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Order now! Please visit our web site to order this report and find more information about our other titles at www.berginsight.com See inside for further details The European Wireless M2M Market The European Wireless M2M Market is a comprehensive report analysing the market for mobile network machine to machine communication in Europe. This strategic research report from Berg Insight provides you with 160 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions. This report will allow you to: Understand the true potential of the European wireless M2M market. Anticipate future trends and technology developments. Evaluate the business opportunities in the main vertical market segments. Identify potential customers, partners and competitors on the main European markets. Comprehend the differences and commonalities between Europe and other regions. Profit from valuable insights about the most successful business propositions on the market. Berg Insight’s M2M Research Series What are the key business opportunities in the emerging European wireless M2M market? Berg Insight’s M2M Research Series is a unique series of market reports published on a quarterly basis. Each title offers detailed analysis of a specific vertical application area such as intelligent metering, fleet management or vehicle telematics. Once per year we also publish a summary of our research with detailed forecasts for the European wireless M2M market. www.berginsight.com M2M Research Series

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Page 1: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

Order now!Please visit our web site to order this

report and find more information about our other titles at www.berginsight.com

See inside for further details

The European Wireless M2M Market

The European Wireless M2M Market is a comprehensive report analysing the market for mobile network machine to machine communication in Europe.

This strategic research report from Berg Insight provides you with 160 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Thisreportwillallowyouto:

Understand the true potential of the European wireless M2M market.

Anticipate future trends and technology developments.

Evaluate the business opportunities in the main vertical market segments.

Identify potential customers, partners and competitors on the main European markets.

Comprehend the differences and commonalities between Europe and other regions.

Profit from valuable insights about the most successful business propositions on the market.

Berg Insight’s M2M Research SeriesWhat are the key business opportunities in the emerging European wireless M2M market? Berg Insight’s M2M Research Series is a unique series of market reports published on a quarterly basis. Each title offers detailed analysis of a specific vertical application area such as intelligent metering, fleet management or vehicle telematics. Once per year we also publish a summary of our research with detailed forecasts for the European wireless M2M market.

www.berginsight.com

M2M Research Series

Page 2: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

Strong growth ahead for wireless M2M in EuropeThere are billions of devices in Europe that could potentially be networked using fixed or wireless technologies. Generally, the cost of connecting a device to a GSM/GPRS network must be justified by the perceived value of the information it com-municates. The most obvious cases are remote monitoring of mission critical equipment or tracking of valuable assets. This type of applications however tends to be deployed in relatively small volumes. Mass market opportunities only exist in seg-ments where valuable information can be generated by a large population of devices. Examples of this are found in the utility, transportation, security and retail industries. Europe has 345 million energy meters, 254 million motor vehicles, 8 million se-curity alarm systems and 6 million POS-terminals. Altogether these segments represent a potential market of over 600 mil-lion wireless M2M connections.

The European wireless M2M market is in a solid growth phase with strong demand across a wide range of industries. Berg Insight estimates that deployments of wireless M2M units, de-fined as deployed and activated devices, reached 4.1 million units in 2006. Growing at a compound average annual growth rate of 42.9 percent, the market size is expected to reach 24.4 million units by 2011. In the medium term, the annual growth rate will however be more moderate. Not until after 2010 will the anticipated mass-market adoption of telematics by auto-motive OEMs push growth rates above 30 percent. Other key vertical markets are forecasted to see a more linear growth. Security alarms and POS-terminals are expected to reach their natural saturation point in a relatively near future, whereas the full growth potential for energy meters will remain far from real-ized even at the end of the period.

Mobile operators are positioning themselves differently in the M2M value chain. Most of them are actively or passively limiting

their role to provide network connectivity services. Some such as Orange, Telefónica O2, Telenor and TeliaSonera are partici-pating directly in the market, whereas others like Vodafone have adopted an indirect approach with partner resellers. Telenor Sweden is arguably the most advanced mobile operator in this area and expects the number of wireless M2M connections to exceed regular handsets by 2008. The greater part of the con-nections derive from the regulation driven deployment of remote meter reading in Sweden that will result in 1 million electricity meters being connected to Telenor’s GPRS network.

Several MVNOs and MVNEs have also established themselves as providers of wireless M2M connectivity services and solutions on the European market. Modes of operation range from resel-ling the network capacity of mobile operators to providing partial or complete network infrastructure via a hired air-interface. Value added resellers like Mobius Networks and Wireless Logic work closely with one or a few mobile operators, while international carriers like Jasper Wireless and Wyless seek to offer global cov-erage on a single communications platform. Rather than com-peting with traditional network operators, the wireless M2M com-munication providers are becoming a major distribution channel for mobile data services in large parts of Europe.

How large is the actual addressable market for wireless M2M in Europe?

What are the main trends and fastest growing appli- cations in the automotive, utility, security and retail industries?

When and in what form will eCall-type services become a standard feature on the European automobile market?

What are the key drivers behind the growing demand for fleet management and vehicle tracking solutions?

Which are the leading providers of OEM and aftermarket telematics solutions?

How is GPRS facing up to competing technologies for remote meter reading?

What is driving the adoption of wireless POS-terminals and security alarms?

How are the mobile operators addressing the bourgeoning M2M market?

Which are the main alternative wireless M2M communication providers in Europe?

