The Drive for Five: Increasing Membership in Friends of the Smokies. Ashley Gaither. Background and History. Founded in 1993 with 156 charter members Mission Statement Raised over $20 million 501(c)(3) non-profit organization Approximately 4,500 members. Problems. - PowerPoint PPT Presentation
Text of The Drive for Five: Increasing Membership in Friends of the Smokies
Founded in 1993 with 156 charter membersMission StatementRaised
over $20 million 501(c)(3) non-profit organizationApproximately
Average membership increase is only 290 new members per year
To increase membership in Friends of Great Smoky Mountains
National Park to 5,000 members by January 1, 2009
To increase readership of brochures to 250,000 within 6 monthsTo
increase business membership by 33% within 6 months
To increase local membership by 5% within 6 monthsTo increase
membership by referral by 5% within 6 monthsTo maintain membership
at 5,000 after January 2009
Visitors of Great Smoky Mountains National ParkGatlinburg
businessesSevier County / Gatlinburg residentsFriends / relatives
of current members
Stress benefits of membership and overall good of the
organizationBrochures available throughout areaReach tourists
through local media campaignHost hot air balloon event and
bluegrass concertPresentations at local meetings
JulyHot Air Balloons Event, Brochure DebutAugustPresentation @
Gatlinburg Chamber of CommerceSeptemberBillboard
DebutOctoberBluegrass Concert Event, Media
CampaignNovemberPresentation @ Gatlinburg City HallDecemberMail
Thank You Stickers, Member References
Hot Air Balloon Event$1250Bluegrass Concert
Membership recordsSurvey results
Friends of Great Smoky Mountains National Park (n.d.). Friends
of the Smokies. Retrieved May 28, 2008, from
http://www.friendsofthesmokies.org/ U.S. Census Bureau (n.d.).
Gatlinburg city, Tennessee Fact Sheet American FactFinder.
Retrieved May 28, 2008, from http://factfinder.census.gov/U.S.
National Park Service (2008). Great Smoky Mountains National Park.
Retrieved May 28, 2008, from http://www.nps.gov/grsm/