THE ELOQUA TRIP REPORTNot just for the 1%

-Ian McMurtrie, from Eloqua’s Topliners community

HERE IS WHAT ELOQUA IS,IN LESS THAN 50 CHARACTERS.

“a Fortune 500 marketing department in a box”

MARKETING BEFORE ELOQUA

?

100,000 web visitors

1,000 bookings (the 1%) Not tied to our

marketing database so marketing doesn’t know who they are or what they want

99,000 non-bookings No information

because they’re not in Traveller

MARKETING WITH ELOQUA

IT’S JUST LIKE THAT

Except our customers won’t want to kill us

BEFORE ELOQUA

100,000 web visitors

1,000 bookings (the 1%) No sustainable way

to educate/market to these people

99,000 non-bookings No way at all to

educate/market to these people

WITH ELOQUA 100,000 web visitors

1,000 bookings Eloqua will allow us

to educate/market to these people

99,000 non-bookings Eloqua will allow us

to educate/market to these people

ROUGH IDEA OF HOW IT WORKS

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ROUGH IDEA OF HOW IT WORKS

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ROUGH IDEA OF HOW IT WORKS

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ROUGH IDEA OF HOW IT WORKS

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ROUGH IDEA OF HOW IT WORKS

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ROUGH IDEA OF HOW IT WORKS

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• Male• Mid-40s• We killed his father• Now, he’s going to kill us• He’s going after the 6-

fingered man

IN PLAIN ENGLISH

We fill up Eloqua with a bunch of rules, emails, landing pages - all the tools we have.

As people click, download, browse, etc., Eloqua learns about them.

According to what they’ve done (or haven’t done) Eloqua then sends emails automatically to them that fit their interests, needs and/or buying stage.

We win.

A COUPLE SAMPLES OF HOW THIS WORKS A long-time client, Jill Kover, comes to our site to check

out our new cruises. She always goes to Paris with us but wants to explore more of France so she submits a question via the form on the Viking Portraits of Southern France page. Eloqua sends her emails relevant to the cruise and France. She books another Paris Untour and a cruise.

A new visitor to our site has been checking us out for a while now and decides to download the wine map. As soon as he gives us his email address to download it, Eloqua knows who he is and where he’s been on our site. With that information, Eloqua sends content relevant to him web travels. He books a Prague Untour to meet Alena and try a bottle of Sanctus Victoria.

SOME OF THE TOOLS Emails Landing pages Forms Webinars, videos, podcasts Slideshows PDFs Surveys Preferences Demographics Booking information As much information from Traveller as we want Everything you know about Untours and travel A bunch of cool stuff we haven’t thought of yet

I KNOW YOU HAVE QUESTIONS