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Winner of State and National Tourism Awards, as well as the RM Williams Award and an UNESCO Award for Heritage and Culture The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income streams Sally Hawker Bungaree Station

The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

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Page 1: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

Winner of State and National

Tourism Awards, as well as

the RM Williams Award

and an UNESCO Award

for Heritage and Culture

The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income streams

Sally HawkerBungaree Station

Page 2: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 3: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 4: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 5: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

Drivers for diversification

- Generational division

of the property

- Collapse of the wool

and sheep meat industry

- Technology changes

- Redundant infrastructure

- Significant historical interest in

the property

Page 6: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 7: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 8: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 9: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 10: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 11: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 12: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
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Page 14: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

Guided and self guided audio

tours around the historic

station complex

Available daily

between 10am and 4pm

Catering available for tour

groups and special functions

Page 15: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

Bungaree Farm Shop

in the original Station Store

Featuring Bungaree

and Clare Valley Produce,

including lamb, venison,

cheese platters

antipasto products,

preserves, sauces, pastas,

beer and wine

in addition to tea, coffee

and souvenirs

Page 16: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

Heritage bed and breakfast

accommodation in self

contained cottages,

ranging in size

from 1-4 bedrooms

Catering available for groups

and special functions

Page 17: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income
Page 18: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

Unique venues for events,

ranging from

private celebrations

and corporate functions

through to retreats,

social clubs,

special interest groups

and public events

Page 19: The Evolution of Tourism at Bungaree · 2019. 7. 4. · The Evolution of Tourism at Bungaree A case study in maintaining a sixth generation family property and generating new income

Reflections and looking forward:

- Diversification in business and

region builds resilience

- Sustainable growth and

resilience in regional tourism

requires collaboration, support

and partnerships at all levels

- Continual evolution is required

to maintain and grow