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The Disruptionof
MEDIAMedia Outlook 2016
Uber, the world’s largest taxi company, owns no vehicles.“”
Facebook, the world’s most popular media owner, creates no content.Alibaba, the most valuable retailer, has no inventory.
And Airbnb, the world’s largest accommodation provider, owns no real estate.
Something interesting is happening.
– Tom GoodwinSVP of Strategy and Innovation at Havas Media
Should traditional media be worried?
TV’s relationship with Twitter
drives
40%of UK Twitter
traffic is TV-related
of broadcasts had some form of positive causation – an increase in Tweets was followed by an increase in viewing.
11%
drives
Is Digital taking audiences
away from Traditional?
168
236 230 217
0
50
100
150
200
250
2012* 2013 2014 Jan2015
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Average Viewing Minutes
Longer time spent watching TV
Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015
TV reach on its high end
81.195.7 95.6 93.6
0
20
40
60
80
100
2012* 2013 2014 Jan2015
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Reach (%)
Specs: Individuals 2+, Total Philippines, *June 2012-Nov 2015
In Urban PH, Radio can reach up to 20 million
94246317336345440
89315,474
20,849
0 5,000 10,000 15,000 20,000 25,000
DagupanIloilo
GenSanBacolod
DavaoCDOCebu
Mega ManilaUrban PH
Average Weekly Reach (000)
Specs: Urban PH Key Cities, Individuals 10+, 2013 Research Dates
Radio are bookends to Media Consumption(Urban PH)
02,0004,0006,0008,000
10,00012,00014,00016,000
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
24:0
025
:00
Rtg
(000
)
Radio TVSpecs for TV: Urban Philippines, Individuals 10+, FY 2013;
Specs for Radio: Urban PH Key Cities, 2013 Research Dates
4 millionlisteners 2 million
listeners
14 millionviewers
8 millionviewers
Home radio listening retains its loyal morning listenersand is developing a new late night audience(Urban PH)
Specs : Urban PH Key Cities, Individuals 10+, 2013 Research Dates
0500
1,0001,5002,0002,5003,000
02:0
003
:00
04:0
005
:00
06:0
007
:00
08:0
009
:00
10:0
011
:00
12:0
013
:00
14:0
015
:00
16:0
017
:00
18:0
019
:00
20:0
021
:00
22:0
023
:00
24:0
025
:00
Rtg
(000
)
Home Work In Transit Elsewere
Radio reach Like TV Looks Stable
95 91
0
20
40
60
80
100
Jan2013
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2013
Mar2015
Sep2015
Reach (%)
Specs: Individuals 10+, Mega Manila, 2013 and 2015 research dates, Whole day
818
45
Yesterday Past Week Longer Ago
% of individuals who read a newspaper…
Newspaper readership in past week at 18%
Specs: SCMI Media Insights 2015, Urban Philippines covering 20+ cities, 2000 interviews
• TV, radio and print audiences remain
• Media Audiences are still delineated
• Content and adaptability is key
Media Evolution is True and Here
The More Immediate Future…
11% 1%
88%
TV PRESS RADIO 0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Political/Advocacy AdvertisingTV, Radio and Print, 2015
Mega Manila Stations SpotsDWSM-FM/102.7 MHZ 1145DZMM-AM/630 KHZ 1088DZBB-AM/594 KHZ 961DZRH-AM/666 KHZ 758DWWW-AM/774 KHZ 638DZXL-AM/558 KHZ 586DWKY-FM/91.5 MHZ 574DWYS-FM/101.1 MHZ (YES) 564DWFM-FM/92.3 MHZ 539DWRK-FM/96.3 MHZ 490
Top 10 StationsRadio, 2015
Provincial Stations SpotsDWRC-FM/95.5 MHZ (LEGASPI) 2487DYFM-AM/837 KHZ (ILOILO) 1948DZVR-AM/711 KHZ (LAOAG) 1793DYGB-FM/91.7 MHZ (DUMAGUETE) 1682DXDC-AM/621 KHZ (DAVAO) 1500DXBR-AM/981 KHZ (BUTUAN) 1449DXBC-AM/693 KHZ (BUTUAN) 1416DXCB-FM/93.9 MHZ (ZAMBOANGA) 1365DXMB-FM/95.1 MHZ (BUTUAN) 1345DYHP-AM/612 KHZ (CEBU) 1295
