics Bureau, Masters and Johnson
Orgasm
Excitement &Plateau (Arousal)
Desire (Appetitive)
Bubble After Bubble 1984-2015
1
2
3
4
5
6
7
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
Inde
x of
1 a
t Sta
rt o
f Bub
ble
Data Source: Yahoo! Finance, Japan Bureau of Statistics, Bloomberg, 2013
2.6x: Japan Real Estate
6.8x: Nasdaq 5.6x:
Shanghai Index
4.8x: Gold
2.2x: U.S. Real Estate
5.6x: Nikkei
0
2000
4000
6000
8000
10000
12000
14000
16000
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
2015
A
D
C
B
E
Data Source: Yahoo! Finance, 2013
Dow Megaphone Pattern 1995-2015
Dow Channel 2011-2014
10,000
11,000
12,000
13,000
14,000
15,000
16,000
Aug
-11
Feb-
12
Aug
-12
Feb-
13
Aug
-13
Feb-
14
Data Source: Yahoo! Finance, 2013
1
3
2
4
5
0
2
4
6
8
10
12
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
2015
Data Source: Yahoo! Finance, 2013
10-Year Treasury Bond Channel 1989-2015
3.8%
700
950
1,200
1,450
1,700
1,950
2008
2009
2010
2011
2012
2013
2014
2015
Data Source: Bloomberg, 2013
A
5 B
Gold 2008-2015
$1,420-$1,520
U.S. Dollar Index 1980 – 2015
Data Source: Bloomberg, 2013
60
70
80
90
100
110
120
130
140
150
160
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
-58% +62%
The Great Real Estate Bubble and Outlook
Looks Like Real Estate is Getting Ready to Fall Again
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
20
40
60
80
100
120
1988
19
91
1994
19
97
2000
20
03
2006
20
09
2012
20
15
2018
20
21
2024
20
27
2030
20
33
2036
20
39
Mill
ions
Real Home Prices, left U.S. Net Housing Demand (41 minus 79), right
100=
2005
Data Source: US Census Bureau, Dallas Federal Reserve, 2013
U.S., Net Housing Demand 41-year-olds minus 79-year-olds
50
75
100
125
150
175
200
225
250
1996
19
96
1997
19
98
1999
20
00
2001
20
02
2003
20
04
2005
20
06
2007
20
07
2008
20
09
2010
20
11
2012
20
13
2014
20
15
2016
S&P Case-Shiller 10-City Home Price Index, Index January 2000 = 100
Data Source: Standard & Poor’s Case-Shiller US 10-City Home Price Index, 2013
-34%
-34%
Case-Shiller, 10-City Index 1996-2012
Action Steps for Investors
1) Sell Stocks by mid-January 2014 2) Sell Real Estate and Second Homes by early 2014 3) Talk Kids Out of Buying First Home – Wait to 2015+ 4) If Looking to Downsize Home, Do So by Year-end 5) If Looking to Sell Business, Do So by early 2014 6) Sell Bonds at 2.5% 10-year Treasury, Buy near 3.8%
after further spike likely ahead 7) Wait for Major or Minor Crash into Early 2015+ to Re-
Invest, especially near Dow 6,000 8) Buy India, Mexico, Southeast Asia, Health Care,
Starter Homes and Vacation Homes
Action Steps for Businesses
1) Focus on Product Lines/Businesses You Can Dominate – Sell Others to Raise War Chest
2) Sell Non-Strategic Real Estate and Rent/Lease 3) Analyze and Cut Overheads and Fixed Costs 4) Cut Variable Costs Where Possible 5) Only Make Short Term Investments that Increase
Sales or Cut Costs 6) Defer Major Capital Expenditures Until Later When
Will Be Cheaper and Your Competitors Are Failing 7) Target Now Which Competitors and What Assets Are
Likely to Become Available – Be Ready to Pounce
Attention Investors and Small Business Owners
Books & Courses: Spending Waves
Business Strategies for the Winter Season
Premium Services: Cycle 9 Alert
Rodney Johnson’s Profit Alert The Dent Network
Our Flagship Newsletters: Boom & Bust
The HS Dent Forecast
We have a full line of Research available at the Dent Research Booth including: