The Experience

Economy

Sarah Quinlan

DEAD!

Bricks and

Mortar Retail

is

You might be hearing…

W R O N G

And to that I say…

Sales TypeEmployment Net Migration

SUCCESSFUL RETAIL SALES DEPENDS UPON…

EMPLOYMENT

ANNUAL UNEMPLOYMENT RATESU.S. Annual Unemployment Rates

145,000 US jobs

were created in

December 2019

3.5% (Dec 2019)Perc

ent

Unem

plo

yment

0

2

4

6

8

10

12

Wages

• December 2019 was the first time that there were more

women hired than men in the US

• This reflects that women now are 54% of college

graduates within the US

• However, there was a drop in college enrollment of 1.8%

in 2019, continuing the negative trend of the past eight

years.

RETAIL SALES

RETAIL SALES ARE 70 PERCENT OF GDP

US Retail Sales Growth

% G

row

th–

mo

nth

-ove

r-m

on

th

60% of all US

Home Owner

expenditures

are spent on

services

Goods

Services

ONLY 11.4% OF

ALL U.S. RETAIL

SALES IN 2019

CAME FROM

E-COMMERCE

E-COMMERCE

U.S. RETAIL

11.4%

E-commerce Holiday Sales

• E-commerce sales grew 18.8% in 2019

• Holiday E-commerce sales were 14.6% of total retail sales

• E-commerce was 24.5% of cyber-Monday spend

• Apparel and electronics had the largest percentage growth

year-over-year

EVOLUTION OF SPENDING

• In 1929 $12 of every $100 spent was on clothing

• In 2019 clothing spending was down to $2.80 of that $100

• Food spending has had a similar decrease

• But now, 48.7% of food spending is in restaurants

Strip Malls Large Shopping Malls Lively Retail Centers

The Evolution of Retail

THE FUTURE OF RETAIL

SHOW ROOMING!!

ENTERTAINMENT!!

FOOD AND

BEVERAGE!!

BUT THE NUMBER ONE HOLIDAY

GIFT FOR THE PAST 3 YEARS…

Vacation!

NET MIGRATION

EMPLOYMENT

AND NET

MIGRATION

Top 2018 Inbound/Outbound

States

THE OUTLOOK

•Worldwide Economic Slowdown

•Trade unknowns

•Coronavirus

Challenges

THE OUTLOOK•Small Businesses

•Brick-and-Mortar Companies

•Show Rooming

Winners

THUS:

Growth is Not Linear

Continue To Create

And…

GO

SHOPPING!!