This report answers the following questions:

Mobile network wireless M2M connections in Europe (2006–2011)

M2M Research Series

Page 3: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

1 Introduction to wireless M2M and the European market 1.1 Introduction 1.1.1 From telemetry to M2M 1.1.2 Industry value network 1.2 Key vertical market segments 1.2.1 Electricity and gas meters 1.2.2 Motor vehicles 1.2.3 Other segments 1.3 European mobile network infrastructure 1.4 Mobile network M2M data modules and terminals 1.4.1 Mobile network M2M communication devices 1.4.2 Mobile network M2M module vendors

2 Network operators and MVNOs 2.1 Deutsche Telekom

2.1.1 T-Mobile 2.1.2 Toll Collect 2.2 France Telecom 2.2.1 France Telecom Group M2M strategy 2.2.2 Orange Group 2.2.3 Mobistar 2.3 Telefónica O2 2.3.1 Telefónica O2 Czech Republic 2.3.2 O2 Germany 2.3.3 O2 Ireland 2.3.4 O2 UK 2.4 Telenor 2.4.1 Telenor Mobile 2.4.2 Telenor Cinclus 2.5 TeliaSonera 2.6 Vodafone Group 2.6.1 Vodafone Netherlands 2.6.2 Vodafone UK 2.6.3 SFR 2.7 Wireless M2M communication providers 2.7.1 Aspider Solutions 2.7.2 BT Redcare 2.7.3 Eutelsat 2.7.4 Jasper Wireless 2.7.5 Kuantic 2.7.6 Metrilog 2.7.7 Mobius Networks 2.7.8 Netsize 2.7.9 RAM Mobile Data 2.7.10 Stream Communications 2.7.11 Wireless Logic 2.7.12 Wireless Maingate 2.7.13 Wyless

3 Market forecasts and trends 3.1 European wireless M2M market summary 3.2 Private vehicles 3.3 Commercial vehicles 3.4 Electricity and gas meters

3.5 Security alarms 3.6 POS-terminals

4 Private vehicles 4.1 The European private vehicle market 4.2 Car telematics solutions 4.2.1 Car telematics applications 4.2.2 Car telematics infrastructure 4.2.3 Car telematics value chain 4.2.4 The European eCall initiative 4.3 Key player profiles 4.3.1 ATX Group 4.3.2 Cobra Automotive Technologies 4.3.3 IMA 4.3.4 LoJack 4.3.5 TRACKER 4.3.6 Traqueur 4.3.7 Magneti Marelli 4.3.8 MetaSystem 4.3.9 Trafficmaster 4.3.10 Viasat 4.3.11 Wireless Car 4.4 OEM and aftermarket telematics offerings 4.4.1 PSA Peugeot Citroën 4.4.2 BMW 4.4.3 Jaguar and Land Rover 4.4.4 Octo Telematics 4.4.5 Norwich Union

5 Commercial vehicles 5.1 The European commercial vehicle market 5.2 Fleet management solutions 5.2.1 Fleet management applications 5.2.2 Fleet management infrastructure 5.2.3 Fleet management value chain and stakeholders 5.3 Key player profiles 5.3.1 CI Omnibridge and Siemens VDO 5.3.2 Cybit 5.3.3 Garmin and GPS-Buddy 5.3.4 Masternaut 5.3.5 Minorplanet 5.3.6 Navman Wireless 5.3.7 Punch Telematix 5.3.8 Qualcomm WBS 5.3.9 TomTom WORK 5.3.10 Transics 5.4 OEM commercial vehicle telematics solutions 5.4.1 DaimlerChrysler FleetBoard 5.4.2 Volvo Dynafleet 5.4.3 Scania Fleet Management

6 Electricity and gas meters 6.1 The European utility industry 6.1.1 Electricity market 6.1.2 Gas market 6.1.3 Industry players

6.2 AMM solutions 6.2.1 AMM applications 6.2.2 Advanced metering infrastructure 6.2.3 AMM value chain and stakeholders 6.3 Key player profiles 6.3.1 Bayard Group 6.3.2 Itron 6.3.3 Iskraemeco 6.3.4 Elster 6.3.5 Echelon 6.3.6 EDMI 6.3.7 Enel/IBM AMM Alliance 6.3.8 Kamstrup 6.3.9 ADD Grup 6.3.10 Metrima 6.4 AMM deployments in Europe 6.4.1 ACEA 6.4.2 EssentNuon 6.4.3 Fortum

7 Security alarms 7.1 The European security alarm market 7.2 Mobile network alarm monitoring solutions 7.3 Key player profiles 7.3.1 Securitas Direct 7.3.2 ADT Europe 7.3.3 UTC Fire & Security 7.3.4 G4S 7.3.5 Alert Services 7.3.6 Prosegur 7.4 GPRS alarm communication in Scandinavia 7.4.1 Aroundio and Securitas Direct Professional 7.4.2 Multicom Security 7.4.3 Safetel

8 POS-terminals 8.1 The European POS-terminal market 8.2 POS-terminal payment transactions 8.3 Key player profiles 8.3.1 VeriFone 8.3.2 Ingenico 8.3.3 Hypercom 8.3.4 Thales 8.3.5 Sagem 8.3.6 Intellect 8.3.7 Cybernet 8.3.8 Gemalto 8.3.9 Banksys 8.3.10 DA Sistemi 8.4 Mobile network POS-terminal communication solutions

Glossary

Table of Contents

Page 4: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

Address PostcodeCountry

Position CompanyFamily/Surname Forename

Telephone FAX Email

Order form — TO RECEIVE YOUR COPY OF ‘THE EUROPEAN WIRELESS M2M MARKET’

You can place your order in the following alternative ways:

1. Place your order online in our web shop at www.berginsight.com 2. Fax this order sheet to us at fax number: +46 31 711 30 963. Mail this order sheet to us at: Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden4. Email your order to: [email protected] 5. Phone us at +46 31 711 30 91

Your PO number Your VAT/TVA/IVA/BTW/MWST number

VAT is chargeable on all orders from Sweden. Orders from all other countries in the European Union must include the buyer’s VAT Registration number below in order to avoid the addition of VAT.

Reports will be dispatched once full payment has been received. For any enquiries regarding this, please contact us. Payment may be made by credit card, cheque made payable to Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden or by direct bank transfer to Skandinaviska Enskilda Banken, 106 40 Stockholm, Sweden.

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Related products

The European Wireless M2M Market is the foremost source of information about all the major vertical markets for wireless M2M in Europe. Whether you are a telecom vendor, mobile operator, vehicle manufacturer, security company, utility, investor, consultant or government agency, you will gain valuable insights from our in-depth research.

Car Telematics and Wireless M2M

Fleet Management and Wireless M2M

The North American Wireless M2M Market

Mobile Personal Navigation Services

Who should buy this report?

Berg Insight AB, Viktoriagatan 3, SE-411 25 Gothenburg, Sweden • Phone +46 31 711 30 91 • Fax +46 31 711 30 96 • www.berginsight.com • [email protected]

M2M Research Series

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Tobias Ryberg is founding partner of Berg Insight and principal analyst responsible for the M2M research series. He is an experienced analyst and author of numerous articles and reports about telecom and IT for leading Swedish and international publishers. The European wire-less M2M market has been his major research area for the past 4 years.

Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. From time to time we also perform custom research assignments. Our vision is to be the most valuable source of intelligence for our customers.

About the Author

Page 5: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

Order now!Please visit our web site to order this

report and find more information about our other titles at www.berginsight.com

See inside for further details

Car Telematics and Wireless M2M

Car Telematics and Wireless M2M is the third consecutive report analysing the latest developments on the European market.

This strategic research report from Berg Insight provides you with 100 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

Understand the dynamics of the European car telematics industry.

Learn about the telematics strategies of the technology leading car manufacturers.

Evaluate the likelihood for eCall to become operational before 2012.

Identify the leading providers of aftermarket vehicle tracking solutions.

Realise the potential importance of motor insurance providers in the telematics value chain.

Profit from valuable insights about the most successful business and technology propositions on the market.

M2M Research Series

Berg Insight’s M2M Research SeriesWhat are the key business opportunities in the emerging European wireless M2M market? Berg Insight’s M2M Research Series is a unique series of market reports published on a quarterly basis. Each title offers detailed analysis of a specific vertical application area such as intelligent metering, fleet management or vehicle telematics. Once per year we also a publish summaries of our research with detailed forecasts for the Global and European wireless M2M markets, respectively.

www.berginsight.com

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Where is the European telematics market headed?Telematics is a broad term that may be applied to a wide range of automotive IT solutions. Berg Insight’s definition of a car telematics solution in this report is an automatic system designed for passenger cars which incorporate some form of wireless communication via a wide area network. The history of car telematics can be traced back to the first stolen vehicle tracking systems based on RF communication using unlicensed frequency bands, which appeared on the market in the 1980s. Subsequently mobile networks have enabled true online connectivity with two-way communication at the same time as GPS technology has been commoditised to the extent that high-accuracy satellite positioning can be integrated into virtually any device. Today a standard telematics unit features GPRS, GPS and frequently also some kind of interface to the electronics systems of the vehicle. This kind of device may be used as a platform for one or several types of applications.

Several categories of car telematics applications are today offered on a commercial basis. These include eCall and driver assistance, SVR, motor insurance telematics, leasing and rental fleet management and vehicle diagnostics. eCall and driver assistance applications deliver value in the form of improved safety and better convenience when travelling. SVR facilitates recovery of the car in case of theft and frequently entitles the owner to insurance benefits. Motor insurance telematics combines SVR with innovative business models such as PAYD (Pay-As-You-Drive). Leasing and rental fleet management gives owners better control over hired-out vehicles and enables new forms of contracts. Vehicle diagnostics allows car manufacturers, dealers and workshops to improve their service offering to car owners.

The automotive industry has two traditional tracks for new innovations to reach the market. One is the car manufacturers (OEMs) who can offer new functionalities as factory-installed standard or optional features. The other is aftermarket vendors that develop products which can be installed by car-owners regardless of brand or model. In many cases there is a parallel development of both OEM and aftermarket products. Currently the European car telematics market

dominated by aftermarket products with most OEMs showing very limited interest in developing any services by themselves. Outside Europe there is significantly more OEM activity, with GM OnStar in the US being the prime example.

The leading providers of aftermarket vehicle tracking solutions in Europe are a mix of national players with very strong positions on their local markets and pan-European players, operating directly or through resellers on several markets. Companies in the first category include the LoJack distributors TRACKER, Traqueur and Detector in the UK, France and Spain and Central Eastern European players such as AutoGuard, Caesar Satellite and SECAR in Poland, Russia and the Czech Republic. Trafficmaster in the UK also ranks as a significant player on that market. The second category comprise Italy’s three leading GSM/GPS telematics providers Cobra, MetaSystem and Viasat which have all expanded into foreign markets through direct representation or distributors. In addition to the companies mentioned above there are numerous players of all sizes offering vehicle tracking products in individual countries.

OEM telematics propositions have so far largely failed to make a significant impression on the European market. Availability is still restricted to a handful of brands and models on selected markets. PSA and BMW are the most active players in the market, bundling telematics services with navigation, audio and Bluetooth handsfree products. Volvo Cars continues to expand its service offering to new European countries even though customer demand has proven weak. The Fiat Group has shown renewed interest in the telematics market with the Tema.Mobility initiative and can be expected to launch new services on the platform when it becomes available. Premium brands such as Porsche, Jaguar and Land Rover are focusing their telematics efforts on OEM SVR solutions.

What are the dynamics behind developments in the European car telematics industry?

What is the current status of the eCall initiative?

Why is motor insurance telematics successful in Italy?

What are the main trends on the SVR market?

How is RF tracking technology standing up against GSM/GPS?

Who are the leading providers of aftermarket vehicle tracking solutions?

How is the OEM telematics value chain evolving?

What are the current car telematics propositions from Europe’s main car brands?

This report answers the following questions:

Shipments of car telematics units (Europe 2006–2012)

M2M Research Series

Page 7: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

1 Passenger cars in Europe 1.1 Introduction 1.2 Car manufacturers 1.3 Leasing and rental companies 1.4 Motor insurance 1.5 Emergency services and

assistance providers 1.5.1 PSAP and SOC organisations 1.5.2 Assistance providers 1.5.3 Automobile clubs

2 Car telematics solutions 2.1 Car telematics infrastructure 2.1.1 Vehicle segment 2.1.2 Tracking segment 2.1.3 Network segment 2.1.4 Service segment 2.2 Car telematics applications 2.2.1 eCall and driver assistance 2.2.2 Stolen vehicle recovery 2.2.3 Motor insurance telematics 2.2.4 Leasing and rental fleet management 2.2.5 Vehicle diagnostics 2.3 Aftermarket solutions

versus OEM solutions

3 Market forecasts and trends 3.1 Car telematics market forecast 3.2 Application trends 3.2.1 eCall: Pending regulatory process 3.2.2 SVR: Declining price advantage

for RF tracking against GSM/GPS 3.2.3 Motor insurance telematics 3.3 Value chain analysis 3.3.1 Aftermarket solution providers 3.3.2 OEM solution providers 3.3.3 Car brands and dealers 3.3.4 Telecom industry players 3.4 Future industry trends

4 Aftermarket vehicle tracking solutions 4.1 Value chain overview 4.2 Aftermarket vehicle tracking

solution providers 4.2.1 AutoGuard 4.2.2 Caesar Satellite 4.2.3 Cobra Automotive Technologies 4.2.4 Detector 4.2.5 MetaSystem and Octo Telematics 4.2.6 SECAR 4.2.7 TRACKER Network 4.2.8 Traqueur 4.2.9 Trafficmaster 4.2.10 Viasat Group 4.2.11 Other vehicle tracking vendors 4.3 Insurance industry telematics

initiatives 4.3.1 Austria: UNIQA SafeLine 4.3.2 Italy: Motor insurance providers adopt

telematics to combat theft and fraud 4.3.3 Spain: MAPFRE launches Generation Y

pilot project 4.3.4 United Kingdom: Norwich Union Pay

As You Drive 4.3.5 United Kingdom: Thatcham CAT 5 and

TQA vehicle security standards

5 OEM telematics solutions 5.1 Value chain overview 5.2 Automotive suppliers 5.2.1 Autoliv 5.2.2 Continental Automotive Systems 5.2.3 Magneti Marelli 5.3 Telematics service providers 5.3.1 Altea 5.3.2 ATX Group 5.3.3 Eurowatch 5.3.4 IMA

5.3.5 Tema.Mobility 5.3.6 WirelessCar 5.4 OEM telematics propositions 5.4.1 BMW 5.4.2 Fiat Group 5.4.3 Jaguar and Land Rover 5.4.4 Porsche 5.4.5 PSA Group 5.4.6 Volvo Cars

6 The European eCall initiative 6.1 Regulatory process 6.1.1 Activities of DG eCall and other

working groups 6.1.2 Actions by the EC and EU

Member States 6.1.3 Lobbying by industry stakeholders 6.2 eCall functional specifications

and standardisation 6.2.1 IVS functional specifications 6.2.2 MSD transport mechanism 6.2.3 PSAP requirements 6.3 Case studies 6.3.1 Germany: ADAC performs international

feasibility trial of eCall 6.3.2 United Kingdom: National PSAPs

support private eCall services 6.3.3 United States: GM OnStar provides

emergency call service to 5 million cars

Glossary

Table of Contents

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© B

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Address PostcodeCountry

Position CompanyFamily/Surname Forename

Telephone FAX Email

Order form — TO RECEIVE YOUR COPY OF ‘CAR TELEMATICS AND WIRELESS M2M’

You can place your order in the following alternative ways:

1. Place your order online in our web shop at www.berginsight.com 2. Fax this order sheet to us at fax number: +46 31 711 30 963. Mail this order sheet to us at: Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden4. Email your order to: [email protected] 5. Phone us at +46 31 711 30 91

Your PO number Your VAT/TVA/IVA/BTW/MWST number

VAT is chargeable on all orders from Sweden. Orders from all other countries in the European Union must include the buyer’s VAT Registration number below in order to avoid the addition of VAT.

Reports will be dispatched once full payment has been received. For any enquiries regarding this, please contact us. Payment may be made by credit card, cheque made payable to Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden or by direct bank transfer to Skandinaviska Enskilda Banken, 106 40 Stockholm, Sweden.

Account Holder: Berg Insight ABAccount number: 5011 10 402 80BIC/SWIFT: ESSESESSIBAN: SE92 5000 0000 0501 1104 0280

Please charge my credit card

VISA Mastercard

Billing address

Postcode Country

Signature Date

We enclose our cheque payable to Berg Insight AB Please invoice me

Card number

Cardholder’s name Signature

CV codeExpiry date (MM/YY)

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Choose type of format

Paper copy ........................1000 EUR PDF 1-5 user license .........1500 EUR PDF corporate license .......3000 EUR

Related products

Car Telematics and Wireless M2M is the foremost source of information about the car telematics market in Europe. Whether you are a telematics vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Wireless M2M and Mobile Broadband Devices

The European Wireless M2M Market

The North American Wireless M2M market

Fleet Management and Wireless M2M

Who should buy this report?

Berg Insight AB, Viktoriagatan 3, SE-411 25 Gothenburg, Sweden • Phone +46 31 711 30 91 • Fax +46 31 711 30 96 • www.berginsight.com • [email protected]

M2M Research SeriesAbout the Author

Tobias Ryberg is founding partner of Berg Insight and principal analyst. He is an experienced analyst and author of numerous articles and reports about telecom and IT for leading Swedish and international publishers. The car telematics market has been one of his major research areas for the past 4 years.

Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. From time to time we also perform custom research assignments. Our vision is to be the most valuable source of intelligence for our customers.

Page 9: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

Order now!Please visit our web site to order this

report and find more information about our other titles at www.berginsight.com

See inside for further details

Fleet management and Wireless M2M

Fleet management and Wireless M2M is the third consecutive report from Berg Insight analysing the latest developments on the European fleet management market.

This strategic research report from Berg Insight provides you with over 110 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

This report will allow you to:

Understand the dynamics behind the adoption of fleet management in Europe.

Identify key international and regional market players.

Comprehend the telematics strategies of leading OEMs.

Anticipate future technology trends in the telematics space.

Recognize the business opportunities in each part of the fleet management chain.

Profit from valuable insights about the most successful business and technology propositions on the market.

M2M Research Series

Berg Insight’s M2M Research SeriesWhat are the key business opportunities in the emerging European wireless M2M market? Berg Insight’s M2M Research Series is a unique series of market reports published on a quarterly basis. Each title offers detailed analysis of a specific vertical application area such as intelligent metering, fleet management or vehicle telematics. Once per year we also publish a summary of our research with detailed forecasts for the European wireless M2M market.

www.berginsight.com

Page 10: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

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Good times ahead for European fleet management providersFleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of a fleet management solution is vehicle-based systems that incorporate data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems. Furthermore the same technology platform can also be used for electronic toll collection.

Berg Insight is of the opinion that the European fleet management market has entered a period of solid growth that will last for several years to come. There is a general sentiment of optimism in the industry, underpinned by increasing awareness of the benefits with telematics among fleet owners. With penetration coming from a low level it will take considerable time before the market reaches a point of saturation. Currently, Berg Insight estimates that nearly 30,000 European businesses with more than 50 employees – over 12.5 percent – are now using the technology on at least parts of their vehicle fleets. This means that fleet management has now entered the early majority stage of the innovation adoption curve among large businesses. Ultimately Berg Insight expects that virtually all new commercial vehicles sold will be equipped with some form of mobile network connectivity.

Approximately 27.4 million commercial vehicles are owned by enterprises in Europe, with another 1.4 million vehicles being owned by public entities. About 20 percent of the light commercial vehicles and 5 percent of the medium and heavy trucks are in

private ownership, which includes vehicles owned by private persons but used for business purposes. Altogether enterprises and public entities own approximately about 19.9 million light commercial vehicles, 6.8 million trucks and 0.7 million buses and coaches in Europe. Furthermore Berg Insight estimates that there are about 2.5 million heavy trailers or semi-trailers, 2.0 million construction equipment units and 3.0 million agriculture equipment units. Between 2007 and 2012, Berg Insight forecasts that the penetration rate for fleet management in Europe will increase from 2.8 percent to 11.3 percent at the end of the period.

A diversity of solution providers compete for the top positions on the European fleet management market. Companies range in size from GE Equipment Services – a part of one of the world’s largest corporations – to GPS-Buddy, a start-up company thriving on a partnership with GPS product vendor Garmin. Leading technology companies like Qualcomm and TomTom are also active market players, as well as the infrastructure group Abertis through its French motorway operator Sanef’s subsidiary Masternaut. Cybit, Minorplanet and Navman Wireless have emerged as leaders from the advanced UK market, while Transics and Punch Telematix originate from Belgium. Two South African companies – Digicore and TeliMatrix/OmniBridge (best know for the VDO Fleet Manager range) – have also risen to prominent market positions backed by a strong domestic market and international reach. Furthermore truck OEMs including Mercedes-Benz/Daimler, Volvo Trucks and Scania are significant players in the heavy truck segment.

Why is the fleet management market maturing right now and what is driving adoption?

What is the geographical and ownership structure of commercial vehicle fleets in Europe?

Which are the main players involved in the fleet management value chain?

Who are the leading international and regional providers of fleet management solutions in Europe?

How will the consolidation of the industry continue to evolve?

What OEM telematics propositions are offered by the leading manufacturers of trucks, trailers and construction equipment?

How is the introduction of the digital tachograph affecting demand for remote communication in the heavy transport industry?

This report answers the following questions:

Installed base of fleet management units (EU27+2 2006–2012)

M2M Research Series

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1 Commercial vehicle fleets in Europe 1.1 Light commercial vehicles 1.2 Medium and heavy trucks 1.3 Busses and coaches 1.4 Trailers and semi-trailers 1.5 Off-road construction and

agriculture equipment 1.6 Ownership structure 1.6.1 Distribution by company size and

industry 1.6.2 Leasing companies

2 Fleet management solutions 2.1 Fleet management infrastructure 2.1.1 Vehicle segment 2.1.2 GNSS segment 2.1.3 Network segment 2.1.4 Backoffice segment 2.2 Vehicle management 2.3 Driver management 2.3.1 Digital tachograph integration 2.3.2 Insurance risk management 2.4 Transport management 2.5 Mobile workforce management 2.6 Electronic toll collection

3 Market forecasts and trends 3.1 European fleet management

market forecast 3.1.1 Addressable market and

rate of adoption 3.1.2 Installed base and unit shipments 3.1.3 Regional markets 3.1.4 Vendor market shares 3.2 Market drivers and barriers 3.2.1 Macroeconomic factors 3.2.2 Regulatory environment 3.2.3 Competitive environment 3.2.4 Technology environment 3.3 Value chain analysis 3.3.1 Telematics industry players 3.3.2 Automotive industry players 3.3.3 Telecom industry players 3.3.4 IT industry players 3.4 Future industry trends

4 OEM products and strategies 4.1 Truck manufacturers 4.1.1 Mercedes-Benz 4.1.2 Volvo Group

4.1.3 Scania 4.1.4 MAN Nutzfahrzeuge 4.1.5 DAF Trucks 4.2 Construction equipment

manufacturers 4.2.1 Caterpillar 4.2.2 Volvo CE 4.2.3 Komatsu 4.3 Trailer manufacturers 4.3.1 Schmitz Cargobull 4.3.2 Krone 4.4 OE suppliers 4.4.1 Celtrak 4.4.2 Haldex 4.4.3 Stoneridge Electronics

5 International aftermarket solutions providers 5.1 Cybit 5.1.1 UK fleet management business 5.1.2 Maritime and PMR businesses 5.2 Digicore 5.2.1 C-track 5.2.2 UK and European distribution network 5.3 GE Equipment Services 5.3.1 GE Veriwise 5.3.2 TIP Trailer Services 5.4 GPS-Buddy 5.4.1 Partnership with Garmin

and market strategy 5.4.2 IPO plans for 2008 5.5 Masternaut 5.5.1 Technology platform 5.5.2 Masternaut UK 5.6 Minorplanet 5.6.1 VMIgreenlight 5.6.2 Market position 5.7 Navman Wireless 5.7.1 Product platform 5.7.2 Market position 5.8 OmniBridge 5.8.1 Company background and relation to

Siemens VDO 5.8.2 VDO Fleet Manager 5.8.3 International market strategy 5.9 Punch Telematix 5.9.1 Acquisition history 5.9.2 Product and market strategy 5.10 Qualcomm Enterprise Services 5.10.1 EutelTRACS transport industry solution 5.10.2 GlobalTRACS construction equipment

industry solution

5.11 TomTom 5.11.1 Recent acquisition activities 5.11.2 TomTom WORK 5.12 Transics 5.12.1 Product portfolio 5.12.2 European market expansion

6 Regional aftermarket solution providers 6.1 Benelux and France 6.1.1 CarrierWeb 6.1.2 Elosystemes 6.1.3 Geodynamics 6.1.4 GreenCat 6.1.5 IT Mobile 6.1.6 Mobile Devices 6.1.7 Orange Business Services 6.1.8 RAM Mobile Data 6.1.9 Traqueur 6.2 Germany and Central Europe 6.2.1 Autoguard 6.2.2 Euro Telematik 6.2.3 Finder 6.2.4 Idem 6.2.5 SECAR 6.2.6 Truck24 6.3 Italy and Iberia 6.3.1 Cobra Automotive Technologies 6.3.2 Datatronics 6.3.3 Detector 6.3.4 Ecutronic 6.3.5 Knosos 6.3.6 Tecmic 6.4 Nordic countries 6.4.1 Aplicom 6.4.2 Comlog 6.4.3 Locus 6.4.4 Vehco 6.5 UK and Ireland 6.5.1 Aeromark 6.5.2 APD Communications 6.5.3 Bluetree Systems 6.5.4 Matrix Telematics 6.5.5 Quartix 6.5.6 Trafficmaster 6.5.7 Trakm8 6.5.8 Trimble

Glossary

Table of Contents

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Address PostcodeCountry

Position CompanyFamily/Surname Forename

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Order form — TO RECEIVE YOUR COPY OF ‘FLEET MANAGEMENT AND WIRELESS M2M’

You can place your order in the following alternative ways:

1. Place your order online in our web shop at www.berginsight.com 2. Fax this order sheet to us at fax number: +46 31 711 30 963. Mail this order sheet to us at: Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden4. Email your order to: [email protected] 5. Phone us at +46 31 711 30 91

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Reports will be dispatched once full payment has been received. For any enquiries regarding this, please contact us. Payment may be made by credit card, cheque made payable to Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden or by direct bank transfer to Skandinaviska Enskilda Banken, 106 40 Stockholm, Sweden.

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Related products

Fleet Management and Wireless M2M is the foremost source of information about the Commercial Vehicle Telematics and Fleet Management market in Europe. Whether you are a telematics vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Wireless M2M and Mobile Broadband Devices

The European Wireless M2M Market

The North American Wireless M2M market

Car Telematics and Wireless M2M

Who should buy this report?

Berg Insight AB, Viktoriagatan 3, SE-411 25 Gothenburg, Sweden • Phone +46 31 711 30 91 • Fax +46 31 711 30 96 • www.berginsight.com • [email protected]

M2M Research SeriesAbout the Author

Tobias Ryberg is founding partner of Berg Insight and principal analyst. He is an experienced analyst and author of numerous articles and reports about telecom and IT for leading Swedish and international publishers. The Fleet Management and Commercial Vehicle telematics market has been his major research area for the past 4 years.

Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. From time to time we also perform custom research assignments. Our vision is to be the most valuable source of intelligence for our customers.

Page 13: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

Order now!Please visit our web site to order this

report and find more information about our other titles at www.berginsight.com

See inside for further details

Smart Metering and Wireless M2M

Smart Metering and Wireless M2M is the fourth consecutive report from Berg Insight analysing the latest developments on the European AMM market.

This strategic research report from Berg Insight provides you with over 130 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

Thisreportwillallowyouto:

Understand the regulatory and macroeconomic drivers behind the adoption of intelligent metering in Europe.

Learn more about recent market developments in ten Western European countries.

Discover the AMM solutions available from leading vendors on the European market.

Benefit from experiences gained by leading industry players when implementing smart metering.

Recognize the business opportunities in each part of the metering value chain.

Profit from valuable insights about the most successful business and technology propositions on the market.

Berg Insight’s M2M Research SeriesWhat are the key business opportunities in the emerging European wireless M2M market? Berg Insight’s M2M Research Series is a unique series of market reports published on a quarterly basis. Each title offers detailed analysis of a specific vertical application area such as intelligent metering, fleet management or vehicle telematics. Once per year we also publish a summary of our research with detailed forecasts for the European wireless M2M market.

www.berginsight.com

M2M Research Series

Page 14: The European Wireless M2M Market - Berg Insight Series Europe.pdf · Wireless M2M Market ... There are billions of devices in Europe that could potentially ... the cost of connecting

Europe embraces smart metering in search for energy savingsMetering is a fundamental business enabler for companies in the utility sector. At the beginning of 2006, there were approximately 246 million electricity meters; 101 million gas meters and 3 million district heating meters in EU23+2. Electricity reaches virtually every household and business in the whole of Europe, while gas is most widely used in the Netherlands, the UK, Italy, Germany, France and Poland. Metering practices are undergoing radical changes in the wake of the liberalisation of the European energy markets. The new situation will require that the utility meters of tomorrow are connected to data communication networks.

Automated meter management (AMM) is a generic term for intelligent metering services based on two-way data communication. AMM could be considered as the third generation of metering technology. Manually read meters have been around since the advent of the utility industry in the late 19th century. Over the last three decades, automated meter reading (AMR) based on one-way or two-way communication has evolved, particularly in the US where radio-based AMR is widely used. AMM broadens the scope of AMR beyond just meter readings with additional features enabled by two-way real-time data communication.

There are numerous drivers, as well as barriers, which influence the developments on the European AMM market. Macroeconomic factors such as energy consumption patterns and tax policies play a major role. The regulatory and competitive environment in each country is also important for regional markets. Technology development is a fourth factor influencing market developments. Electricity prices and electricity consumption levels are strong factors influencing whether AMM is deployed or not in different markets. The European countries with the highest market activity are those with the highest electricity consumption per household – Norway, Sweden and Finland, and those with the highest electricity retail prices – Denmark, the Netherlands and Italy.

Northern Europe became the hotspot for AMM in Europe in 2003 when Sweden announced the decision to require monthly readings of all electricity meters by 2009. Soon activities spread to the other Nordic countries. Vattenfall, Fortum and E.ON decided to deploy AMM in

Finland as well as in Sweden, as the leading industry players in both countries at the time. Developments in Denmark took off in 2004 with several ambitious projects being announced by the country’s largest utilities. Norway has taken a more cautious stance, but in June 2007 the Norwegian energy authority NVE declared that it would recommend new legislation requiring smart meters to take effect in 2013. As of August 2007, almost all of the DSOs in Sweden had signed contracts for AMM solutions. In Finland and Denmark, the share of metering points under contract was 23 percent and 15 percent respectively. Norway was lagging behind with just 6 percent. Altogether contracts for nearly 8 million smart meters are still open in the Nordic region.

Energy market reforms and growing public interest in energy conservation has also set the Western European market for AMM-solutions in motion. While deployments in Italy are nearing completion, other countries are becoming increasingly active. The Netherlands is set to follow the Swedish example and introduce legislation requiring smart metering by the mid 2010s. Governments in Austria, Ireland, Spain and the UK are also encouraging AMM in various ways. At the same time the market is driven forward by the initiatives of leading energy industry players which are increasingly confident that advanced metering technology is needed to improve efficiency. In August 2007, large-scale deployments of AMM had been announced by Enel, ACEA, AEM-Torino and ASM Brescia in Italy, Endesa and Enel Viesgo in Spain, LINZ STROM in Austria, as well as Oxxio and Nuon in the Netherlands.

Why do the regulators in the Netherlands, Norway and Ireland want to mandate smart metering in their countries?

What are the latest government and industry initiatives for promotion and standardisation of smart metering in the UK?

Why has Endesa decided to roll out smart meters to 11 million network customers in Spain?

How has the energy retailer Oxxio positioned its smart metering proposition on the deregulated Dutch meter market?

What are the latest market developments in the Nordic countries?

Who are the leading suppliers of AMM solutions on the European market?

Can GPRS and wireless mesh technologies challenge PLC for meter communication?

Which lessons can be learned from implementation of advanced metering infrastructure in North America?

This report answers the following questions:

Installed base of electricity smart meters (EU23+2 2006–2012)

M2M Research Series

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1 Electricity, gas and district heating distribution in Europe 1.1 Energy industry players 1.2 Electricity distribution market 1.3 Gas distribution market 1.4 District heating market

2 AMM – Automated meter management 2.1 AMM applications 2.1.1 Remote meter reading 2.1.2 Customer relationship management 2.1.3 Demand-side management 2.1.4 Value added services 2.2 Advanced metering infrastructure 2.2.1 Smart meters 2.2.2 Collection system 2.2.3 MDMS 2.3 Communication technology options 2.3.1 PLC point-to-multipoint 2.3.2 Wireless Mesh point-to-multipoint 2.3.3 GPRS point-to-point 2.4 AMM value chain 2.5 AMM rollout strategies 2.5.1 C&I segment 2.5.2 Residential customer segment 2.5.3 Rollout strategies and choice of communication technologies

3 Key industry players 3.1 Landis+Gyr 3.1.1 Landis+Gyr Europe 3.1.2 Enermet 3.1.3 Hunt Technologies 3.1.4 Ampy Metering 3.2 Itron 3.2.1 Itron North America 3.2.2 Actaris 3.3 Echelon 3.3.1 NES – Networked Energy Services 3.3.2 VAR program 3.4 Metering system vendors 3.4.1 Add Grup 3.4.2 Aidon 3.4.3 EDMI 3.4.4 Elster 3.4.5 Enel 3.4.6 Iskraemeco 3.4.7 Kamstrup 3.4.8 PRI 3.4.9 Sagem Communications 3.5 MDMS and middleware vendors 3.5.1 EnergyICT 3.5.2 Netinium 3.5.3 Oracle

