The EURweb Media Kit & Brochure:

8/14/2019 The EURweb Media Kit & Brochure:

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The EURweb Media Kit & Brochure:

Who we are and how YOUcan reach your target

audience with us.

Who We Are:

Publisher of digital urban infotainment vehicles

What We Areand What We Offer:

Were a leading source of urban/black

entertainment news and information.

Who is the EUR/EURweb Audience?We primarily appeal to African Americans and

those who appreciate and desire the black/urban

experience.

www.EURweb.com 323.254.959


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Who we are and our ReachThe EURWEB Media Kit & Brochure:

Who we are: Publisher oftwo Popular Urban infotainment media vehicles: the EURNewsletter, emailed daily (Mon-Fri) and the Gospel

EURNewsletter, emailed three times per week (Mon,

Wed & Fri). We are also the publisher of the online

magazine EURweb.com, the front-runner in urban

entertainment on the web.

We cater to a niche audience. Our experiencedsales people are trained and eager to help you deliver a

return on your Marketing Investment. Web design is

provide by Directart and writing services are available

from fifteen-year veteran writer and broadcaster, LaRita

Shelby.

For more than a decade,the Electronic UrbanReport/EUR has been a leading source ofurban/black entertainment news and information.

From breaking headline news on

major stars, to movie releases and music reviews, The EUR is a brand that is

recognized and respected around the world, especially among fans of urbanentertainment, lifestyle and culture.

The EUR is a credible source of information. The EURis also rich in commentaryfrom a cross-section of authors, motivators, analysts and experts from various fields o

interest. Regular columns include: Between The Lines, Steve Ivory, Strategies foWell Being, Anthony Assadulla Samad, Joseph C. Phillips, Audreys SocietyWhirl, The Bridge, The Mo Kelly Report and many more. Each day the EUR is

accessed by thousands of readers directly at www.EURweb.com or by subscribers who

receive it as a newsletter.

The EUR directs you to your target audience: an enthusiastic demographic that easily influences theirpeers. Not only is the EUR popular among average readers, it is also the premier choice for industry

executives, radio programmers and air personalities. The EUR is a Marketing Person, Advertising

Agency, Promoter and Publicists paradise. We provide: Viral Marketing, Buzz Marketing, Pre-sellingMarketing, Building Anticipation Marketing, Creating Urgency Marketing, Marketing Solutions, College

Marketing, Entertainment Marketing, Event Marketing, Experiential Marketing, New Product Marketing, Spor

Marketing, Stealth Marketing, Trendsetter Marketing, Urban Marketing and Youth Marketing. Call and find ou

how we can make this experience work for you.

Reach: The EURweb.com delivers over 600,000 impressions per day.

Our Newsletter tally serves 65,000 opt-in subscribers. The personalities of our

readers are of those who easily influence their peers. They perpetuate the word-of-

mouth campaign. Our news is cutting edge and this makes our readers willing to

spread the word. They are e-fluentials. Due to the wide age range amongst

readers, they can be described as a generation of influencers. It is well known anddocumented that the African-American Community is one that will be loyal to a

product for generations to come, if they form a bond between the company and theproduct.


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Service Descriptions

EURweb Sponsorship Opportunities

Page Sponsorship:Here is the golden opportunity to sponsor one or more of the

following pages: Headline Page, Music Page, Gospel, Gospel, OtherNews Pages. Page Sponsorship provides immediate visibility!

Column Sponsorship:This is an opportunity to sponsor one or more of the following

popular columns: Steve Ivory, Advice Chick, Joseph C. Phillips,

Morris OKelly and others.

Opportunity: Your companys name is displayed at top of thecolumn as the Official Sponsor. Rate: $200.00 per day

Feedback Section Sponsorship:This is the place where our readers voice their opinion. Here is the

perfect place to give away product and collect a database.

