The ECOWILL ProjectECOdriving Widespread Implementation for Learner drivers and Licensed drivers

ECOWILL intends to establish a massive roll-out of Ecodriving trainings for various

target groups in Europe. The project focusses on implementing short duration

training and e-learning tools for drivers of passenger car and vans / light

commercial vehicles (LCV) ≤ 3.5t GVM. Therefore, an Ecodriving infrastructure

consisting of specifi cally educated and certifi ed driving instructors is being

established throughout Europe. At the same time, ECOWILL fosters the integration

of Ecodriving into driving school education and examination in all 13 partner

countries.

Benefi ts of Ecodriving for driving schools

• Less fuel consumption, less wear & tear during instruction

• Ecodriving certifi cation and expertise as a promotional factor and competitive

advantage

• Licensed driver training as new business case

Golden Rules

Following the guideline “Safety First”, the application of Ecodriving tips – “Golden

Rules” – listed enables a highly fuel-effi cient, smart and relaxed driving style with

best environmental effect.

1. Anticipate Traffi c Flow

Read the road as far ahead as possible.

2. Maintain a steady speed at low RPM

Drive smoothly, using the highest possible gear at low RPM.

3. Shift up early

Shift to higher gear at approximately 2.000 RPM.

4. Check tyre pressures frequently

At least once a month and before driving at high speed.

For correct pressure check with car’s manual.

5. Consider any extra energy required costs fuel and money

Use air conditioning and electrical equipment wisely and switch it off if not

needed. Electrical energy is converted from extra fuel burnt; it doesn’t work

“for free”.

In addition to the Golden Rules, a list of Silver Rules was defi ned to be integrated

into the driving school education. More information and all tips can be found on

www.ecodrive.org

Short-Info Train-The-Trainer Seminars and Handbooks

Within the ECOWILL project 180

national Master-Trainers were

educated by DVR (German Road

Safety Council) in all 13 European

partner countries. These Master-

Trainers will conduct Train-The-

Trainer-seminars in their countries

resulting in a European network of

Ecodriving-qualifi ed and ECOWILL-

certifi ed driving instructors.

Standards for Ecodriving education in driving school:

The ECOWILL consortium defi ned European minimum quality standards for

teaching Ecodriving in learner driver education (see graph below):

Key success factors for implementing Ecodriving in driving schools

• Ecodriving as part of theory and practice in learner drivers´ education and

examination making its benefi ts evident to all learner drivers

• Ecodriving taught from the very start as the safe and proper way of driving:

“do it fi rst, do it right-approach”

• Ecodriving contents synchronized in education and examination

• Instructors and examiners with the same level of Ecodriving knowledge

Benefi ts of Ecodriving:

SAFETY

• Improved road safety

• Enhanced driving skills

ENVIRONMENTAL

• Reduced greenhouse gas emissions (CO2)

• Fewer local air pollutants

• Noise reduction

FINANCIAL

• Saved fuel / money (5-15% in the long-term)

• Lower vehicle maintenance costs

• Reduced accident costs

SOCIAL

• More responsible driving

• Less stress while driving

• Higher comfort for drivers and passengers

Ecodriving in Driver Education

ECOWILL qualifi ed Trainer/Coach

License Class B

Golden Rules and Silver Rules

GDE-Matrix

Coaching

Ecodriving contents should be integrated as “normal driving style”

on different levels of profi ciency

theoretical lessons

practical lessons

examination

curriculum{ }BRO_ECOWILL_v2012_Final.indd 1 6/06/12 15:03

In order to guarantee consistent education quality, handbooks were designed

for the education of learner drivers in driving schools but also for Short Duration

Ecodriving Training aimed at licensed drivers (private & fl eets).

EFA and CIECA initiative to change EU Directive2006/126/EC

To speed up the integration of Ecodriving in driving school education and

examination, EFA and CIECA supported by DVR started an initiative drafting

amendments to the European Directive 2006/126/EC. The aim is to make Ecodriving

mandatory in practical examination for passenger cars of category B.

Development of a pan-European Ecodriving Blueprint

One major goal of ECOWILL is the development of a prototypical and modular

implementation blueprint for Ecodriving into theoretical and practical education and

testing of learner drivers. EFA and CIECA as partners responsible for the blueprint,

will use this opportunity to harmonize existing Ecodriving contents in learner driver

education and driver license test.

The ECOWILL ProjectPARTNERS

The ECOWILL project also has the following associated partners:

NL Agency; Ford of Europe; CIECA-International Commission for Driver Testing

Authorities; ACEA – European Automobile Manufacturers’ Association; LeasePlan

Corporation; Quality Alliance Eco-Drive (Switzerland); National Association of

Swedish Driving Schools

ECOWILL is Coordinated byAustrian Energy Agency

Reinhard.Jellinek@energyagency.at

Mariahilferstraße 136

A-1150 Vienna, Austria

Tel. +43 1 5861524-138

Learner Drivers Experienced Drivers

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