8/19/2019 The Era of Corporate Citizenship - Perodua's Advertising with a Social Dimension

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8/19/2019 The Era of Corporate Citizenship - Perodua's Advertising with a Social Dimension

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8/19/2019 The Era of Corporate Citizenship - Perodua's Advertising with a Social Dimension

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8/19/2019 The Era of Corporate Citizenship - Perodua's Advertising with a Social Dimension

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8/19/2019 The Era of Corporate Citizenship - Perodua's Advertising with a Social Dimension

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8/19/2019 The Era of Corporate Citizenship - Perodua's Advertising with a Social Dimension

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8/19/2019 The Era of Corporate Citizenship - Perodua's Advertising with a Social Dimension

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Explain the signi'cance of corporate citi&enship communicationon corporate i entity an corporate image( $oul an a !ertisera opting CASD necessarily be grante the title of goo citi&en#

• -iving out the right message is the most important thing and companies following C"S# mightactually be granted the title of a good citizen.

• 0rom the case, %erodua+s 1= ad showing against drun! driving, racial enlightening issue, socialmanner message actually granted the title of a good citizen

• 1his actually impacts the way people perceive the company and this might lead to granting

the title of a good citizen

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$hat are the success factors in the e!elopment of CASD#

• Some success factors contributing to the development of C"S# are<

• Understanding the social and cultural values of the area of operations• "void discrimination and personal biases• %rioritizing the right value to be depicted

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