Rate: $50.00 per day

EURweb Industry Standard Banners:Run of site at EURweb.com

Sizes: 728 x 90 $15.00 cpm

468 x 60 $08.00 cpm

160 x 600 $14.00 cpm

300 x 250 $15.00 cpm

120 x 90 $06.00 cpm

EUR Card:o E-card Reach: 75,000 subscribers pluso E-card Profile: We will email a web page served by you or us (for free)o E-card Rate: $1,700 per blast

Hitmaker a banner with sight and sound!The Hitmaker is a large banner that transforms into a media player when clicked upon. The media playerallows the EUR audience to hear a pre-recorded interview between your client and EUR, a movie trailer

and/or music.

Rate: $250.00 per day or $5000.00 per 4 weeks

Text Adverts: At the bottom of selected stories / Rate $75.00 per day



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EUR Newsletters

HTML EUR Newslettero Reach: 65,000 Subscriberso Frequency: Monday through Fridayo Opportunities: 30-word text advert cost: $125.00o Opportunities: Banners: 468x60 ($175.00); 160x600 ($200.00); 300x250 ($150.00)

Gospel EUR Newslettero Reach: 50,000 subscriberso Frequency: Monday, Wednesday, Fridayo Opportunity: 30-word text adverto Rate: $100.00 per run

Talented Staff here to help YOU upon request

Master Hank: Designer of banners, E-cards and Web pages. Rates

are contingent upon the job.Miss Rita, Mistress of Words: Writer of press releases, bios andadvertisements. Rates are contingent upon the job

EUR will host a Mini-Site for YOU

We bring the EUR audience. You bring multiple pages that you would

like to see at our website! Pages will be hosted at Eurweb.com. This

is the perfect place to conduct a contest. One page could be used forthe contest entry form. Another to read a bio and listen to company

authorized music snippets or another as a shopping cart!

Rate: Varies

About the EURcast:

Every two weeks or so, well pump out a fresh new edition of the EURcast, full of the latest music, film, TVand gossip info heard directly from the stars themselves!

There will be special-edition podcasts released in addition to the bi-weekly versions covering specific eventsFor example, one EURcast may take you to the pressroom of the latest awards show. Another may place yo

on the red carpet of the next movie premiere. Wherever we go, you and your headphones are coming with

us.

Plus, we have access to leaked music from upcoming albumsbut shhhh, thats between us. Sometimes, the

EUR can get a little crowded with all of the days urban news.

The EURcast has now arrived to pick up the slack and serve up urban entertainment the way it was meant tbe: raw and uncut.



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DemographicsWho is the EUR Audience?

The EURWEB Media Kit & Brochure:

97% of Audience is over 21+

(Source: Comscore Media Metrix January 2007)

The EUR Readers is:o 80% African-Americano 50% Femaleo 42% Maleo 41% ages 18-24o 35% ages 25-34o 24% ages 35+o Individual income of $35,000+o Household income of $60,000+o Has voracious appetite for entertainment news (infotainment) and enjoys all that the entertainment

industry has to offer in the way of music, radio, television, books and of course, the internet.

The Gospel EUR Reader is:o Individual income of $55,000+o Household income of $80,000+o 80% Christian basedo 70% femaleo 30% maleo 9% ages 20-24o 24% ages 25-29o 35% ages 35-39o 25% ages 40-44o

7% ages 50-55o Has a voracious appetite for spiritual entertainment news (infotainment). They seek news and

entertainment that involves praise and worship.

You should knowBased on a June 2005 survey by NiaOnline Research Monitor of 125,000 African-American household

members, as well as members of other ethnic groups:

Black women Internet users are more heavily influenced by onlineinformation about the products they buy than white women Internet

users.

65 percent of African-Americans frequently, or almost always, visitthe web site of a product when deciding to purchase it, compared

with 58% of white respondents.

16 percent of African-American respondents said their favorite websites have a major influence on purchase decisions, versus 12

percent of white respondents.

