TheDo-It-YourselfPre-productionTool Box

Create 3D Conceptual Videos that sell for you in your sleep! HandBuiltBrands.com

THE QUESTIONNAIRE

Fill out the simple questionnaire below to get started.

THE DIY PRE-PRODUCTION

TOOL BOX

What are we selling?

Why are you making a video to help your sales

initiatives?

How do customers buy your product/s or service/s?

Ballpark, what do you charge? $10-100k, $100-500k,

$500k-2.5MM+?

Do you know your key message? (Hint: it’s what

you absolutely must communicate in the video)

THE CREATIVE BRIEF

THE DIY PRE-PRODUCTION

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What are we selling?

Why are we doing it?

Who are we talking to?

What do they currently think?

What’s our promise?

What do they need to think?

Why should they believe us?

What is our personality?

THE TREATMENT OUTLINE

THE DIY PRE-PRODUCTION

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What story are you trying to tell?

Where does your product/service take place? Do

you envision your story told on-site, underground,

or in a conceptual space?

What do you want to show in the video? What is

there to visually see?

KEY MESSAGE

In one sentence (without saying “and”), boil it down and say what it

is that this video must accomplish.

What do you want people to do after they watch it?

What’s the call to action?

What equipment are you going to show?

THE STEP OUTLINE

To create a step-by-step outline, we suggest using either notecards or big Post It notes. On each

card, include:

● Scene topic (ex: benefit of product/service, use case, on-site demonstration)

● Where the scene takes place

● What points you want to make/what you want to say

● What equipment you want to include in the video

Once you finish writing each card, start organizing them into your story arc. What is the beginning,

middle and end of your story? An option for many is to explain the process from beginning to end.

And for goodness sake, if you have a lightning bolt moment of what to show, write it down!

THE DIY PRE-PRODUCTION

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THE 2-MINUTE VIDEO SCRIPT TEMPLATE

Tell them what you’re going to tell them, tell them, then tell them what you told them.

If you find yourself struggling to get to a final script, sign up for our mini-blueprint:

grow.handbuiltbrands.com/mini

In our one hour mini-blueprint call, we’ll help you discover your story arcs, identify what to highlight, and

based on our experience in video production and our video analytics, we make recommendations for

what audiences find interesting and engaging.

THE DIY PRE-PRODUCTION

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SCENE 1

Company and/or product name:

Key message:

Call-to-action:

SCENE 2-6

Tell them what you’re going to tell them.

(or how every many you need to tell the story)

Explain the process and the benefits

SCENE 7

Restate the key message:

Restate the call-to-action:

Don’t depend on the closing to bring it all home. Keep it engaging throughout.