3.5.4 Powel 3.6 End-to-end solution providers 3.6.1 Bglobal 3.6.2 IBM 3.6.3 Metrima 3.6.4 Policom 3.6.5 Telenor Cinclus

4 Market forecasts and trends 4.1 Market drivers and barriers 4.1.1 Macroeconomic factors 4.1.2 Regulatory environment 4.1.3 Competitive environment 4.1.4 Technology development 4.2 AMM market forecast 4.2.1 Market value 4.2.2 Geographical distribution 4.3 Impacts of AMM on the European wireless M2M market 4.3.1 GPRS technology market 4.3.2 Wireless Mesh technology market

5 Market profiles: Northern Europe 5.1 Sweden 5.1.1 Electricity distribution industry structure 5.1.2 Metering regulatory environment 5.1.3 AMM market developments 5.2 Norway 5.2.1 Electricity distribution industry structure 5.2.2 Metering regulatory environment 5.2.3 AMM market developments 5.3 Finland 5.3.1 Electricity distribution industry structure 5.3.2 Metering regulatory environment and AMM market developments 5.4 Denmark 5.4.1 Electricity distribution industry structure 5.4.2 Metering regulatory environment and AMM market developments

6 Market profiles: Western Europe 6.1 Austria 6.1.1 Electricity and gas distribution industry structure 6.1.2 Metering regulatory environment and AMM market developments 6.2 Ireland 6.2.1 Electricity and gas distribution industry structure 6.2.2 Metering regulatory environment 6.2.3 Plans for a nationwide smart metering pilot 6.3 Italy 6.3.1 Electricity distribution industry structure 6.3.2 Metering regulatory environment and AMM market developments

6.4 The Netherlands 6.4.1 Electricity and gas distribution industry structure 6.4.2 Metering regulatory environment and AMM market developments 6.5 Spain 6.5.1 Electricity distribution industry structure 6.5.2 Metering regulatory environment and AMM market developments 6.6 United Kingdom 6.6.1 Electricity and gas distribution industry structure 6.6.2 Metering regulatory environment 6.6.3 Nationwide smart metering and energy information pilot 6.6.4 Industry smart metering standardisation initiative

7 Case studies: European and international AMM projects 7.1 E.ON Group 7.1.1 E.ON Nordic 7.1.2 E.ON@future project 7.1.3 E.ON UK 7.1.4 E.ON US 7.2 Centrica 7.2.1 British Gas 7.2.2 Oxxio 7.3 Endesa 7.3.1 Defining multi-supplier interoperability for residential smart metering 7.3.2 Pilot installations and full-scale implementation plans 7.4 Vattenfall 7.4.1 Group smart metering initiatives 7.4.2 AMM projects in Sweden and Finland 7.5 Nuon 7.5.1 Infostroom project 7.5.2 Initial pilots and full-scale deployment plans 7.6 Fortum 7.6.1 Point-to-point GPRS smart metering solution from Telenor Cinclus 7.6.2 Status for AMM in Finland and Norway 7.7 Rhein Energie 7.8 Skagerak Energi 7.9 AMM deployments in the US and Canada 7.9.1 Pacific Gas & Electric 7.9.2 PPL Electric 7.9.3 Salt River Project 7.9.4 TXU 7.9.5 Hydro One

Glossary

Table of Contents

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Address PostcodeCountry

Position CompanyFamily/Surname Forename

Telephone FAX Email

Order form — TO RECEIVE YOUR COPY OF ‘SMART METERING AND WIRELESS M2M’

You can place your order in the following alternative ways:

1. Place your order online in our web shop at www.berginsight.com 2. Fax this order sheet to us at fax number: +46 31 711 30 963. Mail this order sheet to us at: Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden4. Email your order to: [email protected] 5. Phone us at +46 31 711 30 91

Your PO number Your VAT/TVA/IVA/BTW/MWST number

VAT is chargeable on all orders from Sweden. Orders from all other countries in the European Union must include the buyer’s VAT Registration number below in order to avoid the addition of VAT.

Reports will be dispatched once full payment has been received. For any enquiries regarding this, please contact us. Payment may be made by credit card, cheque made payable to Berg Insight AB, Viktoriagatan 3, 411 25 Gothenburg, Sweden or by direct bank transfer to Skandinaviska Enskilda Banken, 106 40 Stockholm, Sweden.

Account Holder: Berg Insight ABAccount number: 5011 10 402 80BIC/SWIFT: ESSESESSIBAN: SE92 5000 0000 0501 1104 0280

Please charge my credit card

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We enclose our cheque payable to Berg Insight AB Please invoice me

Card number

Cardholder’s name Signature

CV codeExpiry date (MM/YY)

/

Choose type of format

Paper copy ........................1000 EUR PDF 1-5 user license .........1500 EUR PDF corporate license .......3000 EUR

Related products

Smart Metering and Wireless M2M is the foremost source of information about the ongoing transformation of the metering sector. Whether you are a vendor, utility, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Wireless M2M and Mobile Broadband Devices

The European Wireless M2M Market

The North American Wireless M2M market

Car Telematics and Wireless M2M

Who should buy this report?

Berg Insight AB, Viktoriagatan 3, SE-411 25 Gothenburg, Sweden • Phone +46 31 711 30 91 • Fax +46 31 711 30 96 • www.berginsight.com • [email protected]

M2M Research Series

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Tobias Ryberg is founding partner of Berg Insight and principal analyst. He is an experienced analyst and author of numerous articles and reports about telecom and IT for leading Swedish and international publishers. The European Smart Metering market has been his major research area for the past 4 years.

Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. From time to time we also perform custom research assignments. Our vision is to be the most valuable source of intelligence for our customers.

About the Author