Top Radio Advertisers
Rank DWSM-FM/ 102.7 MHZ DZMM-AM/ 630 KHZ DZBB-AM/ 594 KHZ DZRH-AM/ 666 KHZ DWWW-AM/ 774
KHZ 1 JEJOMAR BINAY GRACE POE MAR ROXAS GRACE POE GRACE POE
2 GRACE POE MAR ROXAS GRACE POE SENATOR FERDINAND BONGBONG MARCOS JR. MAR ROXAS
3 SENATOR FERDINAND BONGBONG MARCOS JR. ISKO MORENO SENATOR FERDINAND
BONGBONG MARCOS JR. RODRIGO DUTERTE CONG. SHERWIN GATCHALIAN
4 JERICHO " ICOT" PETILLA CONG. SHERWIN GATCHALIAN ISKO MORENO MAR ROXAS RAFFY ALUNAN
5 MANNY PACQUIAO SEN. FERDINAND BONGBONG MARCOS, JR.
CONG. SHERWIN GATCHALIAN ISKO MORENO CONG. MARTIN G.
ROMUALDEZ
6 REP. NERI COLMENARES RODRIGO DUTERTE LENI ROBREDO REP. NERI COLMENARES
7 ISKO MORENO ATTY. FRANCIS TOLENTINO
ATTY. FRANCIS TOLENTINO
CONG. MARTIN G. ROMUALDEZ
8 MAR ROXAS JEJOMAR BINAY GRINGO HONASAN
9 JOEL VILLANUEVA LENI ROBREDO CONG. SHERWIN GATCHALIAN
10 RISA HONTIVEROS JEJOMAR BINAY
Mega Manila, 2015
Top Radio Advertisers
Rank DZXL-AM/ 558 KHZ DWKY-FM/ 91.5 MHZ
DWYS-FM/ 101.1 MHZ (YES)
DWFM-FM/ 92.3 MHZ
DWRK-FM/ 96.3 MHZ
1 ATTY. FRANCIS TOLENTINO GRACE POE GRACE POE MAR ROXAS GRACE POE
2 MAR ROXAS CONG. MARTIN G. ROMUALDEZ
SEN. TEOFISTO GUINGONA GRACE POE REP. NERI COLMENARES
3 PANFILO LACSON SENATOR FERDINAND BONGBONG MARCOS JR. RODRIGO DUTERTE ATTY. FRANCIS
TOLENTINOCONG. MARTIN G.
ROMUALDEZ
4 CONG. MARTIN G. ROMUALDEZ
CONG. SHERWIN GATCHALIAN REP. NERI COLMENARES MAR ROXAS
5 ISKO MORENO MAR ROXAS CONG. MARTIN G. ROMUALDEZ
6 RAFFY ALUNAN SEN. TEOFISTO GUINGONA
ATTY. FRANCIS TOLENTINO
7 MAR ROXAS
8910
Mega Manila, 2015
Top Radio Advertisers
Rank DWRC-FM/95.5 MHZ (LEGASPI)
DYFM-AM/837 KHZ (ILOILO)
DZVR-AM/711 KHZ (LAOAG)
DYGB-FM/91.7 MHZ
(DUMAGUETE)
DXDC-AM/621 KHZ (DAVAO)
1 GOV. JOEY SALCEDA MAR ROXAS MAR ROXASGENDER WATCH AGAINST
VIOLENCE & EXPLOITATION
MAR ROXAS
2 COUN. VINCE BALTAZAR III
ATTY. FRANCIS TOLENTINO JEJOMAR BINAY GRACE POE PANFILO LACSON
3 AL BITCHARA GRACE POE GRACE POE ISKO MORENO ATTY. FRANCIS TOLENTINO
4 DIEGO OBIDO JEJOMAR BINAY PANFILO LACSON MAR ROXAS GRACE POE
5 PAMELA C PANFILO LACSON SENATOR FERDINAND BONGBONG MARCOS JR.
SEN. TEOFISTO GUINGONA
SEN. FERDINAND BONGBONG MARCOS, JR.
6 MAYOR ALLAN L. RELLON, DPA
SEN. TEOFISTO GUINGONA
SEN. TEOFISTO GUINGONA RODRIGO DUTERTE ISKO MORENO
7 HAROLD IMPERIAL JERICHO " ICOT" PETILLA JERICHO " ICOT" PETILLA GOV. ROEL DEGAMO RISA HONTIVEROS
8 LENI ROBREDO ISKO MORENO CONG. MARTIN G. ROMUALDEZ
9 SENATOR FERDINAND BONGBONG MARCOS JR. REP. NERI COLMENARES RAFFY ALUNAN
10 ISKO MORENO CONG. MARTIN G. ROMUALDEZ
Provincial, 2015
Top Radio Advertisers
Rank DXBR-AM/981 KHZ (BUTUAN)
DXBC-AM/693 KHZ (BUTUAN)
DXCB-FM/93.9 MHZ (ZAMBOANGA)
DXMB-FM/95.1 MHZ (BUTUAN)
DYHP-AM/612 KHZ (CEBU)
1 MAR ROXAS MAR ROXAS MAR ROXAS GRACE POE MAR ROXAS
2 JEJOMAR BINAY GRACE POE JEJOMAR BINAY KRUMWEL ORTEGA RODRIGO DUTERTE
3 GRACE POE KRUMWEL ORTEGA GRACE POE ISKO MORENO GRACE POE
4 SENATOR FERDINAND BONGBONG MARCOS JR. PANFILO LACSON SENATOR FERDINAND
BONGBONG MARCOS JR.SEN. TEOFISTO
GUINGONAATTY. FRANCIS
TOLENTINO
5 ISKO MORENO COUN. DERRICK A. PLAZA JERICHO " ICOT" PETILLA LAO FORTUN ISKO MORENO
6 MANNY PACQUIAO RODRIGO DUTERTE MANNY PACQUIAO COUN. DERRICK A. PLAZA SEN. FERDINAND BONGBONG MARCOS, JR.
7 RISA HONTIVEROS ISKO MORENO FRANCIS TOLENTINO JOSE JOBOY AQUINO CONG. MARTIN G. ROMUALDEZ
8 JERICHO " ICOT" PETILLA REP. NERI COLMENARES REP. NERI COLMENARES ANTONIO TRILLANES IV LENI ROBREDO
9 REP. NERI COLMENARES LAO FORTUN RISA HONTIVEROS RAFFY ALUNAN
10 LAO FORTUN ATTY. FRANCIS TOLENTINO LENI ROBREDO ATTY. HARRY ROQUE
Provincial, 2015
FTA Stations SpotsGMA 2745ABS-CBN 2453TV 5 236GMA News TV 232PTV 2092ND AVENUE 152ETC 152ABS-CBN Sports + Action 44IBC 33CNN Philippines 33
Top 10 StationsTelevision, 2015
Pay TV Stations SpotsSOLAR SPORTS 152JACK TV 152BASKETBALL 151ANC 74CINEMA ONE 41
Top TV Advertisers
Rank GMA ABS-CBN TV 5 GMA News TV PTV
1 GRACE POE GRACE POE BANGSAMORO BASIC LAW JOEL VILLANUEVA BANGSAMORO BASIC
LAW
2 JEJOMAR BINAY JEJOMAR BINAY RODRIGO DUTERTE GRACE POESAMAHAN PARA SA
TUNAY NA ELEKSYON SA PILIPINAS
3 CONG. MARTIN G. ROMUALDEZ MAR ROXAS GRACE POE ALAN PETER CAYETANO
METROPOLITAN MANILA DEVELOPMENT
AUTHORITY
4 ALAN PETER CAYETANO ALAN PETER CAYETANO CONGRESSMAN WIN GATCHALIAN
DEPARTMENT OF AGRICULTURE REY LANGIT
5 MAR ROXAS CONG. MARTIN G. ROMUALDEZ
ATTY. FRANCIS TOLENTINO
VP. JEJOMAR BINAY/SEN. GRINGO HONASAN ANGKLA PARTYLIST
6 LENI ROBREDO ATTY. FRANCIS TOLENTINO MAR ROXAS
DENR/OFFICE OF THE PRESIDENT/PIA/GMA
KAPUSO NG KALIKASAN
INTERNATIONAL COASTAL CLEANUP
PHILIPPINES
7 SENATOR FERDINAND BONGBONG MARCOS JR. LENI ROBREDO MARK VILLAR CONG. MARTIN G.
ROMUALDEZ CHIZ ESCUDERO
8 JOEL VILLANUEVA CONGRESSMAN WIN GATCHALIAN REP. REYNALDO V. UMALI JEJOMAR BINAY JEORGE ER EJERCITO
ESTREGAN
9 PANFILO LACSON RODRIGO DUTERTE
CONFEDERATION OF SAVINGS AND LOAN ASSOCIATIONS INC.
(CONSLA)
ATTY. FRANCIS TOLENTINO
ATTY. FRANCIS TOLENTINO
10 RODRIGO DUTERTE MARK VILLAR LENI ROBREDO MAR ROXAS
Free to Air, 2015
Top TV Advertisers
Rank 2ND AVENUE ETC ABS-CBN Sports + Action IBC CNN Philippines
1 JOEL VILLANUEVA JOEL VILLANUEVA SENATOR SERGIO OSMENA III
BANGSAMORO BASIC LAW GRACE POE
2 MAR ROXAS MAR ROXASINTERNATIONAL
COASTAL CLEANUP PHILIPPINES
SAMAHAN PARA SA TUNAY NA ELEKSYON SA
PILIPINAS
METROPOLITAN MANILA DEVELOPMENT
AUTHORITY
3 GRACE POEMETROPOLITAN MANILA
DEVELOPMENT AUTHORITY
4 JOEL VILLANUEVA ATTY. FRANCIS TOLENTINO
5 ATTY. FRANCIS TOLENTINO
678910
Free to Air, 2015
Top TV Advertisers
Rank SOLAR SPORTS JACK TV BASKETBALL ANC CINEMA ONE
1 JOEL VILLANUEVA JOEL VILLANUEVA JOEL VILLANUEVA GALING POOK FOUNDATION
SENATOR SERGIO OSMENA III
2 MAR ROXAS MAR ROXAS MAR ROXAS CONG. MARTIN G. ROMUALDEZ ICOT PETILLA
3 GRACE POE
45678910
Pay TV, 2015
Political/Advocacy AdvertisingDeveloping TV Trends
*Regular TV Spots, Total Day, Total TV
0
500
1000
1500
2000
2500
3000
3500
June July August September October November December January February March April May
2013 Midterm Elections 2016 Presidential Elections
Political/Advocacy Advertising*TV Ads Category Ranking
*Regular TV Spots, Whole Day, ABS-CBN
Apr 2013 Insertions Duration
1 HAIR SHAMPOO 3806 13122 DETERGENTS & LAUNDRY AIDS 2227 759
3 TOOTHPASTE, MOUTHWASH & TOOTHBRUSH 1671 647
4 GOVERNMENT AGENCIES & PUBLIC UTILITIES 1437 586
5 MILK POWDER 1186 4056 CORPORATE ADVERTISING 1126 4677 HAIR CONDITIONER 1087 419
8 FLAVOR ENHANCERS & FOOD MIXES 1020 352
9 FROZEN DESSERTS 903 271
10 MISCELLANEOUS FOOD PRODUCTS 881 235
Nov 2015 Insertions Duration
1 DETERGENTS & LAUNDRY AIDS 2313 7842 MILK POWDER 1787 6213 COFFEE & TEA 1481 5474 HAIR SHAMPOO 1478 4095 WIRELESS TELEPHONY 1377 6046 FROZEN DESSERTS 1282 2917 CORPORATE ADVERTISING 1190 332
8 FLAVOR ENHANCERS & FOOD MIXES 1140 364
9 MISCELLANEOUS FOOD PRODUCTS 1061 276
10 VITAMINS 816 251
11 GOVERNMENT AGENCIES & PUBLIC UTILITIES 805 387
GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 3% and 4% SOV and total minutes
The category can potentially grow by 5% and 6% SOV and total minutes respectively
Political/Advocacy Advertising*TV Ads Category Ranking
*Regular TV Spots, Whole Day, GMA
Apr 2013 Insertions Duration
1 DETERGENTS & LAUNDRY AIDS 2319 780
2 HAIR SHAMPOO 1815 632
3 FLAVOR ENHANCERS & FOOD MIXES 1318 480
4 MILK POWDER 1539 423
5 GOVERNMENT AGENCIES & PUBLIC UTILITIES 961 377
6 CORPORATE ADVERTISING 719 3287 HAIR CONDITIONER 1060 3198 COFFEE & TEA 901 315
9 MISCELLANEOUS FOOD PRODUCTS 1218 313
10 FROZEN DESSERTS 1024 308
Nov 2015 Insertions Duration
1 MILK POWDER 3460 12022 DETERGENTS & LAUNDRY AIDS 3531 11253 CORPORATE ADVERTISING 2385 7124 COFFEE & TEA 1800 5495 HAIR SHAMPOO 2020 536
6 MISCELLANEOUS FOOD PRODUCTS 1672 511
7 GOVERNMENT AGENCIES & PUBLIC UTILITIES 901 445
8 FLAVOR ENHANCERS & FOOD MIXES 1338 436
9 FROZEN DESSERTS 1242 300
10 TOOTHPASTE, MOUTHWASH & TOOTHBRUSH 864 291
GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 3% and 4% of SOV and total minutes respectively
The category can potentially grow by 4% and 5% SOV and total minutes respectively
Political/Advocacy Advertising*TV Ads Category Ranking
*Regular TV Spots, Primetime, ABS-CBN
Apr 2013 Insertions Duration
1 HAIR SHAMPOO 1445 486
2 GOVERNMENT AGENCIES & PUBLIC UTILITIES 1127 472
3 DETERGENTS & LAUNDRY AIDS 535 180
4 MILK POWDER 426 1515 CORPORATE ADVERTISING 381 145
6MISCELLANEOUS FOOD PRODUCTS 343 92
7TOOTHPASTE, MOUTHWASH & TOOTHBRUSH 319 124
8 FROZEN DESSERTS 311 949 HAIR CONDITIONER 261 94
10 WIRELESS TELEPHONY 236 81
Nov 2015 Insertions Duration
1 DETERGENTS & LAUNDRY AIDS 636 218
2 WIRELESS TELEPHONY 635 2753 COFFEE & TEA 635 233
4 GOVERNMENT AGENCIES & PUBLIC UTILITIES 583 284
5 MILK POWDER 535 187
6 MISCELLANEOUS FOOD PRODUCTS 520 136
7 CORPORATE ADVERTISING 501 1368 HAIR SHAMPOO 469 1279 FROZEN DESSERTS 445 102
10 FLAVOR ENHANCERS & FOOD MIXES 415 138
GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 7% SOV and total minutes
The category can potentially grow by 12% and 14% SOV and total minutes respectively
Political/Advocacy Advertising*TV Ads Category Ranking
*Regular TV Spots, Primetime, GMA
Apr 2013 Insertions Duration
1 GOVERNMENT AGENCIES & PUBLIC UTILITIES 761 294
2 HAIR SHAMPOO 593 210
3 DETERGENTS & LAUNDRY AIDS 565 197
4 MILK POWDER 528 147
5FLAVOR ENHANCERS & FOOD MIXES 433 142
6MISCELLANEOUS FOOD PRODUCTS 506 134
7 COFFEE & TEA 344 1198 CORPORATE ADVERTISING 247 1089 HAIR CONDITIONER 322 103
10 WIRELESS TELEPHONY 232 81
Nov 2015 Insertions Duration
1 MILK POWDER 1166 420
2 DETERGENTS & LAUNDRY AIDS 1228 395
3 CORPORATE ADVERTISING 891 2734 HAIR SHAMPOO 848 227
5MISCELLANEOUS FOOD PRODUCTS 724 220
6 COFFEE & TEA 724 207
7GOVERNMENT AGENCIES & PUBLIC UTILITIES 403 201
8 FLAVOR ENHANCERS & FOOD MIXES 451 143
9 FROZEN DESSERTS 486 11110 FACIAL CARE 399 100
GOVERNMENT AGENCIES & PUBLIC UTILITIEScategory now has 3% and 5% of SOV and total minutes respectively
The category can potentially grow by 9% and 11% SOV and total minutes respectively
ABS-CBN GMA
Whole DayNov-15 3% 3%
Apr-13 5% 4%
PrimetimeNov-15 7% 3%
Apr-13 12% 9%
Summary of Potential Growth
*Regular TV Spots, with April 2013 as potential for April 2015
ABS-CBN GMA
Whole DayNov-15 4% 4%
Apr-13 6% 5%
PrimetimeNov-15 7% 5%
Apr-13 14% 11%
Spots Duration
