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Roger Martin's presentation at the Unfinished Business lecture series, hosted by Strategic Innovation Lab at OCAD and sponsored by Torch Partnership.
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The Design of BusinessWhy Design Thinking isthe Next Competitive Advantage
Roger Martin, Dean Rotman School of ManagementUniversity of Toronto
Mystery Heuristic Algorithm Code
01100111001
Our Path of Understanding
Mystery
Mystery Heuristic Algorithm Code
01100111001
Our Path of Understanding
Mystery
Heuristic
Mystery Heuristic Algorithm Code
01100111001
Our Path of Understanding
Mystery
Heuristic
Algorithm
Mystery Heuristic Algorithm Code
01100111001
Our Knowledge Funnel
Mystery
Heuristic
Algorithm
A Fundamental Predilection Gap
100% Reliability 100% Validity
Intuitive ThinkingAnalytical Thinking
Bridging the Fundamental Predilection Gap
100% Reliability 100% Validity
Design Thinking
Designing in Hostile Territory
five productive steps5
Leveraging Design in Business
five productive steps5