56 percent of adult Latinos use the Internet, compared with 70percent of whites and about 60 percent of blacks, according to the

Pew Hispanic Center and the Pew Internet



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The typical Female EUR Reader

Exudes high self-esteem. She believes she is a star in her ownright. She is approximately 27 years of age. She is a college

graduate. She makes over $65,000.00 a year. Once she reaches

the top of the corporate ladder, she will leave the company and

become an entrepreneur. A lot of people know of her but only afew people are allowed into her most inner circle. Jesus Christ is

Lord and Savior of her life.

Attends movies the first weekend of release. She acquires

music and books either upon or before release. She drinks Cristal,

Krug and J Schram, juice or bottled water. She wears Miss Sixty,

Apple Bottoms, Diesel, True Religion, 7 for All Mankind, Antik

Denim, Juicy Couture, Chip & Pepper, Joes Jeans, Taverniti So.,

and James Jeans. She watches TBN, VH1, BET, the news and

award shows. She drives the Hummer, Land Rover, Lexus, and

Mercedes. She listens to hip-hop, jazz, spoken-word and gospel.Her hair, nails and toes are attended to twice a month. She shops

online for high-end ticket items. She is consistently striving to

progress by taking classes, attending conferences, workshops andtithing.

Is well respected for her sometimes unsolicited and candidopinions amongst strangers. She is extremely articulate,

confidant and usually the focus of attention while in public. You

will normally find her at a table in a trendy restaurant with a

group of her gurls as she impresses them with the inside urbaninfotainment that only she seems to know. Recognized for her intelligence, integrity and love for reading, sh

influences the people on the job and the people in her social circle. Her inquisitive nature drives her to be th

first to know what is on the cutting-edge when it comes to celebrities, fashion, community and politics. She

true to family traditions and customs reflected in many of the products that she buys. She has the disposablincome that allows her to valet park, travel, and frequent concerts and eat at some of the finest restaurants

She doesnt like to waste her time. Referrals are a must for her. She researches on the Internet before

making major purchases and decisions.



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The Typical Male EUR Reader is

Demographics of the AA Male at EURweb.com

The EUR AA Male is the Epitome of INDULGENCE! Alcohol Pattern: High-end Spirits Money is no object. Image is very important. Highly influences by the need to look and feel current.

Consumption of alcohol:

High: Many of the EUR Males work in theentertainment industry

Entertain clients by mixing business with pleasureAverage age of Male:

EURweb Reader is 21-36Hobbies:

Entertainment, Alcohol Consumption, Concerts, Nightclubs, Comedy Clubs, LuxuryAutomobiles, Hip-hop Culture and Music, Branded Apparel, Status Conscious Items

Prevailing Employers:

Entertainment Industry, Media and Publishing, Sports and Fashion

Practical and Tactical Methods of Communicating to the

EUR Audience:

Emulators (41% of EUR Readers) Identify with the young, urbantrendsetters within the African-American culture, but see themselves as

unique and independent. They are trendsetters whose purchases reflect a

need to be unconventional. But they also have a need for social and

emotional reassurance of brands that must reflect status or achievement.

They have a median income of $35,000 and are a median age of 18-24

years old.

Attainers (35% of EUR Readers) Have a more defined sense of self

and a solid plan for the future. They seek and appreciate appropriate

marketing and advertising that gives useful ideas and information about howto make their lives easier and better. They have a median income of$65,000 and are a median age of 25-34 years old.

Elites (24% of EUR Readers) Upwardly mobile African-Americans who lives and work in a more

mainstream environment, but retain their cultural identity and allegiances. Marketers must appeal to them

through a broader range of campaigns and executions. They are a median age of 46 and have a median

income of $113,000.


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EUR Facts and Logistics

The EURWEB Media Kit & Brochure:

EUR Facts:

Number of impressions a day:

600,000

Total number of emails served when we combine all three

newsletter databases:

150,000

Cross-over (people who read both Regular EUR and Gospel

EUR):

40%

Number of people who forward the newsletters to other

people:

40%

EUR & Gospel EUR

Reader/Visitor Logistics:Northeast 20.5%Midwest 27.0%

South 33.3%

West 19.2%

www.EURweb.co323.254.959

Documents

The EURweb Media Kit & Brochure: