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The Digital
Transformation
David Suz Solution Architect Microsoft Services
The world has changed …
Re-imagine Customer Experiences…
3
New digital experiences converge with real world...
50
%
53
%
54
%
2013 2015 2015
Spain
% of global vs Spanish consumers
are interested in the future in
digital services that allow you to
experience and place or object on
or offline in the same way
Integrate digital experiences with real world, achieve greater
engagement with consumers
Marketing & Advertising
Connected Experiences
Smart Decision-Making
CUSTOMER
CENTRICITY
Data & Users Footprint
Predictive Business & Smart Decisions
Digital Marketing & Advertising
Unique ID Core Audience CRM Platform
Data Insights
Microsoft Data
Privacy & Compliancy
Business Intelligence
Prognostic Decision Making
Business KPI Levers Modeling
Programmatic
Search
Tailored Individual Marketing
Video Platform, Web, Apps, IoT
Omnichannel Pervasive/relevant Information
Customer Centricity
Connected End-User Experiences & Consumer Journey
The Digital Transformation Fundamentals
450M
Smart
Stadium
Second
Screen
Commercial
Partners
Microsoft Sports Digital Platform
Everyday Match Day
Digital Experiences and Monetization Scenarios EUA
Pilar
Fernando
Smart Stadium: additional services EUA
Smart Stadium: additional services
María
Fernando
Second Screen: At Home or On the Go
Second Screen: very close to your team
registration
Store
purchase
Match
attendee
Profile
update
FAN PROFILE
Social
Sentiment
From Fan Identity to Digital Profile
Commercial Partners: Increase value proposition
Commercial Partners: Increase value proposition
Call to actions
Storage
noSQL RelationalAnalytic
CoreServices
Management Services
Monitoring
Configuration
Deployment
Application Lifecycle Management
Access Control Services
Replication Services
Bus Services
Notification Services
Data Analysis Services
Traffic Routing
B2C Systems Tools
B2C Websites
Cache Services
Integration Services
User Activities tracking
Other customer databases
Business Services
UserActions
Master Data
Management
Gamification
Purchases &
payments
Reporting & BI
Users Authenthi-
cation
CRM
Unified Index Card
Prospect Users
Segmentation
Chatting (e.g.Skype)
Profiling
Payment Integration
Social Listening
Hot Campaigns
Batch Campaigns
Promotions
Groups
Content (RSS, Feeds)
B2C Mobile Apps
EnterpriseSites
Logging Services
B2C Video System Tools
Storage
Business Services
Video in WebsitesVideo Players
(Apps & Devices)
Video Modules
Media Library
CMS
CoreServices
Ingestion Service Encoding Services
Delivering Services
Packaging Services
Data Analysis Services
Publishing Routing
DRM Services
Integration Services
Advertising (Video
Platform)
CoreDigital
Platform
Video Producers
Broadcasters
Scheduled Services
Catalog Services
Search Services
Video Edition
Content Manageme
nt
VOD Services
Live Streaming Services
AnalyticBLOB
CDN
CORE MODULES VIDEO MODULES
Enterprise ERP
CMS
AdvertisingModules
Data Insight Services
ADVERTISING MODULES
Persona to Cookie reachability (Y/N) API
EXTERNAL ADVERTISING PLATFORMS
DMP
DSP
Ad Campaign RequestCreatitivites Uploading
Campaign CriteriaSupply Sources
Campaign Budget
Ad Campaign ConfirmationImpressions availabilityQuote ($) confirmation
Supply Sources
DSP
MAXFacebook
YahooGoogleRubicon .
Impressions serving, by Domain and by Users
DSPDMPAd Campaign Reporting
By identifiable User
Coupons
The CMO´s Digital Marketing Platform as a Service
Bing APIsSearch Queries
HYBRID - CLOUD INFRASTRUCTURE
DIGITAL MARKETING PLATFORM
EXTERNAL CLOUD
Chief Solution Architect
