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The Emerging Fuel Cell Electric Vehicle Market Catherine Dunwoody Executive Director

The Emerging Fuel Cell Electric Vehicle Market

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The Emerging Fuel Cell Electric Vehicle Market. Catherine Dunwoody Executive Director. “Fuel cells are making the shift from a research project to a real consumer choice.”. John Krafcik , Hyundai President/CEO. - PowerPoint PPT Presentation

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Page 1: The Emerging Fuel Cell Electric Vehicle Market

The Emerging Fuel Cell Electric Vehicle Market

Catherine DunwoodyExecutive Director

Page 2: The Emerging Fuel Cell Electric Vehicle Market

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“Fuel cells are making the shift from a research project to a real consumer choice.” John Krafcik, Hyundai

President/CEO

Page 3: The Emerging Fuel Cell Electric Vehicle Market

“Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected.”Bob Carter, Toyota Sr. VP of Automotive

Operations

Page 4: The Emerging Fuel Cell Electric Vehicle Market

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“People always ask me the same questions: How do I get one? How much does it cost? How far does it go?”Jon Spallino, about his third Honda

FCEV

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“If I could design my dream car, this would be it. It’s the best car in the world and I’m never driving a gas car again. When infrastructure is there, they’ll sell themselves.” Leo Nordine , Mercedes F-CELL customer since

2011

Page 6: The Emerging Fuel Cell Electric Vehicle Market

FCEVs are electric vehicles

Fuel cell stack

Page 7: The Emerging Fuel Cell Electric Vehicle Market

Go Campaign

Page 8: The Emerging Fuel Cell Electric Vehicle Market

What is infrastructure?

Production Delivery Stations

Page 9: The Emerging Fuel Cell Electric Vehicle Market

Open Today:• Burbank• Emeryville• Fountain Valley• Harbor City• Irvine #1• Newport Beach• Thousand Palms• Torrance• West LA #1

• Beverly Hills• Diamond Bar (upgrade)

• Irvine #2• Lawndale• Los Angeles-CSULA• Redondo Beach• San Juan Capistrano• Santa Monica• West LA #2

Status of H2 stations today

• West Sacramento• Westwood – UCLA• Anaheim• Chino• Cupertino• Foster City• Mission Viejo• Mountain View• Woodland Hills (LA)• Oakland (transit only)

In Development:

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Hydrogen-only stations

Torrance: H2 from pipeline

Fountain Valley: H2 from wastewater

Emeryville: co-located car and bus fueling; H2 from solar electrolysis and liquid delivery

Page 11: The Emerging Fuel Cell Electric Vehicle Market

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Retail hydrogen stations

Considerations:• Footprint• Cost• Convenience• Business case

Hydrogen can be:• Liquid delivery• Compressed gas delivery• On-site generation• Renewable

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Customer experience

• Convenient locations and hours

• Same process everywhere

• Fast fueling at peak hours

• No range anxiety• Standard payment

methods• Safe and easy

Page 13: The Emerging Fuel Cell Electric Vehicle Market

California ZEV Action Plan• By 2015: California major metropolitan areas

“ZEV-ready” with infrastructure and streamlined permitting

• By 2020: California ZEV infrastructure can support up to 1 million vehicles» Including widespread use of ZEVs for freight and public transit

• By 2025: Over 1.5 million ZEVs in California

13Visit www.cafcp.org/toolkits/cities to download the ZEV Action Plan

Page 14: The Emerging Fuel Cell Electric Vehicle Market

Supporting market growth

H2 ReadinessER & permit trainingLeg. outreachVehicle Loan ProgramRoadmap reportsSocial mediaC&S developmentFunding models

Page 15: The Emerging Fuel Cell Electric Vehicle Market

MembersAir LiquideAir ProductsAlameda-Contra Costa Transit District

(AC Transit)Automotive Fuel Cell CooperationBallard Power SystemsBay Area Air Quality Management DistrictCalifornia Air Resources BoardCalifornia Department of Food and

AgricultureCalifornia Energy CommissionCalifornia State University - Los AngelesCALSTARTThe Center for Energy Efficiency and

Renewable Technologies (CEERT)Center for Transportation and the

Environment (CTE)ChryslerDaimlerEnergy Independence NowGeneral Motors

HondaHydrogenicsHyundaiInstitute of Transportation Studies, UC

DavisLinde North America, Inc.National Fuel Cell Research Center, UC

IrvineNational Renewable Energy Laboratory

(NREL)NissanPowertech LabsProton OnSiteSandia National LaboratoriesSouth Coast Air Quality Management

DistrictSouthern California Gas CompanySunLine Transit AgencyToyotaU.S. Department of EnergyU.S. Environmental Protection AgencyUS HybridUniversity of California, BerkeleyVolkswagen