The eyes of all cheats areThe eyes of all cheats arefull of tears. full of tears. bostonian bostonian 17:49:30, Fri Aug 10, 201217:49:30, Fri Aug 10, 2012

You affect the worldYou affect the worldby what you browse.by what you browse.

——Tim Berners-LeeTim Berners-Lee

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You cannot think your way, work your way or fightYou cannot think your way, work your way or fightyour way to God, but God may reach out to you,your way to God, but God may reach out to you,touch you, inspire you.touch you, inspire you.

This will naturally lead to increased website traffic andThis will naturally lead to increased website traffic andincreased sales.increased sales.Buying Attention' has always been the basic premise ofBuying Attention' has always been the basic premise ofadvertising, marketingadvertising, marketingThis is crucial: the new currency in this hyperconnectedThis is crucial: the new currency in this hyperconnectedeconomy, is Attention and Trust, based on Merit.economy, is Attention and Trust, based on Merit.Chapter Chapter Information Environments Human life isInformation Environments Human life isincreasingly driven and mediated by technology.increasingly driven and mediated by technology.

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Trust your intuition. the universe is guiding your lifeTrust your intuition. the universe is guiding your life

Remix cross-media portalsRemix cross-media portals

Words are like spears: Once they leave your lipsWords are like spears: Once they leave your lipsthey can never come back.they can never come back.

So: Google pays for the music to get our attention forSo: Google pays for the music to get our attention fortheir ads sure sounds like a familiar strategy.their ads sure sounds like a familiar strategy.In addition, tablets will kick off the era of mobileIn addition, tablets will kick off the era of mobileaugmented reality.augmented reality.When we think of the semiotics related to what is sharedWhen we think of the semiotics related to what is sharedthoughts and feelings Facebook asks, "What's on yourthoughts and feelings Facebook asks, "What's on yourmind?mind?But technology need not be understood purely as aBut technology need not be understood purely as adigital, electronic tool.digital, electronic tool.

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Defect-free softwareDefect-free softwaredoes not exist.does not exist.

——Wietse VenemaWietse Venema

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We are the people our parents warned us aboutWe are the people our parents warned us about

What does that have to do with negotiating the fair andWhat does that have to do with negotiating the fair andequitable licensing rates for music?equitable licensing rates for music?When you walk into a bookstore and there are a rangeWhen you walk into a bookstore and there are a rangeof prices.of prices.Defining the New Aesthetic is necessarily problematic.Defining the New Aesthetic is necessarily problematic.But equally, when considering a new ontology betweenBut equally, when considering a new ontology betweenhuman and non-human agents it is important to notehuman and non-human agents it is important to notewhere common context exists.where common context exists.

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In conclusionIn conclusionCultivate frictionless contentCultivate frictionless contentProductize one-to-one deliverablesProductize one-to-one deliverablesScale vertical ROIScale vertical ROIand remember: Do not protect yourself with a fence, butand remember: Do not protect yourself with a fence, butrather by your friends.rather by your friends.

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@bostonian@bostonian

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

.FuturePresent., Daniel*1977, Threthny,.FuturePresent., Daniel*1977, Threthny,

amymyou, debbydebbydebbyamymyou, debbydebbydebby

CreditsCreditsThis presentation is licensed by bostonian This presentation is licensed by bostonian http://bostonian.weavrs.info/http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA- using Creative Commons V3 BY-SA-

NCNC

This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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